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Elon Musk’s Boring Company completes Las Vegas tunnel major milestone

Credit: Multivista Construction Documentation

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6 years ago

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The Boring Company’s first Las Vegas tunnel reached a major milestone on Friday after completing excavation on the first of two planned vehicular tunnels beneath the Las Vegas Convention Center campus.

The boring machine broke through its target destination – a concrete wall located on the West Hall convention that’s currently under construction – in record time after tunneling nearly a mile since The Boring Company’s groundbreaking event in Las Vegas on November 15, 2019.

This would mark the first half of its high-speed transport system intended to shuttle convention attendees across the sprawling Las Vegas Convention campus in just over one minute, free of charge, in all-electric Tesla vehicles. Tesla’s goal is to complete the Las Vegas Convention Center’s loop system on time for the next year’s 2021 CES technology show.

Once the first tunnel is completed, the tunneling startup is expected to disassemble its TBM from the west end of the West Hall and moved back to the east end of the East Hall. Doing so completes the second tunnel, and it will mark the completion of the LVCC Loop’s transport line. After this, work will commence on fitting the tunnels to support The Boring Company’s transport pods, which will be ferrying passengers from one end of the LVCC to another. 

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The Las Vegas transport tunnels will be the first mainstream project of The Boring Company. Prior to the LVCC Loop, the tunneling startup has only completed a proof-of-concept tunnel in Hawthorne, CA, which involved Tesla Model X SUVs ferrying passengers from one end of the line to another. The Las Vegas tunnel system is poised to utilize another type of vehicle to transport passengers. The line will reportedly be using autonomous vehicles that have enough room for up to 16 people. 

While The Boring Company’s transport tunnel in Las Vegas is progressing well, the project is starting to become quite polarizing. In a statement to Inverse, Richard N. Velotta, a journalist who has been following the project’s progress, noted that public opinion has become very mixed today. “What I find most interesting is that those who are opposed are extremely opposed. Those who support are extremely supportive. No middle-of-the-road here,” he said. 

Among the LVCC Loop’s critics is Mayor Carolyn Goodman, who argued that the Boring Company and its technology are largely untested, and therefore risky. Yet, it should be noted that the tunneling startup’s contract for the project includes stipulations ensuring that The Boring Company will be liable if the system does not operate as intended. On the other hand, the project also has a number of ardent supporters. 

“There are huge supporters, both of the Boring system and Mr. Musk. They point out that Las Vegas, as a gambling city, has always taken big risks to capitalize on big rewards. This project is just such an instance,” said Velotta. 

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(Press release from the Las Vegas Convention and Visitors Authority)

Las Vegas Convention Center Celebrates Major Milestone in Elon Musk’s Innovative Underground Transportation System; Excavation of First Tunnel Complete

LAS VEGAS – The Las Vegas Convention and Visitors Authority (LVCVA) today announced that excavation is complete in the first of two vehicular tunnels that will comprise TBC – The Boring Company d/b/a Vegas Loop underground transportation system located beneath the Las Vegas Convention Center campus. After tunneling forty feet underground for nearly a mile over the past three months, the boring machine hours ago broke through the concrete wall located near the 1.4 million square foot West Hall convention center expansion, currently under construction, signaling the official completion of excavation for the first of two one-way tunnels.

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The Convention Center Loop was designed to serve as an innovative, fun and quick transportation solution to move thousands of convention attendees throughout the more than 200-acre campus with the potential for expansion in the near future to ease congestion throughout the Las Vegas resort corridor.

Next, the machine will be disassembled, transported via trucks and lowered back into the launch pit near the Convention Center’s South Hall where it will begin boring a parallel path adjacent to the first tunnel. The first commercial endeavor for the new tunneling company is designed to transport up to 4,400 convention attendees per hour and is scheduled to debut to the public in January 2021.

“This marks an important milestone in the future of transportation,” said Steve Hill, LVCVA CEO and president. “Las Vegas is proud to lead the way as the first and only destination to offer an underground transportation solution for moving visitors throughout our convention center.”

The $52.5 million underground transportation system will include three passenger stations connecting the existing 3.2 million square-foot of convention space with the convention center’s new West Hall, part of a $1.52 billion expansion and renovation. The system will allow convention attendees to be whisked across the sprawling campus in just over one minute, free of charge, in all-electric Tesla vehicles.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

Published

3 hours ago

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March 9, 2026

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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4 hours ago

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March 9, 2026

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

Published

8 hours ago

on

March 9, 2026

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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