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Elon Musk files permits for The Brick Store to sell The Boring Company’s bricks
As The Boring Company prepares to hold the opening party for its first completed test tunnel this coming December 10, Elon Musk is also laying the foundations of a company directly connected to the activities of the tunneling startup. As revealed by planning documents filed in Hawthorne, CA, Elon Musk has started a company that is aimed at selling the Boring Bricks, which are durable, affordable bricks that are made from tunneling rock.
In true Elon Musk fashion, the new company has a perfectly appropriate name — The Brick Store LLC. Founded in July, The Brick Store is expected to be managed by Steve Davis, a former SpaceX engineer who is also running The Boring Company. State filings for The Brick Co. indicate that the startup’s purpose is the “manufacture and sale of bricks.” Quite interestingly, the new company was founded around the same time as when The Boring Co. asked the city for permission to build an access shaft where it could extract the tunnel boring machine it used to build its test tunnel.
As could be seen from documents submitted to the city last October, The Brick Store is already looking to build its first physical store. Located at 12003 Prairie Avenue, the Brick Store’s first outlet would be about a mile away from the SpaceX and The Boring Company headquarters.
While The Brick Store is a separate entity from The Boring Company, its planning documents suggest that its physical store would be painted in white, gray and black — a color scheme that is also being utilized by the tunneling startup. Details on The Brick Store outlet’s exterior were described in the planning documents.
“The proposed colors are white, gray, and black. The proposed colors avoid monotony throughout the project site and blend well together. The color scheme does not create an incompatible look to the surrounding neighborhood. The applicant is utilizing white for the majority of the building with gray trim surrounding the building with black security doors as an accent to the building. The black steel security bars and doors will be utilized around the building to accent the entrances and windows.”
The location of The Brick Store’s upcoming physical outlet is strategic to The Boring Company’s operations as well, considering that the building is located close to an exit tunnel where the tunneling startup plans to extract the TBM utilized to build the Hawthorne test tunnel.
Elon Musk teased some details on The Boring Bricks last September, stating that the bricks would cost just 10 cents per piece. Musk has also noted that the blocks themselves are rated for California seismic loads, and thus are quite durable. In a later tweet, the SpaceX and Tesla CEO added that the Boring Bricks would be given for free if they are used for affordable housing projects.
Dwell Earth founder Bob de Jong, whose company sells machines that are capable of producing bricks by applying a mixture of earth and cement, noted to TechCrunch that he is quite excited about the Boring Bricks and Elon Musk’s brick-production project.
“Elon seems to have a way of bringing energy and talent to big challenges, and we are happy to see that he may be as excited about (compressed earth blocks) as we are,” he said.
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Elon Musk
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup.
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.
Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.
In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.
Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.
While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.
SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility.
Elon Musk
Elon Musk and xAI donate generators to TN amid historic power outages
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Elon Musk has donated hundreds of generators to Tennessee residents still without power following a historic winter storm, as per an update from Governor Bill Lee.
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Musk donates generators
As noted in a report from WSMV4, the historic storm that hit Tennessee resulted in hundreds of thousands of residents experiencing a power outage at the end of January. Thousands are still living without power or heat in freezing temperatures for up to nine days.
As per TN Gov. Bill Lee in a post on X, Elon Musk and xAI have donated hundreds of generators to assist residents in affected areas. “Tennesseans without power need immediate help. I’m deeply grateful to @elonmusk & @xAI for going above & beyond to support Tennesseans by donating hundreds of generators to fill the gap, & I value their continued partnership to solve problems & support communities across our state,” he wrote in his post.
Tennessee officials have stated that recovery efforts remain ongoing as crews work to restore power and address damage caused by the winter storm. The generators are expected to provide temporary relief for residents facing power outages during freezing conditions.
Tesla Powerwalls may follow
Musk publicly responded to the governor’s post while hinting that additional help may be on the way. This time, the additional support would be coming from Musk’s electric vehicle company, Tesla.
“You’re most welcome. We’re working on providing Tesla Powerwalls too,” Musk wrote in his response to the official.
Even before Elon Musk’s comment, Tesla had already extended help to affected customers in Mississippi and Tennessee. In a post on X, the official Tesla Charging account noted that all Superchargers in the two states are online, and free Supercharging has been enabled to help those in areas that are affected by persistent power outages.
These include Grenada, Tupelo, Corinth, Southhaven, and Horn Lake in Mississippi and several Supercharging sites in Memphis, Tennessee.
Tesla brings closure to Model Y moniker with launch of new trim level
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
