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Elon Musk files permits for The Brick Store to sell The Boring Company’s bricks

[Credit: Pauline Acalin/Teslarati]

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As The Boring Company prepares to hold the opening party for its first completed test tunnel this coming December 10, Elon Musk is also laying the foundations of a company directly connected to the activities of the tunneling startup. As revealed by planning documents filed in Hawthorne, CA, Elon Musk has started a company that is aimed at selling the Boring Bricks, which are durable, affordable bricks that are made from tunneling rock.

In true Elon Musk fashion, the new company has a perfectly appropriate name — The Brick Store LLC. Founded in July, The Brick Store is expected to be managed by Steve Davis, a former SpaceX engineer who is also running The Boring Company. State filings for The Brick Co. indicate that the startup’s purpose is the “manufacture and sale of bricks.” Quite interestingly, the new company was founded around the same time as when The Boring Co. asked the city for permission to build an access shaft where it could extract the tunnel boring machine it used to build its test tunnel.

As could be seen from documents submitted to the city last October, The Brick Store is already looking to build its first physical store. Located at 12003 Prairie Avenue, the Brick Store’s first outlet would be about a mile away from the SpaceX and The Boring Company headquarters.

While The Brick Store is a separate entity from The Boring Company, its planning documents suggest that its physical store would be painted in white, gray and black — a color scheme that is also being utilized by the tunneling startup. Details on The Brick Store outlet’s exterior were described in the planning documents.

“The proposed colors are white, gray, and black. The proposed colors avoid monotony throughout the project site and blend well together. The color scheme does not create an incompatible look to the surrounding neighborhood. The applicant is utilizing white for the majority of the building with gray trim surrounding the building with black security doors as an accent to the building. The black steel security bars and doors will be utilized around the building to accent the entrances and windows.”

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The location of The Brick Store’s upcoming physical outlet is strategic to The Boring Company’s operations as well, considering that the building is located close to an exit tunnel where the tunneling startup plans to extract the TBM utilized to build the Hawthorne test tunnel.

Elon Musk teased some details on The Boring Bricks last September, stating that the bricks would cost just 10 cents per piece. Musk has also noted that the blocks themselves are rated for California seismic loads, and thus are quite durable. In a later tweet, the SpaceX and Tesla CEO added that the Boring Bricks would be given for free if they are used for affordable housing projects.

Dwell Earth founder Bob de Jong, whose company sells machines that are capable of producing bricks by applying a mixture of earth and cement, noted to TechCrunch that he is quite excited about the Boring Bricks and Elon Musk’s brick-production project.

“Elon seems to have a way of bringing energy and talent to big challenges, and we are happy to see that he may be as excited about (compressed earth blocks) as we are,” he said. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Full Self-Driving’s new version officially gets a wider rollout

So far, v14 has introduced a handful of new features and improvements, but the first versions needed refinement before Tesla made an effort to expand the population. It had issues with a brake stutter, but this has been mostly resolved.

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Credit: Tesla Europe and Middle East | X

Tesla’s newest Full Self-Driving version is officially rolling out wider to customers outside of the Early Access Program (EAP), in preparation for a total launch of the new v14 suite.

Over the past several weeks, Tesla has been working to refine its new v14 Full Self-Driving (Supervised) in an effort to have it ready for the entire fleet of vehicles in the United States. We are lucky enough to be in the EAP, so we’ve been able to test new features and rollouts first-hand.

So far, v14 has introduced a handful of new features and improvements, but the first versions needed refinement before Tesla made an effort to expand the population. It had issues with a brake stutter, but this has been mostly resolved.

Additionally, the rollout of the new Mad Max Speed Profile has gathered some attention.

Now that Tesla has started rolling out v14.1.3 yesterday to EAP members, the company ultimately decided that it was time to expand the software to more vehicles, as many owners are reporting that they’re receiving it:

Additionally, the suite has started to expand to Model S and Model X vehicles, so this rollout is not exclusive to Model 3 and Model Y:

The only issue with this rollout is that it still appears to be missing the Cybertruck, which Tesla was transparent about earlier this month. Although the company planned to release v14 to Cybertrucks by the end of the month, there has been no hint that this is going to happen.

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This is already the third iteration of v14 in the past two weeks, indicating that Tesla is truly addressing the shortcomings of past versions and rolling out updates as quickly as possible.

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Tesla makes crazy move to spur short-term demand in the U.S.

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Credit: Tesla

Tesla has made a crazy move with its leasing terms in the United States to spur demand in the short term, as Q4 is moving along quickly.

The move is one that is pretty crazy in terms of the lease price, as one of the deals shows a drop of nearly one-quarter of the previous pricing. These deals are obviously being started to really drive demand over the next week and a half.

Tesla has offered new leasing terms on the Model 3, Model Y, and Cybertruck, cutting lease prices by 23 percent for the Model 3, 15 percent for the Model Y, and 7 percent for the Cybertruck.

New prices on these leases are as follows:

  • Tesla Model 3: $329/mo, down from $429 — 23 percent discount
  • Tesla Model Y: $449/mo, down from $529 — 15 percent discount
  • Tesla Cybertruck: $699/mo, down from $749 — 7 percent discount

The lease terms are $3,000 down, a 36-month lease term, and 10,000 miles per year. Tesla is also showing $0 down lease prices automatically on its website.

For the Model 3, these same terms with $0 down would be $419. The Model Y with $0 down would be $543 a month, and the Cybertruck would be $851 a month.

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These terms are also for the entry-level configurations of each vehicle, so for the Model 3, it’s the Model 3 Standard. The Model Y price is for the Model Y Standard, and the Cybertruck is the All-Wheel-Drive.

Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

Tesla shows on their website that these lease deals are incredibly short-term and will adjust accordingly on November 1.

Why Tesla is launching these deals for ten days is not necessarily known, but it seems as if the company might be testing demand, as lease deals for the latter half of Q4 could be in the works.

Tesla traditionally launches some pretty tasty deals at the end of each quarter, but this move is somewhat interesting simply because it is not even remotely long-term.

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It will be a good test to see if people are more incentivized to wait for these deals now that the $7,500 tax credit has been removed.

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Tesla Sweden faced with fresh strike from elevator company

Telecom and elevator service providers are the latest to join the widening labor blockade against the EV maker.

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Credit: NicklasNilsso14/X

Tesla’s operations in Sweden are facing fresh pressure as multiple unions intensify their long-running dispute against the electric vehicle maker. Industrial groups IF Metall and Seko have announced new blockades affecting elevator maintenance and telecom services, escalating their ongoing conflict with Tesla Sweden.

Work stoppages expand to elevator maintenance

Starting October 29, elevator manufacturer Cibes Kalea Sverige will halt all service and maintenance work at Tesla’s facilities under a full blockade ordered by IF Metall. The union’s move targets elevator service visits, which are typically required four times a year in Sweden. Cibes Kalea employs around 70 workers across six sites in Sweden and provides both passenger and freight elevator systems to clients, including Tesla, as noted in a report from Dagens Arbete.

The industrial action follows months of escalating measures from IF Metall, which has aimed to pressure Tesla into signing a collective bargaining agreement. Since early September, the union has initiated several blockades across Tesla’s Swedish network, including work stoppages involving suppliers like Holtab and Linde Material Handling.

This was despite Sweden’s Mediation Institute throwing in the towel at the unions and Tesla’s conflict. “We have tried in every possible way to get the parties to come closer to each other in a way that allows this conflict to end. But now we have come to the end of the road and have realized that it is just as good to end the case,” Director General Irene Wennemo said.

Telecom workers join expanding blockade

In a separate escalation, Seko, another major Swedish union, announced a strike targeting Tesla’s telecommunications infrastructure. “We are now putting a notice on the telecom area and this means that when it comes to networks, fiber or telephony, for example, we will not help where Tesla needs either service, maintenance or new installation of these parts,” Seko chair Gabriella Lavecchia told Sveriges Radio.

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Seko has already initiated blockades against Tesla’s postal service and charging stations. The union expects the telecom blockade to have even broader effects given Tesla’s reliance on connectivity for its charging and digital services. “There aren’t many companies in Sweden today that don’t need telephony, fiber, networks, and I would guess that Tesla needs it more than many others,” Lavecchia said.

With 12 strike notices issued in just a few weeks, the conflict shows no signs of easing as unions continue to coordinate pressure through multiple sectors.

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