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Elon Musk raises awareness of Twitter’s lack of transparency on ad audits

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In a response to a recent tweet, Elon Musk highlighted Twitter’s avoidance of sharing how it verifies ads on the platform.  Who does the audits? Where are the audits? These questions were brought up by Andrea Stroppa who noted that the only information about these audits can be found on a Twitter blog post titled, “Expanding our commitment to brand safety.”

Andrea’s response was part of a short thread that began with a report from Reuters. Elon Musk’s attorneys have subpoenaed Integral Ad Science and Double Verify, two ad tech firms cited in the above-mentioned Twitter blog post.

What Elon Musk and his legal team want from the two firms are any documents or communications of their involvment in reviewing accounts or participating in any audit of Twitter’s user base. Both firms use technology to independently verify whether or not digital ads are viewed by real people.

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In his response to Andrea’s questions, Elon Musk said that Twitter is doing everything possible to avoid answering those questions. In another tweet, Andrea noted that there are many audits in the auto industry and that consumers can download a detailed report of the trials and results. Although Twitter generates billions of dollars by selling advertising and thanks the two ad companies, Andrea isn’t sure what these companies actually do.

Twitter and Elon Musk are currently suing one another, with spam, bots, fake accounts, and fraud being front and center.

One interesting thing to take note of is a study published by Integral Ad Science, one of the firms subpoenaed. Its 16th Edition Media Quality Report was released in March 2022 and one interesting fact the study found was that global ad fraud rates rose “across all formats and environments” in the second half of 2021. Singapore held the highest level of global desktop display ad fraud rates with 4.1%.

Germany and Australia had the highest rise in invalid traffic targeting desktop video campaigns and these “propelled the optimized-against-ad fraud rate to nearly 3% in both markets.”

Teslarati reached out to Integral Ad Science and Double Verify for comments. So far, they haven’t responded, but if they do, we’ll update the article.

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Disclaimer: Johnna is long Tesla. 

Your feedback is important. If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1

 

 

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Tesla 2025 Annual Shareholder Meeting: How to watch

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Credit: @YunTaTsai1 | X

The 2025 Tesla Annual Shareholder Meeting from Gigafactory Texas is set to kick off at 4 p.m. EDT, 3 p.m. CDT.

The company will be having its typical presentation for the event, where CEO Elon Musk, along with other executives will discuss things like future products, the outlook of its self-driving development, potential releases for next year, and some current events within the company.

However, this year’s Shareholder Meeting has slightly more implications than others, as Investors and Shareholders have spent the last several months petitioning and supporting one of the proposals on the docket that could be the deciding factor in Musk staying or leaving Tesla.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

Proposal four outlines a new compensation package for Musk that could give him $1 trillion in shares if he is able to complete a variety of lofty goals related to production, self-driving, and other important company projects.

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Musk has said that he is truly after more influence on company decisions, especially as the Tesla Optimus program is ramping up and becoming a more relevant part of the company’s story.

The CEO said during the Q3 Earnings Call that he would not feel comfortable developing an “army of robots” if he did not have a comfortable amount of influence in some of the decisions. He could be voted our or out-influenced by what he calls “activist shareholders.”

One of those investors came after his past pay package, which was approved by shareholders not once, but twice. Musk still was not able to obtain the pay because of a Delaware Chancery Court ruling.

Nevertheless, this is one of the last ditch efforts Tesla is making to get Musk the compensation that he wants.

The meeting is set to kick off at 3 p.m. local time in Austin. You can watch it via the livestream on X:

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Tesla Cybercab sightings on public roads are becoming more frequent

After it was unveiled a year ago by Tesla, the company has made some pretty drastic jumps in progress in terms of the Cybercab, but a recent development has truly pushed fans of the company to think it is probably going to be available soon.

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Credit: Petersen Museum

Tesla Cybercab sightings on public roads are becoming much more frequent, and they all are pointing to one thing: imminent production.

The Tesla Cybercab is the company’s vehicle developed for fully autonomous travel, as it will be manufactured without a steering wheel or pedals, according to CEO Elon Musk.

Tesla Robotaxi Cybercab: Seats, price, special features, release date, and more

After it was unveiled a year ago by Tesla, the company has made some pretty drastic jumps in progress in terms of the Cybercab, but a recent development has truly pushed fans of the company to think it is probably going to be available soon.

Last week, we reported on the first Cybercab sighting when the vehicle was finally being tested on public roads. The spotting was not a one-time deal, as we are now seeing many more sightings on public roads:

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The first spotting was in Palo Alto, just a few blocks from Tesla’s Engineering Headquarters in Los Altos. This second sighting appears to be relatively close to that first spotting, and it seems unlikely Tesla would be putting it on roads much further than that.

The public on-road testing of the Cybercab marks a major milestone in the entire project for Tesla. These early sightings and testing phases are usually followed by a lot of speculation about when the vehicle could end up in the hands of customers.

However, Tesla has already put a definitive date on when Cybercab production will begin, as Elon Musk said during the Q3 Earnings Call that it would roll off production lines in Q2 of next year.

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But the speculation regarding the Cybercab is slightly different than other vehicles because Tesla has been developing it for fully autonomous travel; it’s not meant to be driven by humans but instead by software and the company’s Full Self-Driving suite.

Despite the vehicle being spotted with a steering wheel and pedals in the recent sightings, Musk has maintained that the Cybercab will not be developed with typical controls for a human. He recently confirmed this, and it does not seem the company is willing to veer too much from its plans for an autonomous car.

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Tesla Model Y Performance is rapidly moving toward customer deliveries

New drone images from noted drone operator and Gigafactory Texas observer Joe Tegtmeyer show Tesla is moving forward quickly in terms of its progress in producing the new Model Y Performance.

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Credit: Tesla

Tesla has rapidly progressed in the production of its most anticipated Model Y trim level: the Model Y Performance.

New drone images from noted drone operator and Gigafactory Texas observer Joe Tegtmeyer show Tesla is moving forward quickly in terms of its progress in producing the new Model Y Performance.

The vehicle is being spotted more frequently at the factory located just outside of Austin, with what appears to be the first units rolling out to outbound lots:

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In the United States, Tesla unveiled the Model Y Performance on September 30, the newest iteration of the fastest trim level of the best-selling car in the world for the past two years. It was launched on the very last day of the $7,500 electric vehicle tax credit in the United States.

It featured a handful of performance improvements, including a 0-60 MPH acceleration rate of 3.3 seconds, a trim from the 3.5 seconds the 2025 version offered.

Additionally, the range has gone from 277 miles to 308 miles, a notable improvement in terms of how far it can travel on a charge.

There are also a handful of hardware changes that Tesla made to improve its aerodynamic performance, which all likely can be attributed to the boost in speed and acceleration, as well as range.

The vehicle was initially launched in Europe, which was not surprising, especially as Tesla was testing the new Performance trim at the famed Nurburgring in Germany.

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Deliveries are currently slated for late November, but some orders are getting projections of mid-December for their Model Y Performance, which would help Tesla bolster its end-of-year delivery figures and follow up on an extremely bullish finish to Q3, which was the company’s strongest performance in history.

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