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Firefly launches world’s largest carbon fiber rocket into orbit on second try
Firefly Aerospace’s Alpha rocket has successfully reached orbit on its second try, cementing the company as the victor of a mostly unintentional race between three American NewSpace startups.
After weeks of delays and three aborted launch attempts on September 11th, 12th, and 30th, the second carbon-fiber Alpha rocket lifted off from its Vandenberg Space Force Base (VSFB) SLC-2W launch pad at 12:01 am PDT (07:01 UTC) on October 1st. According to Firefly, the resulting mission was a “100%…success”, indicating that it achieved all of the company’s objectives – an outcome far from guaranteed on the second flight of any orbital rocket.
In a familiar display, Alpha’s suborbital booster lifted the upper stage, fairing, and payload most of the way out of the Earth’s atmosphere within a few minutes. After a mechanical system pushed the two stages apart, the upper stage successfully ignited its lone Lightning engine, ejected the two-piece fairing (nose cone) protecting its payloads, and continued uphill for another five minutes before reaching a stable parking orbit around 250 kilometers (~160 mi) above Earth’s surface.
After successfully reaching orbit, Alpha’s upper stage even made it through a more than 90-minute coast phase and reignited for a brief second burn. Finally, Alpha managed to deploy all seven of the satellites it lifted off with. As a test flight, there was no guarantee that those payloads would end up anywhere other than the Pacific Ocean, so the successful deployment was likely a very pleasant surprise for all satellite operators involved in the mission.
Nicknamed “Into The Black” by Firefly, it was the company’s second Alpha flight and followed an unsuccessful attempt on September 3rd, 2021. During the rocket’s first launch, a loose cable caused one of its booster’s four main Reaver engines to fail almost immediately after liftoff, dooming the attempt. However, the rest of the booster fought for more than two minutes to keep the mission on track before a termination system destroyed the rocket, demonstrating otherwise excellent performance and gathering invaluable data and experience.
-->Firefly wasted no time putting that experience to good use. Compared to the first vehicle, the booster and upper stage for Alpha’s second flight sailed through preflight testing and completed their respective proof tests (a combined wet dress rehearsal and static fire) on their first tries. That smooth processing bodes well for the timing of Firefly’s third Alpha launch, although the company’s official accounts have strangely been almost silent after Flight 2’s success.
Soon after launch, third-party data showed that Alpha deployed its seven payloads into a 210 x 270 kilometer (130 x 170 mi) orbit. Firefly’s official launch page had stated that the target orbit was 300 kilometers (~185 mi) and called the second ignition of the upper stage a “circularization burn.” Given that the final orbit is far from circular and has an apogee a full 10% below that stated target, it wasn’t clear the rocket had performed exactly as expected. The orbit’s very low perigee means that the customer satellites Alpha deployed could reenter Earth’s atmosphere and burn up after a matter of weeks in space, rather than months or years.
But according to Bill Weber, who became CEO of Firefly less than a month before the launch, Alpha “deployed [Firefly’s] customer payloads at exactly the spot [the company] intended,” strongly implying that the strange final orbit was intentional.
Additionally, official footage Firefly released after the launch suggests that Alpha’s upper stage Lightning engine nozzle narrowly missed the booster’s interstage during stage separation. Had the drifting booster hit that nozzle, it would have likely caused the upper stage to begin tumbling and potentially ended the mission well before orbit. Thankfully, it didn’t, and it should be relatively easy to fix whatever caused the Alpha booster to begin slipping sideways so quickly after separation.
Alpha is the largest all-carbon-fiber rocket ever built. It stands 29.5 meters (~95 ft) tall, 1.8 meters (6 ft) wide, weighs 54 tons (~120,000 lb) fully fueled, and can produce up 81 tons of thrust (~180,000 lbf). Alpha can launch up to 1.17 tons ~(2600 lb) of useful cargo to low Earth orbit (LEO), making it the first successful entrant in a new and rapidly growing field of privately-developed rockets designed to launch 1-2 tons to orbit.
-->Coincidentally, Firefly found itself neck and neck with two other prospective US providers, Relativity Space and ABL Space. For several months, all three companies were aiming to successfully launch their one-ton-class rockets to orbit sometime in the late summer or early fall. But despite delays, Firefly – already more than a year ahead after its first launch attempt in 2021 – still beat Relativity and ABL Space to flight and did so successfully, securing itself a small but significant milestone in the history of private spaceflight.
The timeline for Relativity’s first 3D-printed Terran-1 rocket launch is no longer clear after a hurricane disrupted its preflight test campaign. ABL Space, meanwhile, has been forced to sit with its first RS1 rocket ready to launch for weeks while waiting on the FAA to complete paperwork and grant it a launch license. Had the FAA moved faster, it’s entirely possible that ABL Space could have launched before Firefly’s Alpha Flight 2, although the odds of success are much lower for RS1 during its debut. Pending that regulatory approval, ABL Space intends to launch RS1 out of Kodiak, Alaska as early as mid-October.
Firefly has yet to offer a substantial statement after the successful launch, which means that the company has provided no information about its next steps or next launch. Per prior statements, the company is working to upgrade its Texas factory to enable up to six Alpha launches in 2023.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
