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Firefly launches world’s largest carbon fiber rocket into orbit on second try
Firefly Aerospace’s Alpha rocket has successfully reached orbit on its second try, cementing the company as the victor of a mostly unintentional race between three American NewSpace startups.
After weeks of delays and three aborted launch attempts on September 11th, 12th, and 30th, the second carbon-fiber Alpha rocket lifted off from its Vandenberg Space Force Base (VSFB) SLC-2W launch pad at 12:01 am PDT (07:01 UTC) on October 1st. According to Firefly, the resulting mission was a “100%…success”, indicating that it achieved all of the company’s objectives – an outcome far from guaranteed on the second flight of any orbital rocket.
In a familiar display, Alpha’s suborbital booster lifted the upper stage, fairing, and payload most of the way out of the Earth’s atmosphere within a few minutes. After a mechanical system pushed the two stages apart, the upper stage successfully ignited its lone Lightning engine, ejected the two-piece fairing (nose cone) protecting its payloads, and continued uphill for another five minutes before reaching a stable parking orbit around 250 kilometers (~160 mi) above Earth’s surface.
After successfully reaching orbit, Alpha’s upper stage even made it through a more than 90-minute coast phase and reignited for a brief second burn. Finally, Alpha managed to deploy all seven of the satellites it lifted off with. As a test flight, there was no guarantee that those payloads would end up anywhere other than the Pacific Ocean, so the successful deployment was likely a very pleasant surprise for all satellite operators involved in the mission.
Nicknamed “Into The Black” by Firefly, it was the company’s second Alpha flight and followed an unsuccessful attempt on September 3rd, 2021. During the rocket’s first launch, a loose cable caused one of its booster’s four main Reaver engines to fail almost immediately after liftoff, dooming the attempt. However, the rest of the booster fought for more than two minutes to keep the mission on track before a termination system destroyed the rocket, demonstrating otherwise excellent performance and gathering invaluable data and experience.
Firefly wasted no time putting that experience to good use. Compared to the first vehicle, the booster and upper stage for Alpha’s second flight sailed through preflight testing and completed their respective proof tests (a combined wet dress rehearsal and static fire) on their first tries. That smooth processing bodes well for the timing of Firefly’s third Alpha launch, although the company’s official accounts have strangely been almost silent after Flight 2’s success.
Soon after launch, third-party data showed that Alpha deployed its seven payloads into a 210 x 270 kilometer (130 x 170 mi) orbit. Firefly’s official launch page had stated that the target orbit was 300 kilometers (~185 mi) and called the second ignition of the upper stage a “circularization burn.” Given that the final orbit is far from circular and has an apogee a full 10% below that stated target, it wasn’t clear the rocket had performed exactly as expected. The orbit’s very low perigee means that the customer satellites Alpha deployed could reenter Earth’s atmosphere and burn up after a matter of weeks in space, rather than months or years.
But according to Bill Weber, who became CEO of Firefly less than a month before the launch, Alpha “deployed [Firefly’s] customer payloads at exactly the spot [the company] intended,” strongly implying that the strange final orbit was intentional.
Additionally, official footage Firefly released after the launch suggests that Alpha’s upper stage Lightning engine nozzle narrowly missed the booster’s interstage during stage separation. Had the drifting booster hit that nozzle, it would have likely caused the upper stage to begin tumbling and potentially ended the mission well before orbit. Thankfully, it didn’t, and it should be relatively easy to fix whatever caused the Alpha booster to begin slipping sideways so quickly after separation.
Alpha is the largest all-carbon-fiber rocket ever built. It stands 29.5 meters (~95 ft) tall, 1.8 meters (6 ft) wide, weighs 54 tons (~120,000 lb) fully fueled, and can produce up 81 tons of thrust (~180,000 lbf). Alpha can launch up to 1.17 tons ~(2600 lb) of useful cargo to low Earth orbit (LEO), making it the first successful entrant in a new and rapidly growing field of privately-developed rockets designed to launch 1-2 tons to orbit.
Coincidentally, Firefly found itself neck and neck with two other prospective US providers, Relativity Space and ABL Space. For several months, all three companies were aiming to successfully launch their one-ton-class rockets to orbit sometime in the late summer or early fall. But despite delays, Firefly – already more than a year ahead after its first launch attempt in 2021 – still beat Relativity and ABL Space to flight and did so successfully, securing itself a small but significant milestone in the history of private spaceflight.
The timeline for Relativity’s first 3D-printed Terran-1 rocket launch is no longer clear after a hurricane disrupted its preflight test campaign. ABL Space, meanwhile, has been forced to sit with its first RS1 rocket ready to launch for weeks while waiting on the FAA to complete paperwork and grant it a launch license. Had the FAA moved faster, it’s entirely possible that ABL Space could have launched before Firefly’s Alpha Flight 2, although the odds of success are much lower for RS1 during its debut. Pending that regulatory approval, ABL Space intends to launch RS1 out of Kodiak, Alaska as early as mid-October.
Firefly has yet to offer a substantial statement after the successful launch, which means that the company has provided no information about its next steps or next launch. Per prior statements, the company is working to upgrade its Texas factory to enable up to six Alpha launches in 2023.
News
Tesla Semi is already winning over truck drivers
The consensus among participants is clear: the Semi feels quieter, quicker, and far less physically demanding than diesel rigs while delivering three times the power and dramatically lower operating costs.
Tesla’s all-electric Semi is proving more than just a flashy concept as it is winning converts among the professionals who know trucks best.
As fleets roll out Pilot Programs for Tesla across North America, drivers are raving about the Class 8 electric truck’s unique features, including a centered driver’s seat, massive touchscreen visibility, instant torque, and absence of gear-shifting fatigue.
These features are transforming long days behind the wheel into noticeably easier, less stressful shifts.
Tesla Semi pricing revealed after company uncovers trim levels
In a recent Wall Street Journal profile of early pilots, Dakota Shearer of IMC Logistics described backing out of a tight spot he had mistakenly entered:
“I backed right out of there, no problem. It’s like I’d never done it in the first place. That right there showed me that the technology the Tesla has makes a big difference.”
His colleague Angel Rodriguez of Hight Logistics, who switched from a 13-speed diesel, agreed:
“It’s just easier on your body. It’s less stressful because you’re not really having to engage the clutch and the stick shift.”
Veteran drivers in other tests echo the same enthusiasm. Tom Sterba, a Senior Driver at Saia, spent days testing the Semi and came away impressed with the navigation and overall feel:
“The navigation systems in these trucks are just unbelievable. That’s what I love about it.”
Sterba summed up the experience with a line that has since gone viral among trucking circles:
“I hope I retire in this truck.”
Pilot programs with ArcBest, thyssenkrupp Supply Chain Services, and Mone Transport delivered similar feedback. Drivers consistently praised the center-seat layout for eliminating blind spots, the smooth acceleration, and the overall comfort and safety.
Real-world data backed the hype, as ArcBest logged thousands of miles at efficient consumption rates, even over the challenging routes, like Donner Pass, while other fleets beat Tesla’s own efficiency targets.
The consensus among participants is clear: the Semi feels quieter, quicker, and far less physically demanding than diesel rigs while delivering three times the power and dramatically lower operating costs.
The latest chapter in the Semi’s story arrived just days ago on Jay Leno’s Garage, as Leno became the first outsider to drive the updated long-range production model, joined by Tesla Chief Designer Franz von Holzhausen, and Semi Program Director Dan Priestley.
Tesla reveals various improvements to the Semi in new piece with Jay Leno
The episode revealed major upgrades heading to volume production this year: the truck sheds roughly 1,000 pounds, adopts a 48-volt architecture, switches to fully electric steering with Cybertruck-derived actuators, and uses 4680 battery cells engineered for an over-one-million-mile lifespan.
Aerodynamics improved, enabling a 500-mile range on the long-haul version, and about 325 miles on the shorter-wheelbase standard-range model. Megachargers can now deliver up to 1.2 megawatts, adding roughly 300 miles in about 30 minutes.
Leno hauled heavy loads and marveled at the turning radius and effortless power delivery. “I don’t feel like I’m pulling anything,” he said during the episode.
With hundreds of Semis already accumulating over 13.5 million fleet miles and high uptime, the future of heavy-duty trucking looks electric. Drivers are giving raving reviews, and they’re ready to climb aboard the electric trucking industry for good.
Investor's Corner
Tesla and SpaceX to merge in 2027, Wall Street analyst predicts
The move, Ives argues, is no longer a distant possibility but a logical next step, fueled by deepening operational ties, shared AI ambitions, and Elon Musk’s vision for dominating the next era of technology.
Tesla and SpaceX are two of Elon Musk’s most popular and notable companies, but a new note from one Wall Street analyst claims the two companies will become one sometime next year, as 2027 could see the dawn of a new horizon.
In a bold new research note, Wedbush analyst Dan Ives has reaffirmed his long-standing prediction: Tesla and SpaceX will merge in 2027.
The move, Ives argues, is no longer a distant possibility but a logical next step, fueled by deepening operational ties, shared AI ambitions, and Elon Musk’s vision for dominating the next era of technology.
He writes:
“Still Expect Tesla and SpaceX to Merge in 2027. We continue to believe that SpaceX and Tesla will eventually merge into one company in 2027 with the groundwork already in place for both operations to become one organization. Tesla already owns a stake in SpaceX after the company’s $2 billion investment in xAI got converted to SpaceX shares following SpaceX’s acquisition of xAI earlier this year initially tying both of Musk’s ventures closer together but still represents <1% of SpaceX’s expected valuation. The recent announcement of a joint Terafab facility between SpaceX and Tesla further ties both operations together making it more feasible to merge operations given the now existing overlap being built out across the two with this the first step.”
The groundwork is already being laid. Earlier this year, SpaceX acquired xAI, converting Tesla’s $2 billion investment in the AI startup into a small equity stake, less than 1 percent, in SpaceX.
Regulatory filings cleared the transaction in March 2026, formally linking the two Musk-led companies financially for the first time. Then came the announcement of a joint TERAFAB facility in Austin, Texas: two advanced chip factories, one dedicated to Tesla’s AI needs for vehicles and Optimus robots, the other targeting space-based data centers.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
Ives calls Terafab the “first step” toward full operational integration.
SpaceX’s impending IPO, expected as soon as mid-June 2026, will turbocharge these plans. The company aims to raise approximately $75 billion at a roughly $1.75 trillion valuation, far exceeding earlier estimates.
Proceeds will fund Starship rocket flights, a NASA-contracted lunar base, expanded Starlink services across maritime, aviation, and direct-to-mobile applications, and crucially, orbital AI infrastructure
A major driver is the exploding demand for AI compute. U.S. data centers are projected to consume 470 TWh of electricity by 2030, constrained by power grids and land.
🚨 Wedbush’s Dan Ives says that Tesla and SpaceX will merge in 2027. SpaceX will IPO soon, his new note says:
“According to media reports, SpaceX could file a prospectus for an IPO imminently with the goal of raising ~$75 billion above the prior expectation of ~$50 billion…
— TESLARATI (@Teslarati) March 27, 2026
SpaceX’s strategy, launching millions of solar-powered satellites to host data centers in orbit, bypasses Earth’s energy bottlenecks. Solar energy captured in space avoids atmospheric losses and day-night cycles, offering a scalable solution for AI training and inference.
The xAI acquisition ties directly into this vision, positioning the combined entity as a leader in extraterrestrial computing.
The merger would create a formidable conglomerate spanning electric vehicles, robotics, satellite communications, human spaceflight, and defense.
Ives highlights SpaceX’s role in the Trump administration’s “Golden Dome” missile defense shield, which would leverage Starlink satellites for tracking.
For Tesla, access to SpaceX’s launch cadence and orbital assets could accelerate autonomous driving, Robotaxi fleets, and Optimus deployment.
Musk, who has signaled his desire to own roughly 25 percent of Tesla to steer its AI future, views the combination as essential to overcoming fragmented regulatory scrutiny from the FTC and DOJ.
Challenges remain. Antitrust hurdles could delay or reshape the deal, and shareholder approvals on both sides would be required. Yet Ives remains bullish, maintaining an Outperform rating on Tesla with a $600 price target, implying substantial upside from current levels. The analyst sees the merger as the “holy grail” for consolidating Musk’s disruptive tech empire.
If realized, a 2027 Tesla-SpaceX union would not only reshape corporate boundaries but redefine humanity’s trajectory in AI and space exploration. It would mark the moment two pioneering companies become one unstoppable force, pushing the limits of what’s possible on Earth and beyond.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Tesla Semi is already winning over truck drivers
Tesla and SpaceX to merge in 2027, Wall Street analyst predicts
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
