News
Firefly launches world’s largest carbon fiber rocket into orbit on second try
Firefly Aerospace’s Alpha rocket has successfully reached orbit on its second try, cementing the company as the victor of a mostly unintentional race between three American NewSpace startups.
After weeks of delays and three aborted launch attempts on September 11th, 12th, and 30th, the second carbon-fiber Alpha rocket lifted off from its Vandenberg Space Force Base (VSFB) SLC-2W launch pad at 12:01 am PDT (07:01 UTC) on October 1st. According to Firefly, the resulting mission was a “100%…success”, indicating that it achieved all of the company’s objectives – an outcome far from guaranteed on the second flight of any orbital rocket.
In a familiar display, Alpha’s suborbital booster lifted the upper stage, fairing, and payload most of the way out of the Earth’s atmosphere within a few minutes. After a mechanical system pushed the two stages apart, the upper stage successfully ignited its lone Lightning engine, ejected the two-piece fairing (nose cone) protecting its payloads, and continued uphill for another five minutes before reaching a stable parking orbit around 250 kilometers (~160 mi) above Earth’s surface.
After successfully reaching orbit, Alpha’s upper stage even made it through a more than 90-minute coast phase and reignited for a brief second burn. Finally, Alpha managed to deploy all seven of the satellites it lifted off with. As a test flight, there was no guarantee that those payloads would end up anywhere other than the Pacific Ocean, so the successful deployment was likely a very pleasant surprise for all satellite operators involved in the mission.
Nicknamed “Into The Black” by Firefly, it was the company’s second Alpha flight and followed an unsuccessful attempt on September 3rd, 2021. During the rocket’s first launch, a loose cable caused one of its booster’s four main Reaver engines to fail almost immediately after liftoff, dooming the attempt. However, the rest of the booster fought for more than two minutes to keep the mission on track before a termination system destroyed the rocket, demonstrating otherwise excellent performance and gathering invaluable data and experience.
Firefly wasted no time putting that experience to good use. Compared to the first vehicle, the booster and upper stage for Alpha’s second flight sailed through preflight testing and completed their respective proof tests (a combined wet dress rehearsal and static fire) on their first tries. That smooth processing bodes well for the timing of Firefly’s third Alpha launch, although the company’s official accounts have strangely been almost silent after Flight 2’s success.
Soon after launch, third-party data showed that Alpha deployed its seven payloads into a 210 x 270 kilometer (130 x 170 mi) orbit. Firefly’s official launch page had stated that the target orbit was 300 kilometers (~185 mi) and called the second ignition of the upper stage a “circularization burn.” Given that the final orbit is far from circular and has an apogee a full 10% below that stated target, it wasn’t clear the rocket had performed exactly as expected. The orbit’s very low perigee means that the customer satellites Alpha deployed could reenter Earth’s atmosphere and burn up after a matter of weeks in space, rather than months or years.
But according to Bill Weber, who became CEO of Firefly less than a month before the launch, Alpha “deployed [Firefly’s] customer payloads at exactly the spot [the company] intended,” strongly implying that the strange final orbit was intentional.
Additionally, official footage Firefly released after the launch suggests that Alpha’s upper stage Lightning engine nozzle narrowly missed the booster’s interstage during stage separation. Had the drifting booster hit that nozzle, it would have likely caused the upper stage to begin tumbling and potentially ended the mission well before orbit. Thankfully, it didn’t, and it should be relatively easy to fix whatever caused the Alpha booster to begin slipping sideways so quickly after separation.
Alpha is the largest all-carbon-fiber rocket ever built. It stands 29.5 meters (~95 ft) tall, 1.8 meters (6 ft) wide, weighs 54 tons (~120,000 lb) fully fueled, and can produce up 81 tons of thrust (~180,000 lbf). Alpha can launch up to 1.17 tons ~(2600 lb) of useful cargo to low Earth orbit (LEO), making it the first successful entrant in a new and rapidly growing field of privately-developed rockets designed to launch 1-2 tons to orbit.
Coincidentally, Firefly found itself neck and neck with two other prospective US providers, Relativity Space and ABL Space. For several months, all three companies were aiming to successfully launch their one-ton-class rockets to orbit sometime in the late summer or early fall. But despite delays, Firefly – already more than a year ahead after its first launch attempt in 2021 – still beat Relativity and ABL Space to flight and did so successfully, securing itself a small but significant milestone in the history of private spaceflight.
The timeline for Relativity’s first 3D-printed Terran-1 rocket launch is no longer clear after a hurricane disrupted its preflight test campaign. ABL Space, meanwhile, has been forced to sit with its first RS1 rocket ready to launch for weeks while waiting on the FAA to complete paperwork and grant it a launch license. Had the FAA moved faster, it’s entirely possible that ABL Space could have launched before Firefly’s Alpha Flight 2, although the odds of success are much lower for RS1 during its debut. Pending that regulatory approval, ABL Space intends to launch RS1 out of Kodiak, Alaska as early as mid-October.
Firefly has yet to offer a substantial statement after the successful launch, which means that the company has provided no information about its next steps or next launch. Per prior statements, the company is working to upgrade its Texas factory to enable up to six Alpha launches in 2023.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
