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First wireless charging road in the U.S. completed in Michigan

Credit: Electreon

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Talk of wireless charging roads for electric vehicles (EVs) has been underway for the past several years, but the first U.S. project to feature the technology has now been completed. The wireless charging road is set to continue construction through the end of the year, with testing set to follow early next year.

After the state of Michigan pledged in 2021 to complete a wireless charging road by this year, Israeli startup Electreon has finished installing the EV charging road, according to a press release shared by the company last week. While it isn’t yet open to the public, the city plans to open the road to the public in the next few years after a testing period.

Electreon says it plans to begin extensive testing of the inductive charging road in early 2024, using a Ford E-Transit equipped with its proprietary receiver.

“For more than a century, Detroit has been known around the world as the leader in transportation innovation,” Detroit Mayor Mike Duggan said in the release. “We are the birthplace of the auto industry, and the home of the first mile of concrete road and the first three-way traffic signal. Today, thanks to Gov. Whitmer and our partners at Michigan Central and Electreon, we can add the nation’s first wireless charging public roadway to that list of innovations.”

The road is located in the former Book Depository Building in the Michigan Central district, on a quarter-mile stretch of Detroit’s 14th Street. The tests will focus on the road’s charging efficiency and will be used to evaluate the EV charging road’s potential for long-term public transportation use.

“If this was easy, it would have already been done,” said Todd Bettison, Detroit deputy mayor, at a recent event (via Automotive News). “We’re in competition across the world … in electrification. This will be our own proving ground in the city of Detroit.”

The concept of wireless EV charging is expected to be particularly useful for vehicles using repetitive routes, such as buses, taxis, and freight vehicles, though they’re also expected to be available to passenger vehicles in the future.

The wireless EV charging technology works through electromagnetic induction using embedded copper coils within the pavement. These coils create a magnetic field that the Electron receiver can garner energy from, then the receiver transfers that energy to an EV’s battery and motors.

The project was partly funded by a $1.9 million investment from the Michigan Department of Transportation (MDOT). It also comes alongside an additional goal for the state to build a 40-mile “connected corridor” for EVs and self-driving vehicles, running from Detroit to Ann Arbor.

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Electreon was initially founded in 2013, and the company currently has 18 different wireless EV charging roads across Europe and elsewhere. The projects wireless charging projects are actively happening in Sweden, Norway, Italy, Israel and a handful of other countries on the continent.

The road’s completion comes amidst debate about whether wireless EV charging will be a practical solution over the long term. Some have expressed that it may simply be more affordable for taxpayer money to go toward the expansion of regular EV chargers, while others have aired concerns around subjects like maintenance and efficiency of the roads.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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