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Ford EV sales begin to outgrow ICE sales, lead by Mustang Mach-E

Credit: Emma Berg/Twitter

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Ford announced their sales statistics for September, and it is clear that the brand’s EV sales are outgrowing its ICE offerings.

As anticipated and announced by Ford, sales in September were significantly impacted by inflationary issues and supply shortages. However, these problems seem to have affected ICE sales markedly more than EVs, which saw yet another month of staggering growth compared to shrinking ICE sales.

Ford’s September sales were down by 8.9% compared to last year’s sales. However, the brand also grew EV sales by 197.3% in September alone, a considerable boost that means that they now control 7% of the EV market in the US, up 3.1% compared to the same time last year. This allows Ford to hold the second place EV title for another month.

Ford’s EVs were the stars of their sales report. The Ford F150 Lightning and Ford Mustang Mach-E were some of the brand’s fastest-selling vehicles, flipping in eight days and ten days on dealer lots, respectively. The Ford F150 Lightning sold 1,918 units in September and has now sold 8,760 units YTD. The Ford Mustang Mach-E sold even more units, 2,324 in September and 28,089 units YTD, a 47.3% increase from last September and a 49% increase in YTD sales compared to 2021.

Ford’s E-Transit also dominated the electric van market, controlling 90%. The Ford E-Transit sold just over 400 units in September and 4,387 units YTD.

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A select few ICE vehicles saw growth in September. Ford’s best performer, the Ford Maverick, turned on dealer lots in just six days and sold 3,154 units in September and 51,802 units YTD. Nonetheless, Ford saw the most significant decreases in ICE sales from the Ford Bronco Sport (-20.7%), the brand’s heavy trucks (-17.8%), and Ford Edge (-17.7%).

It remains unclear which vehicles have been most affected by Ford’s supply chain woes, though in their announcement about the supply shortage, they stated that their highest margin vehicles were the most affected.

With the continued growth of Ford’s electric offerings, it is only a matter of time before they start to overtake their gas counterparts. While this month’s F150 Lightning and Mustang Mach-E sales are far from taking control of their entire ICE cumulative offerings, they offer a glimpse into the future of the brand and its sales.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

Elon Musk

Analyst: Elon Musk’s $1 trillion Tesla pay deal modest against robot market potential

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment.

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Credit: Tesla

Morgan Stanley analyst Adam Jonas, one of Wall Street’s most ardent Tesla (NASDAQ:TSLA) bulls today, has described Elon Musk’s newly proposed $1 trillion performance-based compensation package as a “good deal” for investors. 

In a note shared this week, Jonas argued that the package helps align the interests of Musk and Tesla’s minority shareholders, despite its shockingly high headline number.

Future market opportunities

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment. “Yes, a trillion bucks is a big number, but (it) is rather modest compared to the size of the market opportunity,” Jonas wrote. He added that the humanoid robot market could ultimately surpass the size of today’s global labor market “by a significant multiple.”

“We have entertained scenarios where the humanoid robot market can exceed the size of today’s global labor market… by a significant multiple,” Jonas wrote, as shared on X by Tesla watcher Sawyer Merritt.

The analyst likened the arrival of AI-powered robotics to the transformative effect of electricity, noting that “contemplating future global GDP before AI robots is like contemplating global GDP before electricity.” The Morgan Stanley analyst’s insights align with the idea that as much as 80% of Tesla’s future valuation could be tied to its Optimus humanoid robot program.

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Elon Musk’s pay package

Tesla’s board has tied Elon Musk’s proposed compensation package to some of the most ambitious targets in corporate history. The 2025 CEO Performance Award requires the automaker’s valuation to soar from roughly $1.1 trillion today to $8.5 trillion over the next decade, a level that would make Tesla the most valuable company in existence.

The plan also demands a leap in Tesla’s operating profit, from $17 billion in 2024 to $400 billion annually. It also ties the CEO’s compensation to a number of product milestones, including the delivery of 20 million vehicles in total, 10 million active Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million Robotaxis in operation. Tesla’s board emphasized that Musk’s leadership was fundamental to achieving such ambitious goals, with Chair Robyn Denholm noting the award would align the CEO’s incentives with long-term shareholder value.

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Tesla China posts strongest registrations of Q3 so far with first Model Y L deliveries

Tesla posted 14,300 insurance registrations in China during the week of September 1–7.

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Credit: Tesla China

Tesla posted 14,300 insurance registrations in China during the week of September 1–7, a 14.4% increase from the previous week’s 12,500 units. 

The figure marks Tesla’s highest weekly performance so far this quarter so far, despite the company’s year-over-year figures still being below 2024’s numbers.

Weekly registrations

The week’s registrations broke down to 5,000 Model 3s and 8,400 Model Ys, including the first 900 units of the newly launched Model Y L variant, as per estimates from industry watchers. On a quarterly basis, Tesla China is tracking 41.3% growth compared to the previous quarter, which bodes well for the company’s results this Q3 2025.

For the month of August, Tesla sold 57,152 vehicles in China, down 9.93% from the same period in 2024 but up 40.7% from July’s 40,617 units, according to the China Passenger Car Association (CPCA). Year-to-date, Tesla’s China sales are 7.2% lower compared to the previous year.

Model Y L first deliveries

The week ending September 7 was the first week that included the newly released Model Y L, a six-seat extended wheelbase version of the company’s best-selling all-electric crossover. Industry watchers estimate that last week, the first 900 units of the Model Y L have been registered, though this number is expected to increase in the coming weeks as deliveries of the vehicle hit their pace.

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Citing information from a Tesla store in Beijing, Chinese media outlet Cailianshe stated that the Model Y L has been seeing a lot of interest among car buyers. “(The Model Y L) is selling very well. Since its launch, 120,000 orders have been received, with nearly 10,000 orders placed every day. The first batch of customers began receiving deliveries in the past two days,” a Tesla representative stated.

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Tesla launches MultiPass to simplify charging at non-Tesla stations

With the new service, Tesla owners can activate charging either through the Tesla app or by using their existing Tesla key card.

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tesla nacs charger
(Credit: Tesla)

Tesla has introduced MultiPass, a new feature that allows owners to use their Tesla account to charge at non-Tesla charging stations. 

The service launched this week in the Netherlands, giving drivers the ability to find chargers, start sessions, and view charging history directly within the Tesla app.

Streamlining third-party charging

With MultiPass, Tesla owners can activate charging either through the Tesla app or by using their existing Tesla key card. This eliminates the need for separate accounts or additional cards from third-party networks. Tesla Charging highlighted the convenience of managing charging sessions in one location in a post on X, while Max de Zegher, Tesla’s Director of Charging for North America, emphasized that the update removes unnecessary friction.

“Nobody likes creating more accounts with payment details and passwords. For charging, this can even mean needing a third-party charging card mailed to your house. Starting in the Netherlands today, your Tesla App and your existing (!) Tesla keycard can start charging at third-party chargers. We’ll expand this to more countries quickly if customers love it. To make ownership effortless, the Tesla App should really be the only thing you need,” the Tesla executive wrote in a post on X.

Third-party payments and a familiar name

Tesla owners could pay for their third-party charging session with their Tesla accounts, as per the electric vehicle maker on its official website. Payments are drafted from users’ default payment method in the Tesla App, though charging costs will still vary depending on the third-party charger that is used.

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Interestingly, the MultiPass name also echoes a pop culture reference. In the 1997 sci-fi film The Fifth Element, Leeloo Dallas-505 carried a futuristic “Multipass” smart card that functioned as her ID, passport, and ticket to space travel. Her accented repetition of “Multipass!” became one of the film’s most memorable lines, and it highlighted the card’s all-in-one convenience.

Tesla has not provided a timeline for Multipass’ U.S. rollout, though the service could become an important addition to the growing but often fragmented landscape of DC fast charging.

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