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Ford’s Farley commits to 600k units in 22 months: ‘I think we’re one of the first to scale’

One year after Ford confirmed construction of the Rouge Electric Vehicle Center in Dearborn, Mich., the first Ford F-150 Lightning pre-production units begin leaving the factory. Pre-production model shown. F-150 Lightning available starting spring 2022.

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Ford Motor Company CEO Jim Farley said the Detroit automaker is committed to delivering 600,000 all-electric vehicles within the next 22 months.

Farley, who has spearheaded Ford’s commitment to transitioning to electric vehicles, joined Fox Business this morning ahead of a meeting with President Joe Biden later today. Farley, along with General Motors CEO Mary Barra, will meet with the President and several other CEOs from various industries later today.

In a lofty goal commitment, Farley stated that Ford would deliver 600,000 new electric cars to customers in less than two years because the American automotive industry is in desperate need to “catch up.”

Farley mentioned how China and Europe, two leading electric vehicle markets, have incredible demand for EVs. In some European markets, like Norway, combustion engine vehicles are hard to come by, as electric powertrains dominate the country’s passenger market.

“We have to catch up,” Farley said in an interview with Grady Trimble. “We’re going to do the investment in the product and capacity expansion and make vehicles as affordable as possible. We need the government’s help to make the switch to e-mobility through consumer incentives.”

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President Biden has specific EV incentives listed in his Build Back Better plan, but it is having a hard time making it through the Senate after the House of Representatives passed the bill on November 19. However, Senator Joe Manchin has not supported the bill due to massive budgetary issues. It needs support from all 50 Democratic senators, which seems unlikely.

Nevertheless, Farley and Ford are committed to an electrified future. Recently, Farley increased the production plans for the F-150 Lightning by boosting production goals to 150,000 units per year. Initial projections were for around 40,000 units annually. This was doubled to 80,000 per year in September and essentially doubled again in early January to 150,000.

One year after Ford confirmed construction of the Rouge Electric Vehicle Center in Dearborn, Mich., the first Ford F-150 Lightning pre-production units begin leaving the factory. Pre-production model shown. F-150 Lightning available starting spring 2022.

Farley does not feel that the massive goal for deliveries in just 22 months is out of reach, especially as Ford has leveraged the names of its most iconic models to help surge sales of its newfound electrification project. “I think we’re one of the first to scale. We’re committed to 600,000 units in 22 months from now,” Farley said in the interview. “What makes us different is we’re electrifying our most iconic vehicles where we sell the best.” The Mustang Mach-E accumulated 27,140 sales in 2021, making it the second best-selling model in its class, trailing only the Tesla Model Y.

Ford is also utilizing the solid consumer base behind the F-150, which has been the nation’s best-selling pickup truck for several years. The F-150 Lightning, which Ford recently opened order banks for, has several different trim options, all of which sport iconic packages that have been included with the combustion engine version.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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This signature Tesla feature is facing a ban in one of its biggest markets

The report indicates that Chinese government agencies have concerns “about failure rates and safety issues with the flush design.”

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A signature Tesla feature is under fire in one of the company’s largest markets, as regulators in one EV hot spot are mulling the potential ban of a design the automaker implemented on some of its vehicles.

Tesla pioneered the pop-out door handle on its Model S back in 2012, and CEO Elon Musk felt the self-presenting design was a great way to feel like “you’re part of the future.”

It is something that is still present on current Model S designs, while other vehicles in the Tesla lineup have a variety of handle aesthetics.

How to repair your Tesla Model S Door handle (DIY Kit)

According to Chinese media outlet Mingjing Pro, the company, along with others using similar technology, is facing scrutiny on the design as regulators consider a ban on the mechanism. These restrictions would impact other companies that have utilized pop-out handles on their own designs; Tesla would not be the only company forced to make changes.

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The report indicates that Chinese government agencies have concerns “about failure rates and safety issues with the flush design.”

However, EVs are designed to be as aerodynamically efficient as possible, which is the main reason for this design. It is also the reason that many EVs utilize wheel covers, and sleek and flowing shapes.

However, the Chinese government is not convinced, as they stated the aerodynamic improvements are “minimal,” and safety issues are “significantly elevated,” according to The Independent.

The issue also seems to be focused on how effective the handle design is. According to data, one EV manufacturer, which was not specified in the report, has 12 percent of its total repairs are door handle failure fixes.

There are also concerns about the handles short-circuiting, leaving passengers trapped within cars. Tesla has implemented emergency latch releases in its vehicles that would prevent passengers from getting stuck in their cars in cases of electric malfunctions or failures.

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However, evidence from the Chinese Insurance Automotive Technology Research Institute (C-IASI) suggests that 33 percent of door handles using this design fail to function after a side impact.

Obviously, Tesla and other automakers could introduce an alternative design to those vehicles that are affected by the potential restrictions China intends to impose. The regulation would take effect in July 2027.

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Tesla is bailing out Canadian automakers once again: here’s how

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(Credit: Tesla)

Tesla is bailing out Canadian automakers once again, as some companies in the country are consistently failing to reach mandated minimum sales targets for emission-free vehicles.

Many countries and regions across the world have enacted mandates that require car companies to sell a certain percentage of electric powertrains each year in an effort to make sustainable transportation more popular.

These mandates are specifically to help reduce the environmental impacts of gas-powered cars. In Canada, 20 percent of new car sales in the 2026 model year must be of an emissions-free powertrain. This number will eventually increase to 100 percent of sales by 2030, or else automakers will pay a substantial fine — $20,000 per vehicle.

There is a way companies can avoid fines, and it involves purchasing credits from companies that have a surplus of emissions-free sales.

Tesla is the only company with this surplus, so it will be bailing out a significant number of other automakers that have fallen short of reaching their emissions targets.

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Brian Kingston, CEO of the Canadian Vehicle Manufacturers’ Association, said (via Yahoo):

“The only manufacturer that would have a surplus of credits is Tesla, because all they do is sell electric vehicles. A manufacturer has to enter into an agreement with them to purchase credits to help them meet the mandate.”

Tesla has made just over $1 billion this year alone in automotive regulatory credits, which is revenue acquired from selling these to lagging car companies. Kingstone believes Tesla could be looking at roughly $3 billion in credit purchases to comply with the global regulations.

Tesla still poised to earn $3B in ZEV credits this year: Piper Sandler

Automakers operating in Canada are not putting in a lack of effort, but their slow pace in gaining traction in the EV space is a more relevant issue. Execution is where these companies are falling short, and Tesla is a beneficiary of their slow progress.

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Kingston doesn’t believe the mandates are necessarily constructive:

“We’ve seen over $40 billion in new investment into Canada since 2020 and all signs were pointing to the automotive industry thriving. Now the federal government has regulations that specifically punishes companies that have a footprint here, requiring them to purchase credits from a company that has a minimal (Canadian) footprint and an almost nonexistent employee base.”

Kingston raises a valid point, but it is hard to see how Tesla is to blame for the issue of other car companies struggling to bring attractive, high-tech, and effective electric powertrains to market.

Tesla has continued to establish itself as the most technologically advanced company in terms of EVs and its tech, as it still offers the best product and has also established the most widespread charging infrastructure globally.

This is not to say other companies do not have good products. In my personal experience, Teslas are just more user-friendly, intuitive, and convenient.

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Tesla ditches key Cybertruck charging feature for very obvious reason

“Wireless charging something as far off the ground as the [Cybertruck] is silly.”

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Credit: Tesla

Tesla is officially ditching the development of a key Cybertruck charging feature, and the reason is very obvious, all things considered.

The Cybertruck is among the most unique vehicles available on the market, and, like all Tesla vehicles, it has continued to improve through Over-the-Air software updates that enhance performance, safety, and other technological features.

However, the development of some features, while great on paper, turns out to be more difficult than expected. One of these features is the presence of wireless charging on the all-electric pickup, a capability Tesla has been working to integrate across its entire vehicle lineup.

Tesla wireless charging patent revealed ahead of Robotaxi unveiling event

Most people who have used wireless charging for their phones or other devices have realized it is not as effective as plugging into a cord or cable. This is even relevant with Tesla vehicles, as the introduction of wireless charging for smartphones within the vehicles has been a nice feature, but not as impactful as many would hope.

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It’s not necessarily Tesla’s fault, either. Wireless charging is a complex technology because much of the energy intended to be transferred to the phone is lost through heat.

Instead of the energy being stored in the battery, it is lost on the outside of the phone, which is why it becomes warm to the touch after sitting on a charging mat.

This is something that Tesla is likely trying to resolve with its vehicles before rolling out inductive charging to owners. The company has confirmed that it is working on a wireless charging solution, but it has yet to be released.

However, this feature will not be coming to the Cybertruck. Wes Morrill, the Cybertruck’s lead engineer, said that the vehicle’s height makes wireless charging “silly,” according to Not a Tesla App:

“Wireless charging something as far off the ground as the CT is silly.”

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This is something that could impact future vehicle designs; the Cybertruck might not be the only higher-ground clearance vehicle Tesla plans to offer to customers. Therefore, being transparent about a design’s capabilities, or even developing technology that would enable this, would be useful to potential buyers.

At this point, wireless charging seems like it would be more advantageous for home charging than anything.

Due to its current inefficiency, it would likely be a great way to enable seamless charging in a garage or residential parking space, rather than something like a public charger where people are looking to plug and go in as little time as possible.

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