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Ford’s Mustang Mach E is a valuable Tesla Model Y ally in the crossover segment
With Ford’s release of the Mustang Mach E all-electric crossover, it seems like Tesla is not alone anymore in its efforts at transitioning the mainstream auto market towards sustainability. The Mach E’s combination of price, performance, and range, not only makes it a legitimate and honest effort on Ford’s part, but it also makes the EV a serious threat to mainstream crossover SUVs.
The Ford Mustang Mach E is an all-electric vehicle that will place it in the same segment as the upcoming Tesla Model Y. The two vehicles are priced in pretty much the same ballpark, with the Mach E’s standard range RWD version starting at around $43,900 in comparison to the Standard Range RWD Model Y’s $39,000. That’s a $4,900 difference, but Ford still has the full $7,500 tax credit, which makes the Mach E actually less expensive than the Model Y.
Looking at the price and performance figures of the Mustang Mach E, it is evident that the vehicle is meant to be competitive. The entry-level “Select” variant, for one, will be offered at both RWD and AWD versions, and both will be equipped with a 75.7kWh “standard range” battery pack. The RWD variant will have a range of 230 miles and a 0-60 mph time of about 6-7 seconds, while the AWD version will have a range of 210 miles and be about a second quicker from 0-60. The Mach E Select variants will be shipping in Spring 2021.
Following the Select variants is the “Premium” trim, which starts at $50,600 and ships late 2020, just a few months later than the Model Y’s estimated Summer 2020 release. Premium Mach Es can be equipped with either a standard range pack or an extended range battery, and RWD or AWD. With this, a Premium Mach E could have a range anywhere between 210 miles per charge for the standard range AWD trim, all the way to 300 miles per charge for the extended range with RWD. AWD versions of the Mach E Premium trim can hit 60 mph in the over 5 seconds, while the RWD versions will hit highway speeds in the mid-6s.
While this may seem like a lot of options already, there is still more. The “California Route 1” Mustang Mach E will be arriving in early 2021 for $52,400. This configuration is designed for long travel. As such, it is equipped with an extended range battery pack and 300 miles of range. A “First Edition” Mach E will also be offered in late 2020 with AWD and an extended range battery pack, which gives the vehicle 270 miles of range per charge. Finally, there’s the range-topping Mach E GT, which starts at $60,500, feature AWD, bigger motors, 235 miles of range, and a 0-60 mph time in the mid-3s.
While comparisons to the Model Y will be unavoidable, it should be noted that the Ford Mustang Mach E is every bit more of a traditional crossover rival than it is a competitor for Tesla’s seven-seater. Both vehicles are aimed at the crossover SUV segment, after all, and that is a market that is so vast right now, it is practically impossible for a single automaker to dominate on its own. There is no question that the Model Y will sell in larger numbers than any of Tesla’s other cars — Elon Musk has said as much. But there is also no question that the Mach E, provided that Ford dealers do not nip the market’s enthusiasm in the bud, will be a huge success as well.
This is something that Tesla CEO Elon Musk highlighted in a tweet following Ford’s reveal of the Mach E. While the American automaker was mum about Tesla’s contribution to electric vehicle design and innovation, Musk nevertheless credited the carmaker for its efforts at bringing about sustainable transportation. Ford, at least in its response to Musk, seemed eager to be on board the EV transition.
And this is really the crux of the matter. The Mach E, at least specs-wise, is a serious electric car that is designed for serious users. Its Mustang name may be debated for years to come, but there is little doubt that Ford put a lot of effort into its all-electric crossover, and the results of these are far beyond that of any other legacy automaker so far. It could even be said that with the Mach E in the picture, more expensive, similar-sized all-electric EVs from other veteran automakers such as the Jaguar I-PACE are in for some tough competition. Companies with all-electric cars that are under-utilized and under-promoted like GM and its Chevy Bolt are also at risk of being considered as the final compliance cars of a bygone era.
Ford has played its hand, and it did so with a strong statement in support of all-electric vehicles. With the Mach E, Tesla is no longer alone in the electric assault on the crossover segment. The question now is, will other automakers follow suit with similarly priced and specced vehicles? The next few years will definitely be very interesting.
More information about the Ford Mustang Mach E could be accessed here.
News
Tesla Semi gets its largest order yet
Tesla got its largest order for the all-electric Class 8 Semi yet, a 500-unit order from Einride AB, a Swedish trucking company.
Einride made the announcement this morning following its second-quarter earnings call. The company said it plans to use 500 Tesla Semi units on its fleet intelligence platform, called Saga AI. The deployments will serve large companies like Amazon and will extend Einride’s electric freight network across logistics routes in California, New Jersey, Texas, Illinois, and Georgia.
🚨 Tesla has received a MASSIVE order from Swedish freight company Einride AB, which placed an order for 500 Tesla Semi trucks
Tesla’s biggest order for the Semi yet! pic.twitter.com/PrtLp5yzvh
— TESLARATI (@Teslarati) August 18, 2026
The deployment is being carried out in several phases over the next two years as Tesla ramps production of the Semi at its dedicated production facility in Sparks, Nevada. Einride will receive its first Semi units in September.
Saga AI
Saga AI is Einride’s dedicated fleet intelligence platform. It enables scaled adoption of electric trucks for freight use and allows shippers to integrate electric capacity without the operational burden or capital risks of managing a fleet. This helps integrate cost-efficient logistics and makes budgeting and forecasting much more accurate.
Tesla Semi’s Adoption
The Tesla Semi is now gathering large-scale clients past those who have helped the company operate a Pilot Program to gain initial information and feedback from real-world drivers.
Perhaps the biggest and most notable is that of Frito-Lay and PepsiCo., who have worked with Tesla for the past several years to dial in the finer details of the truck, including its efficiency and operation-related components.
Tesla Semi gets strange-but-understandable comparison from Jay Leno
There has been tremendous progress in that time, and it even catalyzed Tesla to make some design changes, which were unveiled earlier this year.
But Einride CEO Roozbeh Charli says his company’s partnership with Tesla will continue to push those things forward:
“This deployment is yet another proof point that we can execute at the scale our customers demand. Working closely with Tesla to bring next-generation Semis into active operations quickly and at scale is a testament to the strength of that partnership, and how quickly this technology is maturing from promise to daily operations.”
Additionally, Dan Priestley, the Director of the Semi Program at Tesla, said the partnership is ideal due to Einride’s focus on sustainable transport:
“Einride is at the forefront of sustainable freight, and we are thrilled to deepen our relationship with them through this order of 500 Semis. EV heavy trucks provide lower costs per mile from fuel savings, reduced maintenance, and better uptime over diesel trucks. These savings increase further through operational efficiency when deploying EV trucks at scale, and we are excited that Einride recognizes this and look forward to supporting their deployments.”
Elon Musk
India tells Elon Musk’s X to “Follow the Law” in latest censorship update
Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.
Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.
On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.
India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.
The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.
This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.
Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.
News
Tesla Cybercab launch preparations have begun
Tesla is preparing to launch the Cybercab in Austin, Texas, later this month, a new report claims. Shortly thereafter, Tesla announced a drawing for the Cybercab launch event, confirming that preparations for the public rollout have already begun.
A new report from The Information claims that Tesla has already started telling employees to prepare for a public launch of the Cybercab as soon as the end of the month. The vehicle will launch publicly to riders in Austin initially.
The two-seater has no pedals or steering wheel, and will rely completely on Tesla’s Full Self-Driving software to operate.
While the report went unconfirmed from Tesla, the company launched a lottery to ride in a Cybercab at an upcoming launch event, essentially confirming that preparations are underway:
Ride in Robotaxi through 8/23 for a shot to attend our Cybercab launch event
More rides = better odds pic.twitter.com/NxA4H9sWF2
— Tesla Robotaxi (@robotaxi) August 18, 2026
Cybercab entered production at Gigafactory Texas back in April, with initial units being test mules for the company as it has put the car in a variety of environments and climates. Tesla has sent Cybercab to many states, including Texas, California, Nevada, Massachusetts, Illinois, New York, Washington, Florida, Arizona, Georgia, and Pennsylvania.
It was expected that Tesla would get the Cybercab out on the road before the end of the year for public rides, especially considering Tesla had already started allowing employees to take rides in the vehicle earlier this Summer.
Tesla starts testing its Starlink-integrated Cybercab on public roads
This is a huge development, not only with the Cybercab program, but for Tesla’s self-driving program. Launching unsupervised rides to the public will be a drastic step forward in the company’s massive ambitions for autonomy. It is a long time coming, too. Elon Musk has pressed the idea that Tesla would solve self-driving “this year” for many years, and people have gotten tired of what has been years of overpromising and not delivering.
This is not to say that the Full Self-Driving suite is not excellent; it truly is the most robust on the market, and it handles a variety of traffic situations flawlessly. It definitely has its faults, but generally, it is fantastic.
Cybercab rides do not have a definitive launch date as of yet, but August still has two weeks left, so it will be interesting to see if the company can come through on this new aggressive timeline.
