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Ford’s Mustang Mach E is a valuable Tesla Model Y ally in the crossover segment

(Credit: Ford Motor Company and Tesla Inc.)

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With Ford’s release of the Mustang Mach E all-electric crossover, it seems like Tesla is not alone anymore in its efforts at transitioning the mainstream auto market towards sustainability. The Mach E’s combination of price, performance, and range, not only makes it a legitimate and honest effort on Ford’s part, but it also makes the EV a serious threat to mainstream crossover SUVs. 

The Ford Mustang Mach E is an all-electric vehicle that will place it in the same segment as the upcoming Tesla Model Y. The two vehicles are priced in pretty much the same ballpark, with the Mach E’s standard range RWD version starting at around $43,900 in comparison to the Standard Range RWD Model Y’s $39,000. That’s a $4,900 difference, but Ford still has the full $7,500 tax credit, which makes the Mach E actually less expensive than the Model Y. 

Looking at the price and performance figures of the Mustang Mach E, it is evident that the vehicle is meant to be competitive. The entry-level “Select” variant, for one, will be offered at both RWD and AWD versions, and both will be equipped with a 75.7kWh “standard range” battery pack. The RWD variant will have a range of 230 miles and a 0-60 mph time of about 6-7 seconds, while the AWD version will have a range of 210 miles and be about a second quicker from 0-60. The Mach E Select variants will be shipping in Spring 2021

https://twitter.com/Ford/status/1196257548896071680?s=20

Following the Select variants is the “Premium” trim, which starts at $50,600 and ships late 2020, just a few months later than the Model Y’s estimated Summer 2020 release. Premium Mach Es can be equipped with either a standard range pack or an extended range battery, and RWD or AWD. With this, a Premium Mach E could have a range anywhere between 210 miles per charge for the standard range AWD trim, all the way to 300 miles per charge for the extended range with RWD. AWD versions of the Mach E Premium trim can hit 60 mph in the over 5 seconds, while the RWD versions will hit highway speeds in the mid-6s. 

While this may seem like a lot of options already, there is still more. The “California Route 1” Mustang Mach E will be arriving in early 2021 for $52,400. This configuration is designed for long travel. As such, it is equipped with an extended range battery pack and 300 miles of range. A “First Edition” Mach E will also be offered in late 2020 with AWD and an extended range battery pack, which gives the vehicle 270 miles of range per charge. Finally, there’s the range-topping Mach E GT, which starts at $60,500, feature AWD, bigger motors, 235 miles of range, and a 0-60 mph time in the mid-3s. 

While comparisons to the Model Y will be unavoidable, it should be noted that the Ford Mustang Mach E is every bit more of a traditional crossover rival than it is a competitor for Tesla’s seven-seater. Both vehicles are aimed at the crossover SUV segment, after all, and that is a market that is so vast right now, it is practically impossible for a single automaker to dominate on its own. There is no question that the Model Y will sell in larger numbers than any of Tesla’s other cars — Elon Musk has said as much. But there is also no question that the Mach E, provided that Ford dealers do not nip the market’s enthusiasm in the bud, will be a huge success as well. 

This is something that Tesla CEO Elon Musk highlighted in a tweet following Ford’s reveal of the Mach E. While the American automaker was mum about Tesla’s contribution to electric vehicle design and innovation, Musk nevertheless credited the carmaker for its efforts at bringing about sustainable transportation. Ford, at least in its response to Musk, seemed eager to be on board the EV transition.

And this is really the crux of the matter. The Mach E, at least specs-wise, is a serious electric car that is designed for serious users. Its Mustang name may be debated for years to come, but there is little doubt that Ford put a lot of effort into its all-electric crossover, and the results of these are far beyond that of any other legacy automaker so far. It could even be said that with the Mach E in the picture, more expensive, similar-sized all-electric EVs from other veteran automakers such as the Jaguar I-PACE are in for some tough competition. Companies with all-electric cars that are under-utilized and under-promoted like GM and its Chevy Bolt are also at risk of being considered as the final compliance cars of a bygone era.

Ford has played its hand, and it did so with a strong statement in support of all-electric vehicles. With the Mach E, Tesla is no longer alone in the electric assault on the crossover segment. The question now is, will other automakers follow suit with similarly priced and specced vehicles? The next few years will definitely be very interesting.

More information about the Ford Mustang Mach E could be accessed here.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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