Ford has teased its upcoming EV SUV that would be made at its Cologne, Germany Facility.
Ford has rapidly introduced new electric models to its lineup over the past year. First was the Ford Mustang Mach-E, then the F150 Lightning, but now many are asking what is next for the historic brand. Today, we might have a better idea after one Ford Europe Executive teased an upcoming electric vehicle’s profile and front driver’s corner.
Martin Sander, General Manager of Ford Model E Europe, shared the teaser image on Twitter from Ford’s European Design Center. The photo showed very little of the vehicle but just enough to hit its market segment and where it could fit into the company’s existing lineup.
Great to see so many of our media friends today in our @Ford in Europe Design Center. Can’t wait for 2023 to arrive, when we will pull the cover of our first electric passenger vehicle coming from #Cologne. #EVs #ElectricVehicle #NewYear2023 pic.twitter.com/3wH3ixEWCW
— Martin Sander (@MSander22) December 15, 2022
The teased vehicle, which will supposedly be coming to market as soon as next year, is an SUV body style. Comparing the image to one of Mr. Sander standing next to the Mustang Mach-E, it is clear that the new vehicle is similar in size, if a little more squared on its edges.

This could be the vehicle that was mentioned earlier this year by another Ford executive. According to their comments, the upcoming vehicle would be a Ford Explorer adjacent SUV, representing a viral market segment for the company. This is evidenced by the teased vehicle’s boxy edges and similar front headlight to the Ford Explorer.
The final question is if this will be a global model or if it will be region locked to Europe. Ford Europe has long had its own identity and set of models not available in the North American market. This included the Ford Mondeo, the Ford Everest, the new generation Ford Ranger, and many more. But from the information available today, it remains unclear if this will be the case for the upcoming EV.
Sadly, there is good reason for the new EV to be, at the very least, introduced to Europe before coming to Ford’s home market. Due to the more aggressive regulatory policies in Europe, the Blue Oval is highly incentivized to electrify its lineup in the EU before doing the same in the United States.
Luckily, we likely won’t need to wait too long for more details on the new vehicle, considering 2023 is now just around the corner. And at the very least, it is yet another indication that Ford is on the right track to electrify its offerings faster than most. Perhaps this new model will be the motivation to get long-time competitors, GM/Dodge/Toyota, to electrify their offerings faster to keep up with the legacy brand. Either way, the new product is an exciting prospect going into the new year.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla top exec Tom Zhu highlights Elon Musk’s “prime directive” for FSD
 
														Tesla Senior Vice President for Automotive Tom Zhu, a key executive behind the company’s success in China and Giga Texas, recently highlighted the “prime directive” of Full Self-Driving (FSD).
Zhu’s comments emphasize Tesla’s uncompromising focus on safety, which has made the company’s vehicles among the safest on the road.
Echoing Musk’s vision for safe autonomous driving
Zhu’s post quoted Musk’s statement from 2021, where the CEO reportedly stated that FSD must avoid accidents even if the most ridiculous events happened in the middle of the road. Zhu stated that beyond everything, Tesla’s systems like Autopilot and FSD are designed to keep passengers safe.
“Elon said it in 2021: “For self-driving, even if the road is painted completely wrong and a UFO lands in the middle of the road, the car still cannot crash and still needs to do the right thing. The prime directive for the autopilot system is: Don’t crash. That really overrides everything. No matter what the lines say or how the road is done, the thing that needs to happen is minimizing the probability of impact while getting you to your destination conveniently and comfortably,” Zhu stated.
“The prime directive, the absolute priority, is to minimize the probability of injury to yourself or to anyone on the road, to pedestrians, or anything like that. It can’t be dependent on the road markings being correct.”
Tesla leadership rallies behind global FSD rollout
Tom Zhu, who previously led Tesla China through its record-breaking growth phase, now oversees automotive operations worldwide. He has reportedly become a problem solver for Elon Musk over the years, with previous reports stating that he was brought in to help Giga Texas optimize its vehicle production ramp.
Zhu’s comments may sound ambitious, but FSD has proven that it values safety above all else over the years. This was highlighted recently in an incident in Australia, when a Model Y was hit by what could very well be a meteor. Despite the impact and part of its windshield melting, the vehicle was able to drive safely and keep its passengers safe.
Elon Musk
Elon Musk’s biggest tech rival just canceled his Tesla Roadster
“I really was excited for the car! And I understand delays. But 7.5 years has felt like a long time to wait,” Altman said.
 
														Elon Musk’s biggest tech rival just canceled his reservation for a Tesla Roadster, the supercar the company has been developing for nearly eight years.
Sam Altman, the CEO of OpenAI, announced on X on Thursday evening that he canceled his Tesla Roadster reservation, or at least is trying to:
A tale in three acts: pic.twitter.com/ClRZBgT24g
— Sam Altman (@sama) October 30, 2025
Altman placed his Tesla Roadster reservation with a $50,000 deposit way back on July 11, 2018. However, he recently decided that he had waited long enough and decided to email the company to officially cancel the order.
“Hi, I’d like to cancel my reservation. Could you please refund me the $50k?” Altman emails to reservations@tesla.com.
He then received an immediate response, but not from Tesla. Instead, it was a bounce-back message from Google, stating that the message could not be delivered to the email because it was not active.
Altman then provided a reason for his cancellation, and it was not related to the intense rivalry he had with Elon Musk:
“I really was excited for the car! And I understand delays. But 7.5 years has felt like a long time to wait.”
I really was excited for the car! And I understand delays. But 7.5 years has felt like a long time to wait.
— Sam Altman (@sama) October 30, 2025
Altman and Musk have a lengthy history with one another that dates back to 2015, when OpenAI was created. The feud has resulted in lawsuits over breaching founding agreements by prioritizing profits.
Musk has been especially critical in recent years because of Altman’s decision to turn OpenAI into a for-profit business that he says is “built on a lie.”
This year, Musk offered over $97 billion to buy OpenAI, and a judge blocked his request to stop the company from being converted into a for-profit in March.
OpenAI then countersued Musk in April, while xAI, Musk’s company, sued OpenAI for allegedly stealing secrets through poached employees in September.
Elon Musk explains why xAI sued OpenAI over alleged trade secret theft
Regarding the Roadster, Tesla has been developing it for several years and has delayed its release for five consecutive years. The company says it will have a demo of what it has changed since it was unveiled in 2017 later this year, but no date has been set quite yet.
News
Neuralink’s first human patient reflects on 21 months with brain implant “Eve”
He credited Neuralink and Elon Musk for giving him “the opportunity to be the first,” as the experience has been life-changing.
 
														Nolan Arbaugh, the first person to receive Neuralink’s brain implant, shared his 21-month update this week, reflecting on how far he’s come since his groundbreaking surgery.
Arbaugh, who became paralyzed after a diving accident, stated that his Neuralink implant, which he fondly calls “Eve,” continues to transform his daily life.
Arbaugh celebrates Neuralink’s progress
In his post on X, Arbaugh revealed that his hands-on involvement with Neuralink has decreased as more participants have joined the program. “The team might call me to test something once in a blue moon,” he wrote, adding that he’s happy to see others experience the technology’s full potential, from operating robotic arms to typing on keyboards with thought alone.
He credited Neuralink and Elon Musk for giving him “the opportunity to be the first,” as the experience has been life-changing. Despite a recent pressure sore that temporarily kept him bedridden, Arbaugh noted that he is still very optimistic, describing his journey as one of resilience, faith, and gratitude. He also teased “big news” coming for his two-year update in early 2026.
Studies and a growing public speaking career
These days, Arbaugh stated that he is focused on his studies in neuroscience, taking full-semester courses in chemistry, biology, and pre-calculus while earning top grades. He credited “Eve” for making school possible again, as his current academic workload would have been “impossible without Neuralink.” Arbaugh stated that he has also begun building a speaking business after delivering a paid talk at Fortune’s Brainstorm Tech conference.
“At the beginning of September I attended the Fortune Brainstorm Tech conference in Park City, Utah, as a paid speaker. That sentence seemed like an impossibility two years ago. But it’s just the beginning. My business is built, my legal is near complete, I’m surrounding myself with a team of amazing folks, and I plan on speaking once or twice a month in the same fashion beginning as soon as January.
“Conferences, interviews, podcasts—you name it, and I want to be there spreading the word about how amazing this technology is, the growth it’s experiencing, the possibilities of the future, and how it has so deeply affected my life,” Arbaugh stated.
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