

News
Former Ford CEO says the tough part of the EV story is coming
Former Ford CEO Mark Fields believes the toughest part of the electric vehicle story is coming.
Fields is currently the CEO of Hertz, a rental agency that reported a tough earnings call last week as the company pointed at EVs as the reason for its tumultuous quarter.
Tesla price cuts hinder Hertz earnings as it misses profit estimates
Before Hertz, Fields was President and CEO of Ford before Jim Farley, who has heavily pushed for the Detroit automaker to adopt EVs and become the leading name among legacy automakers that have transitioned to electrification.
Fields has been somewhat of a proponent in the EV transition as he has called Tesla the “EV benchmark” and also was a proponent for the massive order that Hertz put in for 100,000 Tesla vehicles in 2021.
Although there is plenty of support for EVs in Fields’ analysis of the sector, he is also somewhat of a realist, and is willing to talk about how the toughest part of the electric vehicle story is on the way, at least in his opinion.
Fields believes now that early EV adopters have come to the forefront, bought their cars, and become known as the first people to shift away from ICE in favor of a sustainable powertrain, the hard part will be getting those who have not yet switched to do so.
“Over time, you’re going to see the industry propulsion systems shift to full battery electric,” Fields said in an interview with CNBC. “The issue is, what’s the time frame for that? There’s a lot of excitement around the early adopters; now you’re getting to the tough part of mass adoption.”
He also pointed out that many legacy car companies are not yet turning a profit, and that their EV business is still being fueled by the ICE sales that make many companies money.
“You’ve got to keep that golden goose keep producing for them,” Fields added.
It took a long time for industry leader Tesla to turn a profit. In Q3 2018, it turned a profit for the first time, and 2020 was the first full year that Tesla actually made money as a company, although it started manufacturing its first vehicle in 2008.
Scaling EV platforms and projects is the key to profiting from the operation. Every legacy automaker is well aware of the fact that it takes time to make money, and even Farley, who currently runs Ford, has spoken about the fact that it may take Ford the better part of the decade to turn a profit on its EV business.
As EVs continue to become more affordable, they will also become more advanced and efficient, offering enough range and power to woo over some skeptics.
EVs will only get better and more advanced with time. Eventually, the people who are on the other side of the spectrum and could be called “early skeptics” will see a vehicle that may spark their interest.
This will eventually lead to more people making the ultimate switch and we will see EVs continue to be pumped out under new monikers that will attract new buyers every year.
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News
Tesla lands new partnership with Uber as Semi takes center stage
Tesla and Uber will work together, using the company’s all-electric Semi, to make sustainable Class 8 electric trucks more affordable with three main strategies: Subsidized Pricing, Predictable Growth, and Optimization of Utilization.

The Tesla Semi has led to a new partnership between the company and Uber, as the two are launching a program that aims to revolutionize logistics by making sustainable commercial vehicles more accessible.
Uber announced on Tuesday that it was planning to launch the Dedicated EV Fleet Accelerator Program in a new partnership with Tesla. Uber’s Freight division is mainly responsible for the new program, which it calls a “first-of-its-kind buyer’s program designed to make electric freight more affordable and accessible by addressing key adoption barriers.”
Tesla and Uber will work together, using the company’s all-electric Semi, to make sustainable Class 8 electric trucks more affordable with three main strategies: Subsidized Pricing, Predictable Growth, and Optimization of Utilization.
- Subsidized Price: Fleets purchasing Tesla Semis through this program will receive a subsidy on the purchase price.
- Predictable Growth: Fleets will integrate their Tesla Semis into Uber Freight’s dedicated solutions for shippers for a pre-determined period. This creates an opportunity for carriers to forecast revenue with confidence, while shippers gain consistent access to reliable, zero-emission capacity.
- Optimize Utilization: Uber Freight taps into its extensive freight network to match carriers with consistent, high-quality freight from our strong shipper base—helping ensure the addition of these Tesla Semis stay fully utilized and carriers see dedicated, real, measurable returns from the start
Tesla will work directly with interested companies to iron out technical details about the Semi, as well as its cost of ownership based on the tailored needs of their business. Fleets can expect savings on the first day, Uber says, as they will avoid diesel fuel costs and reduced maintenance, a widely known advantage of EVs.
Uber announced that it had partnered with select carriers to pilot the Dedicated EV Fleet Accelerator Program prior to its launch:
“During the 2-month pilot program, the Tesla Semis showcased both reliability and efficiency for Uber Freight’s shipper network. Over 394 hours of drive time, carriers covered 12,377 miles. With an average net energy consumption of just 1.72 kWh per mile and only 60 hours of total charge time, these results highlight the operational viability of Tesla Semis on demanding freight lanes. “
In its press release launching the program, Uber effectively highlights how the use of the Semi can impact a company’s margins and profitability through fuel savings, reduced maintenance costs, and lower total cost of ownership.
This is something that turns so many people away from gas cars and toward EVs, so it’s no surprise that Uber wanted to emphasize this point on a larger scale with a company that utilizes a fleet of vehicles.
Tesla Semi shows strong results in ArcBest’s real-world freight trial
Tesla has been experimenting with a select group of companies, as well. It partnered with PepsiCo. several years ago, in an effort to launch a pilot program for the Semi. It had excellent results, showing higher efficiency, lower costs, and an exceptional ability to handle long runs.
Drivers have had a lot of positive things to say:
The Semi will enter mass production next year, but we anticipate that some companies will commit to Uber’s new platform well before then.
Energy
Tesla recalls Powerwall 2 units in Australia

Tesla will recall Powerwall 2 units in Australia after a handful of property owners reported fires that caused “minor property damage.” The fires were attributed to cells used by Tesla in the Powerwall 2.
Tesla Powerwall is a battery storage unit that retains energy from solar panels and is used by homeowners and businesses to maintain power in the event of an outage. It also helps alleviate the need to rely on the grid, which can help stabilize power locally.
Powerwall owners can also enroll in the Virtual Power Plant (VPP) program, which allows them to sell energy back to the grid, helping to reduce energy bills. Tesla revealed last year that over 100,000 Powerwalls were participating in the program.
Tesla announces 100k Powerwalls are participating in Virtual Power Plants
The Australia Competition and Consumer Commission said in a filing that it received several reports from owners of fires that led to minor damage. The Australian government agency did not disclose the number of units impacted by the recall.
The issue is related to the cells, which Tesla sources from a third-party company.
Anyone whose Powerwall 2 unit is impacted by the recall will be notified through the Tesla app, the company said.
Cybertruck
Tesla launches Cybertruck orders in a new market with a catch

Tesla is launching Cybertruck orders in a new market, but there’s a bit of a catch.
The Cybertruck was launched in the Middle East earlier this year, as Tesla launched the ability to place a reservation for the all-electric pickup in the United Arab Emirates. It would be the first market outside of North America that would have the ability to place an order for the Cybertruck.
Tesla confirms Cybertruck will make its way out of North America this year
Other markets where the vehicle has been widely requested, like Europe and Asia, have still not approved the vehicle to be sold to the public, mostly because of size and design restrictions.
However, in the UAE, Tesla is opening up the ability for those who placed reservations for the vehicle to finally put in their order. The Order Configurator is only available to those who have already placed a reservation; it is not yet available to the public.
Tesla said it would open up the public online configurator across the Middle East in the coming weeks:
If you’re in the UAE and you have a Cybertruck reservation, you can now order your new truck
The public will get access in the coming weeks. https://t.co/KJaP7NEfiT
— TESLARATI (@Teslarati) September 16, 2025
The UAE is not the only country that will have access to the Cybertruck, as fans in other Middle Eastern countries will also be able to place orders soon. Tesla announced back in April that Saudi Arabia and Qatar would also have Cybertruck deliveries.
These vehicles will be built at Tesla’s Gigafactory Texas plant just outside of Austin, as Gigafactory Berlin and Gigafactory Shanghai, two factories located in the same hemisphere as the Middle East, do not have established lines for Cybertruck production.
As for the other markets, Tesla CEO Elon Musk has hinted that the company could develop a smaller Cybertruck for those markets, as he admitted that in the long term, it likely made sense to build a more compact version for regions where roads are traditionally tighter.
Elon Musk hints at smaller Tesla Cybertruck version down the road
There has been no evidence of Tesla developing this more compact version, but it could eventually happen.
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