News
GMC Hummer EV sports its massive size alongside full-size SUV
The GMC Hummer EV is finally making its way to dealerships on the East Coast, sporting its massive size as it sits alongside a GMC Yukon, one of the automaker’s largest sport utility vehicles.
After being in development for several years, the GMC Hummer EV is finally making its way to dealerships on the East Coast.
New photographs of the Hummer EV landed on the HummerChat forums earlier this week. In late December, GMC announced the Hummer EV would make its way from the Factory Zero facility in Hamtramck, Michigan to customers, finally completing the first deliveries of the notorious gas-hog name turned sustainable.
However, since the announcement, the GMC Hummer EV has been tough to spot. While the massive vehicle sports some of GM’s most revolutionary and advanced systems, including its Ultium battery system, it appears details on the initial builds are relatively slim. After all, the Hummer EV was actually GM’s second-most-produced electric vehicle in December 2021. The automaker has dealt with widespread battery issues with its Chevrolet Bolt EV, which has been its keystone EV for a decade. During the month, GM produced 26 total electric units: one HUMMER EV, and twenty-five Chevrolet Bolt EVs.
Nevertheless, the Biden-proclaimed “Leader of EVs” is definitely making slow-but-steady progress on its EV front. The Hummer EV is actually the second all-electric pickup to make it to the consumer market, following only the Rivian R1T, which reportedly had its production rate increased by 300 percent in the past week.
In a GMC showroom in North Carolina, the Hummer EV sits just behind a GMC Yukon, an SUV with a notoriously large size. The Yukon comes in several sizes, and we’re not sure if this is the largest trim package. However, the Hummer EV appears to be considerably larger than the Yukon, which puts the all-electric pickup’s massive size into perspective.
-
- Credit: @Benji_OOS | Hummer EV Page on Facebook
-
- Credit: @Benji_OOS | Hummer EV Page on Facebook
Of course, the original Hummer vehicles were massive themselves. The original Hummer H1 had a 130-inch wheelbase, but the EV version even outsizes that with its 135.6-inch wheelbase. For comparison’s sake, the 2022 GMC Yukon has a 120.9-inch wheelbase.
Interestingly, the large exterior shell of the Hummer EV does not necessarily guarantee massive amounts of interior cargo space. Unfortunately, the Hummer EV’s interior room tops out at 81.8 cubic feet, which makes it slightly larger than the 76.2 cubic feet the Tesla Model Y offers with its seats folded down. The Tesla Model Y is not a pickup, however, and is a crossover SUV. Of course, these measurements do not take into account the additional storage space in the bed, which is 60 inches long. The Ford F-150 Lightning will have a 67.1-inch bed, for comparison.
-
- Credit: @Benji_OOS | Hummer EV Page on Facebook
-
- Credit: @Benji_OOS | Hummer EV Page on Facebook
The GMC Hummer EV features several incredible features that GM has gloated in the buildup to the vehicle’s release:
- 4 Wheel Steer featuring CrabWalk – allows the rear wheels and front wheels to steer at the same angle at low speeds, enabling diagonal movement of the vehicle, for even greater maneuverability on challenging terrain.
- Adaptive Air Suspension with Extract Mode – enables the suspension height to be raised approximately 6 inches (149 mm) to help the GMC HUMMER EV negotiate extreme off-road situations such as clearing boulders or fording water.
- Watts to Freedom – a driver-selectable experience that unleashes the full acceleration capability of the EV propulsion system, including GM-estimated 0-60-mph performance in approximately 3 seconds.
- Super Cruise – a driver-assistance feature offering hands-free driving on more than 200,000 miles (approximately 322,000 km) of enabled roads, and a new automatic lane changing feature, where the system can determine when a lane change is optimal and initiate the maneuver while following signaling protocols.
The Hummer EV is still available to order and costs $110,295.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
