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Google staff question involvement in Pentagon’s AI initiative
More than 4,000 employees at Google have signed a letter calling on the tech giant to stop participating in the Pentagon’s flagship artificial intelligence initiative — Project Maven — which is aimed at helping the military identify potential hostile targets from images captured by drones.
Project Maven, formally known as the Algorithmic Warfare Cross-Functional Team, was founded as a way to demonstrate how advanced technologies such as artificial intelligence and machine learning could help the US military in its operations. In a statement to WIRED, former deputy secretary of defense Bob Work, who established Project Maven in April 2017, stated that the initiative’s first mission was to come up with a more effective way to process images from drone video.
According to Work, the Pentagon’s analysis tools proved ineffective due to the massive amount of high-resolution images from the drones. The plan was to utilize machine learning that Google and other internet companies use to help the drones distinguish objects of interest such as people, buildings, and vehicles. According to Work, the target for the video processing tool’s rollout was December 2017 — a timeline that was easily met, and the technology has impressed ever since.
Back in December, the Department of Defense stated that algorithms from contractors were helping in the fight against ISIS. Earlier this month, Lt. Col. Garry Floyd noted that technology developed for Project Maven is currently being utilized in the military’s operations in the Middle East and Africa. William Carter, a deputy director from the Center for Strategic and International Studies, even stated that by “DoD standards,” the efficiency of AI-based military solutions were “literally a work of magic.”
The AI-based image processing system developed for Project Maven is capable of automatically annotating objects such as trucks, buildings, and boats on digital maps. The algorithms are also capable of being retrained by analysts, if the system makes a mistake during its operations.
Neither Google nor the Pentagon has declared the exact role that the tech giant played in the development of Project Maven’s technologies. Google did admit, however, that it helped the initiative by allowing the Pentagon to use its TensorFlow machine learning software to train algorithms on drone imagery analysis. Google noted, however, that the technology it provided was limited to non-offensive uses. In a statement to WIRED, Google’s AI director described the work done with the Pentagon as “mundane.” Despite this, the company’s participation in Project Maven still incited protests from several thousand Google employees.
Regardless of Google’s participation, or lack thereof, Project Maven is set to expand. The Pentagon is currently aiming to extend its AI-based image processing capabilities to larger, high-altitude drones. Project Maven is also attempting to apply AI in other military operations, such as the retrieval of potentially sensitive information from captured hard drives.
The Pentagon has expressed its openness to the use of AI in its field operations. Earlier this month, US secretary of defense Michael Griffin noted that the military would likely have self-driving vehicles before civilian companies such as Waymo or Tesla could roll out autonomous cars in America’s streets. The use of AI-enabled machines has also been on the rise, as evidenced by the number of intelligent battlefield robots deployed during a recent military exercise between the United States and Britain.
https://youtu.be/5UfF121mFiQ
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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