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How Tesla’s Semi-truck could disrupt the commercial trucking industry

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Tesla is already taking the world by storm with its fleet of consumer electric cars and the company’s push toward fully autonomous self-driving technology. Now, the Silicon Valley-based car maker and technology company has set its sights on the trucking industry, with the introduction of a fully electric semi-truck on the horizon. What will this mean to the trucking industry if Tesla succeeds?

Electric Semi-Trucks

With the official unveiling set for Oct. 26, Tesla fans and industry experts are speculating about the kind of impact its electric semi-truck could have on the commercial trucking industry as a whole.

The idea behind the Tesla Semi, which Elon Musk has affectionately called a “beast”, is to make it less expensive to operate than its gas and diesel counterparts on account of reduced maintenance, fuel, and insurance costs. This could result in operational cost reductions of 70% over existing trucks on the market, according to Adam Jonas of Morgan Stanley.

Tesla has also gathered billion of miles of driving data from the Autopilot hardware that’s equipped on its latest Model S and Model X vehicles. Using this vast dataset, Tesla aims to create a detailed 3D map of the world that will increasingly become more detailed as fleet data is collected. This dataset allows Tesla’s Vision and artificial intelligence team to train complex algorithms for its Full Self-Driving technology, which will one day allow Tesla’s fleet of consumer vehicles and its upcoming semi-truck to recognize traffic indicators, identify pedestrians and, overall, operate on near-parity with human decision making, before exceeding it.

ASLO SEE: Tesla Autopilot and artificial intelligence: The unfair advantage

Being able to offer this level of automation will be transformative for entire industries, including the commercial trucking segment. Companies that have traditionally built their shipping and logistics models based on human capabilities will be able to better manage their manpower costs, while increasing efficiency at safer levels across the organization through Tesla’s automation. Combined with the fact that a Tesla Semi will emit no tailpipe emissions, in a world where regulations on emission standards are becoming increasingly more strict and manufacturers are pushing to transition toward all-electric fleets, and the industry impact of Tesla’s semi-truck becomes even more clear.

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Tesla’s Semi-truck spied ahead of its October 26, 2017 official unveiling event.

Execution

We’re still waiting for exact specifications for Tesla’s Semi like range and hauling capacity, but early reports by Reuters suggests that the electric truck will have a range between 200 and 300 miles. The relatively short range by long-haul trucking standards means that Tesla will likely target regional hauling. Any further than that would require a massive a battery that would be cost prohibitive for most companies looking to incorporate Tesla into its expense model.

Electric trucks might sound like a great innovation, but they aren’t without perils given current technology. First, electric trucks are going to require a new class of technicians to keep them primed and operating efficiently. Yes, Tesla cars are known to operate hundreds of thousands of miles without much trouble, but there’s no way to project how the wear and tear of the long haul will affect these new electric trucks.

Production will be the other big question. Tesla CEO Elon Musk is known to have an optimistic outlook when it comes to delivering his vision to the masses. But keeping to deadlines couldn’t be more important to a consumer and commercial goods industry that’s largely dependent on having a smooth running supply chain. Companies that commit to augmenting its business with a Tesla Semi or looking to transition in full to an all-electric fleet of trucks will certainly have less tolerance for delays than the general Model S, Model X, and  Model 3 consumer market. This is especially the case for publicly traded companies.

Tune in on Teslarati as we bring you coverage on all Tesla Semi developments. And be sure to follow us @Teslarati or like us on Facebook to see live behind the scenes coverage from the Tesla Semi event on October 26.

Owner of Off The Throttle. Writes about cars for Forbes, Yahoo Autos, Business Insider, more. Slightly colorblind.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

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Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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