Hyundai is committing to fulfilling its electrification strategy, refusing to divest and putting effort toward other, potentially more in-demand powertrains as it continues to find its footing in the world of electric vehicles.
It is getting to the point where consumers are more prone to hybrid powertrains because they worry about the dependability, growth, and availability of the EV charging infrastructure.
This has put pressure on both pure and partial EV manufacturers. Companies that only build EVs, like Tesla, and companies that mix both, like Ford, are still working out ways to navigate this strange time in the EV story.
While some companies have chosen to put more focus on hybrids due to consumer demand, which is not totally far-fetched considering they need to cater to what customers want, others are drawing a line in the sand and sticking with a more aggressive EV sales strategy.
Hyundai is one of these companies.
In a recent interview with The Verge, Randy Parker, Hyundai Motor America’s CEO, reaffirmed the company’s commitment to electric vehicles as it narrows in on its long-term strategy for the transition to electrification.
Doubling Down
Parker is committed to making Hyundai a driving force in the EV sector. With robust competition from industry leaders like Tesla setting the pace, there are many other companies fighting to claim what is likely second place. Pure EV makers like Rivian and Lucid are still attempting to bolster their business by working toward profitability.
Meanwhile, large automakers that have been producing gas-powered cars for decades are keeping their EV businesses afloat by using profits from ICE sales to keep electrification efforts going. They’re even revising investment strategies and pulling back EV efforts in favor of hybrids.
Hyundai is not one of those companies, Parker said:
“While other manufacturers are pulling back on their electrification strategy, we continue to be focused on our products. And our products have done extremely well in the marketplace.”
Of course, companies have to shift strategies because of how their balance sheets look. Parker said that the U.S. market is encouraging and that Hyundai is “doing okay in the United States.”
The Priority is Affordability
Along with making highly competitive electric vehicles, they need to be at a price point where consumers can justify the purchase.
Hyundai is going a step further by ensuring that the ownership experience and driving an EV are also affordable.
Parker said the company’s priority is keeping the EV driving experience affordable.
“We’re trying to make driving an EV affordable, but at the same time removing some of those objections when it comes to range and charging.”
Additionally, some concerns have been raised by those who adopted Tesla’s NACS last year and are due to gain access to the widespread Supercharger Network this year. After Tesla offloaded some of its Supercharger team as a part of its layoff strategy, CEO Elon Musk said the automaker would focus on keeping uptime as high as possible and would work to expand already-built locations.
None of this has Parker concerned. He said Hyundai still plans to work with Tesla on using its Supercharger Network, and he has no reason to believe any other way:
“I haven’t been given any reason to doubt our strategy moving forward.”
Hyundai already has a strong business that ranked third in the world behind only Toyota and Volkswagen. Hedging that strength into its EV side is all it needs to do, and it’s on the right path, considering it is going all-in on EVs.
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Elon Musk
Starlink V2 to bring satellite-to-phone service to Deutsche Telekom in Europe
Starlink stated that the system is designed to deliver 5G speeds directly to compatible smartphones in remote areas.
Starlink is partnering with Deutsche Telekom to roll out satellite-to-mobile connectivity across Europe, extending coverage to more than 140 million subscribers across 10 countries.
The service, planned for launch in 2028 in several Telekom markets, including Germany, will use Starlink’s next-generation V2 satellites and Mobile Satellite Service (MSS) spectrum to enable direct-to-device connectivity.
In a post on X, the official Starlink account stated that the agreement will be the first in Europe to deploy its V2 next-generation satellite-to-mobile technology using new MSS spectrum. The company added that the system is designed to deliver 5G speeds directly to compatible smartphones in remote areas.
Abdu Mudesir, Board Member for Product and Technology at Deutsche Telekom, shared his excitement for the partnership in a press release. “We provide our customers with the best mobile network. And we continue to invest heavily in expanding our infrastructure. At the same time, there are regions where expansion is especially complex due to topographical conditions or official constraints,” he said.
“We want to ensure reliable connectivity for our customers in those areas as well. That is why we are strategically complementing our network with satellite-to-mobile connectivity. For us, it is clear: connectivity creates security and trust. And we deliver. Everywhere.”
Under the partnership, compatible smartphones will automatically switch to Starlink’s satellite network when terrestrial coverage is unavailable, enabling access to data, voice, video, and messaging services.
Telekom reports 5G geographic coverage approaching 90% in Germany, with LTE exceeding 92% and voice coverage reaching up to 99%. Starlink’s satellite layer is intended to extend connectivity beyond those terrestrial limits, particularly in topographically challenging or infrastructure-constrained areas.
Stephanie Bednarek, VP of Starlink Sales, also shared her thoughts on the partnership. “We’re so pleased to bring reliable satellite-to-mobile connectivity to millions of people across 10 countries in partnership with Deutsche Telekom. This agreement will be the first-of-its-kind in Europe to launch Starlink’s V2 next-generation technology that will expand on data, voice and messaging by providing broadband directly to mobile phones,” she said.
Starlink’s V2 constellation is designed to expand bandwidth and capacity compared to its predecessor. If implemented as outlined, the 2028 launch would mark one of the first large-scale European deployments of integrated satellite-to-phone connectivity by a major telecom operator.
News
Tesla back on top as Norway’s EV market surges to 98% share in February
Tesla became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share.
Tesla reclaimed the top spot in Norway’s auto market in February as electric vehicles captured more than 98% of all new car registrations.
The rebound follows a sharp January slump triggered by VAT rule changes, which prompted numerous car buyers to advance their purchases into late 2025.
As per data from the Norwegian Road Traffic Information Council (OFV), 7,127 new electric vehicles were registered in February, representing a 98.01% market share. Fossil-fuel vehicles and hybrids accounted for just 2% of total new registrations.
Total new car registrations reached 7,272 units in February, hinting at a rapid recovery after January sales fell nearly 75% year-over-year following VAT adjustments.
OFV Director Geir Inge Stokke noted that similar patterns were observed after previous VAT changes in 2022, with demand temporarily weakening before normalizing, as noted in an Allt Om Elbil report.
“We are now seeing signs that the market is returning to a more normal level of activity, which we also experienced after the VAT change in 2022. At that time, changes in demand led to a weak start to 2023. We have seen the same pattern this year,” he said.
Amidst this trend, the Tesla Model Y made a strong comeback in the domestic market. After an unusually weak January that saw the Tesla Model Y drop to seventh place, the model returned to the top of Norway’s sales chart in February.
The Model Y recorded 1,073 registrations, giving it a 14.8% market share for the month. Tesla also became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share. Toyota followed with 941 registrations, while Volkswagen, Volvo, and Skoda rounded out the top five brands.
The February data suggests that Tesla’s January dip was tied more to timing effects around VAT adjustments than to structural demand shifts. It would then be interesting to see how the rest of the year unfolds for Tesla, particularly as the company pushes for the release of its Full Self-Driving (Supervised) system to Europe this year.
News
Tesla arson suspect pleads guilty, faces up to 70 years in prison
The update was announced by the U.S. Attorney’s Office for the District of Nevada.
A Las Vegas man has pleaded guilty to federal arson charges tied to a March 2025 attack on a Tesla Collision Center in Nevada.
The update was announced by the U.S. Attorney’s Office for the District of Nevada.
According to court documents, on March 18, 2025, Paul Hyon Kim spray-painted the word “RESIST” on the front entrance of the Tesla Collision Center before damaging the facility and multiple vehicles.
Federal prosecutors stated that Kim used a PA-15 multi-caliber firearm equipped with a .300 BLACKOUT upper receiver and a 7.62mm silencer to shoot out surveillance cameras. He then fired multiple rounds into Tesla vehicles on the property.
Authorities stated that Kim later threw three Molotov cocktails into three separate Tesla vehicles. Two of the devices exploded and ignited the vehicles, while a third did not detonate. In total, five Tesla vehicles were damaged in the incident.
Kim pleaded guilty to two counts of arson of property used in interstate commerce, one count of attempted arson of property used in interstate commerce, and one count of unlawful possession of an unregistered firearm classified as a destructive device.
The mandatory minimum sentence for the charges is five years in federal prison, though the total maximum statutory penalty is 70 years, as per a release from the United States Attorney’s Office of the District of Nevada.
Sentencing is scheduled for May 27, 2026, before U.S. District Judge Jennifer A. Dorsey. A federal judge will determine the final sentence after considering the U.S. Sentencing Guidelines and other statutory factors.
The case was investigated by the FBI, the Bureau of Alcohol, Tobacco, Firearms and Explosives, and the Las Vegas Metropolitan Police Department, with assistance from the Clark County Fire Department.
Starlink V2 to bring satellite-to-phone service to Deutsche Telekom in Europe
Tesla back on top as Norway’s EV market surges to 98% share in February
