Hyundai is committing to fulfilling its electrification strategy, refusing to divest and putting effort toward other, potentially more in-demand powertrains as it continues to find its footing in the world of electric vehicles.
It is getting to the point where consumers are more prone to hybrid powertrains because they worry about the dependability, growth, and availability of the EV charging infrastructure.
This has put pressure on both pure and partial EV manufacturers. Companies that only build EVs, like Tesla, and companies that mix both, like Ford, are still working out ways to navigate this strange time in the EV story.
While some companies have chosen to put more focus on hybrids due to consumer demand, which is not totally far-fetched considering they need to cater to what customers want, others are drawing a line in the sand and sticking with a more aggressive EV sales strategy.
Hyundai is one of these companies.
In a recent interview with The Verge, Randy Parker, Hyundai Motor America’s CEO, reaffirmed the company’s commitment to electric vehicles as it narrows in on its long-term strategy for the transition to electrification.
Doubling Down
Parker is committed to making Hyundai a driving force in the EV sector. With robust competition from industry leaders like Tesla setting the pace, there are many other companies fighting to claim what is likely second place. Pure EV makers like Rivian and Lucid are still attempting to bolster their business by working toward profitability.
Meanwhile, large automakers that have been producing gas-powered cars for decades are keeping their EV businesses afloat by using profits from ICE sales to keep electrification efforts going. They’re even revising investment strategies and pulling back EV efforts in favor of hybrids.
Hyundai is not one of those companies, Parker said:
“While other manufacturers are pulling back on their electrification strategy, we continue to be focused on our products. And our products have done extremely well in the marketplace.”
Of course, companies have to shift strategies because of how their balance sheets look. Parker said that the U.S. market is encouraging and that Hyundai is “doing okay in the United States.”
The Priority is Affordability
Along with making highly competitive electric vehicles, they need to be at a price point where consumers can justify the purchase.
Hyundai is going a step further by ensuring that the ownership experience and driving an EV are also affordable.
Parker said the company’s priority is keeping the EV driving experience affordable.
“We’re trying to make driving an EV affordable, but at the same time removing some of those objections when it comes to range and charging.”
Additionally, some concerns have been raised by those who adopted Tesla’s NACS last year and are due to gain access to the widespread Supercharger Network this year. After Tesla offloaded some of its Supercharger team as a part of its layoff strategy, CEO Elon Musk said the automaker would focus on keeping uptime as high as possible and would work to expand already-built locations.
None of this has Parker concerned. He said Hyundai still plans to work with Tesla on using its Supercharger Network, and he has no reason to believe any other way:
“I haven’t been given any reason to doubt our strategy moving forward.”
Hyundai already has a strong business that ranked third in the world behind only Toyota and Volkswagen. Hedging that strength into its EV side is all it needs to do, and it’s on the right path, considering it is going all-in on EVs.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Tesla flexes its most impressive and longest Full Self-Driving demo yet
Tesla is flexing a lengthy Full Self-Driving demo from San Francisco to Los Angeles.
Tesla its most impressive and longest demo of the Full Self-Driving suite, showing a zero-intervention trek from the San Francisco Bay Area to Los Angeles. The drive required no interventions from the vehicle operator, the video showed.
It also included a quick Supercharging stop about two-thirds of the way in.
Tesla has been extremely confident in the performance of the FSD suite since releasing it years ago. However, with improvements in data comprehension and storage with its neural nets, as well as a more refined Hardware system, FSD has made significant strides over the last year.
I took a Tesla Model Y weekend-long Demo Drive – Here’s what I learned
Tesla’s prowess with driving tech has established the company as one of the industry leaders.
In a new video released on Tuesday, Tesla showed a drive of roughly 360 miles from San Francisco to Los Angeles, a trek of about six-and-a-half hours, with zero interventions using Full Self-Driving:
7 hour road trips aren’t so bad when your Tesla does all the driving pic.twitter.com/tIrmhDAbRf
— Tesla (@Tesla) August 12, 2025
Full Self-Driving is not fully autonomous, but it does operate under what Tesla calls “Supervised” conditions. This means that the driver does not have to have their hands on the wheel, nor do they have to control the accelerator or brake.
Instead, Tesla’s internal cabin-facing camera tracks eye movement to ensure the driver is ready to take over at any time and is paying attention.
The version of FSD used in this example is likely the version that the public has access to; the only differentiating factor would be the Hardware version, as older vehicles do not have HW4.
With Tesla’s Robotaxi suite in Austin operating since late June, the company stated that those vehicles are using a version that is not yet available to the public. It does not require anyone to be in the driver’s seat, which is how the vehicles are able to operate without anyone in the driver’s seat.
Elon Musk
Elon Musk’s new $29B Tesla stock award gets strange synopsis from governance firm
Did CGI not realize that Tesla Shareholders supported Musk being paid not once, but twice?
Elon Musk was recently awarded around $29 billion in Tesla stock as the company’s Board of Directors is attempting to get its CEO paid after his original pay package was denied twice by the Delaware Chancery Court.
But a new and strange synopsis from the Corporate Governance Institute (CGI) says the award is potentially a strength move to “endorse the will of a powerful CEO.” The problem is, in the same sentence, the firm said the new award brings up a “question of whether the board exists to steward a company in the interests of all stakeholders.”
The problem with their new analysis of Musk’s pay package is that shareholders voted twice on Musk’s original pay package of $56 billion. They voted to give Musk that sum on two separate occasions.
Musk’s original $56 billion pay package was approved by shareholders twice; once in 2018 and once again last year. Last year’s vote was in response to Delaware Chancery Court Kathaleen McCormick’s decision to revoke the “unfathomable sum” from Musk.
Shareholders still showed support for Musk getting paid. Tesla said in its new award to the CEO that this is a way to give him compensation for the first time in seven years.
CGI said in its note (via TipRanks):
“When a board builds its strategy around a single individual, it creates a concentration risk, not just operationally, but culturally and ethically. If that individual becomes a source of volatility, the company becomes fragile by design.”
What’s strange with this type of narrative is the fact that Tesla’s valuation has skyrocketed with Musk at the helm. Go back to 2020, and the stock is up over 200 percent. Since Musk’s $56 billion pay package was introduced in 2018, shares are up well over 1,000 percent.
Tesla engineer explains why Elon Musk deserves new pay package
Musk’s 2018 pay package was also not awarded to him without performance-based incentives. He was required to reach certain growth goals, all of which were accomplished through the launch of new vehicles and the advancements of its driver-assistance suites, like Autopilot and Full Self-Driving.
It is tough to agree with CGI’s perception of Musk’s new pay plan, especially as it is much less than what shareholders voted on twice. Musk deserves to be paid for his contributions to Tesla.
News
Tesla Robotaxi is headed to New York City, but one thing is in its way
Tesla is working to hire Vehicle Operators in New York City, but the company still needs some regulatory hurdles to go through.
Tesla Robotaxi will be headed to New York City, but there is one huge thing that stands in its way: approval to test autonomous vehicles.
Tesla is expanding its Robotaxi platform across the United States as it currently operates in Austin, Texas, and the Bay Area of California.
The company has also been seeking approvals in several other states, including Nevada, Arizona, and Florida.
However, the company is also working to expand to major metropolitan areas across the U.S. that it has not explicitly mentioned, as it attempts to reach CEO Elon Musk’s goal of giving half of the country’s population access to the platform by the end of the year:
🚨Tesla plans to offer driverless Robotaxi rides to half the U.S. population by the end of the year, Musk says https://t.co/xEDoTF6fIt
— TESLARATI (@Teslarati) July 23, 2025
It appears New York City is next on the list, according to a job posting on Tesla’s Careers website.
The company says it is hiring a Vehicle Operator for Autopilot in Flushing, New York, a section of the borough of Queens. Queens is connected to Brooklyn and Long Island, so it seems more ideal than launching in Manhattan or the Bronx, where traffic is heavy and charging is not as readily available.
Tesla’s job posting states:
“We are looking for a highly motivated self-starter to join our vehicle data collection team. As a Prototype Vehicle Operator, you will be responsible for driving an engineering vehicle for extended periods, conducting dynamic audio and camera data collection for testing and training purposes. Access to the data collected is limited to the applicable development team. This role requires a high level of flexibility, strong attention to detail, excellent driving skills, and the ability to thrive in a fast-paced, dynamic environment.”
It also lists the hours of operation as Tuesday through Saturday or Sunday through Thursday, with its three shifts listed as:
- Day Shift: 6:00 AM – 2:30 PM or 8:00 AM – 4:30 PM
- Afternoon Shift: 2:00 PM – 10:30 PM or 4:00 PM – 12:30 AM
- Night Shift: 10:00 PM-6:30 AM or 12:00 AM-8:30 AM
We wouldn’t count on New York City being the next place Tesla launches Robotaxi. According to a report from CNBC, a spokesperson for the NYC Department of Transportation confirmed Tesla has not yet applied for permits that are needed to operate its ride-hailing service.
For what it’s worth, it could just be the first step in Tesla’s plans. It also has Vehicle Operator job postings in other regions. Houston, Texas, as well as Tampa, Miami, and Clermont, Florida, are all listed on Tesla’s Career postings.
Tesla flexes its most impressive and longest Full Self-Driving demo yet
Elon Musk’s new $29B Tesla stock award gets strange synopsis from governance firm
Tesla Robotaxi is headed to New York City, but one thing is in its way
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