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Kimbal Musk trolls Fox with ‘Plant a Seed Day’ in exchange about Tesla’s new chair
It appears that the art of trolling runs deep between the Musk brothers. While Elon Musk is known to troll on Twitter from time to time, the trolling chops of Kimbal Musk have mostly been untapped. That is, of course, until recently, when Kimbal ended up aggravating Fox Business Network host Stuart Varney by trolling him with a barrage of plugs for “Plant a Seed Day,” an initiative from his nonprofit, Big Green, that aims to encourage American families to plant a seed on March 20, 2019.
During the amusing segment, the Fox Business host attempted to ask Kimbal about Robyn Denholm’s activities as Tesla’s new chair. Denholm, who has been with the board since 2014, and who has experience in both tech and auto companies as a finance executive, was named earlier this month as a replacement for the outgoing Elon Musk, who was forced to vacate his Chairman post as part of his settlement with the SEC. Denholm’s appointment was widely supported by Elon Musk and Tesla’s supporters, who noted that he was looking forward to working closely with the finance veteran.
It did not take long before Denholm’s appointment attracted some creative speculations among Tesla’s critics. Headlines such as “Tesla’s New Chair Is Part of the Furniture,” “Tesla’s New Chair Won’t Do Much to Rein In Elon Musk,” and “Taming Elon Musk: New Tesla chair, board members face a tough job” have been prevalent since Denholm’s appointment, suggesting that there might be a certain degree of conflict between Musk and the new chair as she attempts to keep the CEO in line.
Varney’s questions towards Kimbal Musk during the short-lived interview suggest that he was traversing a similar line. “Look, Kimbal, you are on the board at Tesla. And you’ve got a new chair. Have you heard anything from her? You’ve got to tell me, is she laying down the law? Have you had contact with her? What’s she saying? What’s she doing on the board?” the Fox Business host asked.
Kimbal Musk, for his part, proved immovable, simply stating that he was “so happy for the future of Tesla.” He also mentioned Plant a Seed Day on March 20, 2019, where his nonprofit, Big Green, aims to get a million American families to plant a seed in their backyards. During the course of the brief interview, Kimbal plugged Plant a Seed Day five times, much to the chagrin of the Fox Business host.
A visibly upset Varney eventually decided to throw in the towel, saying “You think my viewers want to learn about plant a seed day? Do you really? They don’t care, Kimbal. They don’t care!” Kimbal, for his part, continued plugging Plant a Seed Day, stating that the event is “going to be awesome.” At that point, Varney opted to cut the interview.
“Okay, okay. I’m wrapping it up, I’m sorry. Wait a minute, I am responsible to my audience. I’m sorry it’s over. I will not be used,” Varney said, visibly aggravated.
Plant a Seed Day is being coordinated by Big Green, Kimbal Musk’s nonprofit whose mission is to promote and foster a healthy food lifestyle for America’s schoolchildren. A centerpiece of Big Green’s initiatives is the Learning Garden, which are modular gardens that are set up in schools where children could plant and harvest crops. In a blog post on Medium, Kimbal noted that Plant a Seed Day is working with “national and international distribution, brand, and sponsorship partners” to get over 1 million seeds to families for March 20, 2019.
“At Big Green, when my team works with a new Learning Garden school, we encourage teachers to have their students draw out their dream garden. It’s one of my favorite activities because this is when the magic begins. Kids will draw unicorns watering tomato plants, banana trees growing next to their school, or plants that talk, walk, and water themselves. The creativity and energy put toward creating a dream garden is endless. Soon the children realize the real magic of a garden is in planting a seed, watering it, caring for it, and watching it grow.
“Planting a seed is the first and powerful step to making a big change in food education. We have seen this critical step taken thousands of times in the schools we work with through Big Green. On March 20, 2019 we will bring those magical moments to millions of children.”
To learn more about Plant a Seed Day, click here.
Watch Kimbal Musk’s short-lived interview with Fox Business below.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
