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Lamborghini outlines massive $1.8 billion plan to shift to electrification

Credit: Lamborghini

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Lamborghini is planning to shift from gas-powered to electric for its world-class supercars. The company recently outlined a $1.8 billion plan, its largest in history, to shift away from combustion engines and toward electrification.

CEO and President of Lamborghini, Stephan Winkelmann, presented the company’s plan to decarbonize its future models. Known as “Direzione Cour Tauri,” or “Towards Cor Tauri,” the roadmap shows how the Italian automaker plans to begin electrifying its fleet by utilizing its carbon-neutral site at Sant’Agata Bolognese in Northern Italy. The site has been free of CO2 emissions since 2015 and is the location of the Lamborghini Museum.

The focus is simple: continue making the legendary, high-performance cars that Lamborghini is known for, but make them environmentally friendly. Lamborghini will continue to identify technologies and solutions that guarantee top performance and driving dynamics that align with its “marque’s tradition.” A $1.8 billion (€1.5 billion) investment will be spread over four years.

It seems, according to Lamborghini’s press release on the matter, that the main goal is to reduce carbon emissions by 50% by the beginning of 2025. While Lamborghini will celebrate the combustion engine that has brought it to the peak of automotive performance, it plans to bring a fourth fully electric model in the latter portion of the decade.

Winkelmann said:

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Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people, and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”

Credit: Lamborghini

Lamborghini will complete the process in three phases: a celebration of the combustion engine from 2021 to 2022, a Hybrid transition that will have the company launch its first hybrid series production car in 2023 with the rest of the fleet being fully electric by the end of 2024, and finally, the first fully electric Lamborghini to be released in the second half of the decade.

The celebration of the combustion engine may appear to be somewhat ironic in Lamborghini’s plan to launch an electric fleet. However, the company intends to pay tribute to the success that was provided by combustion engine vehicles. It will announce two new V12 models later this year.

The Hybrid transition that is planned to occur by the end of 2024 will fuel the company’s initial attempts to develop a hybrid series production car. This timeframe will be crucial for engineers to learn how to develop high-performance vehicles while compensating for additional weight provided by the battery pack.

Finally, the first all-electric Lamborghini will be introduced in the second half of the 2020s. “Acceleration in the second part of the decade will be dedicated to full-electric vehicles, with the vision of a fourth model in the future. Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance and positioning the new product at the top of its segment. This is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap points, is represented by a fourth fully-electric model,” the company said.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Robovan’s likely first real-world use teased by Boring Company President

As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events. 

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Credit: Grok Imagine

The Boring Company President Steve Davis has shared the most likely first real-world use for Tesla’s Robovan.

As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events. 

Tesla Robovan for high-demand events

During a feature with the Las Vegas Review-Journal, Boring Company President Steve Davis stated that the Tesla Robovan will be used in Sin City once the Vegas Loop expands across the Strip and downtown and the fleet grows to about 1,200 Teslas. 

At that scale, Robovans would primarily be deployed during predictable surges, such as game days and large shows, when many riders are traveling to the same destination at the same time.

“The second you have four (passengers) and you have to start stopping, the best thing you can do is put your smallest vehicle in, which is a car. But if you know people are going to the stadium because of a game, you’ll know an hour before, two hours before, that a lot of people are going to a game or a Sphere show, if you are smart about it, that’s when you put a high occupancy vehicle in, that’s when you put the Robovan in,” Davis said.

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Credit: Tesla

Vegas Loop expansion

Steve Davis’s Robovan comment comes amid The Boring Company’s efforts to expand the Vegas Loop’s airport service. Phase 1 of rides to Harry Reid International Airport began last month, allowing passengers to travel from existing Loop stations such as Resorts World, Encore, Westgate, and the Las Vegas Convention Center.

Phase 2 will add a 2.2-mile dual-direction tunnel from Westgate to Paradise Road. That section is expected to open within months and will allow speeds of up to 60 mph on parts of the route, while expanding the fleet to around 160 vehicles.

Future phases are expected to extend tunnels closer to airport terminals and add multiple stations along University Center Drive. At this point, the system’s fleet is expected to grow close to 300 Teslas. The final phase, an underground airport station, was described by Davis as the system’s “holy grail.” This, however, has no definite timeframe as of yet. 

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Tesla seeks engineer to make its iOS Robotaxi app feel “magical”

It appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.

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Credit: Grok Imagine

Tesla is hiring an iOS Engineer for its Robotaxi app team, with the job posting emphasizing the creation of polished experiences that make the service not just functional, but “magical.”

Needless to say, it appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.

Robotaxi App features

As observed by Tesla community members, Tesla has gone live with a job listing for an iOS Engineer for its Robotaxi App. The job listing mentions the development of a “core mobile experience that enables customers to summon, track, and interact with a driverless vehicle. From requesting a ride to enabling frictionless entry, from trip planning to real-time vehicle status and media control.”

Interestingly enough, the job listing also mentioned the creation of polished experiences that make the Robotaxi more than just functional. “You will take full ownership of features—from architecture design to robust implementation—delivering delightful and polished experiences that make Robotaxi not just functional, but magical,” Tesla noted in its job listing.

Apple’s “magical” marketing

Tesla’s use of the word “magical” when referring to the Robotaxi app mirrors the marketing used by Apple for some of its key products. Apple typically uses the word when referring to products or solutions that transform complex technology into something that feels effortless, simple, and natural to daily life. Products such as the AirPods’ seamless pairing with the iPhone and FaceID’s complex yet simple-to-use security system have received Apple’s “magical” branding. 

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With this in mind, Tesla seems intent on developing a Robotaxi app that is sophisticated, but still very easy to use. Tesla already has extensive experience in this area, with the Tesla App consistently being hailed by users as one of the best in its segment. If Tesla succeeds in making the Robotaxi app worthy of its “magical” branding, then it wouldn’t be a surprise if the service sees rapid adoption even among mainstream consumers. 

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Tesla is coming to Estonia and Latvia in latest European expansion: report

Tesla seems to be accelerating its regional expansion following its recent launch in Lithuania.

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Credit: Grok Imagine

Recent reports have indicated that Tesla has taken a step toward entering the Baltic states by registering new subsidiaries in Latvia and Estonia.

Filings suggest that Tesla is accelerating its regional expansion following its recent launch in Lithuania, with service centers likely coming before full sales operations.

Official entities in Latvia and Estonia

Tesla has established two new legal entities, Tesla Latvia SIA and Tesla Estonia OÜ, both owned by Tesla International B.V., as noted in an EV Wire report. Corporate records show the Estonian entity was formed on December 16, 2025, while the Latvian subsidiary was registered earlier, on November 7.

Both entities list senior Tesla executives on their boards, including regional and finance leadership responsible for new market expansion across Europe. Importantly, the entities are registered under “repair and maintenance of motor vehicles,” rather than strictly vehicle sales. This suggests that Tesla service centers will likely be launched in both countries.

The move mirrors Tesla’s recent Baltic rollout strategy. When Tesla entered Lithuania, it first established a local entity, followed by a pop-up store within weeks and a permanent service center a few months later. It would then not be surprising if Tesla follows a similar strategy in Estonia and Latvia, and service and retail operations arrive in the first half of 2026.

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Tesla’s European push

Tesla saw a drop in sales in Europe in 2025, though the company is currently attempting to push more sales in the region by introducing its most affordable vehicles yet, the Model 3 Standard and the Model Y Standard. Both vehicles effectively lower the price of entry into the Tesla ecosystem, which may make them attractive to consumers.

Tesla is also hard at work in its efforts to get FSD approved for the region. In the fourth quarter of 2025, Tesla rolled out an FSD ride-along program in several European countries, allowing consumers to experience the capabilities of FSD firsthand. In early December, reports emerged indicating that the FSD ride-along program would be extended in several European territories until the end of March 2026. 

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