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LG Energy Solution appoints new leaders to spearhead battery plans [Feature]

(Credit: LGES)

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LG Energy Solution (LGES) is shaking up its leaders as it initiates phase two of its battery expansion plans. LG Energy Solutions  announced the appointment of a new CEO next year. The current LGES CEO, Kwon Young-soo, will pass the torch to President Kim Dong-Myung. 

“The new CEO, Kim Dong-myung, has a proven track record in the battery business and entrepreneurial success. At a time like this, Kim is expected to show leadership in making LG Energy Solution the No. 1 global company,” LG Energy Solution said in a statement.

Kim will spearhead the advent of LGES 2.0. He won’t be alone, either. Kim will be stepping into the CEO positions with other newcomers. The Head of Automotive Battery Research and Development, Choi Seung-dun, was appointed Vice President of LGES. The battery supplier also promoted four new senior managing directors and 18 managing directors. 

LGES CEO Kwon Young-soo’s Legacy

Kwon was appointed LGES’ second CEO in 2021. He led the battery supplier’s successful stock debut last year, making it South Korea’s second-largest company in market cap. Kwon has closed joint ventures for LGES with global automakers, including General Motors, Stellantis, and Toyota. As of this writing, local reports state that LGES has an order backlog estimated to be worth 500 trillion won ($384.9 billion).

Kim has some big shoes to fill, considering Kwon’s successful ventures at LGES. Plus, Kwon predicts Kim will be stepping into his position during a pivotal time in the global battery industry. 

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“Next year, the global battery industry will be at a turning point. LG Energy Solution needs a young and new leadership that can move forward fast to win the competition and gain a strong foothold,” said Kwon in a statement.

LGES’ Market Outlook

Compared to 2022, LGES promoted fewer executives this year. The company claimed it was due to challenging market outlooks and decreasing demand for electric vehicles. The automotive and battery industry was going full throttle in electric vehicle investments but has recently pulled back the reigns.

LGES and SK On laid off workers in North America, initiating plans to reduce EV investments. Like battery suppliers investing in North America, some legacy automakers have become more cautious about their EV investment plans.

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Cybertruck

Tesla Cybertruck’s newest trim is nearing its first deliveries

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Credit: Joe Tegtmeyer | X

Tesla Cybertruck’s newest trim level is nearing its first deliveries just a few months after being offered for an incredible deal.

Back in February, Tesla officially launched a new trim of the Cybertruck, the All-Wheel-Drive, starting at just $59,990. It was a lot of truck for the money, especially considering what it offered the Rear-Wheel-Drive variant for last year, which was a total flop.

The $59,990 price that was offered initially was a deal due to its 325-mile range rating, powered tonneau, three bed outlets, Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-Wire and four-wheel steering, a 6′ x 4′ composite bed, towing capacity of 7,500 pounds, and a powered frunk.

Tesla is now nearing deliveries of this trim, according to watcher Sawyer Merritt, as Tesla has officially started assigning VINs to people who ordered the vehicle initially:

Earlier this month, we reported on units of the trim being spotted outside Gigafactory Texas by Joe Tegtmeyer.

Tesla Giga Texas buzzing as new Cybertruck appears to enter production

This Cybertruck trim was interesting because it was released basically out of nowhere, priced incredibly well, and gathered many orders in a small amount of time. However, CEO Elon Musk noted just days afterward that the vehicle would only be priced at this bargain level for ten days.

Tesla fans were not happy.

However, the issues with the pricing strategy have blown over since the February unveiling event, and now that deliveries are near, Tesla fans are anticipating the truck making its way to their driveways soon.

The truck is currently priced at $69,990, and deliveries for new orders are slated for between August and September 2026.

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Tesla ships new feature that silences neighborhood Supercharger complaints

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Credit: Tesla

Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.

Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.

This is an impactful feature that will resolve many complaints from those who are living nearby.

When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”

Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.

This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.

Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.

These are usually referred to as “Undocumented Changes.”

Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.

As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.

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Ferrari unveils its Luce EV, and its reception has been a disaster

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Credit: Ferrari

Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.

The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.

Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.

But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.

Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”

Former Ferrari Chairman Luca di Montezemolo said:

“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”

Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.

Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.

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