LG Energy Solution (LGES) is all-in on prismatic battery cell production. LGES and other South Korean battery suppliers have noticed a significant increase in automakers’ demand for prismatic battery cells.
LG Energy Solution formed a task force to develop prismatic battery cells and is actively talking to customers about its new offering. Once the company starts producing prismatic batteries, LGES will be the first South Korean battery supplier to offer prismatic, cylindrical, and pouch-type options.
Fellow South Korean battery suppliers Samsung SDI and SK ON are also putting more effort into producing prismatic battery cells. SK On has already developed its prismatic form factor technology. While it prepares for mass production, SK On is actively talking to clients about prismatic cell manufacturing.
Samsung SDI has been the sole domestic supplier of prismatic cells in South Korea for some time, giving it an edge against LGES and SK On. As the EV market changes, the company is preparing for increased demand for its prismatic cells.
“Prismatic batteries will gradually widen its portion in the global EV market, as is shown by growing request for collaboration from EV manufacturers,” said Samsung SDI Executive Vice President Michael Son.
As old and new automakers delve deeper into electric vehicle production, more research and thought have gone into battery technology. Over the past few years, interest in prismatic batteries has increased. In 2019, Prismatic batteries made up a 19% market share in Europe.
As of 2023, prismatic cells accounted for 49% of batteries in the European market, beating pouch-type cells, which accounted for 35% market share. In 2019, pouch-type cells dominated the European market, holding 46% market share.
Meanwhile cylindrical batteries held a 35% market share in 2019, dropping to 16% in Europe by 2023, reported SNE Research. However, interest in cylindrical batteries could rise in the next few years.
LGES and Samsung SDI are nearing the mass production of Tesla’s 4680 cell design. Samsung SDI aims to start mass production on the 46-series cylindrical battery by early 2025. LGES plans to begin 4680 cylindrical cell production in South Korea this month and expects to reach mass production by the end of 2024.
If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.
News
Tesla sells 3 million Model 3 since 2017, one in every 1.5 minutes
This translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

Tesla has announced that the Model 3 sedan has sold 3 million units since it started customer deliveries in 2017. As per the electric vehicle maker, this translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.
Massive Milestone
Tesla China VP Grace Tao announced the Model 3’s milestone on Weibo, highlighting that the all-electric sedan has been a tried and tested vehicle that has earned accolades throughout its tenure. She also highlighted that in a recent test, Car and Driver gave the Model 3 a perfect score.
“Model 3 has become the choice of more than 3 million car owners worldwide, and has won the global pure electric sedan sales champion for seven consecutive years,” Tao wrote in her Weibo post.
She also invited everyone to try and test drive the Model 3 sedan, so they could experience the vehicle personally. “Everyone is welcome to come to the store to test drive and experience this global car and champion car,” the Tesla executive added.
Tesla’s Mainstream Bet
There was once a time when Tesla’s future relied on the Model 3’s success. When the Model 3 was unveiled, Tesla was still gaining its footing as a premium automaker that produces the Model S and Model X. The Model 3 was the company’s first mass-market car, and it was Tesla’s first foray into serious mass production. At the time, it was no exaggeration to state that Tesla’s survival depended on the Model 3.
The Model 3’s runaway success was a victory not just for Tesla but for the overall electric vehicle sector as a whole. Because the Model 3 was simply a great car, electric or otherwise, it was able to prove that there is serious demand for reasonably-priced mass market EVs. It was also able to pave the way for the Model Y, Tesla’s mass market all-electric crossover that ultimately became the world’s best-selling car in 2023 and 2024.
Investor's Corner
Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love
Tesla’s Model Q could be on the way soon, and a new note from Deutsche Bank thinks it will contribute to Q4 deliveries.

The Tesla “Model Q” has been in the rumor mill for the company for several years, but a recent note from Wall Street firm Deutsche Bank seems to indicate that it could be on its way in the near future.
This comes as Tesla has been indicating for several quarters that its development of affordable models was “on track” for the first half of 2025. The company did not say it would unveil the vehicles in the first half, but many are anticipating that more cost-friendly models could be revealed to the public soon.
Potential affordable Tesla “Model 2/Model Q” test car spotted anew in Giga Texas
The Deutsche Bank note refers to one of the rumored affordable models as the “Model Q,” but we’ve also seen it referred to as the “Model 2,” amongst other names. Tesla has not officially coined any of its upcoming vehicles as such, but these are more of a universally accepted phrase to identify them, at least for now.
The rumors stem from sentiments regarding Tesla’s 2025 delivery projections, which are tempered as the company seeks to maintain a steady pace compared to 2023 and 2024, when it reported 1.8 million deliveries.
Deutsche Bank’s analysts believe the deliveries could be around 1.58 million, but they state this is a cautious stance that could be impacted by several things, including the potential launch of the Model Q, which they believe will make its way to market in Q4:
“Looking at the rest of the year, we maintain a cautious stance on volume calling for 1.58m vehicle deliveries (-12% YoY) vs. consensus +1.62m, with the timing of Model Q rollout as the key swing factor (we now assume only 25k in Q4). In China, Tesla will introduce the Model Y L this fall (6 inch longer wheel base allowing for larger 3-row seating with six seats).”
Interestingly, the same firm also predicted that the Model Q would launch in the first half of the year based on a note that was released in early December 2024.
Those estimations came from a reported meeting that Deutsche Bank had with Tesla late last year, where it said it aimed to launch the Model Q for less than $30,000 and aimed for it to compete with cars like the Volkswagen ID.3 and BYD Dolphin.
Tesla’s Q2 Earnings Call is slated for this Wednesday and could reveal some additional details about the affordable models.
Elon Musk
Tesla preps to expand Robotaxi geofence once again, answering Waymo
Just days after Waymo responded to them, Tesla is preparing for a potentially massive expansion of the Robotaxi geofence.

Tesla is preparing to expand its Robotaxi geofence yet again, just days after Waymo responded to its initial broadening of the area.
Tesla launched its first expansion last week, less than a month after introducing Robotaxi rides in Austin.
The company opted for a very interesting shape for its geofence expansion, which was more of an indication that it could launch more rides in virtually any area of the city due to the new geofence it chose.
Waymo then responded to Tesla shortly after with an expansion of its own. After Tesla’s first expansion of its geofence, it had 42 square miles of Robotaxi-accessible travel region. This was larger than Waymo’s 37 square miles.
However, the Waymo expansion last week brought the company to a substantial 90 square miles of Austin:
Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement
Tesla appears to be ready to respond. Drone operator and Gigafactory Texas observer Joe Tegtmeyer spotted Tesla Robotaxi validation vehicles well west of downtown Austin in the area of Marble Falls, Texas.
This would significantly increase Tesla’s square mileage if it could manage to bring its geofence to that size:
🚨 We could see Tesla’s response to Waymo’s expansion in Austin very soon
Based on Tesla’s expansion last time, it’s safe to assume they can go to any area of Austin whenever they choose
It’s not a coincidence they chose, well, you know, the shape they did 🤣 https://t.co/xB92SQ1ntC
— TESLARATI (@Teslarati) July 19, 2025
The two companies are not directly responding to one another with these expansions, but it appears that there is a significant amount of competition underway, which ultimately benefits the consumers.
Waymo has been operating in Texas since March from a fully public perspective, while Tesla is still slowly expanding its test size for the Robotaxi fleet on a nearly daily basis. Tesla launched Robotaxi rides to a handful of Early Access Program members on June 22.
Tesla is also expanding to other regions of the United States, particularly in Arizona and California. However, the Texas expansion is a priority currently, as it is the only region where Tesla has received approval to operate passenger rides in a driverless setting in the country.
-
Elon Musk4 days ago
Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement
-
News4 days ago
Tesla exec hints at useful and potentially killer Model Y L feature
-
Elon Musk4 days ago
Elon Musk reveals SpaceX’s target for Starship’s 10th launch
-
Elon Musk6 days ago
Tesla ups Robotaxi fare price to another comical figure with service area expansion
-
News4 days ago
Tesla’s longer Model Y did not scale back requests for this vehicle type from fans
-
News4 days ago
“Worthy of respect:” Six-seat Model Y L acknowledged by Tesla China’s biggest rivals
-
News5 days ago
First glimpse of Tesla Model Y with six seats and extended wheelbase
-
Elon Musk5 days ago
Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok