Lucid said it is planning to launch an electric vehicle that will be priced at a lower cost to compete with the Tesla Model 3 and Model Y, but where the company plans to price it seems interesting.
Lucid has been building EVs since 2021 when it unveiled the Air lineup. With lower costs and more customization planned for next year with that model, it also plans to roll out the Gravity SUV in the coming years.
The high costs associated with early EV models align with what industry leader Tesla did in the late 2000s with the original Roadster. The early vehicles are somewhat of a fundraiser for later projects and have led to subsequent models with slightly lower price points than previously.
Lucid Gravity SUV unveiled: 440+ miles of range, under $80k, late 2024 production
That is essentially Lucid’s gameplan, according to CEO Peter Rawlinson’s recent interview with Autocar, as it will launch an EV that is a lower cost than previous models but not quite as low as many would expect.
Rawlinson said that Lucid has “to go with volume, because that’s what we’re about.”
But it said that its price point is $50,000, or roughly £40,000, which would be a lower cost than what it offers for the Air sedan, but would still be priced higher than the most affordable versions of Tesla’s Model 3 or Model Y.
Bringing costs down to $50,000 for Lucid would be a big move for them, but it also would have its least expensive vehicle going up against Tesla’s most expensive versions of its volume vehicles. On top of that, Rawlinson said that, while Lucid has already started working on the vehicle, it will not come until after 2025.
Tesla, along with other companies, will likely have more affordable vehicles by then. Tesla could have its $25,000 EV unveiled and on its way to production. Other companies, like Rivian, Ford, and GM, which has already unveiled a sub-$30,000 EV in the Chevy Bolt, will also likely have more affordable options by that time.
Tesla mega-bull Ron Baron has an aggressive timeline for $25k EV
Lucid is reaching for a more luxury car buyer base, and people know they will pay a premium for its vehicles. However, $50,000 might be a price that is simply too high for some to consider, especially as competitors that have already shown their cars are efficient and robust in terms of tech will be unveiling new, perhaps revolutionary, products by the time Lucid is just getting to offer its first “affordable” EV.
While the Model 3 and Model Y could hypothetically be priced the same as today when Lucid’s mass-market EV comes out (although we feel it is probably a lofty expectation), Rawlinson said it has a few things to offer that Tesla cannot.
“…we’ve got the most advanced technology, which means we can go farther with less battery, and the battery is the most high-cost item of an electric car. So if you can go a certain distance with less battery, you can make that car more cheaply than anyone else.”
Lucid will also eventually end up in the United Kingdom, and Lucid will “totally” offer models outside of the Air in the region.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
Tesla’s Robotaxi expansion wasn’t a joke, it was a warning to competitors
Tesla might have made a joke with its first Robotaxi service area expansion, but it was truly a serious warning to its competitors.
Tesla’s Robotaxi expansion occurred for the first time on Monday, and while the shape of its new service area might be “cocky,” it surely is not a joke. It’s a warning to competitors.
Robotaxi skeptics and Tesla opponents are sitting around throwing hate toward the company’s expansion appearance. Some called it “unserious,” and others say it’s “immature.” The reality is that it has a real meaning that goes much further than the company’s lighthearted and comical attitude toward things.
Proudly unserious
— Tesla (@Tesla) July 14, 2025
For context, Tesla has routinely used the number 69 as a way to price things it sells. 420 is another, an ode to cannabis culture. A few years back, it actually priced its Model S flagship sedan at $69,420. The first rides of the Robotaxi fleet were priced at $4.20. They are now being increased to $6.90.
Some call it childish. Others call it fun. The truth is, nobody is doing it this way.
Tesla updates Robotaxi app with several big changes, including wider service area
But today’s expansion of the Robotaxi service area in Austin is different. Tesla did not expand its shape to different neighborhoods or areas of the City of Austin. It did not expand it by broadening the rectangle that was initially available. Instead, it chose a different strategy, simply because it could:
🚨 Tesla’s new Robotaxi geofence is…
Finish the sentence 🥸 pic.twitter.com/3bjhMqsRm5
— TESLARATI (@Teslarati) July 14, 2025
Tesla could have done anything. It could have expanded in any direction, in any way, but it chose this simply because it has gotten Robotaxi to the point that it can broaden its service area in any direction. It chose this shape because it could.
Other companies might not have the same ability. Of course, many companies probably would not do this even if it could, simply because of the optics. Tesla doesn’t have those concerns; it has been open about its ability to be funny, and yes, immature, at times.
But in reality, it was a stark warning to competitors. “We can go anywhere in Austin, at any time, and we’re confident enough to make a joke about it.”
Tesla’s Robotaxi geofence in Austin grows, and its shape is hard to ignore
As Tesla is already aiming to expand to new states and high-population areas, and with applications filed in Arizona and California, Robotaxi will be in new regions in the coming weeks or months.
For now, it remains in Austin, and Tesla is sending a message to other companies that it is ready to go in any direction. The driverless Robotaxi fleet, bolstered by billions of miles of data, is ready to roam without anyone at the wheel.
News
Tesla Robotaxi has already surpassed Waymo in this key metric
Tesla Robotaxi has already overtaken Waymo in Austin in one key metric, but there’s still more work to do.
Tesla Robotaxi has already surpassed Waymo in one extremely important key metric: size of service area.
Tesla just expanded its service area in Austin on Monday morning, pushing the boundaries of its Robotaxi fleet in an interesting fashion with new capabilities to the north. Yes, we know what it looks like:
🚨 Tesla’s new Robotaxi geofence is…
Finish the sentence 🥸 pic.twitter.com/3bjhMqsRm5
— TESLARATI (@Teslarati) July 14, 2025
The expansion doubled Tesla Robotaxi’s potential travel locations, which now include the University of Texas at Austin, a school with over 53,000 students.
The doubling of the service area by Tesla has already made its travel area larger than Waymo’s, which launched driverless rides in October 2024. It became available to the public in March 2025.
According to Grok, the AI agent on X, Tesla Robotaxi’s current service area spans 42 square miles, which is five square miles larger than Waymo’s service area of 37 square miles.
Tesla Robotaxi (red) vs. Waymo geofence in Austin.
Much can be said about the shape… but the Robotaxi area is now ~3.9 mi² (10 km²) larger than Waymo’s!! pic.twitter.com/dVfh2ODxJC
— Robin (@xdNiBoR) July 14, 2025
The service area is one of the most important metrics in determining how much progress a self-driving ride-hailing service is making. Safety is the priority of any company operating a ride-hailing network, especially ones that are making it a point to use autonomy to deploy it.
However, these companies are essentially racing for a larger piece of the city or cities they are in. Waymo has expanded to several different regions around the United States, including Arizona and Los Angeles.
Tesla is attempting to do the same in the coming months as it has already filed paperwork in both California and Arizona to deploy its Robotaxi fleet in states across the U.S.
As the platform continues to show more prowess and accuracy in its operation, Tesla will begin to expand to new areas, eventually aiming for a global rollout of its self-driving service.
News
Tesla Megapacks arrive for massive battery replacing coal plant
Tesla Megapacks have started arriving on-site to the Stanwell Battery Project, just as Queensland prepares to wind down the Stanwell coal plant.
The first of over 300 Tesla Megapacks have arrived to the site of a massive battery energy storage system (BESS) being built in Australia, dubbed the Stanwell Battery Project after a coal plant it’s set to replace.
In a press release last week, the Stanwell Battery Project announced that the first Tesla Megapack 2XL units had arrived to the site, which is located outside of Rockhampton in Queensland, Australia. The project will eventually feature 324 Megapack units, set to arrive in the coming months, in order to support the 300MW/1,200MWh battery project.
“The Stanwell Battery is part of the diversification of our portfolio, to include cleaner and more flexible energy solutions,” said Angie Zahra, Stanwell Central Generation General Manager. “It is just one part of the 800 MW of battery energy storage capacity we have in our pipeline.
“Capable of discharging 300 MW of energy for up to four hours (1,200 MWh), our mega battery will be one of the largest in Queensland.”
Credit: Stanwell
Did you know Tesla’s Lathrop facility churns out a Megapack every 68 minutes? That’s enough energy to power 3,600 homes for an hour per unit! ⚡️ pic.twitter.com/bG6fpHkB9O
— TESLARATI (@Teslarati) June 11, 2025
READ MORE ON TESLA MEGAPACKS: Tesla Lathrop Megafactory celebrates massive Megapack battery milestone
The state is working with government-owned company Yurika to facilitate construction, and the process is expected to create roughly 80 jobs. The project is expected to come fully online in May 2027, with initial commissioning of the Megapacks aiming for November 2025.
The Stanwell Battery is set to replace the nearby Stanwell coal generation plant, which the government is planning to wind down starting in 2026 as part of efforts to reach an 80 percent renewable energy generation ratio by 2035. Meanwhile, the government is also set to begin winding down the Tarong and Callide coal plants, while several other Megapack projects are being built or coming online. o ya
Tesla currently has two Megapack production facilities, located in Lathrop, California, in the U.S. and another that came online earlier this year in Shanghai, China. The Shanghai Megafactory shipped its first units to Australia in March, while both factories are expected to be capable of producing 10,000 Megapack units per year upon reaching volume production.
Tesla’s Robotaxi expansion wasn’t a joke, it was a warning to competitors
Tesla Robotaxi has already surpassed Waymo in this key metric
Tesla Megapacks arrive for massive battery replacing coal plant
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