Connect with us
Lucid Air prototypes sit in the company's Headquarters in Silicon Valley. (Credit: Lucid Motors) Lucid Air prototypes sit in the company's Headquarters in Silicon Valley. (Credit: Lucid Motors)

News

Lucid’s Peter Rawlinson: ‘We are nothing until we’ve got anything into production’

(Credit: Lucid Motors)

Published

on

Lucid’s Peter Rawlinson knows that he has the potential to create the most powerful, longest-range EV yet. But he also knows that until something rolls off of production lines, the company is all talk.

“Words are cheap,” Rawlinson said to Bloomberg’s Hannah Elliott in an interview at the company’s Beverly Hills showroom. “We are nothing until we’ve got anything into production.”

The words are reminiscent of many EV enthusiasts who question any new electric automaker who comes out and says they are the company to dethrone Tesla from the hypothetical throne. And who could blame them? Many companies, whether they have been established from work with combustion engines or not, claim they have the tools and capabilities to take Elon Musk’s company off the pinnacle of battery-powered carmaking.

The Lucid Air. (Credit: Lucid Motors)

Rawlinson realizes that Lucid is just another name on that list, but he has the expertise to be the first to make it come true.

Rawlinson was a Tesla employee and started his work in 2009 with a complete redesign of the Model S. After a sitdown with Musk at the tail end of his first work week with Tesla, he advised the CEO that the Model S needed to be canceled and redesigned.

Advertisement

“What? It’s that bad?” Musk asked. “It really is,” Rawlinson responded.

Because of Rawlinson’s expertise and suggestions, the Model S became the electric car that saved electric cars. It was fast, it gave a range rating that no EV had ever seen, and it was less expensive than the original Roadster, which opened the door for more people to buy it.

While the Model S is still among the best electric cars that one can buy in terms of range and performance specifications, Rawlinson is looking to take down his old project with the Lucid Air.

The details Lucid has unveiled about the car thus are certainly impressive. The Dream Edition nailed down a 9.9-second quarter-mile time, powered by a 113 kWh battery pack. It beat the Model S and Porsche Taycan in the drag race and became just the third production vehicle to ever break the 10-second barrier in the quarter-mile without a rolling start.

Advertisement
Credit: Lucid Motors

With the company’s planned unveiling event scheduled for September 9th, Rawlinson also released some of the pricing options for the Air, along with other configurations that will be available.

The Air is set to be priced around $150,000, with the “Dream” Performance Edition at $161,500 after incentives, and a Grand Touring model in the low $130,000s after credits, a spokesman for the company said. The company also plans to release a sub $100,000 model called the Touring in late 2021.

Lucid’s unveiling event will be available via a public live stream on September 9 at 4 PM PST.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

Cybertruck

Tesla’s new Cybertruck trim gets the axe less than 24 hours after launch

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

Published

on

(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

This means it has already met its demise less than 24 hours after the company initiated orders for it.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

Advertisement

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

The decision is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

Advertisement
Continue Reading

Elon Musk

Elon Musk’s Neuralink sparks BCI race in China

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

Published

on

Credit: Neuralink

Neuralink, founded by Elon Musk, is helping spark a surge of brain-computer interface (BCI) development in China, where startups are moving quickly into human trials with strong state backing. 

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

Neuralink’s clinical work and public demonstrations have drawn worldwide attention to invasive brain implants that allow patients to control digital devices using their minds. The company is currently running a global clinical trial and is also busy preparing for its next product, Blindsight, which would restore vision to people with visual impairments.

Neuralink’s visibility has helped accelerate similar efforts in China. Beijing last year classified brain-computer interfaces as a strategic sector and issued a roadmap calling for two or three globally competitive companies by 2030, as per the Financial Times. Since February last year, at least 10 clinical trials for invasive brain chips have launched in the country.

Advertisement

NeuroXess recently reported that a paralyzed patient was able to control a computer cursor within five days of implantation. Founder Tiger Tao credited government support for helping shorten the path from research to trials.

Investment activity has followed the policy push. Industry data show dozens of financing rounds for Chinese BCI startups over the past year, reflecting rising capital interest in the field. Ultimately, while Neuralink remains one of the most closely watched players globally, its momentum has clearly energized competitors abroad.

Advertisement
Continue Reading

News

Tesla Supercharger vandalized with frozen cables and anti-Musk imagery amid Sweden union dispute

The incident comes amid Tesla’s ongoing labor dispute with IF Metall.

Published

on

Credit: Tesla Charging/X

Tesla’s Supercharger site in Vansbro, Sweden, was vandalized during peak winter travel weeks. Images shared to local media showed frozen charging cables and a banner reading “Go home Elon,” which was complete with a graphic of Musk’s controversial gesture. 

The incident comes amid Tesla’s ongoing labor dispute with IF Metall, which has been striking against the company for more than two years over collective bargaining agreements, as noted in a report from Expressen.

Local resident Stefan Jakobsson said he arrived at the Vansbro charging station to find a board criticizing Elon Musk and accusing Tesla of strikebreaking. He also found the charging cables frozen after someone seemingly poured water over them.

“I laughed a little and it was pretty nicely drawn. But it was a bit unnecessary,” Jakobsson said. “They don’t have to do vandalism because they’re angry at Elon Musk.”

Advertisement

The site has seen heavy traffic during Sweden’s winter sports holidays, with travelers heading toward Sälen and other mountain destinations. Jakobsson said long lines formed last weekend, with roughly 50 Teslas and other EVs waiting to charge.

Tesla Superchargers in Sweden are typically open to other electric vehicle brands, making them a reliable option for all EV owners. 

Tesla installed a generator at the location after sympathy strikes from other unions disrupted power supply to some stations. The generator itself was reportedly not working on the morning of the incident, though it is unclear whether that was connected to the protest.

The dispute between Tesla and IF Metall centers on the company’s refusal to sign a collective agreement covering Swedish workers. The strike has drawn support from other unions, including Seko, which has taken steps affecting electricity supply to certain Tesla facilities. Tesla Sweden, for its part, has insisted that its workers are already fairly compensated and it does not need a collective agreement,

Advertisement

Jesper Pettersson, press spokesperson for IF Metall, criticized Tesla’s use of generators to keep charging stations running. Still, IF Metall emphasized that it strongly distances itself from the vandalism incident at the Vansbro Supercharger.

“We think it is remarkable that instead of taking the easy route and signing a collective agreement for our members, they are choosing to use every possible means to get around the strike,” Pettersson said.

Advertisement
Continue Reading