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Mercedes offers new acceleration increase program with a twist

Credit: Mercedes-Benz

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Mercedes has announced an optional OTA update to improve their vehicle’s off-the-line performance drastically.

Mercedes has been at the forefront of a controversial idea in the automotive industry, subscription-based upgrades. These systems typically unlock the features of a vehicle through a monthly subscription, with the most recent being the example of Mercedes charging a monthly fee for rear-wheel-steering in China late last year. Now, Mercedes has introduced a slightly different model for the North American market as well.

Mercedes’ new “Acceleration Increase” program, available on sedan and SUV versions of the EQE and EQS, allows customers to purchase a massive ~1-second 0-60mph time reduction, equating to roughly 80 horsepower for the EQS and 60 horsepower for the EQE. This takes the 0-60mph time of the EQS sedan from 5.3 to 4.5 seconds, the EQS SUV from 5.8 to 4.9 seconds, the EQE sedan from 6.0 to 5.1 seconds, and the EQE SUV from 6.2 to 5.2 seconds.

It should be noted that this upgrade is only available on the “350” trim of each of the vehicles, not on the AMG spec higher performance variants.

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Pricing, much like the spec boost, depends on your vehicle model. EQE owners can pay either $1,950 as a one-time payment to unlock the feature forever or $60 per month / $600 per year. As for EQS owners, they can pay $2,950 to unlock the system for life or $90 per month / $900 per year.

Further complicating the ethics of the OTA upgrade program is the difference in what customers are buying. In previous Mercedes subscription schemes, such as the aforementioned rear-wheel-steering program, customers bought a system that would exist on their vehicle whether they purchased it or not. Whereas in this situation, Mercedes has increased the amount of power the vehicle makes, which the company states it wasn’t capable of.

This is far from the only subscription now available from Mercedes in North America, including features like remote start, phone-controlled air conditioning, and more. And with the commercial success of these programs, they are likely to get more popular in the coming years. However, at this point, it remains unclear how many Mercedes buyers are participating in these programs, which could eventually become more popular with other automakers as well.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla Roadster gets an update, but not the one fans were looking for

Tesla has quietly filed a new trademark application for its next-generation Roadster, giving enthusiasts their first official glimpse of fresh branding for the long-teased electric supercar.

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Credit: Dan Burkland

Tesla has been slow to show its hand regarding the massive project that is the Roadster, but it is now coming forth with a new update.

However, it is probably not the one fans were looking for.

Tesla has quietly filed a new trademark application for its next-generation Roadster, giving enthusiasts their first official glimpse of fresh branding for the long-teased electric supercar.

The February 3 filing includes an inverted triangular badge with the word “ROADSTER” centered above four vertical lines that, according to the application, represent “speed, propulsion, heat, or wind.”

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A sleek, angular wordmark and a minimalist curved-line silhouette hinting at the car’s aerodynamic shape round out the trio of marks.

For a program that began with Elon Musk’s 2017 reveal, this is tangible forward motion. The original Roadster proved EVs could be thrilling; the next generation aims higher, with promises of sub-two-second 0-60 mph acceleration and, in its most extreme configuration, optional SpaceX cold-gas thrusters for rocket-like thrust.

The new trademarks suggest Tesla is now locking down the visual identity that will accompany those headline specs, as well as a small hint that maybe we’re finally getting close. However, the company has not revealed any progress on the vehicle itself or its specs to the public.

It continues to tease with developments like this one.

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That said, the update lands with a familiar bittersweet note. Fans have waited nearly a decade since the initial unveiling. Production was once eyed for 2020, then 2021, then later still. In the intervening years, Tesla has delivered the Model Y, Cybertruck, Semi, and major autonomy advances while scaling its energy business.

The Roadster has taken a back seat, and the delays have been genuinely disappointing. Many longtime supporters have grown frustrated watching renderings and hearsay while other marques roll out ever-faster electric sports cars.

Elon Musk talks Tesla Roadster’s future

Yet, the Roadster program itself still sparks genuine excitement. It represents the purest expression of Tesla’s “accelerate the world’s transition to sustainable energy” mission—pushing performance boundaries to prove EVs can outperform anything with an engine.

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The new branding, modest as it is, keeps that promise alive. It tells owners and prospective buyers that Tesla hasn’t forgotten the car that started it all.

No one would blame fans for wanting more than a logo right now. But in an industry where many concepts never leave the drawing board, the fact that Tesla continues to invest in and protect the Roadster’s identity is reason for measured optimism.

The wait has tested patience, but when the next-generation Roadster finally arrives, the new badge may well adorn one of the most exciting cars ever built. For those who have followed the journey this far, that payoff still feels worth it.

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Tesla gets a massive order for the Semi: 370 units and $100M

WattEV, a leading provider of electric freight operations and charging infrastructure in the United States, has announced one of the largest deployments of electric Class 8 trucks in California history: an order for 370 Tesla Semi vehicles.

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Credit: Tesla

Tesla just got a massive order for the Semi, and it is its largest by a long shot.

WattEV, a leading provider of electric freight operations and charging infrastructure in the United States, has announced one of the largest deployments of electric Class 8 trucks in California history: an order for 370 Tesla Semis.

Valued at approximately $100 million, this marks the state’s biggest single electric truck order to date and signals accelerating momentum for zero-emission long-haul freight.

Credit: Tesla

Deliveries are set to begin with the first 50 Tesla Semis in 2026, with the full fleet operational by the end of 2027. More than 300 of these trucks will support a joint program with the Port of Oakland, helping electrify drayage and regional freight routes. The initiative aligns with California’s ambitious goals to transition to carbon-neutral freight operations.

Salim Youssefzadeh, CEO of WattEV, said at the annual ACT Expo industry event that the Semi was the easiest choice:

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“We selected the Tesla Semi based on cost, performance, and availability after issuing a public request for proposals…With the Tesla Semi now entering mass production and drawing strong reviews from fleet operators nationwide, WattEV’s vertically integrated model – combining vehicle deployment, megawatt-class charging infrastructure, and full-service leasing – offers a turn-key path for carriers without any capital risk.”

Critical to the rollout are new Megawatt Charging System (MCS) hubs in Oakland, Fresno, Stockton, and Sacramento. These stations will deliver up to 300 miles of range in roughly 30 minutes—comparable to a traditional diesel fill-up. The Oakland depot, where WattEV recently broke ground, will serve as a cornerstone for northern and central California corridors, connecting ports to inland hubs and beyond.

This deployment builds on WattEV’s existing experience. The company has already logged millions of electric miles in Southern California, including early Tesla Semi deployments at the Ports of Long Beach and Los Angeles. By combining high-efficiency electric trucks with strategically placed fast-charging depots, WattEV aims to prove that battery-electric long-haul trucking can match—or exceed—diesel economics while slashing emissions.

The order arrives as Tesla ramps up Semi production at its Nevada factory, targeting higher volumes in 2026. Fleet operators nationwide have praised the Semi’s real-world performance, including strong torque, low operating costs, and advanced safety features. For California, the project supports air quality improvements around ports and highways while demonstrating scalable infrastructure for heavy-duty electrification.

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Industry observers see this as a pivotal step toward broader adoption. With diesel trucks facing rising fuel and regulatory costs, turnkey electric solutions like WattEV’s could accelerate the shift. As the first 50 Semis hit the road in 2026, they will not only move freight but also help build the charging network that paves the way for even larger fleets.

This landmark order underscores Tesla’s growing footprint in commercial trucking and California’s leadership in sustainable transportation. For WattEV and its partners, it’s more than a vehicle purchase—it’s the foundation of a zero-emission freight network connecting Northern and Central California.

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Tesla begins factoring international designs in Full Self-Driving visualization

Tesla has begun incorporating region-specific vehicle designs into its Full Self-Driving (FSD) visualization system, marking a quiet but meaningful step toward global readiness. In software update 2026.14, released as part of the Spring Update, European Tesla owners are now seeing flat-fronted, cab-over European-style semi-trucks rendered accurately on their center displays.

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@norbertcala on X via Not a Tesla App

Tesla has begun factoring international designs into its Full Self-Driving (Supervised) visualizations, marking a tremendous step in how the company plans to roll out its driver assistance tech in areas outside North America.

Tesla has begun incorporating region-specific vehicle designs into its Full Self-Driving (FSD) visualization system, marking a quiet but meaningful step toward global readiness. In software update 2026.14, released as part of the Spring Update, European Tesla owners are now seeing flat-fronted, cab-over European-style semi-trucks rendered accurately on their center displays.

The change, first spotted by Not a Tesla App, adds a second 3D model alongside the traditional North American long-nose semi-trucks that have been standard until now. Vehicles can detect and display both styles depending on what’s in front of them, and the feature requires no FSD subscription—every Tesla owner in Europe sees it immediately.

The European semi-truck visualization was actually added to the vehicle software back in October alongside roughly fifteen new visual assets.

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Tesla Full Self-Driving gets first-ever European approval

Tesla held it in reserve, activating it only once fleet data confirmed the AI could recognize these trucks with high confidence. This mirrors recent rollouts for horses and golf carts, where Tesla similarly waited for reliable detection before enabling the graphics. The result is a more realistic on-screen representation tailored to local roads, where cab-over designs dominate heavy transport.

The significance of this update extends far beyond a simple graphics tweak, which is really what people need to be paying attention to. These small, incremental steps forward continue to show Tesla’s intent for global expansion.

For the first time, Tesla is explicitly factoring international vehicle designs into its visualization engine, signaling a deliberate push to make FSD feel native in international markets.

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In Europe, where cab-over semis are commonplace, seeing an accurate rendering builds immediate driver trust—the critical bridge between the car’s AI perception and the human behind the wheel. Accurate visualizations reinforce that the system truly understands its surroundings, reducing range anxiety and skepticism that have slowed autonomous adoption abroad.

Regulators in the EU have repeatedly emphasized human-AI transparency; by customizing visuals to match local reality, Tesla strengthens its case for broader FSD approvals and smoother regulatory reviews.

This move also highlights Tesla’s data-driven engineering philosophy. Rather than rushing generic models worldwide, the company is leveraging its global fleet to learn regional nuances before flipping the switch.

It accelerates FSD’s international expansion while improving safety—misidentified vehicles could erode confidence or, in edge cases, affect decision-making. For a company aiming to deploy robotaxis and unsupervised FSD globally, tailoring visualizations to European, Asian, or other markets is no longer optional; it’s foundational.

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Early European owners report the change feels more intuitive, making the car’s “mind” easier to read in daily traffic.

As Tesla continues enabling the remaining visual assets added last year, the pattern is clear: localization is now baked into the FSD roadmap. What began as a small graphics update in Europe could soon appear in other regions, turning the visualization display into a truly worldwide language of autonomy.

With this step, Tesla isn’t just showing trucks differently—it’s proving it’s serious about making FSD work everywhere, one culturally accurate pixel at a time.

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