News
Pencils down on Tesla Model 3: here’s what I hope to see
From what tidbits Tesla has shared, it’s already “pencils down” on the Model 3 design. We’ve seen the prototype, we’ve poured over spy spots and video stills. We’ve even accidentally drooled on our copy of a Franz print. (Oh, that was just me?) In fact, there are quite a few things we already know.
But because this is the age of instant information and chronic impatience – and because I have an enormous amount of faith in Tesla – I’ll pass the time by sharing 10 things I hope to see on the smaller and much more affordable Model 3 that if true, would arguably make owning it an even better experience than the Model S.
Efficiency
The Model 3 will require a smaller battery to go 200 miles on a single charge than a Model S would require. What this should also mean is that on a miles per kWh basis, it’s cheaper to drive than the Model S. I’ve already figured out using very rough and imperfect math that it costs me $.06/mile to drive the Model S given our just slightly above average electricity rates. That is about 1/3 the cost to run my ICE. It’s a bit closer now as gasoline prices have dropped, but the Model S still wins by plenty. If the Model 3 does what I think it will, it should cost even less.
Wheelbase
Maybe it’s me, maybe it’s my age, or maybe it’s the fact that I’ve never owned a 4-door car before the Model S but I really crave a slightly shorter wheelbase in a car. The Model S is a phenom in acceleration at any trim level. The Model 3, especially in a dual motor Performance version, will be no different. Pair this with the agility that comes with having a lighter, shorter car and perennial favorite “car guy” cars like the BMW 335 or Mustang GT will be made to look a fool.
Steering Feel
This right here. Of all the goofy things a person can insist upon when picking out a car, a tightly tuned steering situation is inordinately high on my list. In fact, I almost ended up in a Camaro or Mustang in late 2012. My machismo really wanted to like them. Aside from the fact that I couldn’t actually see over the hood scoop in certain models, I loathed feeling like I was steering a minivan and thus opted for neither. Well, what I assume a minivan feels like. I’ve never actually had the pleasure (?) of driving one. It should go without saying that Tesla will offer driver selectable steering on the Model 3 like it does on the Model S. This pairs nicely with my wheel base argument.
Kicking the Clutter
I’m anti a lot of stuff: Anti “big oil,” anti the color olive green, anti waiting in line at a chain restaurant when you live in a major city with approximately 17,045 better places to eat. One of the other things I’m against is something that our Model S has not only indulged me on but has made me more so. I’m of course talking about car clutter: unnecessary buttons, knobs, cupholders, nooks, crannies and dust magnets. I do expect a center console of some sort, as well as some semblance of perceived normalcy regarding cupholders but I trust Tesla will maintain their trademark lack of crap.
Ease of manufacturing was a major cornerstone of designing the Model 3. It needs to be given Tesla’s ambitious plans to ramp up production. Cupholders aside, I expect the Model 3 to have an even cleaner cabin. There may be a HUD, may be a simpler instrument cluster (if one at all) and there may even be super minimalistic HVAC vents. As if driving a Tesla isn’t calming and soothing enough, the modern, clean and clutter free interior I’m expecting will probably transport me to an even happier place than a Model S can. The Model S design, while utterly amazing and thus far ageless, was still made to look like a car. The original front end, for example, gently lulled first time EV owners away from the look and feel of a gasoline powered car. Model 3 will have to do no such thing in order to sell.
More Power
Tim the tool man Taylor would be proud that anyone who may own a non-performance Model S or X and chooses to add a performance Model 3 to their garage, may have a hard time going backwards. I don’t imagine it will be quite as stark a contrast as when a Model S owner jumps into a rental ICE, but it’ll surely be plenty to make you want pickup your 3 fob when given the choice.
Next-gen Autopilot
A series of recent Elon tweets speaks to at least a moderate upgrade being possible for Autopilot on today’s equipped cars via software update. Because Tesla is Tesla, I also expect that some hardware refinements will be present by the time the Model 3 rolls off the line. Also because Tesla is Tesla, if the Model 3’s Autopilot isn’t better than a an early AP Model S at the moment you get the Model 3, it probably will be eventually. If my hopes and dreams estimations are correct, I should have a Model 3 around my the third birthday of my Model S. (December 2017.) It speaks to reason that once my youngest Tesla grows up just a bit, he may even exceed the skills of his older sister.
Fit and Finish
Disclaimer: I have never owned a luxury car. The Model S replaced a Jeep Wrangler and to me, it’s perfect. It’s gorgeous, flawless even, elegant and comfortable. The leather, despite not being my choice, is soft and the cabin seems well put together. There are no rage-inducing rattles, nothing has faded or worn or cracked. The car is a real gem, at least in the eyes of someone with my car history. I fully expect the Model 3 will be manufactured with a fit and finish quality on par with an automaker far more experienced than Tesla. Even if it’s not, the many owners who have never had a luxury car before will probably, like me, assume it’s perfect!
Comfort
See: fit and finish above. 30,000 miles later and I still have no idea why people say the seats in the Model S aren’t comfortable. I don’t pretend to be old or tall or especially large so maybe that’s it. All I do know is that the people have spoken and Tesla has listened. Next-gen seats now exist for the Model S and Tesla will certainly keep seat comfort in mind. For anyone with a Model S with standard seats, the Model 3 may very well be more comfortable.
Booster Seat Ease
I can count on one hand how many times I’ve had kids in the Model S but I can already tell you that installing a car seat or worse, using a booster seat, sucks big time. The seat belts are so deeply recessed (which looks great, by the way) that it makes buckling them over a booster require a circus act of contortion and a whole lot of force. Actually, I hope Tesla is listening to this one because aren’t kids supposed to be able to buckle themselves in? I don’t mean babies, I mean kids. (Aren’t you now required to use a booster seat until Junior Prom?) Neither my 5 or 7-year-old nephew would be able to do it in our S and I imagine having to buckle it for them would get old quickly.
Recognizability
I’m not going to lie here. I love when people recognize our Model S. I sometimes get smiles, raised thumbs and even compliments as I drive the car and there are few things in life I enjoy more than answering questions about it. I expect that to skyrocket in the Model 3. As I learned at the car show, Average Jane already knows about Model 3. If the aforementioned hopes and dreams do come true, I will be a very early Model 3 owner. I can not wait to be stopped and questioned, nodded to and waved at because people recognize the car. The Model S, despite being immensely gorgeous and still well ahead of it’s technological time, will be overshadowed by the excitement of the first Model 3 cars to hit the road.
It’s hard to imagine having a car that is better to drive than the Model S, but boy does it sound like that’s exactly what is going to happen.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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