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NASA officially says goodbye to Mars Opportunity rover lost in massive dust storm
After 15 years roving around our neighboring red planet, NASA announced the end of its Opportunity rover mission on Mars today during a live conference held at 2 pm EST. The rover’s team of scientists spent last night sending a set of commands intended to be the last attempt at waking Opportunity, and this afternoon’s announcement confirmed the final fate of the mission. A planet-wide dust storm in summer of 2018 shut the Martian rover down due to its solar panels being blocked from debris, and the long duration spent without power apparently led to a series of failures which prevented a recovery. The last communication NASA received from Opportunity was on June 10, 2018.
#OppyPhoneHome Update
Tonight, we’ll make our last planned attempts to contact Opportunity. The solar-powered rover last communicated on June 10, 2018, as a planet-wide dust storm swept across Mars.
Want to show the team some love? Send a postcard: https://t.co/eO2SClFcYm pic.twitter.com/trDjRNf65E
— NASA Mars (@NASAMars) February 12, 2019
Over the last few months, while scientists continued to revive Opportunity, hopes were fairly high that communication would be reestablished. The rover’s batteries were in good health prior to the dust storm, and the surface temperature was relatively warm when the storm began. Also, its programming was designed with “fault modes” allowing actions to be taken automatically to maintain the rover’s health. The team at NASA had attempted to talk to Opportunity several times per week once the storm began to clear using the Deep Space Network, an international array of giant radio antennas supporting interplanetary spacecraft missions, and over 600 attempts were made without any response received. The announcement was broadcast live via NASA’s website.
Emotions were high during NASA’s mission end announcement. Associate NASA Administrator Thomas Zurbuchen began the event’s commentary: “I stand here, surrounded by the team…it’s an emotional time,” he began. “Science is a team sport, and that’s what we’re celebrating today.” NASA Administrator Jim Bridenstine noted that while Opportunity stopped communicating around the same time be began his service with the administration, he was still in awe at the achievements the rover and its team were able to achieve throughout their mission. “When this little rover landed, the objective was to have it move 1100 yards and survive for 90 days,” he exclaimed before reiterating the unexpected 15 years the mission eventually lasted. Michael Watkins, Director of NASA’s Jet Propulsion Laboratory commented on the mission’s broader contribution to society: “Spirit and Opportunity energized the public about the spirit of Mars exploration.”
John Callas, project manager of NASA’s Mars Exploration Rover (MER) project, provided some insight about what could have caused Opportunity to shut down for good. Earlier in Opportunity’s mission days, a heater on its robotic arm failed to turn off, draining the rover’s energy in the process. To overcome this issue, the team at NASA designed a deep sleep mode which shut down nearly everything on Opportunity, including the heater. Callas surmised that the dust storm which ended the rover’s mission may have disrupted its sleep cycle, reinstating the power draining issue and preventing recovery. He also described the quality of Opportunity’s batteries and the seasonal reliability of the Martian winds to clean its solar panels as part of the reasons it lasted as long as it did. Finally, Callas had his own farewell comments to add. “Even though it’s a machine, saying goodbye, it’s very hard and very poignant,” he remarked.
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- NASAs Mars Curiosity Rover takes a selfie in the middle of a massive storm. [Credit: Seán Doran/Flickr]
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- InSight, a NASA mission to put another spacecraft on Mars, is the first mission dedicated to investigating the deep interior of Mars. The findings will advance understanding of how all rocky planets, including Earth, formed and evolved. Source: NASA/JPL-Caltech
NASA’s Opportunity rover (nicknamed “Oppy”) launched on July 7, 2003, aboard a Delta II rocket from Cape Canaveral, Florida. Its primary mission was to search for and characterize rocks and soil while looking for indications of water activity in the Martian past. One of the better-known discoveries made by the rover was the discovery of hematite on the surface, a mineral which typically forms in water. Also found were strips of gypsum in rocks around a crater, indicating that water most likely flowed through the area at one point. The storm which finally ended the rover’s mission was intense and massive, its size is roughly the area of North America and Russia combined with Opportunity in the center.
A month prior to Opportunity’s launch, its twin rover Spirit headed for Mars with a similar mission. Both rovers lasted years longer than their 90-day expected life span, but unfortunately, Spirit’s mission ended before Opportunity’s when it became lodged in soft soil at a site called “Troy”. NASA ended its rescue effort of Spirit in May 2011. Another NASA rover named Curiosity is still crawling the planet, however. Its plutonium-nuclear power source helped it avoid the same fate that came over its predecessor, even sending back a storm-riding selfie during the event that claimed Opportunity.
NASA’s most recent mission to Mars was its InSight lander, a geological science mission sent to study the core of the planet and atmosphere. After arriving at the red planet in late November 2018 with twin CubeSat mission MarCo, it successfully landed without incident and sent a dusty photo back for Earthling enjoyment and arrival confirmation. In the months since it’s treated NASA and the public alike with selfies and the sound of Martian wind. Its instruments have recently been placed on the surface, so new planet data is expected soon.
Up next for the fourth rock from the Sun will be Mars 2020, an advanced rover dedicated to high-priority science missions including the search for habitable conditions and microbes in the ancient past. NASA plans to launch this rover in July 2020.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
