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NASA officially says goodbye to Mars Opportunity rover lost in massive dust storm
After 15 years roving around our neighboring red planet, NASA announced the end of its Opportunity rover mission on Mars today during a live conference held at 2 pm EST. The rover’s team of scientists spent last night sending a set of commands intended to be the last attempt at waking Opportunity, and this afternoon’s announcement confirmed the final fate of the mission. A planet-wide dust storm in summer of 2018 shut the Martian rover down due to its solar panels being blocked from debris, and the long duration spent without power apparently led to a series of failures which prevented a recovery. The last communication NASA received from Opportunity was on June 10, 2018.
#OppyPhoneHome Update
Tonight, we’ll make our last planned attempts to contact Opportunity. The solar-powered rover last communicated on June 10, 2018, as a planet-wide dust storm swept across Mars.
Want to show the team some love? Send a postcard: https://t.co/eO2SClFcYm pic.twitter.com/trDjRNf65E
— NASA Mars (@NASAMars) February 12, 2019
Over the last few months, while scientists continued to revive Opportunity, hopes were fairly high that communication would be reestablished. The rover’s batteries were in good health prior to the dust storm, and the surface temperature was relatively warm when the storm began. Also, its programming was designed with “fault modes” allowing actions to be taken automatically to maintain the rover’s health. The team at NASA had attempted to talk to Opportunity several times per week once the storm began to clear using the Deep Space Network, an international array of giant radio antennas supporting interplanetary spacecraft missions, and over 600 attempts were made without any response received. The announcement was broadcast live via NASA’s website.
Emotions were high during NASA’s mission end announcement. Associate NASA Administrator Thomas Zurbuchen began the event’s commentary: “I stand here, surrounded by the team…it’s an emotional time,” he began. “Science is a team sport, and that’s what we’re celebrating today.” NASA Administrator Jim Bridenstine noted that while Opportunity stopped communicating around the same time be began his service with the administration, he was still in awe at the achievements the rover and its team were able to achieve throughout their mission. “When this little rover landed, the objective was to have it move 1100 yards and survive for 90 days,” he exclaimed before reiterating the unexpected 15 years the mission eventually lasted. Michael Watkins, Director of NASA’s Jet Propulsion Laboratory commented on the mission’s broader contribution to society: “Spirit and Opportunity energized the public about the spirit of Mars exploration.”
John Callas, project manager of NASA’s Mars Exploration Rover (MER) project, provided some insight about what could have caused Opportunity to shut down for good. Earlier in Opportunity’s mission days, a heater on its robotic arm failed to turn off, draining the rover’s energy in the process. To overcome this issue, the team at NASA designed a deep sleep mode which shut down nearly everything on Opportunity, including the heater. Callas surmised that the dust storm which ended the rover’s mission may have disrupted its sleep cycle, reinstating the power draining issue and preventing recovery. He also described the quality of Opportunity’s batteries and the seasonal reliability of the Martian winds to clean its solar panels as part of the reasons it lasted as long as it did. Finally, Callas had his own farewell comments to add. “Even though it’s a machine, saying goodbye, it’s very hard and very poignant,” he remarked.
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- NASAs Mars Curiosity Rover takes a selfie in the middle of a massive storm. [Credit: Seán Doran/Flickr]
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- InSight, a NASA mission to put another spacecraft on Mars, is the first mission dedicated to investigating the deep interior of Mars. The findings will advance understanding of how all rocky planets, including Earth, formed and evolved. Source: NASA/JPL-Caltech
NASA’s Opportunity rover (nicknamed “Oppy”) launched on July 7, 2003, aboard a Delta II rocket from Cape Canaveral, Florida. Its primary mission was to search for and characterize rocks and soil while looking for indications of water activity in the Martian past. One of the better-known discoveries made by the rover was the discovery of hematite on the surface, a mineral which typically forms in water. Also found were strips of gypsum in rocks around a crater, indicating that water most likely flowed through the area at one point. The storm which finally ended the rover’s mission was intense and massive, its size is roughly the area of North America and Russia combined with Opportunity in the center.
A month prior to Opportunity’s launch, its twin rover Spirit headed for Mars with a similar mission. Both rovers lasted years longer than their 90-day expected life span, but unfortunately, Spirit’s mission ended before Opportunity’s when it became lodged in soft soil at a site called “Troy”. NASA ended its rescue effort of Spirit in May 2011. Another NASA rover named Curiosity is still crawling the planet, however. Its plutonium-nuclear power source helped it avoid the same fate that came over its predecessor, even sending back a storm-riding selfie during the event that claimed Opportunity.
NASA’s most recent mission to Mars was its InSight lander, a geological science mission sent to study the core of the planet and atmosphere. After arriving at the red planet in late November 2018 with twin CubeSat mission MarCo, it successfully landed without incident and sent a dusty photo back for Earthling enjoyment and arrival confirmation. In the months since it’s treated NASA and the public alike with selfies and the sound of Martian wind. Its instruments have recently been placed on the surface, so new planet data is expected soon.
Up next for the fourth rock from the Sun will be Mars 2020, an advanced rover dedicated to high-priority science missions including the search for habitable conditions and microbes in the ancient past. NASA plans to launch this rover in July 2020.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
