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A Timeline of Nikola’s Trevor Milton: From Fictional to Fraudulent
Earlier today, it was announced that former Nikola Motor CEO Trevor Milton had been indicted on three counts of fraud by U.S. prosecutors and the Securities and Exchange Commission (SEC) following comments and claims he made regarding the automaker he used to run. Through the years, Milton has gone from fictional to fraudulent, never bringing a truly functional product to the market or to demonstrations for that matter, and allegedly lying to investors along the way.
Established in 2014 by Milton, Nikola worked toward revolutionary new battery-electric and hydrogen fuel cell automotive powertrains for commercial and passenger vehicles. The beginning of the company’s somewhat inevitable fall was marked by the release of a shocking report from Hindenburg Research that claimed the company’s first vehicle demonstration of the Nikola One semi-truck was misleading, claiming the vehicle was not self-propelled. Nikola initially denied this but then admitted the vehicle was placed on a low-grade hill to appear to be functional. The company was not willing to put any more money into a prototype.
(Photo: Isaac Sloan/Nikola Motor)
However, Nikola’s long journey, which has culminated in the arrest of Milton with charges to be formally announced later today, started long before Hindenburg’s report.
- 2009 – Trevor Milton launches dHybrid after selling an alarm sales company for $300,000. dHybrid entered a contract with Swift, a major transportation company in the heavy trucking sector. Swift agreed to convert up to 800 trucks, securing a $16 million contract for dHybrid shortly after its establishment.
- Swift would later sue dHybrid, claiming the company’s truck did not work and some company executives “misappropriated capital for personal use,” according to the Hindenburg report.
- Hindenburg also claims that Milton reached out to dHybrid investors, claiming the contract with Swift was valued at $250 million – $300 million.
- 2014 – dHybrid acquired by Worthington for $15.9 million.
- 2016 – Nikola announces it will unveil the Nikola One electric semi, claiming that it will be fully functional at the December 1st event. Nikola claimed to have “The Holy Grail” of hydrogen tech for trucking just months before the event.
- 2017 – Nikola signs a deal with Powercell AB, a Swedish company, to supply hydrogen fuel cell stacks. Nikola also signed with Bosch, who agreed to help assist in the production of Nikola Two prototypes.
- 2018 – Nikola begins to market the Nikola One as the “largest energy consumer” in America. Targeting the Tesla Semi, Nikola filed a $2 billion lawsuit against Tesla, alleging that Tesla violated a design patent of the Nikola One. Several elements, including the wraparound windshield, mid-entry door, front fenders, and the electric truck’s aerodynamic body, were all claimed by Nikola to be taken by Tesla.
- Nikola said in November that it had refunded all 11,550 deposits for its vehicles. It did this to show that it was not operating on customer’s money
- 2019 – Nikola World event shows five zero-emission vehicles that will eventually produce and release. The company announced a partnership with Anheuser-Busch, who ordered 800 trucks from Nikola.
- Nikola offers Tesla a new design for its Cybertruck. Milton extends the pickup truck design to Tesla CEO Elon Musk, giving it to him as a “backup plan” if Cybertruck pre-orders were unsuccessful. Tesla has received over 1 million pre-orders for the Cybertruck since November 2019.
- 2020 – Nikola and GM come to a partnership to see GM handle fuel cell and battery systems in early September. The deal gives GM a $2 billion equity stake.
- Hindenburg releases its report on Nikola called, “Nikola — How to Parlay an Ocean of Lies into a Partnership with the Largest Auto OEM in America.” The report claims Nikola is “an intricate fraud” by gathering phone calls, emails, text messages, photographs, and other pieces of evidence that claim the company has been misleading shareholders. Hindenburg claims they’ve “never seen this level deception at a public company, especially of this size.”
- Nikola admits that the Nikola One was not self-propelled.
- Nikola CEO Trevor Milton steps down from his post at the helm of the company. “Nikola is truly in my blood and always will be, and the focus should be on the Company and its world-changing mission, not me,” Milton said. Stephen Girsky became the new Chairman of the Board.
- Nikola plans the next “Nikola World” event, but it is postponed as uncertainty due to its lack of executive leadership continues.
- GM reconsiders its partnership and eventually cuts back the terms of its conglomeration. NKLA stock falls 24% as GM partially backs out of the deal.
- 2021 – Nikola files a 10-K filing with the SEC following its Q4 2020 Earnings Report and admits its former frontman Milton misled shareholders by lying. The company said that several statements made by Milton were “inaccurate in whole or in part when made.”
- Today, July 29th – Trevor Milton surrenders to federal authorities on three counts of fraud for lying about “nearly all aspects” of Nikola’s business. Milton is required to forfeit all properties that are traceable to the commission of his offenses.
Milton will be presented by the U.S. Attorney’s Office for the Southern District of New York at 11 am EST today.
*LIVE EVENT*
There will be a press conference today at 11:00 a.m. to announce charges against Trevor Milton, the founder of Nikola Corporation and one-time executive chairman of the company. livestreamed on Facebook @USAOSDNY. pic.twitter.com/RPFuuUcuXq
— US Attorney SDNY (@SDNYnews) July 29, 2021
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Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
-->Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
-->It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
-->In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
-->Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
-->Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
-->The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
-->The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
-->Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
-->I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
