News
A Timeline of Nikola’s Trevor Milton: From Fictional to Fraudulent
Earlier today, it was announced that former Nikola Motor CEO Trevor Milton had been indicted on three counts of fraud by U.S. prosecutors and the Securities and Exchange Commission (SEC) following comments and claims he made regarding the automaker he used to run. Through the years, Milton has gone from fictional to fraudulent, never bringing a truly functional product to the market or to demonstrations for that matter, and allegedly lying to investors along the way.
Established in 2014 by Milton, Nikola worked toward revolutionary new battery-electric and hydrogen fuel cell automotive powertrains for commercial and passenger vehicles. The beginning of the company’s somewhat inevitable fall was marked by the release of a shocking report from Hindenburg Research that claimed the company’s first vehicle demonstration of the Nikola One semi-truck was misleading, claiming the vehicle was not self-propelled. Nikola initially denied this but then admitted the vehicle was placed on a low-grade hill to appear to be functional. The company was not willing to put any more money into a prototype.
(Photo: Isaac Sloan/Nikola Motor)
However, Nikola’s long journey, which has culminated in the arrest of Milton with charges to be formally announced later today, started long before Hindenburg’s report.
- 2009 – Trevor Milton launches dHybrid after selling an alarm sales company for $300,000. dHybrid entered a contract with Swift, a major transportation company in the heavy trucking sector. Swift agreed to convert up to 800 trucks, securing a $16 million contract for dHybrid shortly after its establishment.
- Swift would later sue dHybrid, claiming the company’s truck did not work and some company executives “misappropriated capital for personal use,” according to the Hindenburg report.
- Hindenburg also claims that Milton reached out to dHybrid investors, claiming the contract with Swift was valued at $250 million – $300 million.
- 2014 – dHybrid acquired by Worthington for $15.9 million.
- 2016 – Nikola announces it will unveil the Nikola One electric semi, claiming that it will be fully functional at the December 1st event. Nikola claimed to have “The Holy Grail” of hydrogen tech for trucking just months before the event.
- 2017 – Nikola signs a deal with Powercell AB, a Swedish company, to supply hydrogen fuel cell stacks. Nikola also signed with Bosch, who agreed to help assist in the production of Nikola Two prototypes.
- 2018 – Nikola begins to market the Nikola One as the “largest energy consumer” in America. Targeting the Tesla Semi, Nikola filed a $2 billion lawsuit against Tesla, alleging that Tesla violated a design patent of the Nikola One. Several elements, including the wraparound windshield, mid-entry door, front fenders, and the electric truck’s aerodynamic body, were all claimed by Nikola to be taken by Tesla.
- Nikola said in November that it had refunded all 11,550 deposits for its vehicles. It did this to show that it was not operating on customer’s money
- 2019 – Nikola World event shows five zero-emission vehicles that will eventually produce and release. The company announced a partnership with Anheuser-Busch, who ordered 800 trucks from Nikola.
- Nikola offers Tesla a new design for its Cybertruck. Milton extends the pickup truck design to Tesla CEO Elon Musk, giving it to him as a “backup plan” if Cybertruck pre-orders were unsuccessful. Tesla has received over 1 million pre-orders for the Cybertruck since November 2019.
- 2020 – Nikola and GM come to a partnership to see GM handle fuel cell and battery systems in early September. The deal gives GM a $2 billion equity stake.
- Hindenburg releases its report on Nikola called, “Nikola — How to Parlay an Ocean of Lies into a Partnership with the Largest Auto OEM in America.” The report claims Nikola is “an intricate fraud” by gathering phone calls, emails, text messages, photographs, and other pieces of evidence that claim the company has been misleading shareholders. Hindenburg claims they’ve “never seen this level deception at a public company, especially of this size.”
- Nikola admits that the Nikola One was not self-propelled.
- Nikola CEO Trevor Milton steps down from his post at the helm of the company. “Nikola is truly in my blood and always will be, and the focus should be on the Company and its world-changing mission, not me,” Milton said. Stephen Girsky became the new Chairman of the Board.
- Nikola plans the next “Nikola World” event, but it is postponed as uncertainty due to its lack of executive leadership continues.
- GM reconsiders its partnership and eventually cuts back the terms of its conglomeration. NKLA stock falls 24% as GM partially backs out of the deal.
- 2021 – Nikola files a 10-K filing with the SEC following its Q4 2020 Earnings Report and admits its former frontman Milton misled shareholders by lying. The company said that several statements made by Milton were “inaccurate in whole or in part when made.”
- Today, July 29th – Trevor Milton surrenders to federal authorities on three counts of fraud for lying about “nearly all aspects” of Nikola’s business. Milton is required to forfeit all properties that are traceable to the commission of his offenses.
Milton will be presented by the U.S. Attorney’s Office for the Southern District of New York at 11 am EST today.
*LIVE EVENT*
There will be a press conference today at 11:00 a.m. to announce charges against Trevor Milton, the founder of Nikola Corporation and one-time executive chairman of the company. livestreamed on Facebook @USAOSDNY. pic.twitter.com/RPFuuUcuXq
— US Attorney SDNY (@SDNYnews) July 29, 2021
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
