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Opinion: Tesla and India is the right thing at the wrong time
Tesla and India will not be working together any time soon, as new reports now indicate that Tesla has pulled its team responsible for entrance into the Indian market to other regions. Tesla and India might be a powerful one-two punch in the future, but in 2022, the two are just the right thing at the wrong time.
When Tesla first started making moves toward entering the Indian automotive market, there was a lot of excitement. The unbelievable potential of a partnership between the world’s leading electric car company and a government that primarily focuses on domestic manufacturing efforts, mainly due to the Make in India initiative, had people buzzing. However, there were still hoops to jump through. Any person with any sort of knowledge about India and cars knows that it is an expensive place to own one, especially if it was not built there. Getting cars from outside of India into the country doubles the cost of the vehicle on most occasions due to import duties. This is when Tesla started to realize how difficult this whole process might be.
Tesla places its India entry on hold after failing to secure lower import taxes: report
In routine negotiations, even with companies and governments, there is always a brief standoff period to see who will budge first. The hypothetical game of chicken can be magnified when dealing with two large entities, but eventually, something happens where someone makes a move, and things start to come together. I thought a great, recent, and relevant example of this would be the Elon Musk-Twitter buyout, where, as the board of the platform mozied over the Tesla CEO’s offer, new developments were few and far between, as expected. Nothing was going to move forward until someone budged.
The issue is that sometimes people choose not to budge because their needs in a particular deal are non-negotiable. When the needs of both sides are non-negotiable, it complicates the entire ordeal, and this is what made the Tesla-India deal stagnate: Two large entities that had specific requirements to make something happen. Neither was asking for a small thing, so it is not necessarily unreasonable that Tesla put its plans for India on hold.
Tesla needed to test demand for its cars. It would only be able to do this by building them in Fremont, California, Austin, Texas, Brandenburg, Germany, or Shanghai, China, and then shipping them to India. The problem with this system was it would not be an accurate representation of what Tesla might be able to sell in the market, as the vehicles would still be subjected to massive import duties that would double the cost of the car in some cases. Only a small percentage of the population would be able to afford that, and with very little EV infrastructure in India, it made the company’s products even less attractive. Tesla was effectively stuck between a rock and a hard place because it had an interest in building and selling cars in India, it just needed to confirm that the people of India wanted to buy the cars. Indian government officials rarely offered commentary that was indicative of a willingness to budge.
India wanted Tesla to commit to building a new Gigafactory in their country, which would align with the government’s focus on domestic manufacturing efforts and would likely give officials enough to pull back import duties for Tesla. However, Tesla could not commit to this: there was no indication that demand would be high enough to justify an entire factory, and Tesla was not sure it would be able to export vehicles from the Indian factory to other countries. Given the economic situations across the world during the past two years due to the COVID-19 pandemic, neither entity would be able to budge from their needs.
India and Tesla were the right thing, just at the wrong time. Given the extreme demands that both Tesla and Indian officials needed, it was best to not beat a dead horse any longer and move on from the potential partnership, at least temporarily. Tesla does have a lot of potential in India, but it cannot justify purchasing massive land plots for a new facility, it cannot justify spending millions more on showrooms and service centers, and it can not adequately test the want for its vehicles with massive import taxes trailing behind every car sent to the market.
Try again in a few years, hopefully.
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Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
