News
Opinion: Tesla and India is the right thing at the wrong time
Tesla and India will not be working together any time soon, as new reports now indicate that Tesla has pulled its team responsible for entrance into the Indian market to other regions. Tesla and India might be a powerful one-two punch in the future, but in 2022, the two are just the right thing at the wrong time.
When Tesla first started making moves toward entering the Indian automotive market, there was a lot of excitement. The unbelievable potential of a partnership between the world’s leading electric car company and a government that primarily focuses on domestic manufacturing efforts, mainly due to the Make in India initiative, had people buzzing. However, there were still hoops to jump through. Any person with any sort of knowledge about India and cars knows that it is an expensive place to own one, especially if it was not built there. Getting cars from outside of India into the country doubles the cost of the vehicle on most occasions due to import duties. This is when Tesla started to realize how difficult this whole process might be.
Tesla places its India entry on hold after failing to secure lower import taxes: report
In routine negotiations, even with companies and governments, there is always a brief standoff period to see who will budge first. The hypothetical game of chicken can be magnified when dealing with two large entities, but eventually, something happens where someone makes a move, and things start to come together. I thought a great, recent, and relevant example of this would be the Elon Musk-Twitter buyout, where, as the board of the platform mozied over the Tesla CEO’s offer, new developments were few and far between, as expected. Nothing was going to move forward until someone budged.
The issue is that sometimes people choose not to budge because their needs in a particular deal are non-negotiable. When the needs of both sides are non-negotiable, it complicates the entire ordeal, and this is what made the Tesla-India deal stagnate: Two large entities that had specific requirements to make something happen. Neither was asking for a small thing, so it is not necessarily unreasonable that Tesla put its plans for India on hold.
Tesla needed to test demand for its cars. It would only be able to do this by building them in Fremont, California, Austin, Texas, Brandenburg, Germany, or Shanghai, China, and then shipping them to India. The problem with this system was it would not be an accurate representation of what Tesla might be able to sell in the market, as the vehicles would still be subjected to massive import duties that would double the cost of the car in some cases. Only a small percentage of the population would be able to afford that, and with very little EV infrastructure in India, it made the company’s products even less attractive. Tesla was effectively stuck between a rock and a hard place because it had an interest in building and selling cars in India, it just needed to confirm that the people of India wanted to buy the cars. Indian government officials rarely offered commentary that was indicative of a willingness to budge.
India wanted Tesla to commit to building a new Gigafactory in their country, which would align with the government’s focus on domestic manufacturing efforts and would likely give officials enough to pull back import duties for Tesla. However, Tesla could not commit to this: there was no indication that demand would be high enough to justify an entire factory, and Tesla was not sure it would be able to export vehicles from the Indian factory to other countries. Given the economic situations across the world during the past two years due to the COVID-19 pandemic, neither entity would be able to budge from their needs.
India and Tesla were the right thing, just at the wrong time. Given the extreme demands that both Tesla and Indian officials needed, it was best to not beat a dead horse any longer and move on from the potential partnership, at least temporarily. Tesla does have a lot of potential in India, but it cannot justify purchasing massive land plots for a new facility, it cannot justify spending millions more on showrooms and service centers, and it can not adequately test the want for its vehicles with massive import taxes trailing behind every car sent to the market.
Try again in a few years, hopefully.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
