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Porsche CEO lays bold claim about the Taycan, praises Elon Musk’s ‘courage’

A render of the Porsche Taycan's production version. (Credit: St00k/Taycanforum.com)

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Porsche CEO Oliver Blume recently went on an interview with German publication Handelsblatt, where he discussed the veteran carmaker’s plans for the Taycan, as well as the vehicle’s impressive performance. Blume even took some time to address Tesla CEO Elon Musk, whom he credits for the automotive sector’s current shift towards electrification.

When asked by the publication if he thinks “no one will talk about Tesla” any longer after the Taycan is unveiled, Blume noted that “to be honest, we did not think so.” Blume later elaborated on his statement, stating that he respects Tesla CEO Elon Musk, particularly his “pioneering spirit,” which is one of the things that has shaped Porsche over the years.

“I have absolute respect for the courage of Elon Musk and also for his innovation and pioneering spirit. I like that. Pioneering spirit is a characteristic that also shapes us at Porsche. However, Tesla has taken a different approach in many places. When we set up a new Porsche, we always set the standard for ourselves: the Taycan has to drive like the 911,” Blume said.

Having the Taycan drive like a 911 will all but ensure that the all-electric four-door will capture the attention of longtime car enthusiasts, perhaps even those who are not open to trying out Tesla’s electric vehicles. This, if any, will open the doors for even the staunchest EV skeptic to try out an all-electric car, thereby accelerating the shift towards sustainable transportation. Blume explained this in more detail.

“I was recently on our racetrack in Italy. And I’m still excited. We have the advantage in electric mobility that we have a lower center of gravity with the battery than the 911. That means the vehicle is even more saturated on the road. In addition, we regulate five times faster than a combustion engine, have no clutch and no cardan (drive) shaft. This, together with our chassis know-how, brings a huge advantage, especially in the driving dynamics in the bends. In addition, unlike other vehicles on the market, we have a gearbox that delivers even more thrust from 150 kilometers (93 mph) per hour,” the Porsche CEO said.

While the Taycan would be an interesting competitor to the Tesla Model S, the Silicon Valley-based electric car maker is reportedly preparing to unveil a refreshed version of the large sedan that has even more range and better performance. Rumors currently point to a range beyond 400 miles per charge, and up to three motors, and improved batteries. It would be quite interesting to see how the Porsche Taycan measures up to Tesla’s upcoming, improved flag-bearer.

The Porsche Taycan has seen a warm reception from the company’s enthusiasts. Since opening reservations for the vehicle, over 20,000 pre-orders have been received by the company. Blume did not reveal Porsche’s annual production estimates for the Taycan, though he did note that the vehicle will see an initial ramp of 10,000 units per year.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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