News
Porsche Taycan isn’t supposed to be a Tesla. Stop it.
Our tryst was short but, truth be told, I, a very happy Tesla owner, haven’t stopped thinking about the Porsche Taycan ever since the day we shared something special together.
It was a day of passion, driven by irrational thinking. Under the guise of a regular four-door sedan whose interior was garbed in strategically placed dark strips of cloth – clearly aimed at hiding the wolf within – it was soon obvious that I was no match for this beast.
“Do you want another go?”
It was an emphatic “no” from me to Porsche’s Platform Director for the Taycan, Bernd Propfe, as I climbed out of a production-ready Turbo S mule, and made every attempt to fight back obvious signs of nausea mixed with an overdose of adrenaline-induced shakes. Having just experienced a series of 720-degree donuts, high-speed drifts, 0-60 mph blasts in 2.6 seconds, followed by what can only be described as multiple time attack sessions on Porsche’s 1.6-mile circuit in Atlanta, the last thing I needed was to hear anyone belabor the point of repeatable performance. I get it. My stomach gets it.
It’s now two weeks later, and the taste of my Salisbury steak that I forcibly held in from lunch that day is as familiar as Taycan’s curvy, sleek and slightly bulbous contours that Porsche birthed to the world.
The Porsche Taycan. (Photo: Sean Mitchell/Teslarati)
The Taycan checks all of the boxes for what an all-electric, high-performance sedan is expected to be. Acceleration on par with Tesla? Check. Over-the-air software updates (like Tesla)? Check. Brand prestige (like Tesla)? Check. And anything not like Tesla, we know solicits ten pages of dialogue from the online vigilante.
And that’s where the line should be drawn.
First, let’s clear the air by saying that I love everything Tesla has done for the automotive industry and beyond. As a three-time Tesla owner with Ludicrous as my daily driving mode, a Tesla solar customer, and the guy greasing the wheels here at Teslarati, I’d say I can be as much of a supporter of Elon Musk and Tesla as the most vocal fanboi. But let’s also take the blinders off, boys and girls, and take a look at the bigger picture.
Porsche Taycan unveiling in North America on September 4, 2019. (Photo: Sean Mitchell/Teslarati)
Porsche has just released arguably the most important car in its history. A legacy automaker, whose iconic 911 has seen over 50 years in production and over 1 million units produced. An automaker that’s willing to go out on a limb and invest billions into the development of its first all-electric high-performance sedan to compete in a market that Tesla unequivocably dominates in. Unwavering to shareholder pressures to minimize disruption to the company’s biggest conventionally powered moneymakers, Porsche has remained focus on building products to support an electric future – a risk that many other automakers aren’t willing to take yet.
This should be celebrated. Porsche Taycan should be celebrated. The extension of Tesla’s electric roadway by another automaker should be celebrated.
After all, isn’t Tesla’s mission to accelerate the world’s transition to sustainable energy? I bet Tesla CEO Elon Musk himself would much rather see the Taycan in the market than not. It was he who once noted, “It’s a good thing,” referring to BMW’s entry into the market with the i3, “They need to bring it to market and keep iterating and improving and make better and better electric cars, and that’s what’s going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.”
My early days with the BMW i3 and Tesla Model S (Photo cred: Gene/Teslarati)
Still, the community is quick to point out the Taycan’s slower 0-60 mph time of 2.6 seconds versus Tesla Model S Performance’s 2.4 second time. Combined with the Taycan’s much higher price point that rivals that of some home mortgages, its lesser 280-mile WLTP-rated range versus Tesla’s 345-mile EPA-rated range, and it becomes instant social media fodder for a highlight-reel knockout that derails the entire mission.
But here’s the thing, Porsche never set out to build an affordable EV, as fellow Tesla owner and long-time EVangelist Dennis Pascual reminds us. That’s not their audience. And their audience may not realize the immense value of having up to 370-miles of range like the Model S and access to a vast Supercharger network. For many, it will be their second or third Porsche but first foray into the world of EVs. Having a familiar gauge cluster, albeit in digital form, and driving experience that they’ve been accustomed to is where these owners will find solace with the Taycan.
Porsche’s target buyer also isn’t one that balks at the idea of engaging regenerative braking through a traditional two-pedal driving style. In fact, it’s embraced. With massive 10-piston calipers up front and track-ready ceramic brakes ready to bite, there’s no mistaking the Taycan to be anything less than a driver’s car with Nürburgring roots.
Porsche Taycan Car Configurator Options. (Credit: Porsche)
Configuring a Taycan online, as I found out, was a strength-training exercise for decision paralysis. Everything can be customized.
Must have personalized door sill guards? Porsche has that for you. What material? Black or aluminum? Great. Now, would you like that illuminated? No problem! By the way, did you mean standard aluminum or brushed aluminum?
Tesla’s configuration philosophy: do you want Black interior or Black and White interior? Done.
Porsche’s seemingly endless assortment of options is every bit appreciated and expected by luxury car buyers, as it is daunting for the average Tesla consumer who’s accustomed to simplicity.
My particular Taycan Turbo S build started from a base $180k and quickly skyrocketed to over $240k after tacking on $60k in options. At nearly a quarter-million dollars, we’re in exotic car territory.
Porsche isn’t appealing to the same audience as Tesla. Different strokes for different folks.
The bottom line? The Porsche Taycan isn’t supposed to be a Tesla. And that’s a great thing.
If someone wants to spend their money on this #EV instead of an ICE… I'm cool with it… Still supports the mission of Tesla and of all #rEVolutionaries to get folks into an #EV let's not get into a circular firing squad against EVs, not everyone wants a Tesla
— Dennis Pascual (@dennis_p) September 5, 2019
Elon Musk
Tesla Megapack powers $1.1B AI data center project in Brazil
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
Tesla’s Megapack battery systems will be deployed as part of a 400MW AI data center campus in Uberlândia, Brazil. The initiative is described as one of Latin America’s largest AI infrastructure projects.
The project is being led by RT-One, which confirmed that the facility will integrate Tesla Megapack battery energy storage systems (BESS) as part of a broader industrial alliance that includes Hitachi Energy, Siemens, ABB, HIMOINSA, and Schneider Electric. The project is backed by more than R$6 billion (approximately $1.1 billion) in private capital.
According to RT-One, the data center is designed to operate on 100% renewable energy while also reinforcing regional grid stability.
“Brazil generates abundant energy, particularly from renewable sources such as solar and wind. However, high renewable penetration can create grid stability challenges,” RT-One President Fernando Palamone noted in a post on LinkedIn. “Managing this imbalance is one of the country’s growing infrastructure priorities.”
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
“The facility will be capable of absorbing excess electricity when supply is high and providing stabilization services when the grid requires additional support. This approach enhances resilience, improves reliability, and contributes to a more efficient use of renewable generation,” Palamone added.
The model mirrors approaches used in energy-intensive regions such as California and Texas, where large battery systems help manage fluctuations tied to renewable energy generation.
The RT-One President recently visited Tesla’s Megafactory in Lathrop, California, where Megapacks are produced, as part of establishing the partnership. He thanked the Tesla team, including Marcel Dall Pai, Nicholas Reale, and Sean Jones, for supporting the collaboration in his LinkedIn post.
Elon Musk
Starlink powers Europe’s first satellite-to-phone service with O2 partnership
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools.
Starlink is now powering Europe’s first commercial satellite-to-smartphone service, as Virgin Media O2 launches a space-based mobile data offering across the UK.
The new O2 Satellite service uses Starlink’s low-Earth orbit network to connect regular smartphones in areas without terrestrial coverage, expanding O2’s reach from 89% to 95% of Britain’s landmass.
Under the rollout, compatible Samsung devices automatically connect to Starlink satellites when users move beyond traditional mobile coverage, according to Reuters.
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools. O2 is pricing the add-on at £3 per month.
By leveraging Starlink’s satellite infrastructure, O2 can deliver connectivity in remote and rural regions without building additional ground towers. The move represents another step in Starlink’s push beyond fixed broadband and into direct-to-device mobile services.
Virgin Media O2 chief executive Lutz Schuler shared his thoughts about the Starlink partnership. “By launching O2 Satellite, we’ve become the first operator in Europe to launch a space-based mobile data service that, overnight, has brought new mobile coverage to an area around two-thirds the size of Wales for the first time,” he said.
Satellite-based mobile connectivity is gaining traction globally. In the U.S., T-Mobile has launched a similar satellite-to-cell offering. Meanwhile, Vodafone has conducted satellite video call tests through its partnership with AST SpaceMobile last year.
For Starlink, the O2 agreement highlights how its network is increasingly being integrated into national telecom systems, enabling standard smartphones to connect directly to satellites without specialized hardware.
Elon Musk
Elon Musk’s Starbase, TX included in $84.6 million coastal funding round
The funds mark another step in the state’s ongoing beach restoration and resilience efforts along the Gulf Coast.
Elon Musk’s Starbase, Texas has been included in an $84.6 million coastal funding round announced by the Texas General Land Office (GLO). The funds mark another step in the state’s ongoing beach restoration and resilience efforts along the Gulf Coast.
Texas Land Commissioner Dawn Buckingham confirmed that 14 coastal counties will receive funding through the Coastal Management Program (CMP) Grant Cycle 31 and Coastal Erosion Planning and Response Act (CEPRA) program Cycle 14. Among the Brownsville-area recipients listed was the City of Starbase, which is home to SpaceX’s Starship factory.
“As someone who spent more than a decade living on the Texas coast, ensuring our communities, wildlife, and their habitats are safe and thriving is of utmost importance. I am honored to bring this much-needed funding to our coastal communities for these beneficial projects,” Commissioner Buckingham said in a press release.
“By dedicating this crucial assistance to these impactful projects, the GLO is ensuring our Texas coast will continue to thrive and remain resilient for generations to come.”
The official Starbase account acknowledged the support in a post on X, writing: “Coastal resilience takes teamwork. We appreciate @TXGLO and Commissioner Dawn Buckingham for their continued support of beach restoration projects in Starbase.”
The funding will support a range of coastal initiatives, including beach nourishment, dune restoration, shoreline stabilization, habitat restoration, and water quality improvements.
CMP projects are backed by funding from the National Oceanic and Atmospheric Administration and the Gulf of Mexico Energy Security Act, alongside local partner matches. CEPRA projects focus specifically on reducing coastal erosion and are funded through allocations from the Texas Legislature, the Texas Hotel Occupancy Tax, and GOMESA.
Checks were presented in Corpus Christi and Brownsville to counties, municipalities, universities, and conservation groups. In addition to Starbase, Brownsville-area recipients included Cameron County, the City of South Padre Island, Willacy County, and the Willacy County Navigation District.
Tesla Megapack powers $1.1B AI data center project in Brazil
Starlink powers Europe’s first satellite-to-phone service with O2 partnership
