News
Porsche Taycan isn’t supposed to be a Tesla. Stop it.
Our tryst was short but, truth be told, I, a very happy Tesla owner, haven’t stopped thinking about the Porsche Taycan ever since the day we shared something special together.
It was a day of passion, driven by irrational thinking. Under the guise of a regular four-door sedan whose interior was garbed in strategically placed dark strips of cloth – clearly aimed at hiding the wolf within – it was soon obvious that I was no match for this beast.
“Do you want another go?”
It was an emphatic “no” from me to Porsche’s Platform Director for the Taycan, Bernd Propfe, as I climbed out of a production-ready Turbo S mule, and made every attempt to fight back obvious signs of nausea mixed with an overdose of adrenaline-induced shakes. Having just experienced a series of 720-degree donuts, high-speed drifts, 0-60 mph blasts in 2.6 seconds, followed by what can only be described as multiple time attack sessions on Porsche’s 1.6-mile circuit in Atlanta, the last thing I needed was to hear anyone belabor the point of repeatable performance. I get it. My stomach gets it.
It’s now two weeks later, and the taste of my Salisbury steak that I forcibly held in from lunch that day is as familiar as Taycan’s curvy, sleek and slightly bulbous contours that Porsche birthed to the world.
The Porsche Taycan. (Photo: Sean Mitchell/Teslarati)
The Taycan checks all of the boxes for what an all-electric, high-performance sedan is expected to be. Acceleration on par with Tesla? Check. Over-the-air software updates (like Tesla)? Check. Brand prestige (like Tesla)? Check. And anything not like Tesla, we know solicits ten pages of dialogue from the online vigilante.
And that’s where the line should be drawn.
First, let’s clear the air by saying that I love everything Tesla has done for the automotive industry and beyond. As a three-time Tesla owner with Ludicrous as my daily driving mode, a Tesla solar customer, and the guy greasing the wheels here at Teslarati, I’d say I can be as much of a supporter of Elon Musk and Tesla as the most vocal fanboi. But let’s also take the blinders off, boys and girls, and take a look at the bigger picture.
Porsche Taycan unveiling in North America on September 4, 2019. (Photo: Sean Mitchell/Teslarati)
Porsche has just released arguably the most important car in its history. A legacy automaker, whose iconic 911 has seen over 50 years in production and over 1 million units produced. An automaker that’s willing to go out on a limb and invest billions into the development of its first all-electric high-performance sedan to compete in a market that Tesla unequivocably dominates in. Unwavering to shareholder pressures to minimize disruption to the company’s biggest conventionally powered moneymakers, Porsche has remained focus on building products to support an electric future – a risk that many other automakers aren’t willing to take yet.
This should be celebrated. Porsche Taycan should be celebrated. The extension of Tesla’s electric roadway by another automaker should be celebrated.
After all, isn’t Tesla’s mission to accelerate the world’s transition to sustainable energy? I bet Tesla CEO Elon Musk himself would much rather see the Taycan in the market than not. It was he who once noted, “It’s a good thing,” referring to BMW’s entry into the market with the i3, “They need to bring it to market and keep iterating and improving and make better and better electric cars, and that’s what’s going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.”
My early days with the BMW i3 and Tesla Model S (Photo cred: Gene/Teslarati)
Still, the community is quick to point out the Taycan’s slower 0-60 mph time of 2.6 seconds versus Tesla Model S Performance’s 2.4 second time. Combined with the Taycan’s much higher price point that rivals that of some home mortgages, its lesser 280-mile WLTP-rated range versus Tesla’s 345-mile EPA-rated range, and it becomes instant social media fodder for a highlight-reel knockout that derails the entire mission.
But here’s the thing, Porsche never set out to build an affordable EV, as fellow Tesla owner and long-time EVangelist Dennis Pascual reminds us. That’s not their audience. And their audience may not realize the immense value of having up to 370-miles of range like the Model S and access to a vast Supercharger network. For many, it will be their second or third Porsche but first foray into the world of EVs. Having a familiar gauge cluster, albeit in digital form, and driving experience that they’ve been accustomed to is where these owners will find solace with the Taycan.
Porsche’s target buyer also isn’t one that balks at the idea of engaging regenerative braking through a traditional two-pedal driving style. In fact, it’s embraced. With massive 10-piston calipers up front and track-ready ceramic brakes ready to bite, there’s no mistaking the Taycan to be anything less than a driver’s car with Nürburgring roots.
Porsche Taycan Car Configurator Options. (Credit: Porsche)
Configuring a Taycan online, as I found out, was a strength-training exercise for decision paralysis. Everything can be customized.
Must have personalized door sill guards? Porsche has that for you. What material? Black or aluminum? Great. Now, would you like that illuminated? No problem! By the way, did you mean standard aluminum or brushed aluminum?
Tesla’s configuration philosophy: do you want Black interior or Black and White interior? Done.
Porsche’s seemingly endless assortment of options is every bit appreciated and expected by luxury car buyers, as it is daunting for the average Tesla consumer who’s accustomed to simplicity.
My particular Taycan Turbo S build started from a base $180k and quickly skyrocketed to over $240k after tacking on $60k in options. At nearly a quarter-million dollars, we’re in exotic car territory.
Porsche isn’t appealing to the same audience as Tesla. Different strokes for different folks.
The bottom line? The Porsche Taycan isn’t supposed to be a Tesla. And that’s a great thing.
If someone wants to spend their money on this #EV instead of an ICE… I'm cool with it… Still supports the mission of Tesla and of all #rEVolutionaries to get folks into an #EV let's not get into a circular firing squad against EVs, not everyone wants a Tesla
— Dennis Pascual (@dennis_p) September 5, 2019
Tesla CEO Elon Musk posted a photo of himself standing with the Optimus production team inside Tesla’s Fremont factory, arms crossed amid workers in hard hats and safety vests. The image captures a pivotal industrial shift: the same facility space once dedicated to building Tesla’s flagship Model S sedan and Model X SUV is now home to the company’s humanoid robot manufacturing line.
Walking the Optimus production line in Fremont pic.twitter.com/ABS0tuRibW
— Elon Musk (@elonmusk) July 1, 2026
Tesla’s Fremont Factory, acquired in 2010 from the former NUMMI joint venture between Toyota and GM, has been the company’s original U.S. manufacturing hub since Model S production began in 2012.
The Model X followed soon thereafter. These premium vehicles offered lower annual volumes, recently around 30,000 combined, compared to the high-volume Model 3 and Model Y lines that continue around the site. Over their combined run, the S and X accounted for roughly 610,000 units.
In late January 2026, during Tesla’s Q4 2025 earnings call, Elon Musk announced the end of Model S and Model X production in Q2 2026. The final vehicles rolled off the line in early May. Rather than retooling for another vehicle, Tesla chose to convert the dedicated S/X assembly area into a dedicated Optimus Gen 3 production line.
Model 3 and Y manufacturing remains unaffected. Tesla’s official Fremont Factory page now lists Optimus alongside the 3 and Y as core products.
The conversion was executed with remarkable speed. After production stopped, crews dismantled the existing vehicle line and installed entirely new modular equipment—including lines sourced from Germany and dozens of sub-lines for actuators, batteries, and other components—in roughly four months.
Musk described the timeline as “insanely fast,” noting it would be unprecedented for any other manufacturer. Initial Optimus output is expected to ramp slowly due to the robot’s roughly 10,000 unique parts and the brand-new production processes involved. The Fremont line targets an eventual capacity of 1 million Optimus units per year.
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Optimus Development Timeline
- August 19, 2021: Optimus (then called Tesla Bot) formally announced at Tesla’s first AI Day. A concept video showed a person in a suit demonstrating the vision for a general-purpose humanoid capable of dangerous, repetitive, or boring tasks using the same AI architecture as Full Self-Driving.
- 2022: Early prototypes displayed. At the second AI Day in September, semi-functional units demonstrated walking across a stage and basic arm movements
- 2023: September videos showed improved capabilities, including sorting colored blocks, precise limb awareness, and holding a Yoda pose.
- 2024-early 2025: Factory integration videos showed Optimus navigating workspaces and handling objects like battery cells.
- January 2026: Gen 3 mass-production activities began at Fremont, with reports of over 1,000 Gen 3 units already operating inside the factory for real-world learning and AI training
- April 2026: Musk confirms Optimus production on converted Fremont line would begin in late July or August 2026. The Gen 3 reveal, originally eyed for Q1, was pushed closer to production start. A second, much larger Optimus factory at Giga Texas is under construction, with volume production targeted for Summer 2027 and long-term capacity of 10 million units annually
- July 1, 2026: Musk’s on-site visit and team photo confirm the Optimus line is operational and the transition is actively progressing
Tesla positions Optimus as potentially its largest project ever, leveraging vertical integration, AI expertise, and car-like manufacturing know-how to scale humanoid robots first for its own factories and later for broader industrial and consumer use.
The Fremont conversion serves as a critical proving ground for this ambitious new chapter in Tesla’s already-rich history.
Investor's Corner
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
Tesla short seller Michael Burry, the subject of the film “The Big Short,” where he was portrayed by Steve Carell, has revealed he has opened a new bet against the stock.
In a new update to his Substack newsletter in a post titled “Trading Post June 30, 2026,” Burry revealed a new set of bets against Tesla, Caterpillar, NVIDIA, Applied Materials Inc., and the iShares Semiconductor ETF.
In regard to Tesla, Burry wrote:
“And finally I shorted Tesla at 416.22. Happy it jumped back to this level.”
This means Burry likely opened his new short position after the company’s recent rally on Wall Street, which saw Tesla shares sink in mid-May, only to recover to well over the $400 mark. Currently, shares trade at around $427.
The company saw a big Tuesday as shares climbed considerably, over 10 percent. The size of the Tesla short was not provided, nor did Burry give any information on the position’s structure, the number of shares, dollar value, or whether options were used in the short.
The Tesla and SpaceX merger everyone is talking about is quietly building
Over the years, Burry has been one of the more vocal critics of Tesla, calling its share price “media inflated,” and saying it was “ridiculously overvalued” as recently as December.
The company has largely transitioned away from being known as an automotive company and instead is much more widely regarded as an AI play, mostly due to its Full Self-Driving efforts, Optimus robot development, and data collection related to both.
This has not pulled those skeptics away from being vocal about their distaste for how Tesla is valued, but there’s no denying that the company is a global force in many things, including sustainable energy, automotive, and AI.
Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).
Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.
“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”
Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12
Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.
It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”
Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.
There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:
“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”
SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.
Tesla Optimus project fires up as Musk sees production line progress
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
