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Porsche Taycan isn’t supposed to be a Tesla. Stop it.
Our tryst was short but, truth be told, I, a very happy Tesla owner, haven’t stopped thinking about the Porsche Taycan ever since the day we shared something special together.
It was a day of passion, driven by irrational thinking. Under the guise of a regular four-door sedan whose interior was garbed in strategically placed dark strips of cloth – clearly aimed at hiding the wolf within – it was soon obvious that I was no match for this beast.
“Do you want another go?”
It was an emphatic “no” from me to Porsche’s Platform Director for the Taycan, Bernd Propfe, as I climbed out of a production-ready Turbo S mule, and made every attempt to fight back obvious signs of nausea mixed with an overdose of adrenaline-induced shakes. Having just experienced a series of 720-degree donuts, high-speed drifts, 0-60 mph blasts in 2.6 seconds, followed by what can only be described as multiple time attack sessions on Porsche’s 1.6-mile circuit in Atlanta, the last thing I needed was to hear anyone belabor the point of repeatable performance. I get it. My stomach gets it.
It’s now two weeks later, and the taste of my Salisbury steak that I forcibly held in from lunch that day is as familiar as Taycan’s curvy, sleek and slightly bulbous contours that Porsche birthed to the world.
The Porsche Taycan. (Photo: Sean Mitchell/Teslarati)
The Taycan checks all of the boxes for what an all-electric, high-performance sedan is expected to be. Acceleration on par with Tesla? Check. Over-the-air software updates (like Tesla)? Check. Brand prestige (like Tesla)? Check. And anything not like Tesla, we know solicits ten pages of dialogue from the online vigilante.
And that’s where the line should be drawn.
First, let’s clear the air by saying that I love everything Tesla has done for the automotive industry and beyond. As a three-time Tesla owner with Ludicrous as my daily driving mode, a Tesla solar customer, and the guy greasing the wheels here at Teslarati, I’d say I can be as much of a supporter of Elon Musk and Tesla as the most vocal fanboi. But let’s also take the blinders off, boys and girls, and take a look at the bigger picture.
Porsche Taycan unveiling in North America on September 4, 2019. (Photo: Sean Mitchell/Teslarati)
Porsche has just released arguably the most important car in its history. A legacy automaker, whose iconic 911 has seen over 50 years in production and over 1 million units produced. An automaker that’s willing to go out on a limb and invest billions into the development of its first all-electric high-performance sedan to compete in a market that Tesla unequivocably dominates in. Unwavering to shareholder pressures to minimize disruption to the company’s biggest conventionally powered moneymakers, Porsche has remained focus on building products to support an electric future – a risk that many other automakers aren’t willing to take yet.
This should be celebrated. Porsche Taycan should be celebrated. The extension of Tesla’s electric roadway by another automaker should be celebrated.
After all, isn’t Tesla’s mission to accelerate the world’s transition to sustainable energy? I bet Tesla CEO Elon Musk himself would much rather see the Taycan in the market than not. It was he who once noted, “It’s a good thing,” referring to BMW’s entry into the market with the i3, “They need to bring it to market and keep iterating and improving and make better and better electric cars, and that’s what’s going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.”
My early days with the BMW i3 and Tesla Model S (Photo cred: Gene/Teslarati)
Still, the community is quick to point out the Taycan’s slower 0-60 mph time of 2.6 seconds versus Tesla Model S Performance’s 2.4 second time. Combined with the Taycan’s much higher price point that rivals that of some home mortgages, its lesser 280-mile WLTP-rated range versus Tesla’s 345-mile EPA-rated range, and it becomes instant social media fodder for a highlight-reel knockout that derails the entire mission.
But here’s the thing, Porsche never set out to build an affordable EV, as fellow Tesla owner and long-time EVangelist Dennis Pascual reminds us. That’s not their audience. And their audience may not realize the immense value of having up to 370-miles of range like the Model S and access to a vast Supercharger network. For many, it will be their second or third Porsche but first foray into the world of EVs. Having a familiar gauge cluster, albeit in digital form, and driving experience that they’ve been accustomed to is where these owners will find solace with the Taycan.
Porsche’s target buyer also isn’t one that balks at the idea of engaging regenerative braking through a traditional two-pedal driving style. In fact, it’s embraced. With massive 10-piston calipers up front and track-ready ceramic brakes ready to bite, there’s no mistaking the Taycan to be anything less than a driver’s car with Nürburgring roots.
Porsche Taycan Car Configurator Options. (Credit: Porsche)
Configuring a Taycan online, as I found out, was a strength-training exercise for decision paralysis. Everything can be customized.
Must have personalized door sill guards? Porsche has that for you. What material? Black or aluminum? Great. Now, would you like that illuminated? No problem! By the way, did you mean standard aluminum or brushed aluminum?
Tesla’s configuration philosophy: do you want Black interior or Black and White interior? Done.
Porsche’s seemingly endless assortment of options is every bit appreciated and expected by luxury car buyers, as it is daunting for the average Tesla consumer who’s accustomed to simplicity.
My particular Taycan Turbo S build started from a base $180k and quickly skyrocketed to over $240k after tacking on $60k in options. At nearly a quarter-million dollars, we’re in exotic car territory.
Porsche isn’t appealing to the same audience as Tesla. Different strokes for different folks.
The bottom line? The Porsche Taycan isn’t supposed to be a Tesla. And that’s a great thing.
If someone wants to spend their money on this #EV instead of an ICE… I'm cool with it… Still supports the mission of Tesla and of all #rEVolutionaries to get folks into an #EV let's not get into a circular firing squad against EVs, not everyone wants a Tesla
— Dennis Pascual (@dennis_p) September 5, 2019
Tesla’s Austin Gigafactory is reportedly shifting to round-the-clock vehicle production through the end of 2026, according to longtime drone observer Joe Tegtmeyer.
In his November 2 update, Tegtmeyer, widely regarded as one of the most reliable independent sources on Giga Texas activity (we call him the Drone GOAT), stated that the plant has added a night shift, creating two 12-hour production shifts.
Tegtmeyer said in his video:
“Now, I do have some interesting news about that when it comes to the production schedule here at Giga Texas, and things are actually looking pretty good, especially when you think about what the demand is and the delivery numbers that they’re looking for and what they’re expecting. So, normally they have shifts Monday through Friday. It’s a day shift and it’s about 10 hours long or so, give or take. But now they’re on day and night shifts and they’re going to 12-hour days. So they’re going to be adding or they have another shift. They have 12 hours for both of them. In addition to that, the typical downtime that we’re going to be seeing around the holidays, specifically Thanksgiving and Christmas to the New Year time frame is actually changed. And we’re not going to see those big several day events where there is no production. At least that’s what the plan is right now. So, it’s really a great sign, I think, when we consider what they’ve done in the past and what production and the deliveries have been so far. So, maybe it’s shaping up to be a really strong quarter.”
Previously, General Assembly typically operated on a single roughly 10-hour day shift, Monday through Thursday or Friday. The new arrangement keeps General Assembly on its Monday-to-Thursday schedule while adding overnight capacity, and most other areas of the factory continue working the full week with some weekend activity.
Notably, the plant is also forgoing the multi-day shutdowns around Thanksgiving and the Christmas–New Year period that have occurred in prior years
Giga Texas currently builds the Model Y, the larger Model Y L, the Cybertruck, and the Cybercab robotaxi. Tesla has not confirmed the shift change or specified which lines will receive the extra output. Recent comments suggest Cybercab production has been constrained by the pace at which the Robotaxi fleet can absorb new vehicles, making the Model Y and Model Y L the more likely beneficiaries as the company works through order backlogs.
Tegtmeyer’s November 2 footage and commentary also highlighted broader site progress. Cortex 2 continues to expand, with additional compute coming online, a roughly 25 percent lengthening of the structure on the north end, and work on a third cooling plant.
The Boring Company tunnel site showed increased activity in the large launch pit, while the Advanced Technology Chip Fab (a SpaceX–Tesla joint R&D facility) continued steel superstructure and heavy truss installation, along with concrete pours.
The reported capacity increase arrives as Tesla aims for a strong fourth quarter following solid third-quarter results. While unconfirmed by the company, the information aligns with Tegtmeyer’s consistent track record of accurate on-site observations.
If Tesla makes the decision to sustain the all-day production plans, the dual 12-hour shifts would meaningfully raise weekly output potential at one of Tesla’s most important manufacturing hubs.
News
Tesla opens new “Cybaer” Engineering Center in Berlin
Tesla opened its Berlin Engineering Center, uniting four sites and 30 labs near Giga Berlin.
Tesla has opened a new engineering hub in Berlin, putting the teams that design and test its European parts about 30 minutes from the factory that builds them.
The Berlin Tesla Engineering Center, or BTEC, opened Wednesday in the Köpenick district. Tesla Europe said on X that the project went from permit to operational in under a year and consolidates four engineering sites and 30 labs onto a single campus. It is the company’s third hub of this kind, after Fremont and Shanghai.
“We’re combining materials, powertrain, vehicle engineering & validation under one roof, enabling a short feedback loop between development & ramp,” Tesla Europe wrote.
Berlin Tesla Engineering Center opens today From permit to operational in under a year, it brings 4 engineering sites onto 1 campus w/ 30 different labs in Köpenick, 30 minutes from Giga Berlin With our 3rd hub of this kind after Fremont & Shanghai, we’re combining materials, powertrain, vehicle engineering & validation under one roof – enabling a short feedback loop between development & ramp — Tesla Europe, Middle East & Africa (@teslaeurope) November 4, 2026
Tesla converted the former production halls of a cable factory for the site. About 250 engineers and technicians are starting there, most of them relocated from existing Tesla facilities such as Tilburg in the Netherlands. Tesla has already applied for approval of a second phase that would take the headcount to roughly 500, and it put the total investment at €100 million.
The labs cover battery cells, motors, materials and complete vehicles, and a large hall is set aside for safety testing of components, including airbags. During the opening, staff demonstrated a pedestrian leg impact test on the front of a Tesla using a catapult rig, Tagesspiegel reported. The center’s logo is a cubist Berlin bear that employees call the “Cybaer.”
Tesla said its Berlin design and engineering teams already contributed to the Model Y, Semi and Roadster, and that the work continues at BTEC. The center will handle technical problem solving for Giga Berlin in Grünheide while also developing and validating parts for vehicles built in China and the United States.
“We came here to stay,” BTEC head Brückner told dpa. “We serve all of Europe via Gigafactory Berlin-Brandenburg.” He said a site close to the plant was a priority, and that the old industrial building allowed Tesla to move quickly.
That proximity matters more now that Giga Berlin is growing again. In June, Tesla said it would raise Model Y output at the plant to 7,500 vehicles per week and hire 1,000 more workers after a record first quarter of more than 61,000 units. The factory recently built 7,000 Model Ys in a single week for the first time. Tesla also more than doubled the planned 4680 cell capacity at the site to 18 GWh per year in May, and has talked about eventually taking Grünheide to one million vehicles annually.
Sales are giving Tesla reason to invest. KBA data released the same day showed Tesla’s German registrations nearly quadrupled year over year in October to 2,932 units, bringing the total for the first ten months of 2026 to 47,742.
Ferrari’s first electric vehicle, the Luce, is fully sold out for 2027, according to CEO Benedetto Vigna.
Presenting third-quarter results, he stated: “Everything we plan to sell next year is already fully allocated. Client test drives, scheduled for next year, will help further boost demand. We have no critical issues, neither on manufacturing nor on the demand side. Obviously, the car is more complex because it has many new parts and many new technologies.”
First customer deliveries are expected before the end of 2026, with the model already commanding waitlists despite a turbulent debut.
The Luce is a five-seat, four-door liftback saloon—the longest Ferrari ever produced—powered by four electric motors producing approximately 1,035 horsepower.
It features an 800-volt architecture, a 122-kWh battery, a claimed WLTP range of around 329 miles, 0-62 mph acceleration in 2.5 seconds, and a starting price near €550,000 in Europe (roughly $560,800–$615,000 in the U.S. depending on configuration).
Developed in collaboration with Jony Ive and Marc Newson’s LoveFrom studio alongside Ferrari’s own Centro Stile, it represents a deliberate departure from the brand’s traditional mid-engine sports cars toward a more spacious, grand-touring format.
Its exterior has proven deeply polarizing. Unveiled in Rome in May 2026, the design features smooth, sweeping surfaces, a large glass roof, and restrained detailing that critics described as bland, generic, or more reminiscent of an Apple product or mass-market EV than a Ferrari.
Ferrari unveils its Luce EV, and its reception has been a disaster
Online reactions included memes comparing it to a Nissan Leaf or Polestar, while former Ferrari chairman Luca di Montezemolo publicly warned of “the destruction of a myth” and suggested the prancing horse logo be removed. Italian politicians and longtime owners joined the chorus of disappointment, and Ferrari’s shares dropped roughly 8% in a single day, erasing billions in market value.
Design experts noted the absence of the brand’s signature tension, aggression, and emotional drama.
Yet the controversy has not translated into weak demand among the ultra-wealthy clientele who actually buy Ferraris. Production volumes remain tightly limited, as reports suggest fewer than 500 units in the current year and a longer-term pace of roughly 600 annually through 2030, preserving exclusivity.
One early chassis sold for $40 million at auction. Vigna has indicated that seeing the car in person, along with upcoming client test drives, is expected to strengthen rather than weaken interest. Ferrari aims for fully electric models to comprise 20 percent of its lineup by 2030, with a second EV now delayed to 2028.
For a brand defined by scarcity and desirability, the Luce’s sell-out status suggests that among those who can afford it, the polarizing design has not proven to be a commercial liability.
Tesla Giga Texas reportedly moves to 24/7 production
Tesla opens new “Cybaer” Engineering Center in Berlin
