RAM has promised big things for its upcoming electric pickup truck, the RAM 1500 REV, though specifications have yet to be released.
Superior range, payload, towing, and charge time; that was the message from RAM when it revealed the name of its first production electric truck, the RAM 1500 REV. This message was echoed in RAM’s Super Bowl commercial that poked fun at “Premature Electrification” (PE) concerns. But without releasing the specifications of its upcoming truck, it remains unclear if the historic American truck can achieve its new herculean task.
RAM has yet to release any information about the RAM 1500 REV, other than its design and release date of “late 2024,” shown in its first-ever Super Bowl commercial. However, looking at the current competition, you can get a good idea of what specs RAM is aiming for.
One of the most critical factors a consumer will look at when buying an EV is the vehicle’s range, so it is no wonder RAM is promising to lead in the category. To achieve this and upset the current range leader in electric pickups, the Rivian R1T, the RAM 1500 REV would need to be able to go more than 328 miles on a single charge; no small task for Stellantis’ first EV in the United States.
Second, if the REV is going to have a superior payload, it will need to put up numbers almost equal to the current gas variant RAM. The Ford F150 Lightning leads electric trucks, having a payload of 2,235 pounds, while the gas-powered RAM 1500 has capacity for only 100 pounds more.
Towing, a massive challenge for any electric truck, could be a particularly difficult challenge for Stellantis engineers if their truck is to be a leader in the segment. While the Ford and Rivian trucks have towing capacities of 10,000 and 11,000 pounds, neither has been able to do so while towing for any considerable distance, a concern that is even addressed in RAM’s own Super Bowl ad. From the testing done by various sources on both the Lightning and the R1T, anything more than 100-120 miles of range while towing could make the 1500 REV a leader in its class.
As if these three tasks weren’t enough, RAM is promising to be a new leader in charge time, a crown that will certainly need to be battled for thanks to Ford’s impressive 30-40 minute 10-80% charge time.
This leads us to the question; are these achievements remotely possible? There are a couple of reasons to believe they are.
- Credit: RAM Trucks
- Credit: RAM Trucks
- Credit: RAM Trucks
- Credit: RAM Trucks
First, suppose RAM can build its first EV on an 800/900-volt architecture. In that case, the drivetrain’s efficiency and charging time could improve dramatically, allowing the 1500 REV to hit many of the targets listed above. This is especially the case compared to the 400-volt architecture used within the current electric trucks on the market.
Second, if RAM can source higher efficiency motors, it may be able to circumvent issues of range, though it may face problems regarding power to move over 11,000 pounds when towing.
Third and potentially the most likely, RAM could opt to fit a gargantuan battery into its first electric truck. With a massive battery pack of over 150 kWh, the 1500 REV would benefit from increased range and increased power thanks to the battery’s ability to meet higher power needs. Though, with such a massive pack, the RAM 1500 REV would suffer in the weight department, potentially decreasing its payload and towing capabilities.
Whether RAM achieves its design goals or not, the added competition in the electric vehicle market is always welcome. Though RAM isn’t introducing its first EV as quickly as many would have hoped, with such high goals, it may be worth waiting for. Though with competition on the horizon, Stellantis will need to work quickly if it hopes not to be left behind.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Tesla launches its new branded Supercharger for Business with first active station
Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.
The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.
It features graphics of Florida animals, like alligators:
Here’s a video of the graphics being installed on the Tesla Superchargers at this site: https://t.co/oIfEPNZjAH pic.twitter.com/ENWakZ2qT9
— TESLARATI (@Teslarati) November 20, 2025
Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:
“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.
Tesla launches new Supercharger program that business owners will love
The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.
The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.
Cybertruck
Tesla reveals its Cybertruck light bar installation fix
Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.
Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.
Tesla recalls 6,197 Cybertrucks for light bar adhesive issue
The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”
Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.
Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:
The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.
However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”
The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.
This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.
News
Tesla is already expanding its Rental program aggressively
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.
Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.
Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.
🚨🚨 If you look up details on the Tesla Rental program on Google, you’ll see a bunch of sites saying it’s because of decreasing demand 🤣 pic.twitter.com/WlSQrDJhMg
— TESLARATI (@Teslarati) November 10, 2025
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.
The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:
“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”
It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.
The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.
Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.



