RAM has promised big things for its upcoming electric pickup truck, the RAM 1500 REV, though specifications have yet to be released.
Superior range, payload, towing, and charge time; that was the message from RAM when it revealed the name of its first production electric truck, the RAM 1500 REV. This message was echoed in RAM’s Super Bowl commercial that poked fun at “Premature Electrification” (PE) concerns. But without releasing the specifications of its upcoming truck, it remains unclear if the historic American truck can achieve its new herculean task.
RAM has yet to release any information about the RAM 1500 REV, other than its design and release date of “late 2024,” shown in its first-ever Super Bowl commercial. However, looking at the current competition, you can get a good idea of what specs RAM is aiming for.
One of the most critical factors a consumer will look at when buying an EV is the vehicle’s range, so it is no wonder RAM is promising to lead in the category. To achieve this and upset the current range leader in electric pickups, the Rivian R1T, the RAM 1500 REV would need to be able to go more than 328 miles on a single charge; no small task for Stellantis’ first EV in the United States.
Second, if the REV is going to have a superior payload, it will need to put up numbers almost equal to the current gas variant RAM. The Ford F150 Lightning leads electric trucks, having a payload of 2,235 pounds, while the gas-powered RAM 1500 has capacity for only 100 pounds more.
Towing, a massive challenge for any electric truck, could be a particularly difficult challenge for Stellantis engineers if their truck is to be a leader in the segment. While the Ford and Rivian trucks have towing capacities of 10,000 and 11,000 pounds, neither has been able to do so while towing for any considerable distance, a concern that is even addressed in RAM’s own Super Bowl ad. From the testing done by various sources on both the Lightning and the R1T, anything more than 100-120 miles of range while towing could make the 1500 REV a leader in its class.
As if these three tasks weren’t enough, RAM is promising to be a new leader in charge time, a crown that will certainly need to be battled for thanks to Ford’s impressive 30-40 minute 10-80% charge time.
This leads us to the question; are these achievements remotely possible? There are a couple of reasons to believe they are.
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- Credit: RAM Trucks
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- Credit: RAM Trucks
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- Credit: RAM Trucks
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- Credit: RAM Trucks
First, suppose RAM can build its first EV on an 800/900-volt architecture. In that case, the drivetrain’s efficiency and charging time could improve dramatically, allowing the 1500 REV to hit many of the targets listed above. This is especially the case compared to the 400-volt architecture used within the current electric trucks on the market.
Second, if RAM can source higher efficiency motors, it may be able to circumvent issues of range, though it may face problems regarding power to move over 11,000 pounds when towing.
Third and potentially the most likely, RAM could opt to fit a gargantuan battery into its first electric truck. With a massive battery pack of over 150 kWh, the 1500 REV would benefit from increased range and increased power thanks to the battery’s ability to meet higher power needs. Though, with such a massive pack, the RAM 1500 REV would suffer in the weight department, potentially decreasing its payload and towing capabilities.
Whether RAM achieves its design goals or not, the added competition in the electric vehicle market is always welcome. Though RAM isn’t introducing its first EV as quickly as many would have hoped, with such high goals, it may be worth waiting for. Though with competition on the horizon, Stellantis will need to work quickly if it hopes not to be left behind.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
