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Rivian trademark filings hint at possible crossover, sedan in the works

(Photo: Rivian Automotive)

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6 years ago

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Rivian has released many development and marketing details surrounding its coming all-electric R1T pickup truck and R1S SUV over the last few months, but recently published US trademark applications hint that the Michigan-based startup has a crossover, sedan, and second generation vehicles already in the works.

Several Rivian-owned US trademark applications were recently published for opposition at the end of March, meaning the applications are pending a waiting period for objections to be filed before they become officially registered. The 1S and 1T names already associated with Rivian were included in the batch, but several others not currently tied to a revealed product were as well: 1C, 1A, 2C, 2A, 2S, 2T, and 2R.

Rivian’s current naming scheme using single letters to denote its vehicle types – ‘T’ for truck, ‘S’ for SUV – indicate that its application for the trademark ‘1C’ could correspond to a “crossover,” and the ‘2’ included in some of the new marks could hint at the next generation of its flagship vehicles. However, the remaining ‘A’ and ‘R’ designations are not as easy to guess.

A list of Rivian’s trademark applications filed with the US Patent and Trademark Office.

Initial entry into the luxury vehicle market for car manufacturers is a tried and true strategy for new companies and new vehicle lines, and the popularity of larger utilitarian cars in the US altogether explain Rivian’s first focus on pricey SUVs and trucks. But it’s likely that the all-electric startup will expand into the sedan market shortly after either manufacturing or deliveries begin, which is probably where the ‘A’ and ‘R’ designations in Rivian’s trademarks are intended to be used.

Audi might have the biggest hint for interpreting Rivian’s intentions – its ‘A’ and ‘R’ monikers are attached to its sedans and sportbacks, respectively. The company’s ascending numerical designations (A3, A4, etc.) correlate to performance enhancements (higher the better), but Rivian’s intentions could go another direction.

One of Rivian’s primary competitors, the Ford F-150, uses catchy names like ‘Raptor’, ‘King Ranch’, and ‘Platinum’ to designate its variations rather than letters. The names aren’t simply tied to increasing performance enhancements but rather their intended use. Rivian could adopt a correlation like Ford’s and use its numbering system to indicate whether the vehicle had a city or outdoor adventure focus, for example.

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(Photo: Rivian Automotive)

Rivian’s intentions for its upcoming all-electric R1T pickup truck and R1S SUV have been a fun source of speculation within its new and growing enthusiast community. Several graphic renderings imagining its modular capabilities were published by the team running RivianForums, inspired by the company’s patent application for such a system. Other visions of aftermarket off-road additions have also been published for community enjoyment.

The excitement for its vehicles has been duly noted and encouraged by Rivian as well. The company will appear at this month’s New York International Auto Show and has scheduled a special showing for reservation holders a few days prior to the event at a local car club. Attendees will enjoy cocktails, hors d’oeuvres, and a greeting by the company’s CEO and founder, RJ Scaringe, all while being treated to an in-person look at Rivian’s current vehicles, both of which boast up to 400 miles per charge, high-powered quad motors, and a 0-60 mph acceleration time of 3 seconds.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

Elon Musk reveals date of Tesla Robotaxi’s first rides open to public

Tesla CEO Elon Musk continues to roll out new details regarding the Robotaxi launch that is expected to happen soon.

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2 hours ago

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June 10, 2025

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Credit: Tesla

Tesla Robotaxi is set to launch in the coming days, but the first rides will be confined to those who receive invitations that the company sends out. However, CEO Elon Musk revealed the date that Tesla is aiming for when anyone in the general public will be able to call for a Robotaxi.

There has been quite a bit of information today about what appears to be an imminent launch of the Robotaxi platform. The first video of a Robotaxi was captured on a public road in Austin today, just one day after Tesla was added to the City of Austin’s list of licensed autonomous vehicle operators.

First Tesla driverless robotaxi spotted in the wild in Austin, TX

In the coming days, it is expected that Tesla will launch the Robotaxi platform in Austin to a select few. For now, Tesla is taking this ultra-conservative approach as it pertains to the rollout, citing safety precautions. It will be the first time Tesla has done this in public and offered it to people outside of the company.

It did launch a small, limited version of it to employees last month in Austin and the San Francisco Bay Area, but there was someone in the driver’s seat. Today’s video only had an occupant in the passenger seat.

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People are eager to know: when will they be able to fetch a driverless Tesla Model Y Robotaxi in Austin for themselves? Musk finally answered the long-awaited question with a tentative date of June 22:

Musk cited that Tesla’s utmost priority is still safety and not necessarily the speed of rollout. The current plan seems to be to deploy it in a controlled and slow fashion until confidence is at an extremely high level. Musk seems to believe the rollout will go smoothly, as the date comes less than two weeks after the initial launch.

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Anyone who has experienced Full Self-Driving for themselves knows what the cars are capable of. However, Tesla, at this point in time, still requires drivers to pay attention and remain ready to take over the wheel in case of an emergency. This will be a major step in the right direction for Tesla as it prepares to launch Robotaxi in Austin and slowly expand to surrounding areas.

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Elon Musk

Elon Musk says Tesla Robotaxi launch will force companies to license Full Self-Driving

“The automakers keep being told that this isn’t real or that just buying some hardware from Nvidia will solve it. As Tesla robotaxis become widespread and their other solutions don’t work, they will naturally turn to us.”

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5 hours ago

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June 10, 2025

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Tesla CEO Elon Musk says the automaker’s Robotaxi platform launch later this month will essentially force other companies to license Full Self-Driving to achieve their own goals of achieving autonomy.

Musk’s statement comes as a video captured today showed the first Tesla Robotaxi test mules on public streets in Austin, Texas, just one day after the City officially listed the company as an autonomous vehicle operator.

A prediction by investing YouTube and Tesla community member Dave Lee stated that “at least one automaker by end of year” will license Full Self-Driving from the Musk-led company, as it will give rivals the confidence to use the software to run their own self-driving operations.

Lee detailed his theory by stating that the company that chooses to commit to FSD licensing will not be able to integrate the hardware and sell those units immediately. Instead, it will take two years or so to solve the engineering and design applications.

First Tesla driverless robotaxi spotted in the wild in Austin, TX

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Musk revealed his true thoughts on other automakers’ attempts at vehicle autonomy, and said many are being told that Robotaxi is not real or that they can solve their problems with hardware orders to Nvidia.

He went on to say that companies will be forced to turn to Tesla at some point or another, because Robotaxi will be widespread and their solutions to figuring out an effective deployment will prove to be failures:

“The automakers keep being told that this isn’t real or that just buying some hardware from Nvidia will solve it. As Tesla robotaxis become widespread and their other solutions don’t work, they will naturally turn to us.”

Musk has not been shy to respond to speculation regarding the video of the Robotaxi, which was shared on X earlier today. This is perhaps one of the more fiery things he revealed. He seems ultra-confident in what Tesla will prove and achieve in the near future with the launch of the Robotaxi platform.

Many believe it will be rolled out this month. Bloomberg reported recently that Tesla was internally aiming for June 12. The company has not directly responded to these rumors.

Tesla has discussed on several occasions that it is in talks with an automaker about licensing Full Self-Driving, but it has never revealed who. The company first revealed discussions with another automaker in early 2024 when Elon Musk said:

“We’re in conversations with one major automaker regarding licensing FSD. It really just becomes a case of having them use the same cameras and inference computer and licensing our software. Once it becomes obvious that if you don’t have this (FSD) in a car, nobody wants your car. It’s a smart car… The people don’t understand all cars will need to be smart cars, or you will not sell, or nobody would buy it. Once that becomes obvious, I think licensing becomes not optional.”

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Tesla confirms it is in talks with major automaker for potential FSD licensing

Many, including us, suspected that Ford was the company that Tesla was speaking of due to Musk’s relationship with Jim Farley, which resulted in the legacy automaker being the first major car company to adopt Tesla’s North American Charging Standard (NACS), which gave them access to the Supercharging Network.

This catalyzed an onslaught of companies choosing to make the same move as Tesla had truly set itself apart in terms of charging infrastructure.

Companies may be forced to make a similar decision if it can make the same type of statement with the rollout of Robotaxi.

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Elon Musk

Tesla CEO Elon Musk reveals new details about Robotaxi rollout

The first Tesla Robotaxi unit was spotted in Austin earlier today, and CEO Elon Musk is revealing some cool new details.

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8 hours ago

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June 10, 2025

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Tesla CEO Elon Musk has revealed new details about the company’s relatively imminent rollout of the Robotaxi platform as the suspected launch date of June 12 continues to near.

Earlier today, the first video showing the first driverless Tesla Robotaxi in Austin was shared on X, just a day after the City officially listed the company as an autonomous vehicle operator on its website. Tesla is listed as a company in the “Testing” phase.

The initial details of the Robotaxi are being revealed by Musk, who is carefully releasing small tidbits that seem to show the capabilities of the entire Tesla fleet, and not necessarily just the vehicles that will be involved in the initial rollout in Austin.

First Tesla driverless robotaxi spotted in the wild in Austin, TX

His first tidbit is one that many Tesla owners and fans will already know: many Teslas are capable of this driveless performance, but Full Self-Driving is not yet refined to the point where the software is quite ready to handle it. Current versions are robust, but not prepared for driverless navigation. The hardware, however, will enable Teslas to be Robotaxis, even if they’re already purchased by owners:

This is one of the biggest advantages Tesla has over other vehicle makers. Simply put, the Over-the-Air software updates that will roll out to FSD users will eventually make their cars into Robotaxis as well.

However, Musk shed some details on the version of FSD that is being run in these new Robotaxis that were spotted. Musk said that the version these Robotaxis are running is a new version, but will soon “merge to main branch.”

There is also an even newer version that has four times the parameters as this newer version that the test-stage Robotaxis are using, but Musk admits that this needs significant refinement before it is released to the public.

As of now, Tesla is simply teasing the actual launch date of the Robotaxi program, but Bloomberg reported earlier this month that it will occur on June 12.

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