News
Rivian set to debut energy storage project using ‘second life’ batteries from vehicles
Rivian Automotive and the Honnold Foundation are working together in an initiative that is set to use the electric truck maker’s “second-life” batteries as stationary energy storage units in a microgrid project at Adjuntas, Puerto Rico. This marks a huge step for Rivian, which is planning on expanding its reach beyond the manufacture of all-electric luxury adventure vehicles.
Rivian will be utilizing 135 kWh battery packs from its development vehicles for the upcoming energy storage project, which is expected to launch in 2020. The company has designed its battery packs and modules in such a way that they can be easily transitioned from vehicle energy storage to stationary energy storage at the end of their vehicle life. The Rivian CEO described the concept in a press release.
“Second-life batteries are a big enabler to accelerating widespread adoption of renewable energy, and it’s exciting to envision this system contributing importantly to a community. This project allows us to model a customized energy storage solution that takes into account space constraints, disaster resiliency, and energy independence,” Scaringe said.
Using older batteries for energy storage is a clever way for Rivian to recycle the cells it uses for its all-electric trucks. While batteries at the end of their vehicle life will likely show some wear compared to those used in new EVs, they could still function well as stationary energy storage units. After all, optimal batteries for electric trucks require a lot of power, but those energy storage units could make do with much less (propelling the R1T from 0-60 mph, for example, takes a lot of power, but turning on the lights in a household does not require as much).
Rivian and the Honnold Foundation selected Adjuntas, Puerto Rico as the site of their microgrid project partly due to the town being in need of help. Adjuntas was struck by Hurricane Maria in 2017, and the community has been struggling with power since. If successful, Rivian and Honnold’s microgrid initiative could help many of the businesses located near the town’s main square. Residents could also have backup power in the event that power shortages happen.
-->Further details of the project will be discussed by RJ Scaringe and elite climber Alex Honnold at Denver, CO on June 15 in a livestreamed event, which could be accessed here.
The full press release for Rivian and the Honnold Foundation’s upcoming microgrid project could be accessed below.
DENVER, June 13, 2019 /PRNewswire/ — On June 15, electric adventure vehicle maker Rivian is announcing a project to use its second-life batteries in a solar microgrid initiative with the Honnold Foundation. The goal: to support energy independence and adoption of renewable power generation. The project, in the town of Adjuntas, Puerto Rico, marks Rivian’s first steps in its broad plan to utilize second-life batteries for a wide variety of applications.
Rivian CEO RJ Scaringe and elite climber Alex Honnold will discuss the project in Denver, Colorado on June 15 at 6PM MT. The conversation will be moderated by endurance athlete and podcaster Rich Roll. The livestream can be found here: https://www.youtube.com/c/RivianOfficial/live
The company is using 135kWh battery packs from its development vehicles to support the project.
-->Rivian has designed its pack, module, and battery management system to seamlessly transition from vehicle energy storage to stationary energy storage at the end of their vehicle life. The battery module’s thin design enables second-life applications that are space-efficient and customizable, important for environments with existing infrastructure.
“Second-life batteries are a big enabler to accelerating widespread adoption of renewable energy, and it’s exciting to envision this system contributing importantly to a community. This project allows us to model a customized energy storage solution that takes into account space constraints, disaster resiliency and energy independence,” said Scaringe.
Adjuntas is a city of 20,000 in midwestern Puerto Rico. It was severely impacted by Hurricane Maria in 2017, and with climate change increasing the frequency and severity of storms, Adjuntas NGO Casa Pueblo has sought to collaborate on rugged, affordable sources of community power.
The Honnold Foundation and Rivian battery engineers visited Casa Pueblo earlier in 2019 to meet with community leaders and together are designing a site-specific system that will power many of the businesses located in the Adjuntas town square. In power loss scenarios, the downtown solar microgrid will allow Adjuntas residents access to electricity for core businesses. By offsetting day-to-day electric bills, the system also brings down high commercial energy costs, which in Puerto Rico are twice the national average.
The system is expected to launch in 2020.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
