Connect with us

News

Rivian set to debut energy storage project using ‘second life’ batteries from vehicles

Published

on

Rivian Automotive and the Honnold Foundation are working together in an initiative that is set to use the electric truck maker’s “second-life” batteries as stationary energy storage units in a microgrid project at Adjuntas, Puerto Rico. This marks a huge step for Rivian, which is planning on expanding its reach beyond the manufacture of all-electric luxury adventure vehicles.

Rivian will be utilizing 135 kWh battery packs from its development vehicles for the upcoming energy storage project, which is expected to launch in 2020. The company has designed its battery packs and modules in such a way that they can be easily transitioned from vehicle energy storage to stationary energy storage at the end of their vehicle life. The Rivian CEO described the concept in a press release.

“Second-life batteries are a big enabler to accelerating widespread adoption of renewable energy, and it’s exciting to envision this system contributing importantly to a community. This project allows us to model a customized energy storage solution that takes into account space constraints, disaster resiliency, and energy independence,” Scaringe said.

Using older batteries for energy storage is a clever way for Rivian to recycle the cells it uses for its all-electric trucks. While batteries at the end of their vehicle life will likely show some wear compared to those used in new EVs, they could still function well as stationary energy storage units. After all, optimal batteries for electric trucks require a lot of power, but those energy storage units could make do with much less (propelling the R1T from 0-60 mph, for example, takes a lot of power, but turning on the lights in a household does not require as much).

Advertisement

Rivian and the Honnold Foundation selected Adjuntas, Puerto Rico as the site of their microgrid project partly due to the town being in need of help. Adjuntas was struck by Hurricane Maria in 2017, and the community has been struggling with power since. If successful, Rivian and Honnold’s microgrid initiative could help many of the businesses located near the town’s main square. Residents could also have backup power in the event that power shortages happen.

Further details of the project will be discussed by RJ Scaringe and elite climber Alex Honnold at Denver, CO on June 15 in a livestreamed event, which could be accessed here.

The full press release for Rivian and the Honnold Foundation’s upcoming microgrid project could be accessed below.

DENVER, June 13, 2019 /PRNewswire/ — On June 15, electric adventure vehicle maker Rivian is announcing a project to use its second-life batteries in a solar microgrid initiative with the Honnold Foundation. The goal: to support energy independence and adoption of renewable power generation. The project, in the town of Adjuntas, Puerto Rico, marks Rivian’s first steps in its broad plan to utilize second-life batteries for a wide variety of applications.

Advertisement

Rivian CEO RJ Scaringe and elite climber Alex Honnold will discuss the project in Denver, Colorado on June 15 at 6PM MT. The conversation will be moderated by endurance athlete and podcaster Rich Roll. The livestream can be found here: https://www.youtube.com/c/RivianOfficial/live

The company is using 135kWh battery packs from its development vehicles to support the project.

Rivian has designed its pack, module, and battery management system to seamlessly transition from vehicle energy storage to stationary energy storage at the end of their vehicle life. The battery module’s thin design enables second-life applications that are space-efficient and customizable, important for environments with existing infrastructure.

“Second-life batteries are a big enabler to accelerating widespread adoption of renewable energy, and it’s exciting to envision this system contributing importantly to a community. This project allows us to model a customized energy storage solution that takes into account space constraints, disaster resiliency and energy independence,” said Scaringe.

Advertisement

Adjuntas is a city of 20,000 in midwestern Puerto Rico. It was severely impacted by Hurricane Maria in 2017, and with climate change increasing the frequency and severity of storms, Adjuntas NGO Casa Pueblo has sought to collaborate on rugged, affordable sources of community power.

The Honnold Foundation and Rivian battery engineers visited Casa Pueblo earlier in 2019 to meet with community leaders and together are designing a site-specific system that will power many of the businesses located in the Adjuntas town square. In power loss scenarios, the downtown solar microgrid will allow Adjuntas residents access to electricity for core businesses. By offsetting day-to-day electric bills, the system also brings down high commercial energy costs, which in Puerto Rico are twice the national average.

The system is expected to launch in 2020.

Advertisement

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

News

SpaceX soars with its first launch as a public company, marking a new era

Published

on

Credit: SpaceX

SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.

Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.

The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.

This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.

The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.

As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.

SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach

Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.

SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.

Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.

As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.

Continue Reading

Investor's Corner

Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet

Published

on

Ron Baron on Tesla stock

Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.

Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.

Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.

By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.

In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.

“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.

Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.

Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA

This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.

Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.

Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.

Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.

For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.

Continue Reading

News

SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach

Published

on

starlink-1-4-billion-revenue-spacex

SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.

Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.

SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.

Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.

Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.

Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.

SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.

The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.

But that is not all SpaceX has done to get word out about its internet service.

Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.

The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.

Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.

Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.

Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.

Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.

This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.

Continue Reading