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Rivian’s celebrity appeal expands to Shaq, showing ‘big’ electric adventure is for anyone

"Shaq fits," Rivian CEO RJ Scaringe posted, showing the NBA player sitting in the R1T at Amazon's reMARS. | Image: RJ Scaringe/Twitter

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Rivian’s appearance at Amazon’s tech-focused re:MARS event this week drew some more attention from the celebrity crowd. Former NBA player Shaquille O’Neal paid a visit to the all-electric startup’s display and surprised onlookers by fitting his 7’1″, 300+ lb frame into the R1T pickup truck. “Shaq fits,” CEO RJ Scaringe tweeted after with a photo of the superstar in the driver’s seat.

Shaq himself posted a video of the event on his Instagram account. Rivian’s team is seen in the background, seemingly proud to have yet another celebrity take notice of the amazing work they’ve done with their vehicles. Singer Rihanna attended the company’s local invite-only preview before its appearance at the New York International Auto Show in April. As the event was only for the pre-order community, i.e., those who have put down reservation deposits for one of Rivian’s R1T trucks or R1S SUVs, Rihanna’s particular interest in the electric adventure vehicles is clear – she wants one.

Another major figure to visit Rivian at re:MARS, albeit not a surprising one given he’s the CEO of Amazon, was Jeff Bezos. In a video posted to Twitter, he’s seen walking around the event and having a look at all the tech on display. “Got a chance to scout some of the cool tech at the first #reMARS event,” he posted, tagging Rivian and the other companies featured in the clip. During Amazon’s all-hands meeting in March, Bezos stated that he is fascinated by the emerging trends in the auto industry and referred to Scaringe as “one of the most missionary entrepreneurs [he’s] ever met.” Amazon invested $700 million dollars into Rivian during a funding round earlier this year.

Amazon’s re:MARS 2019 event is an information and networking conference sponsored by the online retail giant focused on artificial intelligence (AI), robotics, and other related Earth and space technologies, including self-driving. The latest research, scientific advancements, and industry innovations are shared during four-days of networking, keynotes, and information sessions. This was the first year for the event and it took place from June 4-7 at the Aria Resort & Casino in Las Vegas, Nevada.

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Rivian’s appearance at re:MARS was announced via tweet on its official Twitter account. “What happens when you combine a thirst for adventure with automotive tech and AI? Meet the world’s first Electric Adventure Vehicle at #reMARS to find out,” it said, tagging Rivian and including the hashtag #alexaauto. RJ Scaringe has teased “Jurassic Park” style tours with its vehicles that would implement the self-driving technology the company also has in the works. Perhaps Amazon’s Alexa digital assistant could narrate, if speculating about connections between the two companies.

Rivian’s CEO also shared some new insights recently about the R1T pickup truck and the R1S SUV in an interview with The Drive. In a discussion about the electric adventure company’s battery technology, Scaringe noted that Rivian is preparing solutions that will enable drivers to recharge their vehicles off the grid, such as auxiliary battery packs. He also added that the the cars would be capable of vehicle-to-vehicle charging, allowing two Rivians to charge each other. “We’ve designed the vehicle so you can have auxiliary battery packs. You can also charge Rivian-to-Rivian, which is a neat thing. You connect the two vehicles, and then I could hand you some electrons,” Scaringe said.

Overall, Rivian seems to be very well focused on developing its technology and appealing to a wide audience of future buyers.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

Tesla Diner is throwing a birthday party with a Franz-signed special treat

Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.

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tesla diner

Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.

One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”

Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions

 

What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.

As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.

If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.

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NTSB findings on fatal Tesla crash tell a very different story

The NTSB confirmed the driver, not Tesla’s FSD, caused the fatal Texas house crash.

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The National Transportation Safety Board released preliminary findings Wednesday confirming that a Tesla driver, not the vehicle’s software, caused a fatal crash in Katy, Texas in June. The driver, 44-year-old Michael Butler, had engaged Full Self-Driving Supervised mode on Rose Hollow Lane, a residential street with a 30 mph speed limit, before manually overriding the system by pressing the accelerator pedal all the way to 100%. Data recovered from the 2025 Tesla Model 3 showed the vehicle was traveling over 70 miles per hour when it struck a home and killed 76-year-old Martha Avila, who was inside. Weather was clear, the road was dry, and it was daylight.

Texas man charged in fatal Tesla crash where he blamed Autopilot

Butler told authorities he had passed out at the wheel. But security camera footage obtained by the NTSB told a different story, and showed the car accelerating through an intersection before leaving the road entirely. Police also found that Butler’s phone had Google searches including the terms “Tesla FSD not aggressive enough 2026” and “Tesla FSD too timid,” raising serious questions about how he was using the system before the crash. Butler has since been charged with manslaughter. The victim’s family has filed a lawsuit against both Butler and Tesla, alleging negligence.

The NTSB findings aligned directly with what Tesla VP of AI Software Ashok Elluswamy had already stated publicly on X in the weeks after the crash, writing that “the driver manually overrode self-driving by pressing the accelerator all the way to 100%.” The data confirmed his account.

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Elon Musk

Elon Musk’s Texas ranch to showcase the lifelong work that changed the world

Elon Musk is building a product gallery at his Texas ranch spanning his lifelong inventions.

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Concept art of Elon Musk Texas Ranch as rendered via Grok

Elon Musk took to X earlier today, noting “Am putting together a product gallery at my ranch in Texas.” in response to a resurfaced famous quote from JPMorgan CEO Jamie Dimon’s wherein he draw parallels of the Tesla CEO to legendary physicist Albert Einstein.

Dimon made the remark at the World Economic Forum in Davos, Switzerland back in January 2025, telling CNBC at the time, “SpaceX, Tesla, Neuralink, I mean, the guy is our Einstein.” The remark seemingly ended a long-time feud between the two high profile execs.

Tesla CEO Elon Musk has “hugged it out” with JP Morgan CEO

While details are thin about the exact location of Elon Musk’s Texas ranch and any pending projects that would serve as a gallery and homage to his portfolio of  revolutionary product inventions spanning from 1984 to 2025, land acquisition records point to roughly a location of several thousand acres in Bastrop County, east of Austin near the Colorado River and held through an LLC called Horse Ranch LLC that’s managed by Musk’s longtime personal friend and family wealth manager Jared Birchall. Birchall also serves as the CEO of Neuralink.

Tesla’s “ecological paradise” in Giga Texas may be larger than expected

 

The broader Bastrop County footprint surrounding the ranch has grown significantly. Entities tied to Musk have accumulated approximately 2,000 acres in Bastrop County as of mid-2026, up from 700 acres earlier in the year, with possibly as much as 6,000 acres acquired in total across Bastrop and Travis counties based on deed records.

No completion date for the gallery has been announced and Musk has not confirmed whether it will be open to the public. As Teslarati has reported, SpaceX just completed the largest IPO in history raising $75 billion, a milestone that makes this particular moment in Musk’s career a natural inflection point for looking back at what he has built through the years.


Starting with Blastar, a simple space shooter game Musk coded at 12 years old and sold to a South African magazine for $500. From there the timeline moves through a commercial career that started with Zip2 in 1995, a city guide software company sold to Compaq for roughly $300 million in 1999. That was followed by X.com in 1999, which merged with Confinity to become PayPal, acquired by eBay in 2002 for $1.5 billion. SpaceX came in 2002, Tesla in 2003, SolarCity in 2006, the Supercharger network in 2012, Neuralink in 2016, The Boring Company in 2016, OpenAI co-founded in 2015, X acquired in 2022, xAI in 2023, Optimus in 2024, the Cybercab in 2026, and most recently SpaceXAI following the SpaceX and xAI merger. The gallery will also likely include items that blur the line between product and cultural artifact, among them The Boring Company’s Not-a-Flamethrower from 2018, Tesla Short Shorts from 2020, and Burnt Hair perfume released under X in 2022.

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