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Rivian faces new competition in commercial EV space from Hyundai and Kia partnership

Credit: Arrival

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Hyundai and Kia have invested approximately $110 million into British-based electric car startup Arrival. The new partnership announced through a press release will position the Korean automakers in the emissions-free commercial vehicle category that e-commerce giant Amazon looks to secure through its partnership with Rivian.

The $110 million investment was split into two different amounts, $22 million from Kia Motors and the remaining $88 million from Hyundai. Both companies are working toward a future that includes a strong lineup of electric vehicles in its bid to increase its presence in the sustainable transportation sector.

With Arrival’s main headquarter in London, and offices in Germany, the Netherlands, Russia, and the United States, the electric car startup looks to expand its global reach through the new partnership.

The three companies came to an agreement that will allow both Kia and Hyundai to use Arrival’s “skateboard chassis” and electric car technologies to produce battery-electric commercial vehicles. The opportunity will also position the automakers to reduce their carbon footprint from the use of diesel-powered commercial vehicles.

Arrival’s Chief Strategy Officer Avinash Rugoobur stated, “We are excited to come out of stealth mode with our partnership with Hyundai Motor Group, and our complementary expertise will allow us to rapidly design, build and roll out vehicles together. Accelerating electric vehicle adoption is good for everyone – for people, business and the planet and we are pleased to undertake this mission with our partners Hyundai and Kia.”

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This new partnership between the three companies can be seen as Rivian’s first competition in the commercial vehicle market. Amazon CEO Jeff Bezos announced the partnership with Rivian last year and the company’s plans to buy 100,000 electric vans from the Plymouth, Michigan-based electric truck maker.

Competition for Rivian in the commercial vehicle sector will accelerate the transition to sustainable forms of transportation in the delivery vehicle industry. Transitioning delivery vehicles to electric power will remove a significant amount of carbon from the Earth’s atmosphere by minimizing the climate impact from the millions of packages being delivered via diesel-powered vehicles every day.

Rivian has unveiled its consumer-oriented R1T pickup truck and R1S SUV to the public at its numerous reservation holder events. Pictures of the Rivian-powered electric van were released by Amazon the same day Bezos announced the partnership.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk highlights the biggest flaw in X’s monetization program

Elon Musk also stated that YouTube manages creator payments “much better.”

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MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

Elon Musk has admitted that X’s creator payout system isn’t living up to expectations, and he has highlighted the current system’s biggest flaw. 

Amidst complaints about low and inconsistent payments, the platform’s owner acknowledged that X has been “underpaying and not allocating payment accurately enough.” Musk also stated that YouTube manages creator payments “much better.”

Musk acknowledges payout issues

Recent discussions about the social media platform’s payout issues began when X product head Nikita Bier stated that the company was developing new upgrades for “power users.” This prompted X user Peter Duan to raise ongoing concerns about being “consistently underpaid” compared to his peers. Bier responded candidly, suggesting that “creator payouts do more harm than good and we need to off-ramp to a different system.”

Musk then weighed in on the matter, contradicting Bier’s view. “No,” Musk wrote in his reply, “the issue is that we are underpaying and not allocating payment accurately enough. YouTube does a much better job.” The Tesla CEO’s comment immediately reignited debates about X’s monetization program, which some have criticized for its rather unpredictable nature.

X’s monetization challenges

Since X launched its ad revenue-sharing program in 2023, the system has promised to reward Premium subscribers who generate high engagement with verified accounts, as noted in a WION report. Creators, however, have argued that the company’s payout model has remained inconsistent, with revenue fluctuating even when view counts stay stable. Reports have noted that some users with millions of monthly impressions have received just a few hundred dollars.

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By contrast, YouTube’s Partner Program, which takes a 45% cut of ad revenue, is known for more transparent and predictable payments. Musk’s admission that YouTube handles monetization more effectively could then hint at a potential shift towards a new monetization program for X, a platform that has become increasingly critical to social conversations over the years. 

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Tesla exec hints at FSD Mad Max mode’s killer feature

The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.”

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Credit: @BLKMDL3/X

Tesla may have just rolled out its boldest Full Self-Driving (FSD) upgrade yet, but the company’s Head of AI, Ashok Elluswamy, hinted at the recently released “Mad Max” mode’s actual killer feature.

As per the Tesla executive, FSD’s Mad Max mode is designed to provide drivers with optimum driving performance during what are commonly the most tedious driving conditions on real-world roads.

Where Mad Max mode truly shines

Tesla drivers and longtime FSD users responded positively to the rollout of Mad Max mode. The performance of the update was so notable that @WholeMarsBlog, a longtime FSD tester, described it as epic. The FSD tester’s comments were posted on X as videos of Mad Max mode’s real-world performance were being shared online.

In response to the Tesla owner and longtime FSD tester, Elluswamy noted that drivers would probably love Mad Max mode even more during daytime hours, when traffic is denser. “You’ll love it more during day time / denser traffic. Really showcases its decision making,” the Tesla executive wrote in his post.

The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.” Videos shared online showed that Mad Max mode, despite its assertive driving style, is still a very cautious and safe driver, similar to past FSD releases.

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Made for real-world traffic and long commutes

Traffic congestion typically peaks during daytime hours, when drivers could at times spend hours navigating crowded intersections and fast-changing lanes. For many Tesla owners, having an FSD mode that can confidently manage that chaos could be a game-changer.

Simply put, the feature’s extra assertiveness could allow Mad Max mode to excel in the kind of traffic that tests even the most patient drivers. By improving decision-making in those conditions, the company may be positioning FSD as a true solution for the everyday stress of stop-and-go commutes, packed freeways, and unpredictable city driving.

The “Mad Max” name itself isn’t new. Elon Musk first teased it back in 2018 as a playful nod to aggressive freeway driving. Its reappearance in Tesla’s modern FSD system, however, hints at the notable maturation of Tesla’s autonomous driving efforts over the years.

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Investor's Corner

Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says

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Credit: Tesla

Tesla (NASDAQ: TSLA) had coverage initiated on it by a new firm this week, and analysts said that the company’s comfort level with taking risks makes it a “must own” for investors.

Melius Research and analyst Rob Wertheimer initiated coverage of the stock this week with a $520 price target and a “Buy” rating. The price target is about 20 percent higher than the current trading price as shares closed at $435 on Wednesday, up 1.38 percent on the day.

Wertheimer said in the note to investors that introduced their opinion on Tesla shares that the company has a lot going for it, including a prowess in AI, domination in its automotive division, and an incredible expertise in manufacturing and supply chain.

He wrote:

“We see Tesla shares as a must-own. The disruptive force of AI will wreck multitrillion-dollar industries, starting with auto. Under Musk’s leadership, the company is comfortable taking risks. It has manufacturing scale and supply chain expertise that robotics startups possess more by proxy. It can rapidly improve and scale autonomy in driving, the first major manifestation of AI in the physical world.”

However, there were some drawbacks to the stock, according to Wertheimer, including its valuation, which he believes is “challenging” given its fundamentals. He said the $1 trillion market cap that the company represented was “guesswork,” and not necessarily something that could be outlined on paper.

This has been discussed by other analysts in the past, too. Yale School of Management Senior Associate Dean Jeff Sonnenfeld recently called Tesla the “biggest meme stock we’ve ever seen,” by stating:

“This is the biggest meme stock we’ve ever seen. Even at its peak, Amazon was nowhere near this level. The PE on this, well above 200, is just crazy. When you’ve got stocks like Nvidia, the price-earnings ratio is around 25 or 30, and Apple is maybe 35 or 36, Microsoft around the same. I mean, this is way out of line to be at a 220 PE. It’s crazy, and they’ve, I think, put a little too much emphasis on the magic wand of Musk.”

Additionally, J.P. Morgan’s Ryan Brinkman said:

“Tesla shares continue to strike us as having become completely divorced from the fundamentals.”

Some analysts covering Tesla have said they believe the stock is traded on narrative and not necessarily fundamentals.

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