News
Rivian launches new production line to aid manufacturing ramp
Update: 8:48 am EST: Para.4 for accuracy
Rivian has announced a new drive unit production line dedicated to producing “Enduro” motors for the Dual-Motor AWD R1 vehicles.
When Rivian first announced the dual-motor configuration of the R1T and R1S, while many were excited about the prospect of more vehicle options, some worried it would negatively impact vehicle production. To dispel those concerns and continue its aggressive vehicle production ramp this year, Rivian has started a “next-gen drive unit [production] line.”
Rivian announced the new production line on Instagram and Twitter with a video of the new line in operation.
We went from four walls to start of production on our new drive unit line in 5 months. Designing and manufacturing these motors fully in-house enables us to speed production and introduce Dual-Motor AWD, while simultaneously continuing to ramp Quad-Motor AWD production. pic.twitter.com/wWRqXSWANa
— Rivian (@Rivian) February 22, 2023
Rivian CEO RJ Scaringe explained in a subsequent tweet that the new production line would be producing Rivian’s “Enduro” drive unit, which has some key differences from the motors you find in the Rivian trucks on the road today.
Ramping production of our new Enduro drive unit for our Dual-Motor R1 vehicles! pic.twitter.com/Ez1Y0QRkZY
— RJ Scaringe (@RJScaringe) February 22, 2023
According to Rivian’s support site, the dual-motor AWD system produces 600 horsepower and 600 pound-feet of torque combined. With this incredible power, the cheaper iteration of the R1T will still rocket to 60mph in just 4.5 seconds, and “with a higher gear ratio on the rear motor, the dual-motor system distributes torque continuously between the front and rear drive units, biasing torque rearward for enhanced performance.” Rivian boasts that the dual-motor system is still rated for an incredible 11,000 pounds of towing on the R1T and 7,700 pounds on the R1S.
Rivian also offers an optional upgrade to the dual-motor system called “Enhanced Dual-Motor AWD.” This gives equipped vehicles an additional 100 horsepower and torque to play with but remains roughly 200 horsepower and torque away from the highest-performance quad-motor variant.

“For everyday driving and adventures, dual-motor is highly capable,” says Rivian’s Director of Vehicle Testing. “If you want to go way off-road with ease – or simply want maximum performance and control – then Quad is for you.”
With this new drive unit option, the Rivian R1T starts at $73,000 with the standard range battery, while the R1S starts at $78,000.
Rivian trucks equipped with the new dual-motor system are expected to be delivered this year, and thanks to the company’s new production line, that should be just around the corner. Currently, the Rivian website states that new reservations will likely begin deliveries in 2024, so you might be out of luck to receive a vehicle very quickly unless you already have a reservation.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla gains massive vote of confidence on compensation plan for Elon Musk
“”The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award.”
Tesla gained a massive vote of confidence on its proposed $1 trillion compensation plan for CEO Elon Musk from the State Board of Administration of Florida (SBA) on Monday.
On Monday, the SBA submitted a filing to the Securities and Exchange Commission (SEC) stating that it would vote to support Musk’s compensation plan, just as it did with the 2018 performance award and its second vote last year:
“The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award. We believe the proposed award continues to promote an aggressive strategy to align incentives between management and shareowners and focuses solely on pecuniary factors and long-term shareowner value creation.”
This is the first large-scale shareholder that has come out and supported Musk’s potential compensation plan, which was outlined by Tesla and its Board of Directors earlier this month.
Most of the news surrounding Musk’s pay plan has been the opposite of what the SBA said today, as Institutional Shareholder Services (ISS) and Glass Lewis, two proxy firms, said they would be voting against the compensation package.
Tesla Board Chair defends Elon Musk’s pay plan, slams proxy advisors
Musk replied to their vote last week during the Q3 Earnings Call, calling them “corporate terrorists.”
He said:
“I just don’t feel comfortable building a robot army here and then being ousted because of some asinine recommendations from ISS and Glass Lewis, who have no freaking clue. I mean, those guys are corporate terrorists. The problem, yeah. Let me explain, like, the core problem here is that so many of the index funds, passive funds, vote along the lines of whatever Glass Lewis and ISS recommend. They’ve made many terrible recommendations in the past. If those recommendations had been followed, they would have been extremely destructive to the future of the company.”
SBA’s perspective on the plan relies on what Musk has done in the past decade with Tesla, as he has driven company growth, increased shareholder value, and kept the company on track with its lofty and ambitious goals.
It also outlined nine reasons to support Musk’s compensation:
- Pure Pay for Performance Design – Entirely Performance-Based, aligns with Shareowners
- Size of the Award and Share Count – Performance-based allocation, dilution tied to value creation, structured milestone design
- Market Capitalization Milestones – Clear, tiered targets, sustained performance requirement, shareholder value focus
- Operational/Product Milestones – Clear, quantifiable goals, strategic product focus, financial discipline, multi-quarter evaluation windows
- Vesting/Holding Periods – Long-term vesting structure, mandatory holding period, continuous service requirement
- CEO Succession – Succession planning requirement, performance integrity safeguard
- Time Horizon and Duration – Extended performance window of 10 years, no intermediate vesting
- Dilution & Voting Power Implications – Potential for significant ownership increase, permanent dilution
- Ambition and Stretch Goals – Extraordinary Scale of Growth, Shareowner value focus
Shareholders will vote on Musk’s compensation package on November 6 at the annual Shareholder Meeting.
News
Tesla Optimus gets its latest job, and it’s not in the company’s factories
Tesla Optimus was spotted in its latest job placement, not at any of the company’s manufacturing or production facilities.
Optimus was instead spotted in New York City at Times Square, handing out Halloween candy to people:
Just saw Optimus in Times Square handing out candy to people! Pretty cool $tsla pic.twitter.com/Eg5Q8KH17H
— Will Coggins (@Patient_Profits) October 27, 2025
It is not Tesla Optimus’s first gig in the service industry, as it has already secured several employment opportunities through the company’s projects. Last year, it served drinks at the company’s We, Robot day, where the Cybercab and Robovan were unveiled.
Additionally, Optimus has been helping out at the Tesla Diner in Los Angeles, serving popcorn and greeting guests.
Elon Musk reveals big plans for Tesla Optimus at the Supercharger Diner
Optimus has many capabilities, and its applications can benefit both residential and commercial users. It is designed to be an at-home assistant, helping with tedious, monotonous tasks around the house.
In a commercial setting, Optimus will be programmed to handle everything from manufacturing to other factory-type tasks, as Tesla has already been using the robot in its own factories for smaller jobs.
Optimus has been in development for several years, but Tesla is ready to turn up the heat in terms of its capabilities and engineering as it prepares to launch it to a wider audience in the coming years.
During the recent Q3 Earnings Call, Tesla CEO Elon Musk gave updates on the Optimus project, highlighting its progress and the company’s current development status.
Musk said that Tesla is “on the cusp of something really tremendous with Optimus, which I think is likely to be, has the potential to be, the biggest product of all time.” He also mentioned that Tesla is in an interesting position because not only has it established itself as one of the biggest car companies in the country, but it’s the only company that manufactures vehicles and has a monumental grasp of the importance of AI and robotics.
“I’m unaware of any robot program by Ford or GM or, you know, by U.S. car companies,” he said.
Musk added that Optimus has some pretty big responsibilities around Tesla’s factories:
“I mean, bringing Optimus to market is an incredibly difficult task, to be clear. It’s not like some walk in the park. At some point, I mean, actually, technically, Optimus can walk in the park right now. We do have Optimus robots that walk around our offices at our engineering headquarters in Palo Alto, California, basically twenty-four hours a day, seven days a week.”
Right now, it appears Tesla is having its biggest challenge with the Optimus project around the development of its hands and forearms, which Musk called “an incredible thing” on the human body:
“The human hand is an incredible thing. The more you study the human hand, the more incredible you realize it is, and why you need four fingers and a thumb, why the fingers have certain degrees of freedom, why the various muscles are of different strengths, and fingers are of different lengths. It turns out that those are all there for a reason…Making the hand and forearm, because most of the actuators, just like the human hand, the muscles that control your hand are actually primarily in your forearm. The Optimus hand and forearm are an incredibly difficult engineering challenge. I’d say it’s more difficult than the rest of the robot from an electromechanical standpoint.”
Tesla is stumped on how to engineer this Optimus part, but they’re close
Optimus is starting to get more visibility in the public, and Tesla’s move to put it smack dab in the middle of New York City is one that will certainly bring some additional eyes to its development.
Investor's Corner
Tesla analysts are expecting big things from the stock
Tesla analysts are expecting big things from the stock (NASDAQ: TSLA) after many firms made price target adjustments following the Q3 Earnings Call.
Last Wednesday, Tesla reported earnings with record revenue but missed EPS estimates.
It blew delivery expectations out of the water with its strongest quarter in company history, but Tesla’s future relies on the development of autonomous vehicles, robotics, and AI, which many bullish firms highlight as major strengths.
The earnings call reiterated those points, along with the belief that Tesla CEO Elon Musk should be rewarded with a newly proposed pay package that would enable him to gain $1 trillion in wealth if he comes through on a lengthy list of performance tranches.
Nine Wall Street firms made adjustments to their outlook on Tesla shares in the form of price target increases since last Wednesday’s call, all of which are indications of big expectations for the stock moving forward.
Here are the nine firms that made moves:
- Truist – $280 to $406, reiterated Hold rating
- Roth MKM – $395 to $404, reiterated Buy rating
- Cantor Fitzgerald – $355 to $510, reiterated Overweight rating
- Deutsche Bank – $435 to $440, reiterated Buy rating
- Mizhuo – $450 to $485, reiterated Outperform rating
- New Street Research – $465 to $520, reiterated Buy rating
- Evercore ISI – $235 to $300, reiterated In Line rating
- Freedom Capital Markets – $338 to $406, upgraded to Hold rating
- China Renaissance – $349 to $380, reiterated Hold rating
The boosts in price target are largely due to Tesla’s future projects, as Roth MKM, Cantor Fitzgerald, Mizuho, New Street Research, and Evercore ISI all explicitly mention Tesla’s autonomy, robotics, and AI potential as the main factors for its price target boosts.
Cantor Fitzgerald raises Tesla PT To $510, citing Cybercab, Semi, and AI momentum
It is no surprise that many firms are adjusting their outlook on Tesla shares considerably in an effort to prepare for the company’s transition to even more of a tech company than a car company.
The issue with many analysts is that they treat the company’s vehicle deliveries as the main indicator of value.
However, Tesla has a robust energy division, which was a major contributor to the company’s strong margins and gross profit in Q3, as well as its prowess in robotics and AI.
Additionally, the company is seen as a key player in the autonomy field, especially after launching driverless rides on a Robotaxi platform in Austin and expanding a similar program in the Bay Area.
Tesla shares were up over 5 percent at 12:18 p.m. on the East Coast.
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