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Rivian outlines R2 production location strategy, delays Georgia factory

Rivian Automotive's Normal, IL factory. (Photo: Rivian)

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Today, Rivian unveiled the new, less expensive R2 electric vehicle, a more compact SUV than its R1S. It is expected to begin deliveries of the new R2 in 2026, but where it is going to be built was a question every viewer of Rivian’s live streamed event on Thursday was pondering.

Rivian said that it will initially begin production of the R2 in Normal, Illinois, at its flagship manufacturing facility and plans to essentially delay the construction of the Georgia factory as it navigates financial risks.

Rivian R2 unveiling: Features, specs, price, release date revealed

Rivian said it would focus on the Normal Plant for initial R2 production in an effort to start deliveries earlier and considerably reduce “the capital required for its launch.”

“Beyond significantly reducing the amount of capital needed to bring R2 to market, the company believes this approach considerably reduces risk to the launch and associated ramp; efficiently leverages its existing manufacturing and operations teams; and expands the total capacity for the site to 215,000 units per year,” Rivian said.

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The company still plans to build the plant in Georgia but realizes that it needs to begin construction in a capital-efficient manner and at a time when the company is more stable.

Rivian Financials

Rivian stock rose over 13 percent today on the heels of the R2, R3, and R3X launch. However, the company has struggled with various financials, evident in its most recent Earnings Call.

The R1T and R1S vehicles have seen reasonable demand, but their high price points are not encouraging buyers to take a risk on an up-and-coming company, which is why many have sought to go with the more established Tesla, or even buy a comparable gas vehicle.

Rivian Georgia Factory on hold

The announcement of the Georgia factory being paused comes at a time when the R2 and R3 vehicles will help secure a more stable financial situation for the company.

Profitability is now the focus for Rivian, as it is still working to ramp and scale production. The new cars unveiled today will help establish quarterly profit, but it could take a few years.

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EXCLUSIVE: ‘Rivian wanted what Georgia had’: How the Peach State became Rivian’s $5B match

Previously, the road where Rivian’s factory was set to be built in Georgia was labeled “Rivian Parkway.”

However, these signs have since been removed:

Credit: Elijah Stancel | Facebook

The $5 billion plant was set to be completed in the coming years and help Rivian scale production. Now that the plant is on hold, there is no timetable for it to be completed.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’

He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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(Credit: Tesla)

Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”

That phrase could be used for both the company’s status and the world in general.

Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.

He describes the global shift that will occur over the next few years:

“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.’”

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The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.

Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:

“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”

Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.

Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter

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He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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Tesla expands Robotaxi program in Austin to new riders

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

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Credit: @TerrapinTerpene/X

Tesla is expanding its Robotaxi program in Austin, Texas, as several people have received invitations to participate and take rides.

Tesla first launched the Robotaxi platform on June 22. It invited a handful of people to participate in the first-ever public rides. We were lucky enough to get an invitation, and our permissions have been expanded in the Bay Area pilot program as well.

The group was small and consisted of big names in the Tesla community. It expanded and is continuing to offer these exclusive invitations to notable members of the Tesla community.

There have been fewer than five subsequent invitations after the first group’s were sent in late June:

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

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Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

Eventually, the Robotaxi platform will not require an invite, and it will operate without geofences. Musk believes Tesla can get there within three or six months, and plans to have at least half of the U.S. population with access to a Robotaxi by the end of the year:

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“I think we will probably have autonomous ride-hailing in probably half the population of the U.S. by the end of the year. That’s at least our goal, subject to regulatory approvals. I think we will technically be able to do it. Assuming we have regulatory approvals, it’s probably addressing half the population of the U.S. by the end of the year.”

Tesla plans to have regulatory approval in Nevada, Arizona, and Florida sooner than in other states.

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Tesla makes major change at Supercharger Diner amid epic demand

To ensure that menu items are both available in plentiful quantities and fresh, the menu could feature some seasonal options moving forward.

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tesla diner
Credit: Tesla

Tesla has made a major change at its Supercharger Diner in Los Angeles as the location is experiencing epic amounts of demand after launch.

The Supercharger Diner was an idea of CEO Elon Musk’s way back in 2018. It took some time to come to fruition, but it has finally opened, serving its first customers in July.

Tesla Supercharger Diner officially opens: menu, prices, features, and more

Upon its launch, people lined up around the block to give the restaurant a try. There were some who admitted to waiting 13 hours for the doors to open, which finally did at 4:20 p.m. local time.

If you know anything about Tesla, you know that the time fits the bill for the company.

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Tesla Cybertruck leftovers are the main course at the Supercharger Diner

Nevertheless, it has basically been a non-stop operation since its grand opening. It’s already available to serve customers 24 hours a day and 7 days a week. These hours, along with the long-awaited grand opening, have brought tens of thousands of customers in the first few weeks.

As a result, the Diner’s chef, Eric Greenspan, revealed there will be some things that will no longer be on the menu as it handles “unprecedented demand.”

He told Eater the menu would be “forever evolving.” It has, as a result, now been void of the following menu items:

  • Market Salad
  • Club Sandwich
  • Hashbrown Bites
  • Biscuits and Red Gravy
  • Chocolate Chip Cookies
  • Vegan Patty option for Burger
  • Waffles are now only served in the morning, instead of all day
  • Soft serve will return this week. It’s provided by a local farm, which couldn’t handle the demand
  • Reimagined fountain drinks

Tesla focused on sourcing a vast majority of the food from local sources. This is likely why it has been forced to scale back much of its menu for the time being. When restaurants source their food and beverages locally, their menus change frequently.

To ensure that menu items are both available in plentiful quantities and fresh, the menu could feature some seasonal options moving forward.

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