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Rivian gets a surprise visit from Tesla Chief Designer Franz von Holzhausen
Rivian captured the attention of the automotive world when it debuted its quad-motor R1T all-electric pickup truck and R1S SUV in Los Angeles this week, including the attention of none other than Tesla Chief Designer Franz von Holzhausen.
Teslarati spotted the veteran automobile designer, and chief designer to the Tesla Model S, Model X, and Model 3, paying a surprise visit to Rivian’s LA Autoshow booth one day before the event is set to open its doors to the general public. Tesla also has a booth this year at the auto show where the company is showcasing its solar roof tiles, energy products, and its fleet of electric vehicles.
While Tesla executives including CEO Elon Musk have yet to make any public comments about Rivian’s launch, Von Holzhausen’s presence at their LA Autoshow booth and his visible interest in the R1S SUV can be interpreted as a sign that Tesla is taking the Michigan-based electric car startup seriously.
Tesla Chief Designer Franz von Holzhausen checks out Rivian’s new R1S SUV. (Photo: Teslarati)
Rivian’s R1S design was led by Jeff Hammoud, who joined Rivian in May of 2017 as VP of Vehicle Design. Hammoud previously spent 13 years at Fiat Chrysler, where he was Chief of Design for the Jeep division. His most notable design during his tenure with Jeep was the Jeep Grand Cherokee. In addition to recruiting Hammoud from Jeep, Rivian also brought on Nick Malachowski as Director of Advanced Design.
“The R1T and R1S designs communicate strength and refinement while still inviting customers to get the vehicles dirty. Strong proportions and clean, continuous bodylines help achieve a modern, inviting stance while acknowledging the performance and level of technology integrated into the vehicles,” Rivian stated in a press release.
Details of the Rivian R1T and the Rivian R1S. (Credit: Christian Prenzler/Teslarati)
Although the design language between Tesla and Rivian may differ, Hammoud and Von Holzhausen both share in their passion to build and create something that would ordinarily just be a dream. And do so while being unbounded.
“The chance to be part of something like this from the ground up is the kind of opportunity you dream about,” Jeff Hammoud stated in a Rivian blog post.
“I’m looking forward to working at a new startup company that doesn’t have the confines of a large OEM,” Von Holzhausen told Car Design News when he joined Tesla in 2008.
Rivian’s R1S will go into production in the second half of 2020 and starts at $72,500. The R1S’s range is configurable between three battery pack variants: 105 kWh, 135 kWh, and 180 kWh, each providing 240, 310, and 410+ miles, respectively.
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In addition to checking out Rivian’s SUV, Von Holzhausen also looked at Rivian’s R1T pickup truck that was also at the company booth. Rivian’s R1T is the first production electric truck to be revealed. Tesla is currently designing and developing their own electric pickup truck but has yet to disclose any information about its design, size, or pricing.
RELATED: Rivian R1T and R1S: Top 10 hidden features that make an electric off-road vehicle
The starting price for Rivian’s R1T begins at $69,000 and has the same battery pack configurations as the R1S. The company is expecting to produce roughly 50,000 of the R1T and R1S in their manufacturing plant in Normal, IL. Rivian has started to take preorders for both their vehicles with a $1,000 deposit.
Update: A spelling correction has been made to Rivian’s VP of Design, Jeff Hammoud.
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
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Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
