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EXCLUSIVE: ‘Rivian wanted what Georgia had’: How the Peach State became Rivian’s $5B match
In the Northern portion of Georgia, about 45 miles East of Atlanta, a 2,000-acre slice of land is covered in beautiful trees, hosting stunning landscapes of the rural sections of the Peach State. For several years, Georgia Economic Development Department Commissioner Pat Wilson has pitched this massive piece of beautiful real estate to various automakers, with nobody willing to bring another massive vehicle manufacturing facility to the heart of the Southeastern United States. That was until Rivian came to town.
“It was the perfect company for the perfect site.”
“We considered making it an OEM site,” Wilson, who has been the Commissioner of the State of Georgia’s Economic Development Department since November 2016, told Teslarati in an exclusive interview. He showed the property to Volvo and Toyota/Mazda, among others, over the past few years, but could not come to terms with them on the land. These large-scale, mass-market automakers were unwilling to join Kia, which has a massive $1.8 billion, 2.2 million square foot factory just miles away from the Georgia-Alabama border, to bring a sizeable manufacturing plant to Georgia. It just was not the right fit.
The right fit would eventually come along. While sifting through requests from various companies who were interested in the site and ultimately coming up with no buyers, Wilson knew the right company would eventually show up to build on the land. It would not end up being a car company with a long-standing history of successful automotive manufacturing. Instead, a company known as Rivian Automotive, which just rolled its first production units off of an assembly line in Normal, Illinois, and completed its first deliveries earlier this year, was requesting information. It would end up being the peach Georgia needed to secure its single most significant investment in state history — $5 billion, to be exact. “It was the perfect company for the perfect site,” Wilson said. “Rivian wanted what Georgia had.”
Rivian will build its next EV manufacturing plant in Georgia
CEO RJ Scaringe eventually drove around the 2,000-acre site in a Rivian R1T, plotting ideas and envisioning his young and scrappy company’s second U.S.-located automotive assembly plant. It is a beautiful landscape, and it needed to be preserved. “RJ was genuinely concerned about keeping the area environmentally stable. ” Wilson said. “You only have to look at their website and read a little bit of it to see that this is a company that cares about the world and sustainability. It was important to him to keep the area in its beautiful state.”
“RJ was genuinely concerned about keeping the area environmentally stable…It was important to him to keep the area in its beautiful state.”
Rivian wanted a property with a beautiful landscape, and Wilson said the company wanted to preserve its beauty and integrate its future automotive facility into the topography, which will hit its expected employment of 7,500 people in 2028. It also did not intrude on locals or nearby residents, who gave their blessing for the Economic Development Department to offer the area to large industries. “We don’t propose sites unless we are invited to do so,” Wilson clarified. Citizens welcomed projects with open arms, which solved half of the issue. The next was selling Rivian on the idea.
Selling Scaringe: Lofty Expectations
Rivian undoubtedly had its reservations, and its elevated expectations and accelerated timeline scared off plenty of other regions that were in the running for “Project Terra.” Like other high-tech electric vehicle startups, Rivian had lofty goals to begin production shortly after construction starts. Other states and areas might not have been as willing or able as Georgia to commit to the quick turnaround Rivian and Scaringe had described. Construction will begin in Georgia in Summer 2022, with production lines ramping up in 2024. Rivian hopes to have one of its non-negotiable terms met by launching production around two years after construction crews break ground. Evidently, Speed to Market was a real need for Rivian, and it needed the right State and the right team to make it happen.
CEO & Founder of Rivian, RJ Scaringe (Photo: Rivian)
Speed and efficiency of the construction process was not the only advantage Rivian saw with the site, however. The 2,000-acre land plot that the company locked up and subsequently announced during the company’s first quarterly earnings call as a publicly-traded entity last week also has a great location that could alleviate potential supply chain concerns. Sitting in the Interstate 20 corridor, the plant will have easy access to the Port of Savannah and the State’s 5,000 miles of railway to deliver manufacturing materials quickly. This solved logistical concerns relatively quickly.
There were other concerns too, however. Georgia has one of the lowest unemployment rates in the United States, which sounds like a good thing. Department of Labor statistics listed Georgia’s unemployment rate at just 2.8% for November 2021, the fourth-lowest rate federally, following Nebraska (1.8%), Utah (2.1%), and Oklahoma (2.5%). Interestingly and nearly counterintuitively, a low unemployment rate could actually bring some large-scale companies with sizeable employment needs problems down the road, and Rivian knew that Georgia had a reputation for keeping its people employed. Governor Brian Kemp kept the State’s workforce relatively operational through the COVID-19 pandemic in 2020 and 2021. “He created structure for the State,” which ultimately kept Georgia’s people at work, eliminating widespread unemployment and furloughs, Wilson said.
Georgia committed to Rivian’s needs and essentially removed its concerns regarding employment by securing plans for a Quick Start workforce training program facility at the future automotive plant. Quick Start is a State-sponsored program created in 1967 that provides customized workforce training for expanding industries. It runs through the Georgia Technical College System and gives workers free, hands-on, in-depth training that contributes to the state’s economy. Wilson said the program essentially lets taxpayer dollars be funded back into local communities through job training. It keeps people at work, it invests back into the citizens of the State, and most importantly, it prepares them for the job they are about to start. It is a highly successful and proven program that resulted in the first car ever built at the Kia Factory in West Point being fully operational. This is an event that does not happen often, as most vehicles that roll off of production lines as prototypes in a facility’s early days are usually a result of training and are not close to production quality.
Quick Start does more than give employees comprehensive, hands-on training. It also gives Georgians the opportunity to stay in their communities and develop them. Wilson was adamant that the Quick Start program has retained indescribable amounts of talent in Georgia, keeping the State’s workforce and some of its most brilliant minds local. “It gives people a chance to help their communities, but it keeps Georgia talent in Georgia. It benefits the taxpayers because we are investing back into our people,” Wilson added.
While Rivian’s project is the most recent to enter Georgia, Wilson certainly hopes it is not the last. “I hope more EV makers come to our State,” he said. “There will be more change in the automotive industry in the next ten years than there was in the last 100. These are jobs for the future, and we are looking for them because it is generational for the State. These plants will create jobs 60 years down the road.”
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Elon Musk
Tesla announces crazy new Full Self-Driving milestone
The number of miles traveled has contextual significance for two reasons: one being the milestone itself, and another being Tesla’s continuing progress toward 10 billion miles of training data to achieve what CEO Elon Musk says will be the threshold needed to achieve unsupervised self-driving.
Tesla has announced a crazy new Full Self-Driving milestone, as it has officially confirmed drivers have surpassed over 8 billion miles traveled using the Full Self-Driving (Supervised) suite for semi-autonomous travel.
The FSD (Supervised) suite is one of the most robust on the market, and is among the safest from a data perspective available to the public.
On Wednesday, Tesla confirmed in a post on X that it has officially surpassed the 8 billion-mile mark, just a few months after reaching 7 billion cumulative miles, which was announced on December 27, 2025.
Tesla owners have now driven >8 billion miles on FSD Supervisedhttps://t.co/0d66ihRQTa pic.twitter.com/TXz9DqOQ8q
— Tesla (@Tesla) February 18, 2026
The number of miles traveled has contextual significance for two reasons: one being the milestone itself, and another being Tesla’s continuing progress toward 10 billion miles of training data to achieve what CEO Elon Musk says will be the threshold needed to achieve unsupervised self-driving.
The milestone itself is significant, especially considering Tesla has continued to gain valuable data from every mile traveled. However, the pace at which it is gathering these miles is getting faster.
Secondly, in January, Musk said the company would need “roughly 10 billion miles of training data” to achieve safe and unsupervised self-driving. “Reality has a super long tail of complexity,” Musk said.
Training data primarily means the fleet’s accumulated real-world miles that Tesla uses to train and improve its end-to-end AI models. This data captures the “long tail” — extremely rare, complex, or unpredictable situations that simulations alone cannot fully replicate at scale.
This is not the same as the total miles driven on Full Self-Driving, which is the 8 billion miles milestone that is being celebrated here.
The FSD-supervised miles contribute heavily to the training data, but the 10 billion figure is an estimate of the cumulative real-world exposure needed overall to push the system to human-level reliability.
News
Tesla Cybercab production begins: The end of car ownership as we know it?
While this could unlock unprecedented mobility abundance — cheaper rides, reduced congestion, freed-up urban space, and massive environmental gains — it risks massive job displacement in ride-hailing, taxi services, and related sectors, forcing society to confront whether the benefits of AI-driven autonomy will outweigh the human costs.
The first Tesla Cybercab rolled off of production lines at Gigafactory Texas yesterday, and it is more than just a simple manufacturing milestone for the company — it’s the opening salvo in a profound economic transformation.
Priced at under $30,000 with volume production slated for April, the steering-wheel-free, pedal-less Robotaxi-geared vehicle promises to make personal car ownership optional for many, slashing transportation costs to as little as $0.20 per mile through shared fleets and high utilization.
Credit: wudapig/Reddit< /a>
While this could unlock unprecedented mobility abundance — cheaper rides, reduced congestion, freed-up urban space, and massive environmental gains — it risks massive job displacement in ride-hailing, taxi services, and related sectors, forcing society to confront whether the benefits of AI-driven autonomy will outweigh the human costs.
Let’s examine the positives and negatives of what the Cybercab could mean for passenger transportation and vehicle ownership as we know it.
The Promise – A Radical Shift in Transportation Economics
Tesla has geared every portion of the Cybercab to be cheaper and more efficient. Even its design — a compact, two-seater, optimized for fleets and ride-sharing, the development of inductive charging, around 300 miles of range on a small battery, half the parts of the Model 3, and revolutionary “unboxed” manufacturing — is all geared toward rapid production.
Operating at a fraction of what today’s rideshare prices are, the Cybercab enables on-demand autonomy for a variety of people in a variety of situations.
Tesla ups Robotaxi fare price to another comical figure with service area expansion
It could also be the way people escape expensive and risky car ownership. Buying a vehicle requires expensive monthly commitments, including insurance and a payment if financed. It also immediately depreciates.
However, Cybercab could unlock potential profitability for owning a car by adding it to the Robotaxi network, enabling passive income. Cities could have parking lots repurposed into parks or housing, and emissions would drop as shared electric vehicles would outnumber gas cars (in time).
The first step of Tesla’s massive production efforts for the Cybercab could lead to millions of units annually, turning transportation into a utility like electricity — always available, cheap, and safe.
The Dark Side – Job Losses and Industry Upheaval
With Robotaxi and Cybercab, they present the same negatives as broadening AI — there’s a direct threat to the economy.
Uber, Lyft, and traditional taxis will rely on human drivers. Robotaxi will eliminate that labor cost, potentially displacing millions of jobs globally. In the U.S. alone, ride-hailing accounts for billions of miles of travel each year.
There are also potential ripple effects, as suppliers, mechanics, insurance adjusters, and even public transit could see reduced demand as shared autonomy grows. Past automation waves show job creation lags behind destruction, especially for lower-skilled workers.
Gig workers, like those who are seeking flexible income, face the brunt of this. Displaced drivers may struggle to retrain amid broader AI job shifts, as 2025 estimates bring between 50,000 and 300,000 layoffs tied to artificial intelligence.
It could also bring major changes to the overall competitive landscape. While Waymo and Uber have partnered, Tesla’s scale and lower costs could trigger a price war, squeezing incumbents and accelerating consolidation.
Balancing Act – Who Wins and Who Loses
There are two sides to this story, as there are with every other one.
The winners are consumers, Tesla investors, cities, and the environment. Consumers will see lower costs and safer mobility, while potentially alleviating themselves of awkward small talk in ride-sharing applications, a bigger complaint than one might think.
Elon Musk confirms Tesla Cybercab pricing and consumer release date
Tesla investors will be obvious winners, as the launch of self-driving rideshare programs on the company’s behalf will likely swell the company’s valuation and increase its share price.
Cities will have less traffic and parking needs, giving more room for housing or retail needs. Meanwhile, the environment will benefit from fewer tailpipes and more efficient fleets.
A Call for Thoughtful Transition
The Cybercab’s production debut forces us to weigh innovation against equity.
If Tesla delivers on its timeline and autonomy proves reliable, it could herald an era of abundant, affordable mobility that redefines urban life. But without proactive policies — retraining, safety nets, phased deployment — this revolution risks widening inequality and leaving millions behind.
Elon on the MKBHD bet, stating “Yes” to the question of whether Tesla would sell a Cybercab for $30k or less to a customer before 2027 https://t.co/sfTwSDXLUN
— TESLARATI (@Teslarati) February 17, 2026
The real question isn’t whether the Cybercab will disrupt — it’s already starting — it’s whether society is prepared for the economic earthquake it unleashes.
News
Tesla Model 3 wins Edmunds’ Best EV of 2026 award
The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”
The Tesla Model 3 has won Edmunds‘ Top Rated Electric Car of 2026 award, beating out several other highly-rated and exceptional EV offerings from various manufacturers.
This is the second consecutive year the Model 3 beat out other cars like the Model Y, Audi A6 Sportback E-tron, and the BMW i5.
The car, which is Tesla’s second-best-selling vehicle behind the popular Model Y crossover, has been in the company’s lineup for nearly a decade. It offers essentially everything consumers could want from an EV, including range, a quality interior, performance, and Tesla’s Full Self-Driving suite, which is one of the best in the world.
The Tesla Model 3 has won Edmunds Top EV of 2026:
“The Tesla Model 3 might be the best value electric car you can buy, combining an Edmunds Rating of 8.1 out of 10, a starting price of $43,880, and an Edmunds-tested range of 338 miles. This is the best Model 3 yet. It is… pic.twitter.com/ARFh24nnDX
— TESLARATI (@Teslarati) February 18, 2026
The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”
In its Top Rated EVs piece on its website, it said about the Model 3:
“The Tesla Model 3 might be the best value electric car you can buy, combining an Edmunds Rating of 8.1 out of 10, a starting price of $43,880, and an Edmunds-tested range of 338 miles. This is the best Model 3 yet. It is impressively well-rounded thanks to improved build quality, ride comfort, and a compelling combination of efficiency, performance, and value.”
Additionally, Jonathan Elfalan, Edmunds’ Director of Vehicle Testing, said:
“The Model 3 offers just about the perfect combination of everything — speed, range, comfort, space, tech, accessibility, and convenience. It’s a no-brainer if you want a sensible EV.”
The Model 3 is the perfect balance of performance and practicality. With the numerous advantages that an EV offers, the Model 3 also comes in at an affordable $36,990 for its Rear-Wheel Drive trim level.
Tesla announces crazy new Full Self-Driving milestone
Tesla Cybercab production begins: The end of car ownership as we know it?
