News
EXCLUSIVE: ‘Rivian wanted what Georgia had’: How the Peach State became Rivian’s $5B match
In the Northern portion of Georgia, about 45 miles East of Atlanta, a 2,000-acre slice of land is covered in beautiful trees, hosting stunning landscapes of the rural sections of the Peach State. For several years, Georgia Economic Development Department Commissioner Pat Wilson has pitched this massive piece of beautiful real estate to various automakers, with nobody willing to bring another massive vehicle manufacturing facility to the heart of the Southeastern United States. That was until Rivian came to town.
“It was the perfect company for the perfect site.”
“We considered making it an OEM site,” Wilson, who has been the Commissioner of the State of Georgia’s Economic Development Department since November 2016, told Teslarati in an exclusive interview. He showed the property to Volvo and Toyota/Mazda, among others, over the past few years, but could not come to terms with them on the land. These large-scale, mass-market automakers were unwilling to join Kia, which has a massive $1.8 billion, 2.2 million square foot factory just miles away from the Georgia-Alabama border, to bring a sizeable manufacturing plant to Georgia. It just was not the right fit.
The right fit would eventually come along. While sifting through requests from various companies who were interested in the site and ultimately coming up with no buyers, Wilson knew the right company would eventually show up to build on the land. It would not end up being a car company with a long-standing history of successful automotive manufacturing. Instead, a company known as Rivian Automotive, which just rolled its first production units off of an assembly line in Normal, Illinois, and completed its first deliveries earlier this year, was requesting information. It would end up being the peach Georgia needed to secure its single most significant investment in state history — $5 billion, to be exact. “It was the perfect company for the perfect site,” Wilson said. “Rivian wanted what Georgia had.”
Rivian will build its next EV manufacturing plant in Georgia
CEO RJ Scaringe eventually drove around the 2,000-acre site in a Rivian R1T, plotting ideas and envisioning his young and scrappy company’s second U.S.-located automotive assembly plant. It is a beautiful landscape, and it needed to be preserved. “RJ was genuinely concerned about keeping the area environmentally stable. ” Wilson said. “You only have to look at their website and read a little bit of it to see that this is a company that cares about the world and sustainability. It was important to him to keep the area in its beautiful state.”
“RJ was genuinely concerned about keeping the area environmentally stable…It was important to him to keep the area in its beautiful state.”
Rivian wanted a property with a beautiful landscape, and Wilson said the company wanted to preserve its beauty and integrate its future automotive facility into the topography, which will hit its expected employment of 7,500 people in 2028. It also did not intrude on locals or nearby residents, who gave their blessing for the Economic Development Department to offer the area to large industries. “We don’t propose sites unless we are invited to do so,” Wilson clarified. Citizens welcomed projects with open arms, which solved half of the issue. The next was selling Rivian on the idea.
Selling Scaringe: Lofty Expectations
Rivian undoubtedly had its reservations, and its elevated expectations and accelerated timeline scared off plenty of other regions that were in the running for “Project Terra.” Like other high-tech electric vehicle startups, Rivian had lofty goals to begin production shortly after construction starts. Other states and areas might not have been as willing or able as Georgia to commit to the quick turnaround Rivian and Scaringe had described. Construction will begin in Georgia in Summer 2022, with production lines ramping up in 2024. Rivian hopes to have one of its non-negotiable terms met by launching production around two years after construction crews break ground. Evidently, Speed to Market was a real need for Rivian, and it needed the right State and the right team to make it happen.
CEO & Founder of Rivian, RJ Scaringe (Photo: Rivian)
Speed and efficiency of the construction process was not the only advantage Rivian saw with the site, however. The 2,000-acre land plot that the company locked up and subsequently announced during the company’s first quarterly earnings call as a publicly-traded entity last week also has a great location that could alleviate potential supply chain concerns. Sitting in the Interstate 20 corridor, the plant will have easy access to the Port of Savannah and the State’s 5,000 miles of railway to deliver manufacturing materials quickly. This solved logistical concerns relatively quickly.
There were other concerns too, however. Georgia has one of the lowest unemployment rates in the United States, which sounds like a good thing. Department of Labor statistics listed Georgia’s unemployment rate at just 2.8% for November 2021, the fourth-lowest rate federally, following Nebraska (1.8%), Utah (2.1%), and Oklahoma (2.5%). Interestingly and nearly counterintuitively, a low unemployment rate could actually bring some large-scale companies with sizeable employment needs problems down the road, and Rivian knew that Georgia had a reputation for keeping its people employed. Governor Brian Kemp kept the State’s workforce relatively operational through the COVID-19 pandemic in 2020 and 2021. “He created structure for the State,” which ultimately kept Georgia’s people at work, eliminating widespread unemployment and furloughs, Wilson said.
Georgia committed to Rivian’s needs and essentially removed its concerns regarding employment by securing plans for a Quick Start workforce training program facility at the future automotive plant. Quick Start is a State-sponsored program created in 1967 that provides customized workforce training for expanding industries. It runs through the Georgia Technical College System and gives workers free, hands-on, in-depth training that contributes to the state’s economy. Wilson said the program essentially lets taxpayer dollars be funded back into local communities through job training. It keeps people at work, it invests back into the citizens of the State, and most importantly, it prepares them for the job they are about to start. It is a highly successful and proven program that resulted in the first car ever built at the Kia Factory in West Point being fully operational. This is an event that does not happen often, as most vehicles that roll off of production lines as prototypes in a facility’s early days are usually a result of training and are not close to production quality.
Quick Start does more than give employees comprehensive, hands-on training. It also gives Georgians the opportunity to stay in their communities and develop them. Wilson was adamant that the Quick Start program has retained indescribable amounts of talent in Georgia, keeping the State’s workforce and some of its most brilliant minds local. “It gives people a chance to help their communities, but it keeps Georgia talent in Georgia. It benefits the taxpayers because we are investing back into our people,” Wilson added.
While Rivian’s project is the most recent to enter Georgia, Wilson certainly hopes it is not the last. “I hope more EV makers come to our State,” he said. “There will be more change in the automotive industry in the next ten years than there was in the last 100. These are jobs for the future, and we are looking for them because it is generational for the State. These plants will create jobs 60 years down the road.”
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Lifestyle
Tesla FSD changed its mind mid-intersection, and it may have saved a life
Tesla shares dashcam footage of FSD Supervised stopping mid intersection to avoid a T-bone crash.
Tesla is putting another Full Self-Driving save in front of its 24.8 million followers on X.
On Tuesday morning, Tesla’s main account shared a dashcam clip with the caption “FSD Supervised preventing T-bone crash.” The footage came from an owner posting as TheNewGrid, who described what happened at a stop sign: “I looked at the car coming to the stop sign figured they would stop, my car went, then came to a stop mid intersection as they flew by. Had I been manually driving this would have resulted in a crash.”
The sequence is the notable part. FSD had already started crossing when the other driver ran the stop sign. Instead of pressing on, the car braked hard in the middle of the intersection and let the crossing vehicle pass in front of it. By the owner’s own account, they had made the same assumption the software initially made, that the other car would stop, and would not have corrected in time.
FSD Supervised preventing T-bone crash
— Tesla (@Tesla) October 6, 2026
The clip is the latest in a run of safety posts Tesla has amplified over the past several days. On Saturday, the company shared a video from Selling Sunset star Jason Oppenheim, who sold his Bentley for a Model Y and said he was buying Teslas with FSD for 10 of his employees. Ashok Elluswamy, who leads Tesla AI, followed up by writing that Tesla self-driving “reacts to other people cutting into your path with super-human response times.” On Monday, a Cybertruck owner posted footage of FSD moving across three lanes from a red light to clear a path for an ambulance approaching from behind.
This recent clip also lands a few weeks after Tesla began shipping Automatic Collision Evasion with FSD v14.3.9, a feature that can activate FSD on the driver’s behalf when a frontal collision is imminent or the driver appears distracted. Elluswamy said in September that “even earlier prediction of hazards, even faster reaction time and overall significantly better safety and collision avoidance” are coming with v15, the release Tesla has tied to round the clock Robotaxi operation.
The safety messaging matters beyond social media. Tesla has said FSD Supervised was 4.1 times less likely to crash than manual driving across 100 million kilometers on European roads, and it has been putting those figures in front of regulators. Eight EU countries have now approved FSD Supervised, with Croatia the most recent, but the EU’s bloc-wide vote originally set for October 6 has been pushed to December at the earliest.
FSD Supervised is still a Level 2 system, and the driver remains responsible at all times. Even heavy users find reasons to step in. Teslarati’s Joey Klender, who uses FSD for about 76 percent of his driving, laid out five recurring issues on Tuesday that still prompt him to intervene. Clips like this one show the other column of that ledger: moments where the software caught a mistake a human was about to make.
Energy
Tesla Model 3 and Model Y can now do what only Cybertruck could
Tesla Model 3 and Model Y can power your home with Powerwall 3 during outages.
Tesla has turned its two top sellers into backup batteries for the house.
Tesla Energy announced on Tuesday that Powershare Home Backup is now available for new Model 3 and Model Y vehicles paired with a Powerwall 3, saying the car can “extend your home backup by over 2 days.” Minutes later, Tesla’s main account quoted the post with a broader pitch: “With Powerwall 3, every Tesla can now serve as your home’s backup battery.”
Until this week, the Cybertruck was the only Tesla that could send power back into a home, and that capability only began working alongside Powerwall 3 last month, after years of ambitious targets.
Tesla’s updated Powershare page says every Model 3 and Model Y ordered in the U.S. or Puerto Rico on or after October 1, 2026 can use the feature. Some, but not all, earlier cars also qualify. Owners can check on the touchscreen under Software, then Additional Vehicle Information, where a capable car shows “Powershare Support: Enabled.” As Electrek reported, bidirectional power on the two cars runs through an inverter Tesla calls PCS2 Lite, and the company has not said when that part entered production on each trim.
The home side is simpler. A house that already has a Powerwall 3 and either a Wall Connector 3 or Universal Wall Connector needs no additional equipment, and Tesla says compatibility is enabled through a software update. When the grid drops, the Powerwall and the car work together, with up to 11.52 kW of continuous power available. Tesla’s “over two days” estimate assumes a home using 30 kWh per day and a car starting at a 90 percent charge. Standard trims are rated for up to two days, while the Cybertruck adds more than three.
There are limits. Powerwall 2 and Powerwall+ support is listed as “coming soon.” Model S and Model X are not included, and Grid Support, the program that lets Cybertruck owners in Texas send power back to the grid during demand spikes for bill credits, is not available for Model 3 or Model Y.
The rollout also lines up with something Elon Musk said more than three years ago. At Tesla’s March 2023 Investor Day, Musk said, “I don’t think very many people are going to want to use bidirectional charging, unless you have a Powerwall.” Tesla has now shipped the feature for its volume cars with exactly that requirement attached.
The Powerwall pairing was the hard part on Cybertruck. Tesla told owners in December 2025 that Powershare with Powerwall had been pushed to mid 2026, and lead engineer Wes Morrill explained that two devices capable of forming a home’s grid have to negotiate which one leads during an outage, across multiple generations of hardware. With that work done for the truck, Tesla was able to extend it to the Model 3 and Model Y within a month.
Ford and GM have offered home backup from their EVs for several years, but both require a separate inverter and backup hardware. Tesla’s version leans on equipment many Powerwall 3 owners already have on the wall. Powershare for the two cars also ships as part of software update 2026.38.3, the same release that began delivering Halloween Mode on Tuesday.
Tesla is now starting to ship a “Halloween Mode” that is filled with some creepy and fun features; the company says, “This spooky update turns your Tesla into a haunted house on wheels.”
The update is just the latest in a series of updates that Tesla typically ships out in a seasonal fashion. The Spring and Summer Updates provided some fun novelty items while also packing some cool features that are actually useful for the ownership experience.
This one seems to be more fun-forward, and there are not any updates to the Full Self-Driving suite or overall operation of the vehicle. Instead, these novelty features are geared toward getting you in the mood for the Fall and Halloween.
Halloween Mode now rolling out 🎃
This spooky update turns your Tesla into a haunted house on wheels
– Ghost costume on your car’s avatar
– Enable Trick or Treat to play spooky sounds & flicker the lights when visitors approach
– New haunting light show, wraps & lock sound
– A rather chilling Photobooth
– Frighten people remotely by speaking through the app…your car will say it in a voice of its own
Side effects may include neighborhood notoriety
— Tesla (@Tesla) October 6, 2026
New Ghost Costume on Car Avatar
Driver Visualization will now show your vehicle as a ghost, as an all-white sheet is draped over the vehicle. Pedestrians are turned into mummies or skeletons, and other vehicles are all a spooky green:
Credit: Tesla
Additionally, the Park Scene with your Tesla now displays that ghost costume draped over your vehicle in the foreground of a scary backdrop with Jack-o-Lanterns and a haunted house:
Credit: Tesla
Trick or Treat Mode
Trick or Treat Mode will enable the vehicle to play spooky sounds and flicker the lights as visitors approach. This might be a nice touch for when you’re handing out candy to kids on Halloween Night.
Other Features
Tesla is also adding a new Light Show, new Wrap Options, and a new Lock Sound with this update.
Credit: Tesla
Additionally, Photobooth has a new Halloween option:
Credit: Tesla
You will also be able to speak remotely through the app and transmit your voice to people outside, which is not a new feature, but the car will say it in a voice of its own, which is a new feature with that bullhorn-like feature.
Tesla FSD changed its mind mid-intersection, and it may have saved a life
Tesla Model 3 and Model Y can now do what only Cybertruck could
