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Rocket Lab to build reusable Neutron rocket factory and launch pad in Virginia
Rocket Lab has selected Virginian island to host the first launch site, factory, and landing pad for its next-generation Neutron rocket.
In a move reminiscent of SpaceX’s Starbase Starship factory and launch sites, Rocket Lab plans to build and launch its Neutron rocket in more or less adjacent facilities within NASA’s Wallops Flight Facility and Mid-Atlantic Regional Spaceport on Virginia’s Eastern Shore. Rocket Lab estimates that this new facility will bring over 250 jobs to the area, including engineers, technicians, and support staff that will be working at the complex.
The 250,000-square-foot facility will support Neutron production, assembly, and integration within spitting distance of its first orbital launch site. The site will be Rocket Lab’s third main rocket development and production facility, joining a small factory and headquarters in Huntington Beach, California, and a more substantial Auckland, New Zealand factory. Rocket Lab’s Auckland factory is dedicated to manufacturing the company’s smaller Electron rocket, which (for now) is exclusively launched out of pads located on the north island’s Māhia Peninsula. Neutron’s Virginia manufacturing complex will be in close proximity to Rocket Lab’s lone American Electron launch pad (LC-2), which is also located at Wallops.
However, Electron is merely Rocket Lab’s first step into orbital rocketry Neutron, Rocket Lab’s next rocket, will be capable of launching at least 8 tons (~17,600 lb) into low Earth orbit (LEO). Borrowing heavily from experience with Electron, Neutron will be the first medium-lift rocket made primarily of carbon fiber composites.
Unlike Electron, though, Neutron is being designed from the ground up for partial reusability. Powered by its reusable Archimedes engines, Rocket Lab believes the Neutron launch vehicle will be ideal for satellite constellation launches but also be sized right to support a range of other missions, including deep space exploration and, potentially, human spaceflight. In practice, even though Neutron’s design is substantially different, the rocket is effectively a half-scale Falcon 9 with some noteworthy modifications. Both are two-stage rockets with expendable upper stages and reusable boosters and fairings. With fairing and booster recovery, Falcon 9 is able to launch about 16 tons (~35,000 lb) to LEO – twice Neutron’s 8 tons.
Neutron stands at approximately 131 feet tall (39.9 meters) and between 5 and 7 meters (16-23 ft) wide – more than twice the height and 4-6 times the width of Electron. Because of its size and performance, Rocket Lab expects Neutron to be a strong competitor with other large launch providers, including SpaceX. As far as cost per launch, Beck has declined to provide an estimate beyond stating that “ it would be a pointless exercise [if Rocket Lab] didn’t think that it would be very cost-competitive with anything that’s currently in the market or being proposed.” Currently, the company’s Electron rocket is sold for about $7-8 million per launch. SpaceX, their largest prospective competitor, has sold Falcon 9s for as little as $50 million, while executives have indicated that the rocket costs the company just $28 million for a launch with a reused booster and fairing.
Rocket Lab has received strong support from the Commonwealth of Virginia and the Virginia Economic Development Partnership is working alongside Accomack County, the Virginia Commercial Space Flight Authority (Virginia Space), and the General Assembly’s Major Employment and Investment (MEI) Project Approval Commission to help expedite the process. That support is one of the primary reasons Rocket Lab selected Virginia of all places to build its first Neutron hub. According to Rocket Lab, as part of the Commonwealth’s proposal, “$30 million has been set aside for infrastructure and operational systems improvements to the Mid-Atlantic Regional Spaceport where the Neutron launch site will be located, along with $15 million from the MEI Project Approval Commission in site improvements and building construction in support of Neutron.”
Shaun D’Mello, the company’s Vice President stated, “We’ve enjoyed a solid partnership with Virginia for years that will no doubt be strengthened with Neutron. We have a shared mission to develop Rocket Lab’s presence at the Mid-Atlantic Regional Spaceport into a strategic national asset that provides responsive, reliable, reusable space launch through Neutron and Electron, and breaking ground on the site soon is a significant and impelling step toward that future.”
A public target has not been set for the completion of the factory and launch site but Rocket Lab states that they “expect to begin construction promptly.” Neutron, scheduled to launch as earlier as 2024, has already generated some degree of demand, and the United States Space Force recently decided to invest $24 million in its development.
Rocket Lab revealed the news of Neutron’s first factory and launch site comes on the same day as the first orbital launch from Launch Complex 1’s new Pad B. To learn more about Pad B and Rocket Lab’s existing Electron launch facilities, click here.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
