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Rocket Lab to build reusable Neutron rocket factory and launch pad in Virginia

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Rocket Lab has selected Virginian island to host the first launch site, factory, and landing pad for its next-generation Neutron rocket.

In a move reminiscent of SpaceX’s Starbase Starship factory and launch sites, Rocket Lab plans to build and launch its Neutron rocket in more or less adjacent facilities within NASA’s Wallops Flight Facility and Mid-Atlantic Regional Spaceport on Virginia’s Eastern Shore. Rocket Lab estimates that this new facility will bring over 250 jobs to the area, including engineers, technicians, and support staff that will be working at the complex.

The 250,000-square-foot facility will support Neutron production, assembly, and integration within spitting distance of its first orbital launch site. The site will be Rocket Lab’s third main rocket development and production facility, joining a small factory and headquarters in Huntington Beach, California, and a more substantial Auckland, New Zealand factory. Rocket Lab’s Auckland factory is dedicated to manufacturing the company’s smaller Electron rocket, which (for now) is exclusively launched out of pads located on the north island’s Māhia Peninsula. Neutron’s Virginia manufacturing complex will be in close proximity to Rocket Lab’s lone American Electron launch pad (LC-2), which is also located at Wallops.

However, Electron is merely Rocket Lab’s first step into orbital rocketry Neutron, Rocket Lab’s next rocket, will be capable of launching at least 8 tons (~17,600 lb) into low Earth orbit (LEO). Borrowing heavily from experience with Electron, Neutron will be the first medium-lift rocket made primarily of carbon fiber composites.

Starship, Falcon 9, and Neutron to scale. (SpaceX/Rocket Lab)

Unlike Electron, though, Neutron is being designed from the ground up for partial reusability. Powered by its reusable Archimedes engines, Rocket Lab believes the Neutron launch vehicle will be ideal for satellite constellation launches but also be sized right to support a range of other missions, including deep space exploration and, potentially, human spaceflight. In practice, even though Neutron’s design is substantially different, the rocket is effectively a half-scale Falcon 9 with some noteworthy modifications. Both are two-stage rockets with expendable upper stages and reusable boosters and fairings. With fairing and booster recovery, Falcon 9 is able to launch about 16 tons (~35,000 lb) to LEO – twice Neutron’s 8 tons.

Neutron stands at approximately 131 feet tall (39.9 meters) and between 5 and 7 meters (16-23 ft) wide – more than twice the height and 4-6 times the width of Electron. Because of its size and performance, Rocket Lab expects Neutron to be a strong competitor with other large launch providers, including SpaceX. As far as cost per launch, Beck has declined to provide an estimate beyond stating that “ it would be a pointless exercise [if Rocket Lab] didn’t think that it would be very cost-competitive with anything that’s currently in the market or being proposed.” Currently, the company’s Electron rocket is sold for about $7-8 million per launch. SpaceX, their largest prospective competitor, has sold Falcon 9s for as little as $50 million, while executives have indicated that the rocket costs the company just $28 million for a launch with a reused booster and fairing.

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Rocket Lab has received strong support from the Commonwealth of Virginia and the Virginia Economic Development Partnership is working alongside Accomack County, the Virginia Commercial Space Flight Authority (Virginia Space), and the General Assembly’s Major Employment and Investment (MEI) Project Approval Commission to help expedite the process. That support is one of the primary reasons Rocket Lab selected Virginia of all places to build its first Neutron hub. According to Rocket Lab, as part of the Commonwealth’s proposal, “$30 million has been set aside for infrastructure and operational systems improvements to the Mid-Atlantic Regional Spaceport where the Neutron launch site will be located, along with $15 million from the MEI Project Approval Commission in site improvements and building construction in support of Neutron.”

Shaun D’Mello, the company’s Vice President stated, “We’ve enjoyed a solid partnership with Virginia for years that will no doubt be strengthened with Neutron. We have a shared mission to develop Rocket Lab’s presence at the Mid-Atlantic Regional Spaceport into a strategic national asset that provides responsive, reliable, reusable space launch through Neutron and Electron, and breaking ground on the site soon is a significant and impelling step toward that future.”

Renders of Rocket Lab’s hypothetical Neutron factory, launch site, and landing pad.

A public target has not been set for the completion of the factory and launch site but Rocket Lab states that they “expect to begin construction promptly.” Neutron, scheduled to launch as earlier as 2024, has already generated some degree of demand, and the United States Space Force recently decided to invest $24 million in its development.

Rocket Lab revealed the news of Neutron’s first factory and launch site comes on the same day as the first orbital launch from Launch Complex 1’s new Pad B. To learn more about Pad B and Rocket Lab’s existing Electron launch facilities, click here.

Monica Pappas is a space flight enthusiast living on Florida's Space Coast. As a spaceflight reporter, her goal is to share stories about established and upcoming spaceflight companies. She hopes to share her excitement for the tremendous changes coming in the next few years for human spaceflight.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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