News
Rocket Lab to build reusable Neutron rocket factory and launch pad in Virginia
Rocket Lab has selected Virginian island to host the first launch site, factory, and landing pad for its next-generation Neutron rocket.
In a move reminiscent of SpaceX’s Starbase Starship factory and launch sites, Rocket Lab plans to build and launch its Neutron rocket in more or less adjacent facilities within NASA’s Wallops Flight Facility and Mid-Atlantic Regional Spaceport on Virginia’s Eastern Shore. Rocket Lab estimates that this new facility will bring over 250 jobs to the area, including engineers, technicians, and support staff that will be working at the complex.
The 250,000-square-foot facility will support Neutron production, assembly, and integration within spitting distance of its first orbital launch site. The site will be Rocket Lab’s third main rocket development and production facility, joining a small factory and headquarters in Huntington Beach, California, and a more substantial Auckland, New Zealand factory. Rocket Lab’s Auckland factory is dedicated to manufacturing the company’s smaller Electron rocket, which (for now) is exclusively launched out of pads located on the north island’s Māhia Peninsula. Neutron’s Virginia manufacturing complex will be in close proximity to Rocket Lab’s lone American Electron launch pad (LC-2), which is also located at Wallops.
However, Electron is merely Rocket Lab’s first step into orbital rocketry Neutron, Rocket Lab’s next rocket, will be capable of launching at least 8 tons (~17,600 lb) into low Earth orbit (LEO). Borrowing heavily from experience with Electron, Neutron will be the first medium-lift rocket made primarily of carbon fiber composites.
Unlike Electron, though, Neutron is being designed from the ground up for partial reusability. Powered by its reusable Archimedes engines, Rocket Lab believes the Neutron launch vehicle will be ideal for satellite constellation launches but also be sized right to support a range of other missions, including deep space exploration and, potentially, human spaceflight. In practice, even though Neutron’s design is substantially different, the rocket is effectively a half-scale Falcon 9 with some noteworthy modifications. Both are two-stage rockets with expendable upper stages and reusable boosters and fairings. With fairing and booster recovery, Falcon 9 is able to launch about 16 tons (~35,000 lb) to LEO – twice Neutron’s 8 tons.
Neutron stands at approximately 131 feet tall (39.9 meters) and between 5 and 7 meters (16-23 ft) wide – more than twice the height and 4-6 times the width of Electron. Because of its size and performance, Rocket Lab expects Neutron to be a strong competitor with other large launch providers, including SpaceX. As far as cost per launch, Beck has declined to provide an estimate beyond stating that “ it would be a pointless exercise [if Rocket Lab] didn’t think that it would be very cost-competitive with anything that’s currently in the market or being proposed.” Currently, the company’s Electron rocket is sold for about $7-8 million per launch. SpaceX, their largest prospective competitor, has sold Falcon 9s for as little as $50 million, while executives have indicated that the rocket costs the company just $28 million for a launch with a reused booster and fairing.
Rocket Lab has received strong support from the Commonwealth of Virginia and the Virginia Economic Development Partnership is working alongside Accomack County, the Virginia Commercial Space Flight Authority (Virginia Space), and the General Assembly’s Major Employment and Investment (MEI) Project Approval Commission to help expedite the process. That support is one of the primary reasons Rocket Lab selected Virginia of all places to build its first Neutron hub. According to Rocket Lab, as part of the Commonwealth’s proposal, “$30 million has been set aside for infrastructure and operational systems improvements to the Mid-Atlantic Regional Spaceport where the Neutron launch site will be located, along with $15 million from the MEI Project Approval Commission in site improvements and building construction in support of Neutron.”
Shaun D’Mello, the company’s Vice President stated, “We’ve enjoyed a solid partnership with Virginia for years that will no doubt be strengthened with Neutron. We have a shared mission to develop Rocket Lab’s presence at the Mid-Atlantic Regional Spaceport into a strategic national asset that provides responsive, reliable, reusable space launch through Neutron and Electron, and breaking ground on the site soon is a significant and impelling step toward that future.”
A public target has not been set for the completion of the factory and launch site but Rocket Lab states that they “expect to begin construction promptly.” Neutron, scheduled to launch as earlier as 2024, has already generated some degree of demand, and the United States Space Force recently decided to invest $24 million in its development.
Rocket Lab revealed the news of Neutron’s first factory and launch site comes on the same day as the first orbital launch from Launch Complex 1’s new Pad B. To learn more about Pad B and Rocket Lab’s existing Electron launch facilities, click here.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
