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SpaceX confirms plan to activate South Texas launch site in late 2018
Following our report that Elon Musk’s space company was progressing on the development of a new launch site in Texas, SpaceX’s Senior Communications Manager James Gleeson has confirmed with Teslarati that the company is, in fact, working towards the activation of its South Texas launch facilities in late 2018, possibly sooner.
“We are currently targeting late 2018 for the site in South Texas to be operational but we’re reviewing our progress and will turn the site online as soon as it’s ready.”
Combined with a comment made in early January by SpaceX President Gwynne Shotwell, BFS development by all appearances is going quite smoothly. Still, it’s likely that the Boca Chica site’s late 2018 “operational” status refers mainly to an ability to support something less than orbital launches, perhaps suborbital testing of BFS. According to a source knowledgeable with SpaceX’s South Texas outlook, there are currently no plans to manufacture BFR in the region, although the company has enjoyed the warm welcomes it’s received from local leaders enthusiastic about the company’s local expansion.
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- SpaceX already operates an extensive rocket testing facility in Central Texas, tests that previously included flights of a Falcon 9 reuse demonstrator. (SpaceX)
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- The majority of testing done at McGregor is of individual Merlin engines, each of which is fired for around dozens of seconds to verify performance and quality. (SpaceX)
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- SpaceX’s current Texas facilities feature a test stand for Raptor, the engine intended to power BFR and BFS to Mars. (SpaceX)
The question of where to test the first Big F____ Spaceship (BFS) prototype also appears to be undecided at the moment, and comments made by CEO Elon Musk immediately after Falcon Heavy’s inaugural launch further confirmed that a couple of different options are under consideration, one of which involves using Boca Chica as a testing facility for the Mars rocket. True orbital launch operations are thus highly unlikely to begin at Boca Chica any earlier than mid-to-late 2019, and that aspirational timeline is of course intimately dependent upon the relatively smooth development and testing of BFS, as well as the potential value SpaceX might see in a fully-private orbital launch complex compatible with their proven Falcon family of rockets. A site wholly dedicated to Starlink launches, for example, could rapidly speed up the internet satellite constellation’s deployment, the completion of which could be a massive source of income capable of funding the company’s interplanetary ambitions.
The boom of a giant crane (possibly meant for BFS) seen in late 2017, parked at SpaceX’s Boca Chica facilities. (Reddit /u/ ticklestuff)
While SpaceX’s communications policy reasonably avoids commenting on employee movement, the South Texas site’s late 2018 operational status would undeniably require a fair amount of work, likely on the order of the refurbishment and repair of the SLC-40 pad. This indirectly lends at least a sliver of credence to a recent claim from Space Florida, a state-run economic development agency focused on aerospace, that a portion of the workers involved in the refurbishment of LC-40 and LC-39A’s Falcon Heavy upgrades have begun “working on their Brownsville [TX] site.”
Dale Ketcham, Space Florida: people who worked on LC-39A and SLC-40 here for SpaceX now working on their Brownsville site. Georgia will be offering a spaceport site just as attractive to launch customers as Brownsville.
— Jeff Foust (@jeff_foust) March 1, 2018
Indeed, local South Texas fans of SpaceX have done an outstanding job of tracking the progress made at the Boca Chica launch facility over the last several years, and activity at the site does appear to have exploded in recent months, relative to the several years of quiet landscaping that followed its 2014 announcement.
Most recently, the addition of a solar array installation, Tesla Powerpacks, and an 800-kilowatt generator gives the construction zone the ability to generate considerably more than 1MW of grid-independent power, likely more than enough to operate both a bevy of construction equipment and SpaceX’s Crew Dragon communications complex.
Solar installation at SpaceX’s facility in Boca Chica, Texas [Credit: Nomadd via NASASpaceFlight.com Forum]
Ultimately, it’s all but guaranteed that significant increases in construction and development activity (or the lack thereof) will be immediately noted and communicated by observant locals. If SpaceX hopes to make its South Texas site operational before the end of the year, major work can be expected to begin within a handful of months at most. In the meantime, activities in Los Angeles, CA, particularly the Port of San Pedro, will offer another source of data on BFS’ development progress. Now we wait…
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News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
