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SpaceX schedules next Starlink launch, fires up rocket for asteroid redirect mission

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Update: SpaceX has successfully static fired the Falcon 9 tasked with launching DART. The rocket will now roll back to SLC-4’s integration hangar for payload installation before rolling out to the pad a second time.

SpaceX has scheduled its next East Coast Starlink launch just a few weeks after the latest as a different Falcon 9 rocket prepares to launch NASA’s DART asteroid redirection demonstration mission.

On Tuesday, NASA confirmed that a SpaceX Falcon 9 rocket is on track to launch the Double Asteroid Redirect Test (DART) spacecraft no earlier than (NET) 10:21 pm PST on Tuesday, November 23rd (06:21 UTC 24 Nov). Following the successful launch of NASA and the European Space Agency’s (ESA) Sentinel 6A spacecraft in November 2020 and the first launch of a full batch of laser-linked Starlink satellites on September 14th, DART will be SpaceX’s third West Coast launch in just over 12 months and the first time the company has launched out of Vandenberg twice in one year since 2019.

Up next, Spaceflight Now and launch photographer Ben Cooper recently confirmed that SpaceX has already scheduled its next Starlink launch after a successful mission on November 13th, aiming to deliver another batch of ~53 laser-linked satellites to orbit NET 1:36am EST (06:36 UTC), Wednesday, December 1st.

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Oddly, Spaceflight Now’s launch calendar indicates that SpaceX’s next Starlink launch won’t help recent confusion over the constellations mission naming scheme. SpaceX’s most recent Starlink launch was deemed “Starlink 4-1,” which is explained below.

“In simple terms, the first ~4400-satellite phase of SpaceX’s Starlink constellation is split into five groups of satellites – known as shells – with different orbital altitudes and inclinations (the orbit’s tilt). In May, SpaceX’s most recent East Coast Starlink launch effectively completed the first of those five shells or groups. With Starlink V1.5’s September debut, SpaceX also debuted a new naming scheme, deeming the mission Starlink 2-1 – the first launch of the second shell. Based on the inclination implied in Starlink 4-1’s hazard warning, Shell 4 refers to a second group of 1584 satellites almost identical to Shell 1, while Shell 2 is a semi-polar group of 720 satellites. That means that Shells 3 and 5 are sets of either 340 or 158 satellites at slightly different altitudes in polar orbit and will likely be the last Phase 1 Starlink satellites SpaceX launches.”

Teslarati.com — November 7th, 2021

SpaceX’s next Starlink launch, however, is apparently named “Starlink 4-3,” implying that the company has either skipped a launch or was forced to swap the order of two missions for unknown reasons (perhaps the same reason that Starlink 2-3 – itself leapfrogging 2-2 – was indefinitely delayed from an original October launch target. In short, aside from being few and far between for unspecified reasons, the sequencing of SpaceX Starlink launches have been a mess in the second half of 2021 and it doesn’t look like that’s going to change anytime soon.

Barring the delay of one or several other missions, CEO Elon Musk’s recent statement that SpaceX is “aiming [to launch] 80 tons” or ~175,000 pounds of payload in Q4 2021 leaves room for two more Starlink launches (including 4-3) in the last six weeks of the year.

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Falcon 9’s Sentinel 6A launch and landing, November 2020. (SpaceX)

In the meantime, as early as November 23rd, SpaceX is scheduled to launch DART to an unspecified orbit – perhaps a geostationary transfer orbit (GTO) but maybe directly into deep space, the latter of which would make it Falcon 9’s first launch beyond the Earth-Moon system. Despite the extremely light payload, Falcon 9 booster B1063 is expected to land at sea on drone ship Of Course I Still Love You (OCISLY), which falls in favor of a high-velocity Earth escape launch.

A SpaceX, JHUAPL (Johns Hopkins University Applied Physics Lab), and NASA team successfully mated the ~550-670 kg (1200-1500 lb) spacecraft to Falcon 9’s payload adapter on November 10th and are likely just a few days away from encapsulating DART inside the rocket’s comparatively massive payload fairing. Sans payload, Falcon 9 will likely roll out to SpaceX’s SLC-4E pad and perform a prelaunch static fire test any day now before heading back to the hangar for fairing installation.

Update: A NASASpaceflight.com forum member spotted Falcon 9 vertical while traveling by train past SpaceX’s Vandenberg launch pad, confirming that a static fire is imminent.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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