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SpaceX to give BFR update and announce a private Moon mission on Monday
SpaceX is set for a surprise event that is expected to revolve the announcement of a newly-contracted launch planned to send a private individual around the Moon with BFR, potentially queuing up a true race (back) to the Moon between SpaceX and NASA sometime in the early to mid-2020s.
Alongside the official announcement and a fascinating render revealing a dramatically-updated iteration of BFR’s spaceship upper stage, CEO Elon Musk cryptically hinted on Twitter that the private customer could be Japanese, as well as confirming that the spaceship as shown was indicative of a new BFR design.
We’re going to the Moon, people! What I wouldn’t give to be this passenger… https://t.co/11ahm2LhE8
— Darby Dunn (@RocketJoy) September 14, 2018
Most importantly, at least for anyone eager to learn more, SpaceX will be hosting an official webcast of the announcement, NET 6:00 pm PDT on Monday, September 17th (01:00 UTC, Sept 18). Given the extreme rarity of streamed SpaceX updates unrelated to launches, as well as the fact that all of those updates have been presented by Elon Musk, it’s safe to expect that this particular update will be no different.
With any luck, this announcement may actually be the BFR update Musk teased on Twitter in mid-July, and his quoted “in a month or so” ETA meshes well with an actual update roughly two months later, Musk-time accounted for. It’s also possible that this newly-announced space tourism contract is directly related to a similar announcement made in 2017 that would have instead launched “two private customers” around the Moon with Falcon Heavy and Crew Dragon – SpaceX’s official press release noted that both of those customers had “paid a significant deposit”.
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- Falcon Heavy visualized launching a Dragon 2 spacecraft, either Red Dragon or a circumlunar tourist mission (both now defunct). (SpaceX)
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- SpaceX’s BFR booster seen landing back at a heavily-upgraded Pad 39A as a Crew Spaceship (left) awaits its ride to orbit. (SpaceX)
Prior to Falcon Heavy’s launch debut in February 2018, Musk offered a new perspective on human missions with Falcon Heavy, stating that SpaceX had made an internal decision to skip over a human-rated Falcon Heavy and head directly for BFR, citing his feeling that development of the next-gen rocket was proceeding quite smoothly.
“What we decided internally is to focus our future efforts on BFR. If that ends up taking longer than expected, then we’ll return to the idea of sending a Crew Dragon on Falcon Heavy around the Moon. But right now it looks like BFR development is moving quickly and it will not be necessary to qualify Falcon Heavy for crewed spaceflight.” – Elon Musk, 5 February 2018
Discussed last week, the render SpaceX published alongside this fresh announcement featured a new variant of BFR, suggesting that the company is still iterating on the spaceship’s design. This helps to explain a roughly 6-12 months schedule delay for prototype spaceship hop tests and a full BFR’s first orbital mission, slipping slightly from NET H1 2019 (hops) and 2020 (orbit) to late-2019 and 2021, respectively.
Still, it’s believed that SpaceX is already building composite propellant tank and structural prototypes in a temporary tent set up at Port of Los Angeles, evidenced by massive stacks of boxes of materials (some empty and some not) necessary for composite manufacturing (prepreg, resin, industrial HVAC, etc.). Raptor, the critical propulsion system that will power both booster and spaceship, was said by Tom Mueller – VP of Propulsion Engineering – to have all but completed prototype Raptor testing, with eyes now on building and testing engines optimized for flight. Located in the Port of LA, a dedicated BFR factory is in the early stages of construction, and completion of the first phase (a smaller factory floor) could happen sometime between Q2 and Q4 2019.
Catch the event live at the webcast below and stay tuned for Teslarati’s on-site coverage.
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Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
