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SpaceX has announced that BFR's first crewed lunar voyage will be funded by billionaire Yasuka Maezawa and will include as many as 10 additional passengers. (SpaceX) SpaceX has announced that BFR's first crewed lunar voyage will be funded by billionaire Yasuka Maezawa and will include as many as 10 additional passengers. (SpaceX)

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SpaceX to give BFR update and announce a private Moon mission on Monday

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SpaceX is set for a surprise event that is expected to revolve the announcement of a newly-contracted launch planned to send a private individual around the Moon with BFR, potentially queuing up a true race (back) to the Moon between SpaceX and NASA sometime in the early to mid-2020s.

Alongside the official announcement and a fascinating render revealing a dramatically-updated iteration of BFR’s spaceship upper stage, CEO Elon Musk cryptically hinted on Twitter that the private customer could be Japanese, as well as confirming that the spaceship as shown was indicative of a new BFR design.

Most importantly, at least for anyone eager to learn more, SpaceX will be hosting an official webcast of the announcement, NET 6:00 pm PDT on Monday, September 17th (01:00 UTC, Sept 18). Given the extreme rarity of streamed SpaceX updates unrelated to launches, as well as the fact that all of those updates have been presented by Elon Musk, it’s safe to expect that this particular update will be no different.

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With any luck, this announcement may actually be the BFR update Musk teased on Twitter in mid-July, and his quoted “in a month or so” ETA meshes well with an actual update roughly two months later, Musk-time accounted for. It’s also possible that this newly-announced space tourism contract is directly related to a similar announcement made in 2017 that would have instead launched “two private customers” around the Moon with Falcon Heavy and Crew Dragon – SpaceX’s official press release noted that both of those customers had “paid a significant deposit”.

 

Prior to Falcon Heavy’s launch debut in February 2018, Musk offered a new perspective on human missions with Falcon Heavy, stating that SpaceX had made an internal decision to skip over a human-rated Falcon Heavy and head directly for BFR, citing his feeling that development of the next-gen rocket was proceeding quite smoothly.

“What we decided internally is to focus our future efforts on BFR. If that ends up taking longer than expected, then we’ll return to the idea of sending a Crew Dragon on Falcon Heavy around the Moon. But right now it looks like BFR development is moving quickly and it will not be necessary to qualify Falcon Heavy for crewed spaceflight.” – Elon Musk, 5 February 2018

Discussed last week, the render SpaceX published alongside this fresh announcement featured a new variant of BFR, suggesting that the company is still iterating on the spaceship’s design. This helps to explain a roughly 6-12 months schedule delay for prototype spaceship hop tests and a full BFR’s first orbital mission, slipping slightly from NET H1 2019 (hops) and 2020 (orbit) to late-2019 and 2021, respectively.

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SpaceX has announced that BFR’s first lunar voyage will include a private, paying individual. (SpaceX)

Still, it’s believed that SpaceX is already building composite propellant tank and structural prototypes in a temporary tent set up at Port of Los Angeles, evidenced by massive stacks of boxes of materials (some empty and some not) necessary for composite manufacturing (prepreg, resin, industrial HVAC, etc.). Raptor, the critical propulsion system that will power both booster and spaceship, was said by Tom Mueller – VP of Propulsion Engineering – to have all but completed prototype Raptor testing, with eyes now on building and testing engines optimized for flight. Located in the Port of LA, a dedicated BFR factory is in the early stages of construction, and completion of the first phase (a smaller factory floor) could happen sometime between Q2 and Q4 2019.

Catch the event live at the webcast below and stay tuned for Teslarati’s on-site coverage.


For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla reveals it is using AI to make factories more sustainable: here’s how

Tesla is using AI in its Gigafactory Nevada factory to improve HVAC efficiency.

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Credit: Tesla

Tesla has revealed in its Extended Impact Report for 2024 that it is using Artificial Intelligence (AI) to enable its factories to be more sustainable. One example it used was its achievement of managing “the majority of the HVAC infrastructure at Gigafactory Nevada is now AI-controlled” last year.

In a commitment to becoming more efficient and making its production as eco-friendly as possible, Tesla has been working for years to find solutions to reduce energy consumption in its factories.

For example, in 2023, Tesla implemented optimization controls in the plastics and paint shops located at Gigafactory Texas, which increased the efficiency of natural gas consumption. Tesla plans to phase out natural gas use across its factories eventually, but for now, it prioritizes work to reduce emissions from that energy source specifically.

It also uses Hygrometric Control Logic for Air Handling Units at Giafactory Berlin, resulting in 17,000 MWh in energy savings each year. At Gigafactory Nevada, Tesla saves 9.5 GWh of energy through the use of N-Methylpyrrolidone refineries when extracting critical raw material.

Perhaps the most interesting way Tesla is conserving energy is through the use of AI at Gigafactory Nevada, as it describes its use of AI to reduce energy demand:

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“In 2023, AI Control for HVAC was expanded from Nevada and Texas to now include our Berlin-Brandenburg and Fremont factories. AI Control policy enables HVAC systems within each factory to work together to process sensor data, model factory dynamics, and apply control actions that safely minimize the energy required to support production. In 2024, this system achieved two milestones: the majority of HVAC infrastructure at Gigafactory Nevada is now AI-controlled, reducing fan and thermal energy demand; and the AI algorithm was extended to manage entire chiller plants, creating a closed-loop control system that optimizes both chilled water consumption and the energy required for its generation, all while maintaining factory conditions.”

Tesla utilizes AI Control “primarily on systems that heat or cool critical factory production spaces and equipment.” AI Control communicates with the preexisting standard control logic of each system, and any issues can be resolved by quickly reverting back to standard control. There were none in 2024.

Tesla says that it is utilizing AI to drive impact at its factories, and it has proven to be a valuable tool in reducing energy consumption at one of its facilities.

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Tesla analysts believe Musk and Trump feud will pass

Tesla CEO Elon Musk and U.S. President Donald Trump’s feud shall pass, several bulls say.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Tesla analysts are breaking down the current feud between CEO Elon Musk and U.S. President Donald Trump, as the two continue to disagree on the “Big Beautiful Bill” and its impact on the country’s national debt.

Musk, who headed the Department of Government Efficiency (DOGE) under the Trump Administration, left his post in May. Soon thereafter, he and President Trump entered a very public and verbal disagreement, where things turned sour. They reconciled to an extent, and things seemed to be in the past.

However, the second disagreement between the two started on Monday, as Musk continued to push back on the “Big Beautiful Bill” that the Trump administration is attempting to sign into law. It would, by Musk’s estimation, increase spending and reverse the work DOGE did to trim the deficit.

President Trump has hinted that DOGE could be “the monster” that “eats Elon,” threatening to end the subsidies that SpaceX and Tesla receive. Musk has not been opposed to ending government subsidies for companies, including his own, as long as they are all abolished.

How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies

Despite this contentious back-and-forth between the two, analysts are sharing their opinions now, and a few of the more bullish Tesla observers are convinced that this feud will pass, Trump and Musk will resolve their differences as they have before, and things will return to normal.

ARK Invest’s Cathie Wood said this morning that the feud between Musk and Trump is another example of “this too shall pass:”

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Additionally, Wedbush’s Dan Ives, in a note to investors this morning, said that the situation “will settle:”

“We believe this situation will settle and at the end of the day Musk needs Trump and Trump needs Musk given the AI Arms Race going on between the US and China. The jabs between Musk and Trump will continue as the Budget rolls through Congress but Tesla investors want Musk to focus on driving Tesla and stop this political angle…which has turned into a life of its own in a roller coaster ride since the November elections.”

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Tesla shares are down about 5 percent at 3:10 p.m. on the East Coast.

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Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

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Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

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Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

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However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

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