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SpaceX braces for Florida-bound Dorian as hurricane threatens local Starship facility

SpaceX's Cocoa, Florida Starship construction facility is seriously threatened by Hurricane Dorian, set for landfall on Monday, September 2nd. (NOAA & @flying_briann)

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Hurricane Dorian is currently growing into a potentially devastating Atlantic storm some 1,200mi (~2000km) off the Florida Coast and local spaceflight facilities – including SpaceX’s launch pads and Starship campus – are at high risk.

As of the latest storm advisories, Hurricane Dorian is likely to grow into a Category 3 or 4 storm prior to making landfall somewhere along the East Coast of Central Florida. Dorian’s ground track forecast is unusually uncertain just four days out from landfall, but the Space Coast’s Kennedy Space Center (KSC), Cape Canaveral Air Force Station (CCAFS), and other local spaceflight facilities (including SpaceX’s) are at high risk and are preparing for a worst-case scenario.

HURCON V – I

As of 0800hrs Wednesday morning, Brigadier General Doug Schiess – Commander of the 45th Space Wing at Cape Canaveral Air Force Station and Director of the Eastern Range at Patrick Air Force Base – initiated HURCON V preparations across Cape Canaveral Air Force Station (CCAFS) and surrounding areas.  This precaution is triggered when storm winds in excess of 50 knots (58mph) are measured fewer than 96 hours to landfall. While CCAFS hurricane operations begin 96h out from landfall, KSC’s preparations begin after HURCON IV, indicating that storm winds in excess of 50 knots (58mph) have been measured 72 hours out from landfall. All facilities then follow a HURCON IV – I warning system that defines a series of preparation events and personnel evacuation plans. 

A HURCON IV issuance will see all personnel report for duty as usual while specialized teams will begin implementing organization-specific checklists, vehicles are fueled, and storm Ride-Out Team (ROT) personnel will be identified. From there as the storm approaches non-essential personnel will be evacuated, facilities will be secured, and roads will be closed. ROT personnel will remain on-site and will begin the evaluation of the premises once the storm has passed. 

SpaceX follows KSC’s lead, battens down Starship hatches 

As SpaceX leases Launch Complex 39-A from KSC it is expected that they will follow all precautions initiated by KSC as they did almost two years ago amid launch preparations during HURCON III conditions while facing down Hurricane Irma. SpaceX has released an official statement confirming the obvious: the company is working closely with KSC and CCAFS to monitor weather conditions and plan to take all necessary precautions before, during, and after landfall.

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SpaceX may not be new to preparing its Florida launch facilities for hurricanes and tropical storms, but Hurricane Dorian poses entirely new challenges due to the fact that the company has recently begun operating a fairly extensive Starship production facility in Cocoa, Florida. The vast majority of Cocoa’s work is done entirely out in the open, rarely protected by more than a spartan windbreak or temporary tent. According to local photographer Greg Scott, SpaceX has paused all Starship production work for the moment and is working all-out to secure its facilities as the potentially catastrophic Cat 4 Hurricane Dorian fast approaches.

The total lack of hurricane-rated protection puts SpaceX’s Starship facility at exceptionally high risk. The Cocoa production facility is thus facing many obstacles with hurricane preparedness as the majority of Starship production takes place outside and is completely vulnerable to the elements. Aerial photos depict what a daunting – if not utterly impossible – task it will be to secure all of the current production pieces of Starship Mk2. 

Along with the main section structures and the completed nose cone section of Starship, many smaller fabrication pieces including large steel rings, a large bulkhead, and an array of assembly tools will need to be secured. Luckily a newly constructed wind guard structure covered in a white canvas material seemingly just reached completion and may be used to house the largest section of Starship if teams can manage to move it inside before storm conditions arrive.

Although it is surely going to suffer some damage from hurricane-force winds, the tent structure should offer some limited protection for any hardware that can be moved inside it. While Starship is being fabricated to withstand the stresses of launch and re-entry conditions, it may not be able to stand against the fury of a hurricane in its current fragile state.

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Been here before…

SpaceX has faced damage to Starship prototypes at the hand of wind before. The first prototype – now known as Starhopper – constructed at their testing facility in Boca Chica, TX originally featured a tall nose cone portion that was ultimately lost. A storm that brought 50mph (80 km/h) wind gusts blew through and knocked the fairing piece off of its concrete stand and resulted in a completely crumpled heap of steel mess. The loss of the nose cone ended up being purely aesthetic and caused little to no setback to Starhopper testing – delayed instead by issues with Raptor engines. 

RIP nose cone, 1/04/2019-1/22/2019

Any damage suffered in Cocoa as an effect of Hurricane Dorian will almost certainly cause setbacks for SpaceX. Even if SpaceX gets extremely lucky and suffers no direct damage from a glancing blow, disruption to local infrastructure (power, waste, water, industry) could significantly hamper production operations. In the event that Dorian makes landfall at or near Cape Canaveral, Starship Mk2 and the many Super Heavy-related steel rings and facilities situated around the Cocoa campus could easily be destroyed or damaged beyond salvage, owing to the fact that they are made out of relatively thin and lightweight metal and have expansive, sail-like surface areas.

On the plus side, if any of the above does occur, SpaceX is simultaneously building a second near-identical prototype – Starship Mk1 – at its Boca Chica, Texas facilities. Disruption is undesirable, but SpaceX and its Starship program will likely (and hopefully) be largely unharmed. Additionally, SpaceX’s next Falcon 9 launch out of Florida is an internal Starlink mission scheduled no earlier than late October, leaving at least 1.5-2 months for clean-up and any necessary repairs.

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Space Reporter.

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Investor's Corner

Tesla stock gets hit with shock move from Wall Street analysts

Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.

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Credit: Tesla

Tesla price targets (NASDAQ: TSLA) have received several cuts over the past few days as Wall Street firms are adjusting their forecast for the company’s stock following a miss in quarterly delivery figures for the first quarter.

Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.

In a notable shift underscoring mounting caution on Wall Street, three prominent investment banks slashed their price targets on Tesla Inc. shares over the past two weeks following the electric-vehicle giant’s disappointing first-quarter 2026 delivery numbers. The revisions highlight softening EV sales figures and, according to some, execution challenges.

Tesla’s Q1 delivery figures show Elon Musk was right

Tesla delivered 358,023 vehicles in the January-to-March period, a 14 percent sequential decline and a miss versus consensus forecasts of roughly 365,000 to 370,000 units.

Production hit 408,000 vehicles, yet the delivery shortfall, paired with limited updates on autonomous-driving progress and new-model timelines, rattled investors. Shares fell about 8.7 percent since April 1.

Wall Street analysts are now adjusting their forecasts accordingly, as several firms have made adjustments to price targets.

Goldman Sachs

Goldman Sachs cut its target from $405 to $375 while maintaining a Hold rating. Analyst Mark Delaney pointed to soft EV sales trends and margin pressures.

Truist Financial followed on April 2, lowering its target from $438 to $400 (Hold unchanged), with analyst William Stein citing misses in both auto deliveries and energy-storage deployments, plus a lack of fresh details on AI initiatives and upcoming vehicles.

It is a strange drop if using AI initiatives and upcoming vehicles as a justification is the primary focus here. Tesla has one of the most optimistic outlooks in terms of AI, and CEO Elon Musk recently hinted that the company is developing something for the U.S. market that will be good for families.

Baird

Baird’s Ben Kallo made a very modest trim, reducing its target from $548 to $538, keeping and maintaining the ‘Outperform’ rating it holds on shares. Kallo said the price target adjustment was a prudent recalibration tied to near-term risks.

Truist

Truist analyst William Stein pointed to deliveries and energy storage missing expectations, and cut his price target to $400 from $438. He maintained the ‘Hold’ rating the firm held on the stock previously.

JPMorgan

Adding to the bearish tone on Monday, April 6, JPMorgan’s Ryan Brinkman reiterated an Underweight (Sell) rating and $145 price target, implying roughly 60 percent downside from recent levels.

Brinkman highlighted a “record surge in unsold vehicles” that adds to free-cash-flow woes, with inventory swelling to an estimated 164,000 units.

Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says

He lowered his Q1 2026 EPS estimate to $0.30 from $0.43 and full-year 2026 EPS to $1.80 from $2.00, both below consensus. Brinkman noted that expectations for Tesla’s performance have “collapsed” across financial and operating metrics through the end of the decade, yet the stock has risen 50 percent, and average price targets have increased 32 percent.

This disconnect, he argued, prices in an unrealistic sharp pivot to stronger results beyond the decade, while near-term realities remain materially weaker.

He advised investors to approach TSLA shares with a “high degree of caution,” citing elevated execution risk, competition, and valuation concerns in lower-price, higher-volume segments.

The revisions have pulled the overall consensus lower. Aggregators show the average 12-month price target now ranging from approximately $394 to $416 across roughly 32 analysts, with a prevailing Hold rating and a mixed split of Buy, Hold, and Sell recommendations.

Brinkman’s $145 target stands as a notable outlier on the bearish side.

Not Everyone Has Turned Bearish on Tesla Shares

Not all firms turned more pessimistic. Wedbush Securities held its bullish $600 target, stressing that AI and full self-driving technology represent the core value drivers, with current delivery softness viewed as temporary.

These moves reflect a broader Wall Street recalibration: near-term EV demand faces pressure from high interest rates, intensifying competition, especially from lower-cost Chinese rivals, and slower adoption.

At the same time, many analysts continue to see Tesla’s technology leadership in software-defined vehicles, autonomy, robotaxis, and energy storage as pathways to outsized long-term gains once macro conditions ease and new models launch.

With Tesla’s first-quarter earnings report due later this month, upcoming details on cost discipline, Cybertruck ramp-up, and AI roadmaps will likely shape whether these target adjustments prove prescient or overly cautious. Investors remain divided between immediate delivery realities and the company’s ambitious vision.

Tesla shares are trading at $348.82 at the time of publishing.

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Elon Musk

Tesla Full Self-Driving feature probe closed by NHTSA

Actually Smart Summon allows owners to move their parked Tesla via a smartphone app remotely, directing the vehicle short distances in parking lots or private property while the driver supervises from the phone.

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tesla summon
Credit: YouTube/Hector Perez

A probe into a popular Tesla self-driving feature has been closed by the National Highway Traffic Safety Administration (NHTSA) after over a year of scrutiny from the government agency.

The NHTSA has officially closed its investigation into Tesla’s Actually Smart Summon (ASS) feature, marking a regulatory win for the electric vehicle maker after more than a year of scrutiny.

Here’s our coverage on the launch of the probe:

Tesla’s Actually Smart Summon feature under investigation by NHTSA

The preliminary investigation, opened last January, examined roughly 2.59 million Tesla vehicles equipped with the feature across the Model S, Model X, Model 3, and Model Y lineups. ASS is not available for Cybertruck currently.

Actually Smart Summon allows owners to move their parked Tesla via a smartphone app remotely, directing the vehicle short distances in parking lots or private property while the driver supervises from the phone.

Here’s a clip of us using it:

Introduced as an upgrade to the original Smart Summon, the feature was designed to enhance convenience but drew attention after reports of low-speed incidents where vehicles bumped into stationary objects like posts, parked cars, or garage doors.

The NHTSA’s Office of Defects Investigation reviewed 159 incidents, including one formal Vehicle Owner’s Questionnaire complaint and media reports.

Notably, all events occurred at very low speeds, resulted only in minor property damage, and involved zero injuries or fatalities. The agency determined that the incidents were “extremely rare”, a fraction of one percent across millions of Summon sessions, and did not indicate a systemic safety-related defect.

A key factor in the closure was Tesla’s proactive response through over-the-air (OTA) software updates.

During the probe, Tesla deployed at least six updates that improved camera-based object detection, enhanced neural network performance for obstacle recognition, and refined the system’s response to potential hazards. These iterative improvements, delivered wirelessly to the entire fleet, addressed the primary concerns around detection reliability and operator reaction time.

Critics of Tesla’s autonomous features had initially pointed to the crashes as evidence of rushed deployment, especially given the feature’s reliance on the company’s vision-only Full Self-Driving (FSD) stack. However, NHTSA’s decision to close the case without seeking a recall underscores the low-severity nature of the events and the effectiveness of software-based fixes in modern vehicles.

It definitely has its flaws. I used ASS yesterday unsuccessfully:

However, improvements will come, and I’m confident in that.

The closure comes as Tesla continues to push boundaries with its autonomous driving ambitions, including unsupervised FSD rollouts and robotaxi initiatives. For owners, the ruling reinforces confidence in Actually Smart Summon as a convenient, low-risk tool rather than a hazardous experiment.

While broader NHTSA reviews of Tesla’s higher-speed FSD capabilities remain ongoing, this outcome highlights how data-driven analysis and rapid OTA remediation can satisfy regulators in the evolving landscape of automated driving technology.

Tesla has not issued an official statement on the closure, but the move is widely viewed as bullish for the company’s autonomy roadmap, reducing one layer of regulatory overhang and allowing focus on further refinements.

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Elon Musk

Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move

By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.

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Credit: Tesla

Tesla is using the “sentimental” value that CEO Elon Musk talked about with the Model S and Model X to enforce one of the most massive pricing moves it has ever applied as it begins to phase out the flagship vehicles.

Tesla quietly executed one of its most calculated pricing plays yet. After officially ending production of the Model S and Model X, the company raised prices on every remaining new and demo unit by roughly $15,000.

The refreshed starting prices now sit at:

  • $109,990 for the Model S AWD
  • $124,900 for the Model S Plaid
  • $114,900 for the Model X AWD
  • $129,900 for the Model X Plaid

Every vehicle comes fully loaded with the Luxe Package, Full Self-Driving Supervised, four years of premium connectivity and service, and lifetime free Supercharging. What looks like a simple inventory adjustment is, in reality, a masterclass in monetizing nostalgia.

These are not ordinary cars. For many owners, the Model S and Model X represent the purest expression of Tesla’s original promise—the sleek, over-engineered flagships that proved electric vehicles could be faster, quieter, and more desirable than their gasoline counterparts.

Tesla removes Model S and X custom orders as sunset officially begins

They are the vehicles that carried Elon Musk’s vision from Silicon Valley startup to global automaker.

The final units rolling off the line carry an emotional weight that numbers alone cannot capture. Buyers are not simply purchasing transportation; they are acquiring a piece of Tesla history, the last examples of the very models that defined the brand’s first decade.

Tesla, with this move, understands this sentiment deeply.

By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.

It is driven by the knowledge that a certain segment of buyers, loyalists, collectors, and enthusiasts, will pay a premium precisely because these cars are about to disappear. The strategy converts emotional attachment into margin.

Where other automakers might discount outgoing models to clear lots, Tesla is betting that sentiment is worth more than volume.

The move also quietly rewards existing owners. Scarcity instantly boosts resale values for the hundreds of thousands of Model S and X already on the road, reinforcing brand loyalty among the very people who helped build Tesla’s reputation.

In the end, Tesla’s pricing decision reveals a sophisticated understanding of its audience. As the company pivots toward next-generation platforms, it has found a way to extract one final, lucrative chapter from its heritage.

For buyers willing to pay the new prices, the premium is not just for the car; it is for the feeling of owning the last true originals. Tesla has turned sentiment into strategy, and in the process, reminded everyone that even in the EV era, emotion remains a powerful line on the balance sheet.

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