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SpaceX braces for Florida-bound Dorian as hurricane threatens local Starship facility

SpaceX's Cocoa, Florida Starship construction facility is seriously threatened by Hurricane Dorian, set for landfall on Monday, September 2nd. (NOAA & @flying_briann)

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Hurricane Dorian is currently growing into a potentially devastating Atlantic storm some 1,200mi (~2000km) off the Florida Coast and local spaceflight facilities – including SpaceX’s launch pads and Starship campus – are at high risk.

As of the latest storm advisories, Hurricane Dorian is likely to grow into a Category 3 or 4 storm prior to making landfall somewhere along the East Coast of Central Florida. Dorian’s ground track forecast is unusually uncertain just four days out from landfall, but the Space Coast’s Kennedy Space Center (KSC), Cape Canaveral Air Force Station (CCAFS), and other local spaceflight facilities (including SpaceX’s) are at high risk and are preparing for a worst-case scenario.

HURCON V – I

As of 0800hrs Wednesday morning, Brigadier General Doug Schiess – Commander of the 45th Space Wing at Cape Canaveral Air Force Station and Director of the Eastern Range at Patrick Air Force Base – initiated HURCON V preparations across Cape Canaveral Air Force Station (CCAFS) and surrounding areas.  This precaution is triggered when storm winds in excess of 50 knots (58mph) are measured fewer than 96 hours to landfall. While CCAFS hurricane operations begin 96h out from landfall, KSC’s preparations begin after HURCON IV, indicating that storm winds in excess of 50 knots (58mph) have been measured 72 hours out from landfall. All facilities then follow a HURCON IV – I warning system that defines a series of preparation events and personnel evacuation plans. 

A HURCON IV issuance will see all personnel report for duty as usual while specialized teams will begin implementing organization-specific checklists, vehicles are fueled, and storm Ride-Out Team (ROT) personnel will be identified. From there as the storm approaches non-essential personnel will be evacuated, facilities will be secured, and roads will be closed. ROT personnel will remain on-site and will begin the evaluation of the premises once the storm has passed. 

SpaceX follows KSC’s lead, battens down Starship hatches 

As SpaceX leases Launch Complex 39-A from KSC it is expected that they will follow all precautions initiated by KSC as they did almost two years ago amid launch preparations during HURCON III conditions while facing down Hurricane Irma. SpaceX has released an official statement confirming the obvious: the company is working closely with KSC and CCAFS to monitor weather conditions and plan to take all necessary precautions before, during, and after landfall.

SpaceX may not be new to preparing its Florida launch facilities for hurricanes and tropical storms, but Hurricane Dorian poses entirely new challenges due to the fact that the company has recently begun operating a fairly extensive Starship production facility in Cocoa, Florida. The vast majority of Cocoa’s work is done entirely out in the open, rarely protected by more than a spartan windbreak or temporary tent. According to local photographer Greg Scott, SpaceX has paused all Starship production work for the moment and is working all-out to secure its facilities as the potentially catastrophic Cat 4 Hurricane Dorian fast approaches.

The total lack of hurricane-rated protection puts SpaceX’s Starship facility at exceptionally high risk. The Cocoa production facility is thus facing many obstacles with hurricane preparedness as the majority of Starship production takes place outside and is completely vulnerable to the elements. Aerial photos depict what a daunting – if not utterly impossible – task it will be to secure all of the current production pieces of Starship Mk2. 

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Along with the main section structures and the completed nose cone section of Starship, many smaller fabrication pieces including large steel rings, a large bulkhead, and an array of assembly tools will need to be secured. Luckily a newly constructed wind guard structure covered in a white canvas material seemingly just reached completion and may be used to house the largest section of Starship if teams can manage to move it inside before storm conditions arrive.

Although it is surely going to suffer some damage from hurricane-force winds, the tent structure should offer some limited protection for any hardware that can be moved inside it. While Starship is being fabricated to withstand the stresses of launch and re-entry conditions, it may not be able to stand against the fury of a hurricane in its current fragile state.

Been here before…

SpaceX has faced damage to Starship prototypes at the hand of wind before. The first prototype – now known as Starhopper – constructed at their testing facility in Boca Chica, TX originally featured a tall nose cone portion that was ultimately lost. A storm that brought 50mph (80 km/h) wind gusts blew through and knocked the fairing piece off of its concrete stand and resulted in a completely crumpled heap of steel mess. The loss of the nose cone ended up being purely aesthetic and caused little to no setback to Starhopper testing – delayed instead by issues with Raptor engines. 

RIP nose cone, 1/04/2019-1/22/2019

Any damage suffered in Cocoa as an effect of Hurricane Dorian will almost certainly cause setbacks for SpaceX. Even if SpaceX gets extremely lucky and suffers no direct damage from a glancing blow, disruption to local infrastructure (power, waste, water, industry) could significantly hamper production operations. In the event that Dorian makes landfall at or near Cape Canaveral, Starship Mk2 and the many Super Heavy-related steel rings and facilities situated around the Cocoa campus could easily be destroyed or damaged beyond salvage, owing to the fact that they are made out of relatively thin and lightweight metal and have expansive, sail-like surface areas.

On the plus side, if any of the above does occur, SpaceX is simultaneously building a second near-identical prototype – Starship Mk1 – at its Boca Chica, Texas facilities. Disruption is undesirable, but SpaceX and its Starship program will likely (and hopefully) be largely unharmed. Additionally, SpaceX’s next Falcon 9 launch out of Florida is an internal Starlink mission scheduled no earlier than late October, leaving at least 1.5-2 months for clean-up and any necessary repairs.

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Tesla snags Semi supply deal with major logistics firm

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Credit: Tesla

Tesla has snagged a deal with IMC Logistics to supply the company with 50 Semi units for its logistics operations.

IMC handles drayage and landside logistics and has over 2,700 asset trucks in its fleet. In its over forty years of service, it has established more than 50 locations across the United States and spans operations from coast to coast.

Jim Gillis of IMC said that the addition of the Tesla Semi will help IMC move toward a “zero-emission service for long-haul lanes.”

The move is one that has become more common over the past few years, as more and more companies doing large-scale logistics have moved to sustainable powertrains, using either Tesla or others.

Tesla’s Semi program just entered its first truly public phase, as the company handed over its first production units to companies in September, although a pilot program with companies like PepsiCo. and Frito-Lay has been ongoing for years.

IMC announced its intention to purchase 50 Semi units from Tesla in September, and according to VP of Marketing and Public Relations on September 29 to Trucking Drive, the company will take delivery either this week or took delivery late last week.

Tesla has a ‘no human contact’ approach for Semi production

With surging prices of diesel and high logistics costs, Tesla and the Semi could truly revolutionize how companies manage their fleets. With the advent of Full Self-Driving, the Semi will potentially cut down on driver fatigue and increase productivity, while decreasing the cost of operation per mile by being cheaper to refuel.

Tesla had a dedicated Semi handover event at the Semi factory in Sparks, Nevada, a few weeks back, as it officially introduced its truck to many company fleets that have been waiting to add these sustainable powertrains.

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Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley

Selling Sunset’s Jason Oppenheim swapped his Bentley for a Tesla and promised ten for employees.

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Jason Oppenheim, the luxury real estate broker best known as the star of Netflix’s Selling Sunset, has parked his Bentley for good and moved into a Tesla Model Y, and he says Full Self-Driving (Supervised) is the reason.

Oppenheim, who founded The Oppenheim Group, the Los Angeles brokerage at the center of the show, posted a video to X on Saturday evening that he called “the most important video I’ve ever posted.” In it, he rides from Newport Beach to his firm’s Los Angeles office, a trip he put at roughly an hour and 15 minutes, while FSD handles the drive and parks the car without him touching the wheel or the accelerator. He said he handed the Bentley to his father because he no longer has any use for it.

Tesla shared the clip from its main account on X about two hours later, pulling out the quote that has since spread well beyond the Tesla community:

“[FSD Supervised] is life-changing. I was on the phone with my brother last night, and I made him buy one. He literally bought one while we were talking. I’m buying 10 of my employees a Tesla with FSD. It’s 8x safer than the average driver. There’s nothing more important than the safety of you and your loved ones.”

Oppenheim was candid about why the safety pitch landed with him. He admitted in the video that he is a distracted driver who answers emails and texts behind the wheel, and framed the employee purchases as a way to keep his team off their phones while driving. Elon Musk posted “Tesla FSD feels like magic” less than half an hour after the video went live.

The endorsement lands at a convenient moment for Tesla. The company delivered 486,532 vehicles in Q3, beating Wall Street’s estimates and marking its best quarter ever without the $7,500 federal EV tax credit.

Tesla FSD has been subscription only in the U.S. since February at $99 per month, and Tesla said in its Q2 update that active subscriptions hit 1.48 million, up 56 percent year over year, with more than 55 percent of new North American deliveries leaving with FSD attached. That attach rate is the figure Ron Baron cited last month when he told CNBC “the time to buy the stock is now.” At current pricing, Oppenheim’s 10 employee cars alone would add $990 a month, or about $11,880 a year, in FSD revenue.

Tesla AI head Ashok Elluswamy said in July that FSD had logged more than 12 billion miles while going roughly twice as far between collisions as manual driving. FSD also remains a supervised system, so Oppenheim and his employees are still required to watch the road, even as Tesla rolls out v14.3.10 with Automatic Collision Evasion, which can steer or brake on its own to avoid a frontal crash.

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Elon Musk

Elon Musk follows Trump’s lead, says a SpaceX name change is coming

Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months.

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Elon Musk wants to rename his artificial intelligence company again, less than three months after its last rebrand.

In a string of posts on X early Sunday morning, Musk wrote “No more AI,” followed by “SI” and “It’s better.” He then added, “SpaceX is a super intelligence company.” When a user asked whether SpaceXAI could become SpaceXSI, Musk replied, “Yes, we will make that change.”

The posts extend a terminology push that began at the White House last week. On September 29, President Donald Trump signed an executive order directing federal agencies to replace “artificial intelligence” and “AI” with “Super Intelligence” and “SI” on government websites, policy documents and press releases. The same day, Musk sat beside Trump as the heads of the largest AI companies signed a voluntary safety accord, as Teslarati reported. Speaking to reporters afterward, Musk caught himself mid sentence: “I think it is worth highlighting the positive benefits of A.I. … S.I., pardon me.”

Elon Musk and Trump are closer than ever, and Tesla could be the big winner

SpaceXSI would be the third name for the business since February. SpaceX acquired xAI on February 2 in a deal that valued the combined company at $1.25 trillion. In May, Musk said xAI would be dissolved as a separate company, and on July 6 the division adopted the SpaceXAI name and a new logo that placed the xAI letters inside the SpaceX identity.

Musk gave no timeline. He did not say whether SpaceXSI would be a legal name change or a branding update, whether the @SpaceXAI handle on X would change, or how the shift would apply to products like Grok. The company had not issued a formal announcement as of Sunday morning.

The change would reach well beyond a chatbot. SpaceXAI now houses Grok, the X platform, the Colossus training clusters in Memphis and the coding tool Cursor, which SpaceX acquired in August. It also runs the orbital compute effort SpaceX is building around Nvidia hardware, which Musk said during the company’s first earnings call would be exclusive to Nvidia.

It’s unclear if rivals like Anthropic, OpenAI, Google, Meta and Nvidia have plans to also rename their companies or products. OpenAI CEO Sam Altman has continued to say “AI” in public, while Nvidia CEO Jensen Huang has gone partway, describing data centers as “super intelligence factories.”

The rename would also line up SpaceX’s AI branding with the federal government’s language as Musk takes on a new advisory role at the Pentagon, where he is helping lead the Project Meridian study on the future of warfare.

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