News
SpaceX competitor Blue Origin touts 25-reuse future rocket as R&D continues
A spokesperson for Blue Origin, the reusable rocket company funded by Jeff Bezos and one of the only serious prospective SpaceX competitors, reiterated an oft-used claim that its orbital New Glenn rocket has been designed with reusability in mind “from the start” and stated that the vehicle’s booster is expected to fly 25 times, while its BE-4 engines can expect to see as many as 100 reuses.
Ariane Cornell, Blue Origin’s head of business development and strategy, provided her comments as part of a satellite and rocket hardware panel at the Hong Kong-hosted CASBAA 2018 conference, mainly focused on major participants in the Asian satellite broadcasting industry, for which SpaceX has launched a number of satellites with several more soon to come.
Correction from Ariane: New Glenn first stage can do 25 missions, BE-4 engines designed for 100 flights each.
— Caleb Henry (@ChenrySpace) June 25, 2018
While scarcely anything has changed in the last 12 months, that in itself is hugely noteworthy – SpaceX remains almost completely unchallenged in the space launch industry, at least in terms of investing in R&D for the purpose of dramatically decreasing the cost of orbital launches. While they have yet to dramatically cut the customer-side prices of Falcon 9 and Falcon Heavy launches, it’s all but guaranteed that the sustainable ability to do so is not only already in place but improving day by day. Every flight-proven SpaceX launch completed even before Falcon 9 Block 5’s takeover likely provides as much as tens of millions of dollars for the company to either reinvest or recoup investments in reusability and Falcon Heavy, among other things.
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- Blue Origin has had some success with its New Shepard suborbital rocket reuse program, although dramatically different from New Glenn. (NASA)
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- Blue Origin’s aspirational future, the highly reusable BE-4 powered New Glenn rocket. (Blue Origin)
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- BE-4, an extraordinarily powerful 500k lb thrust methane/oxygen rocket engine, is roughly midway through a ground testing program, likely to reach completion in 2019. (Blue Origin)
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- Blue is in the process of constructing an entirely new launch site for New Glenn at Kennedy Space Center, known as LC-36. (Blue Origin)
As of today, Blue Origin is quite simply the only rocket company with demonstrated successes, resources, and commitment to serious operationally-reusable rockets – while Blue has yet to reach orbit, commercial launch stalwarts ULA, Arianespace, and ILS have functionally buried their heads in the sand and either have no plans at all or plan flying even their tepid, disinterested steps into reusable rocket hardware by the mid-2020s at the absolute earliest. SpaceX, on the other hand, has already launched its first purpose-built reusable rocket – Falcon 9 Block 5 – and has two or three more completed boosters either at their launch sites or nearing shipment, with many more being prepared in their Hawthorne, CA factory. In fact, SpaceX’s final non-Block 5 mission is in less than four days (June 29), after which all future launches will be transferred to Block 5 rockets.
All future SpaceX missions will be conducted with highly reusable rocket boosters in the middle of 2018, whereas SpaceX’s current operational competitors are essentially not even trying to field competitive reusable rocket hardware on operational launches before 2024 or 2025. Blue Origin, on the other hand, still appears to be committed to completing the development of its huge, reusable New Glenn rocket, an orbital launch vehicle currently aiming for a debut launch sometime in late 2020. While still late to the start of the SpaceX-fueled reusable launch revolution, commercial launches with reusable hardware beginning as early as 2020-2021 bodes extremely well for Blue’s ability to actually carve out a sturdy segment of the market, while also giving SpaceX at least a decent hint of external motivation to remain competitive.
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- China’s reusable rocket goals aim to fly small prototypes as early as 2020, with the ultimate goal of making all Chinese rockets reusable by 2035. (Sina Weibo & Spaceflightfans)
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- The scale of BE-4 is demonstrated well in this Kent, WA factory photo. (Blue Origin)
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- SpaceX’s first successfully launched and landed Block 5 Falcon 9, May 2018. (Tom Cross)
Aside from Blue Origin and a respectable effort from China, also aiming for initial reusable launch vehicle testing in 2020 (albeit beginning with a conservative – but still orbital – subscale prototype), all other commercial launch competitors are effectively betting their livelihoods on the failures non-traditional launch providers like SpaceX, betting that reusable rockets fail to appreciably lower costs to customers over the better part of the next decade. SpaceX, meanwhile, will begin putting those bets to the test in as few as three weeks.
Follow us for live updates, peeks behind the scenes, and photos from Teslarati’s East and West Coast photographers.
Teslarati – Instagram – Twitter
Tom Cross – Twitter
Pauline Acalin – Twitter
Eric Ralph – Twitter
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
