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SpaceX competitor Blue Origin touts 25-reuse future rocket as R&D continues
A spokesperson for Blue Origin, the reusable rocket company funded by Jeff Bezos and one of the only serious prospective SpaceX competitors, reiterated an oft-used claim that its orbital New Glenn rocket has been designed with reusability in mind “from the start” and stated that the vehicle’s booster is expected to fly 25 times, while its BE-4 engines can expect to see as many as 100 reuses.
Ariane Cornell, Blue Origin’s head of business development and strategy, provided her comments as part of a satellite and rocket hardware panel at the Hong Kong-hosted CASBAA 2018 conference, mainly focused on major participants in the Asian satellite broadcasting industry, for which SpaceX has launched a number of satellites with several more soon to come.
Correction from Ariane: New Glenn first stage can do 25 missions, BE-4 engines designed for 100 flights each.
— Caleb Henry (@ChenrySpace) June 25, 2018
While scarcely anything has changed in the last 12 months, that in itself is hugely noteworthy – SpaceX remains almost completely unchallenged in the space launch industry, at least in terms of investing in R&D for the purpose of dramatically decreasing the cost of orbital launches. While they have yet to dramatically cut the customer-side prices of Falcon 9 and Falcon Heavy launches, it’s all but guaranteed that the sustainable ability to do so is not only already in place but improving day by day. Every flight-proven SpaceX launch completed even before Falcon 9 Block 5’s takeover likely provides as much as tens of millions of dollars for the company to either reinvest or recoup investments in reusability and Falcon Heavy, among other things.
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- Blue Origin has had some success with its New Shepard suborbital rocket reuse program, although dramatically different from New Glenn. (NASA)
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- Blue Origin’s aspirational future, the highly reusable BE-4 powered New Glenn rocket. (Blue Origin)
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- BE-4, an extraordinarily powerful 500k lb thrust methane/oxygen rocket engine, is roughly midway through a ground testing program, likely to reach completion in 2019. (Blue Origin)
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- Blue is in the process of constructing an entirely new launch site for New Glenn at Kennedy Space Center, known as LC-36. (Blue Origin)
As of today, Blue Origin is quite simply the only rocket company with demonstrated successes, resources, and commitment to serious operationally-reusable rockets – while Blue has yet to reach orbit, commercial launch stalwarts ULA, Arianespace, and ILS have functionally buried their heads in the sand and either have no plans at all or plan flying even their tepid, disinterested steps into reusable rocket hardware by the mid-2020s at the absolute earliest. SpaceX, on the other hand, has already launched its first purpose-built reusable rocket – Falcon 9 Block 5 – and has two or three more completed boosters either at their launch sites or nearing shipment, with many more being prepared in their Hawthorne, CA factory. In fact, SpaceX’s final non-Block 5 mission is in less than four days (June 29), after which all future launches will be transferred to Block 5 rockets.
All future SpaceX missions will be conducted with highly reusable rocket boosters in the middle of 2018, whereas SpaceX’s current operational competitors are essentially not even trying to field competitive reusable rocket hardware on operational launches before 2024 or 2025. Blue Origin, on the other hand, still appears to be committed to completing the development of its huge, reusable New Glenn rocket, an orbital launch vehicle currently aiming for a debut launch sometime in late 2020. While still late to the start of the SpaceX-fueled reusable launch revolution, commercial launches with reusable hardware beginning as early as 2020-2021 bodes extremely well for Blue’s ability to actually carve out a sturdy segment of the market, while also giving SpaceX at least a decent hint of external motivation to remain competitive.
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- China’s reusable rocket goals aim to fly small prototypes as early as 2020, with the ultimate goal of making all Chinese rockets reusable by 2035. (Sina Weibo & Spaceflightfans)
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- The scale of BE-4 is demonstrated well in this Kent, WA factory photo. (Blue Origin)
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- SpaceX’s first successfully launched and landed Block 5 Falcon 9, May 2018. (Tom Cross)
Aside from Blue Origin and a respectable effort from China, also aiming for initial reusable launch vehicle testing in 2020 (albeit beginning with a conservative – but still orbital – subscale prototype), all other commercial launch competitors are effectively betting their livelihoods on the failures non-traditional launch providers like SpaceX, betting that reusable rockets fail to appreciably lower costs to customers over the better part of the next decade. SpaceX, meanwhile, will begin putting those bets to the test in as few as three weeks.
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Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Ron DeSantis calls out media bias in Tesla crash coverage
Tesla enters two new markets on two different continents in one week
