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SpaceX competitor Blue Origin touts 25-reuse future rocket as R&D continues
A spokesperson for Blue Origin, the reusable rocket company funded by Jeff Bezos and one of the only serious prospective SpaceX competitors, reiterated an oft-used claim that its orbital New Glenn rocket has been designed with reusability in mind “from the start” and stated that the vehicle’s booster is expected to fly 25 times, while its BE-4 engines can expect to see as many as 100 reuses.
Ariane Cornell, Blue Origin’s head of business development and strategy, provided her comments as part of a satellite and rocket hardware panel at the Hong Kong-hosted CASBAA 2018 conference, mainly focused on major participants in the Asian satellite broadcasting industry, for which SpaceX has launched a number of satellites with several more soon to come.
Correction from Ariane: New Glenn first stage can do 25 missions, BE-4 engines designed for 100 flights each.
— Caleb Henry (@ChenrySpace) June 25, 2018
While scarcely anything has changed in the last 12 months, that in itself is hugely noteworthy – SpaceX remains almost completely unchallenged in the space launch industry, at least in terms of investing in R&D for the purpose of dramatically decreasing the cost of orbital launches. While they have yet to dramatically cut the customer-side prices of Falcon 9 and Falcon Heavy launches, it’s all but guaranteed that the sustainable ability to do so is not only already in place but improving day by day. Every flight-proven SpaceX launch completed even before Falcon 9 Block 5’s takeover likely provides as much as tens of millions of dollars for the company to either reinvest or recoup investments in reusability and Falcon Heavy, among other things.
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- Blue Origin has had some success with its New Shepard suborbital rocket reuse program, although dramatically different from New Glenn. (NASA)
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- Blue Origin’s aspirational future, the highly reusable BE-4 powered New Glenn rocket. (Blue Origin)
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- BE-4, an extraordinarily powerful 500k lb thrust methane/oxygen rocket engine, is roughly midway through a ground testing program, likely to reach completion in 2019. (Blue Origin)
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- Blue is in the process of constructing an entirely new launch site for New Glenn at Kennedy Space Center, known as LC-36. (Blue Origin)
As of today, Blue Origin is quite simply the only rocket company with demonstrated successes, resources, and commitment to serious operationally-reusable rockets – while Blue has yet to reach orbit, commercial launch stalwarts ULA, Arianespace, and ILS have functionally buried their heads in the sand and either have no plans at all or plan flying even their tepid, disinterested steps into reusable rocket hardware by the mid-2020s at the absolute earliest. SpaceX, on the other hand, has already launched its first purpose-built reusable rocket – Falcon 9 Block 5 – and has two or three more completed boosters either at their launch sites or nearing shipment, with many more being prepared in their Hawthorne, CA factory. In fact, SpaceX’s final non-Block 5 mission is in less than four days (June 29), after which all future launches will be transferred to Block 5 rockets.
All future SpaceX missions will be conducted with highly reusable rocket boosters in the middle of 2018, whereas SpaceX’s current operational competitors are essentially not even trying to field competitive reusable rocket hardware on operational launches before 2024 or 2025. Blue Origin, on the other hand, still appears to be committed to completing the development of its huge, reusable New Glenn rocket, an orbital launch vehicle currently aiming for a debut launch sometime in late 2020. While still late to the start of the SpaceX-fueled reusable launch revolution, commercial launches with reusable hardware beginning as early as 2020-2021 bodes extremely well for Blue’s ability to actually carve out a sturdy segment of the market, while also giving SpaceX at least a decent hint of external motivation to remain competitive.
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- China’s reusable rocket goals aim to fly small prototypes as early as 2020, with the ultimate goal of making all Chinese rockets reusable by 2035. (Sina Weibo & Spaceflightfans)
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- The scale of BE-4 is demonstrated well in this Kent, WA factory photo. (Blue Origin)
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- SpaceX’s first successfully launched and landed Block 5 Falcon 9, May 2018. (Tom Cross)
Aside from Blue Origin and a respectable effort from China, also aiming for initial reusable launch vehicle testing in 2020 (albeit beginning with a conservative – but still orbital – subscale prototype), all other commercial launch competitors are effectively betting their livelihoods on the failures non-traditional launch providers like SpaceX, betting that reusable rockets fail to appreciably lower costs to customers over the better part of the next decade. SpaceX, meanwhile, will begin putting those bets to the test in as few as three weeks.
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A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
