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SpaceX aims to launch critical Crew Dragon abort test before the end of 2019

SpaceX published a highlight reel of Crew Dragon's SuperDraco thruster testing on September 12th. The spacecraft is now set to perform an In-Flight Abort test as early as November. (SpaceX)

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SpaceX has applied for an FCC Special Temporary Authority license to authorize rocket communications during what is likely Crew Dragon’s In-Flight Abort (IFA) test, now scheduled to occur no earlier than November 23rd.

In line with recent comments from SpaceX executives, a November or December In-Flight Abort test would almost certainly preclude Crew Dragon from launching with astronauts in 2019, pushing the Demo-2 mission into the Q1 2020. Nevertheless, it would serve as a good sign that Crew Dragon remains on track if SpaceX can complete the critical abort test – meant to prove that Dragon can whisk astronauts away from a failing rocket at any point during launch – before the year is out.

The FCC application describes “SpaceX Mission 1357” launch from NASA’s Kennedy Space Center (KSC) Launch Complex 39A, leased by SpaceX and primarily dedicated to launches involving either Falcon Heavy or Crew Dragon. Most tellingly, the STA request describes the mission as involving a “simulated orbital second stage”, an unusual phrase for SpaceX applications that almost certainly reveals it to be Crew Dragon’s IFA.

In the history of Falcon 9, all booster launches from Florida or California have carried functional Falcon upper stages. The FCC application’s “simulated” descriptor implies that this particular mission’s upper stage will not actually be capable of flight – a fact Elon Musk confirmed for the In-Flight Abort test in February 2019. Although the upper stage will otherwise be orbit-capable, the stage on Crew Dragon’s abort test is never meant to ignite and will thus feature a mass simulator in place of a functioning Merlin Vacuum (MVac) engine. A flight-proven Falcon 9 Block 5 booster – likely B1046.4 – will power the mission and both it and the upper stage are very unlikely to survive.

During the In-Flight Abort test, the Falcon 9 stack will lift off like any other launch, flying for approximately 60-70 seconds on a normal trajectory. Shortly thereafter, during a period of peak aerodynamic stress known as Max-Q, Crew Dragon’s SuperDraco abort system will somehow be triggered, causing the spacecraft to rapidly speed away from what it perceives to be a failing rocket. As Crew Dragon departs its perch atop Falcon 9’s upper stage, the rocket’s top will be instantly subjected to a supersonic windstream, akin to smashing into a brick wall. If the upper stage is quickly torn away, the booster will find its large, hollow interstage subjected to the same windstream, likely tearing it apart. The mission will undoubtedly be a spectacle regardless of how things transpire.

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SpaceX published a highlight reel of Crew Dragon’s SuperDraco thruster testing on September 12th. (SpaceX)

This filing comes ahead of the imminent resolution of a multi-month investigation to determine the cause of an anomaly that resulted in the loss of the DM-1 Crew Dragon capsule during a static fire test in April 2019. With that investigation nearly wrapped up and the Florida Department of Environmental Protection declaring  “no further action” required with clean up efforts, as reported by Florida Today, SpaceX is likely ready to begin prelaunch preparations for Crew Dragon’s next major milestones.

SpaceX recently posted a video highlighting extensive testing of Crew Dragon’s SuperDraco abort system, noting the thrusters’ ability to propel a Crew Dragon capsule half a mile away from a failing rocket in just 7.5 seconds. SpaceX has performed more than 700 successful static fires, ranging from individual double-engine powerpack tests to a 2015 pad-abort test and integrated hover testing before propulsive Crew Dragon landing development was canceled in 2017.

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The late-2019 IFA launch window means that a 2019 crewed Dragon debut is more or less impossible. Nevertheless, if SpaceX can successfully complete Crew Dragon’s IFA test in November or December, chances are good that there will be opportunities to attempt Crew Dragon’s crewed launch debut sometime in Q1 2020.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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