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SpaceX’s Crew Dragon gets tentative NASA target for first astronaut launch
New information from both NASA and the US Government Accountability Office (GAO) confirm that SpaceX is currently targeting – at least very tentatively so – Crew Dragon’s first launch with astronauts aboard no earlier than November 15th, 2019.
SpaceX is currently in the midst of a complex, high-stakes anomaly investigation after its flight-proven DM-1 Crew Dragon capsule suffered a catastrophic failure on April 20th. That investigation is nowhere near full closure due to the fact that the interests of NASA and the Commercial Crew Program (CCP) are equally interwoven into the work involved. Given the potential consequences of a similar failure occurring with astronauts (public or private) aboard, NASA is unlikely to accept anything less than a no-stone-left-unturned analysis and failure resolution, including any necessary design changes to Crew Dragon, no matter how far-reaching.
As NASASpaceflight.com’s Chris Gerbhardt notes, the Crew Dragon-related dates included in the NASA Flight Planning Integration Panel (FPIP) document are extremely tentative. They’re really only there to serve as placeholders for longer-term International Space Station planning, already a necessarily uncertain endeavor. Nevertheless, NASA’s NET November 15th 2019 planning date for Crew Dragon DM-2 (the first crewed test flight) was likely okayed by SpaceX – if not provided outright by the company – before going into an official FPIP.
In other words, November 15th is probably a real target but should be treated as an absolutely-positively-no-earlier-than launch date for Crew Dragon’s first astronaut-laden mission to the ISS. Back in late March (after DM-1’s successfully completion but before the capsule’s ground failure), anonymous Russian space industry sources confirmed that NASA’s DM-2 planning date was July 25th, while also indicating that the space agency was already preparing for delays that could push DM-2 as late as November 2019.
Specifically, an anonymous Roscosmos source told Russian outlet TASS that “the [DM-2] launch of Crew Dragon is likely to be postponed to November”. Given that that delay was rumored – albeit quasi-officially – and reported on nearly a month before Crew Dragon capsule C201 catastrophically exploded during testing, it doesn’t exactly inspire confidence in a November 2019 DM-2 planning date officially released by NASA more three months later.
Crew Dragon stumbles, but optimism remains
As is often said, things were going perfectly up to the point that they weren’t. Despite 2-3 months of NASA paperwork and review-related delays, SpaceX’s first flightworthy Crew Dragon performed flawlessly during orbital rendezvous, docking, departure, and reentry to the extent that NASA and SpaceX officials were joking on-webcast about their partial disbelief. NASA’s lengthy post-mission review effectively concluded as much, although there is always room for improvement.
Due to those aforementioned DM-1 delays (roughly early January to early March), DM-2’s Crew Dragon assembly and integration was delayed in turn to preserve access in case DM-1 revealed flaws or necessary changes. Things didn’t quite go as planned, but the delayed integration has turned out to be beneficial, preserving access to most of Dragon 2’s critical subsystems without requiring major disassembly before any anomaly-related changes are implemented.
Per a late-May update from CCP manager Kathy Lueders, SpaceX has effectively shifted its Crew Dragon hardware assignments over one to account for the loss of the DM-1 capsule, C201. The vehicle previously assigned to DM-2 has been reassigned to a critical in-flight abort (IFA) test, previously meant to use flight-proven C201. Per charts provided during Lueders’ presentation, SpaceX’s replacement DM-2 capsule (likely the capsule previously assigned to the following mission, Crew-1) is in a sort of holding pattern to allow for modifications that may be required after the DM-1 failure investigation concludes.
Per a previous December 2018 update from Lueders, SpaceX’s original DM-2 spacecraft (now assigned to IFA) was expected to be fully assembled, shipped to Pad 39A, and ready for launch by June 2019. Accounting for DM-1’s delays, that spacecraft could likely be ready for the abort test as early as July or August, which meshes with post-anomaly indications that IFA is now scheduled no earlier than fall (September 2019)
All things considered, a pragmatic analysis suggests that Crew Dragon‘s DM-2 launch will most likely happen no earlier than Q1 2020, although miracles (and nightmares) are certainly possible. For the time being, all that really matters to SpaceX is wrapping up the C201 failure investigation as quickly and accurately as possible. Only after the company has publicly announced the results of that investigation should any IFA or DM-2 launch dates be taken with anything less than a full shaker of salt.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
