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SpaceX Dragon spacecraft to have a continual presence in space starting this year
Days after NASA confirmed that SpaceX is on track for a Crew Dragon launch on November 14th and the first Cargo Dragon 2 launch on December 2nd, a company executive says that that back-to-back launch is a sign of things to come.
The first semi-functional Dragon spacecraft flew more than a decade ago in December 2010, followed some 18 months later by vehicle’s second orbital mission, during which SpaceX became the first private company in history to launch and berth a spacecraft with the International Space Station (ISS). Four months after that, Cargo Dragon successfully berthed with the ISS for the second time as part of SpaceX’s first NASA Commercial Resupply Services mission (CRS-1), beginning what would come to be an extraordinarily successful series of 19 operational space station resupply runs, delivering a bit less than 45 metric tons (~100,000 lb) total.
SpaceX fulfilled the entirety of its NASA CRS1 contract in April 2020, effectively retiring the first-generation Dragon spacecraft. Less than two months later, Crew Dragon – an upgraded ‘Dragon 2’ spacecraft – lifted off on its second orbital mission and astronaut launch debut, the flawless completion of which has made SpaceX the first private company in history certified to fly astronauts by a national space agency. Now, perhaps little more than two weeks apart, SpaceX is on track to attempt its first operational astronaut launch and the first launch of an upgraded Cargo Dragon spacecraft under a new NASA CRS2 cargo contract.
Speaking in a November 10th press teleconference focused first and foremost on Crew Dragon’s imminent operational launch debut, SpaceX executive Benji Reed – taking a well-earned stance of confidence – revealed some impressive details about what to expect from Dragon going forward.
“Over the next 15 months, we will fly seven Crew and Cargo Dragon missions for NASA. That means that starting with Crew-1, there will be a continuous presence of SpaceX Dragons on orbit. Starting with the cargo mission CRS-21, every time we launch a Dragon, there will be two Dragons in space – simultaneously – for extended periods of time. Truly, we are returning the United States’ capability for full launch services and we are very, very honored to be a part of that.”
Benji Reed, SpaceX – November 10th, 2020
In short, SpaceX has seven Dragon launches scheduled between November 2020 and January 2022, necessitating an average cadence of one Dragon mission every two or so months. To accomplish that feat, SpaceX will begin to delve deep into reusability, reusing both Crew and Cargo Dragons and the Falcon 9 boosters tasked with launching them. The first of those reuses is schedule as soon as March 2021, in which four astronauts will launch on a flight-proven booster, inside a flight-proven orbital spacecraft, to the International Space Station.
Meanwhile, thanks to NASA’s plans to extend the amount of time uncrewed Cargo Dragon 2 spacecraft spend in orbit at the ISS and an average of two six-month Crew Dragon missions annually, SpaceX could find itself maintaining a continuous presence in space starting as soon as November 14th. As Reed notes, that also means that every two Dragons will be simultaneously operating in low Earth orbit (LEO) every time SpaceX launches a Cargo Dragon resupply mission.
Roscosmos, Russia’s national space agency, is the only other entity on Earth that can claim a similar capability – now used to simultaneously operating multiple Soyuz crew and Progress cargo spacecraft in orbit after almost a decade spent serving as the sole bridge between Earth and the ISS. If SpaceX’s Crew-1 Crew Dragon and CRS-21 Cargo Dragon launches are successful, the private US company will effectively become the backbone of US spaceflight, almost singlehandedly reasserting the country’s position as a competitive space power.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
