News
SpaceX’s drone ships near return-to-action with Block 5 Falcon 9 landings
Teslarati photographer Pauline Acalin’s recent trips to drone ship Just Read The Instructions’ berth in Port of San Pedro shows that SpaceX technicians are nearly done preparing the hibernating vessel for a return to Falcon 9 rocket recoveries in the Pacific Ocean, a ten-month drought likely to end for good on July 20th.
Although it’s hard to believe, SpaceX’s West Coast autonomous spaceport drone ship (ASDS) has been effectively marooned at its Port of Los Angeles berth for more than nine full months, with the vessel’s last recovery occurring just after the October 9 launch of ten Iridium NEXT satellites, the fourth of five SpaceX Vandenberg launches in 2017 (and the fourth of four West Coast booster landings).
SpaceX’s West coast drone ship Just Read The Instructions getting some much needed fresh paint in 2017. (Instagram, anonymous)
Three months after that October mission and booster recovery, SpaceX expended their next California launch and marked the beginning of a streak of eight missions where flight-proven Block 3 and 4 boosters could have been recovered but no attempts were made. While intermixed with the spectacle of Falcon Heavy’s dual side booster landings at LZ-1, the debut launch and recovery of Falcon 9 Block 5, and two other Block 4 booster recoveries, the majority of SpaceX’s launches since December 2017 have been treated as expendable – put simply, the company decided that recovering and refurbishing twice-flown boosters of older Falcon 9 blocks was not worth the effort and expense.
Instead, those well-worn boosters were expended in the Pacific and Atlantic Oceans after partially supporting a series of experimental tests designed to gather additional data on the recovery envelope of SpaceX’s partially reusable rockets. The rationale makes sense – SpaceX fundamentally sacrificed some of its older, less-reusable Falcon 9 boosters for the sake of knowledge that may allow their highly reusable Falcon 9 Block 5 predecessors a better chance of successfully landing even after exceptionally fast, hot, and high-energy recoveries, a necessity if the upgraded rockets are to be reused 10 to 100 times, as is the goal.
Although Just Read The Instructions spent several months without a full complement of maneuvering thrusters, thanks in part to efforts to keep its besieged East coast sister Of Course I Still Love You operational, photographer Pauline Acalin’s photos over the last several months show that the vessel now has four full thrusters installed and ready to bring it back into rocket recovery action in the Pacific Ocean.
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- SpaceX’s drone ship Just Read The Instructions and fairing catcher Mr Steven at their Port of San Pedro berths, May 2018. Note the four bright blue thrusters visible aboard JRTI, three installed and one on deck. (Pauline Acalin)
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- The aggressive Atlantic Ocean landing of Thaicom-8’s Falcon 9 first stage. (SpaceX)
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- Iridium-1’s successful and scenic landing on Pacific drone ship JRTI, January 2017. This could be an increasingly rare occurrence in the Pacific, thanks to SpaceX’s new land-based landing zone. (SpaceX)
Still, the abrupt return to expendable rocket launches after a year – 2017 – filled to the brim with 18 of 18 successful launches and 14 of 14 successful landings led to a decidedly fascinating vein of disapproval in the SpaceX enthusiast and broader spaceflight fan communities – people had grown accustomed to the adrenaline-soaked thrill of routine Falcon 9 rocket landings. Some expressed worries that regularly and intentionally expending large hunks of metal in the ocean could harm their ecosystems and was tantamount to littering. None the wiser, every other launch provider in the world continues to expend all of their rocket boosters without any attempts at recovery like the nearly all non-Shuttle rocket launches in the past six decades, and their tepidly reusable next-generation rockets are unlikely to even begin attempting hardware recovery until the mid-2020s at the earliest.
Frankly, SpaceX’s abrupt successes with orbital-class rocket recovery struck a chord with observers, demonstrating just how intuitive attempting to recover expensive rocket hardware really is, while also bringing into clear focus the actual insanity of failing to try and of the seemingly ad-hoc rationalization of expendable rocketry. Thankfully, we still have SpaceX, and the company’s spate of rocket booster sacrifices is likely just one expendable launch away from coming to an effective end for the indefinite future, with that particular launch – CRS-15 – scheduled less than two weeks from now, on June 29th.
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- B1045, tasked with launching NASA’s TESS exoplanet observatory, roughly 24 hours before liftoff. (Tom Cross)
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- After launching in April 2018, B1045 landed on OCISLY and is being refurbished for a second launch in just 5 days, on June 29. (Tom Cross)
After CRS-15, which will probably see its twice-flown Block 4 booster expended in the Atlantic, a combination of Block 5 Falcon 9s and Heavies will theoretically bring to an end the practice of expending orbital rocket boosters, at least on SpaceX’s watch. Considering that the upgraded boosters have been designed and built to launch as many as ten times with minimal refurbishment and potentially 100+ times with regular maintenance, the opportunity cost of an expended Block 5 rocket booster is so high that it is difficult to imagine SpaceX will be easily swayed to expend one until it’s flown at least several times prior.
We here at Teslarati eagerly await the imminent demise of expendable rockets, set to begin in earnest – at least for SpaceX – around July 19th and 20th with two Falcon 9 Block 5 launches on two coasts, one with Telstar 19V (Florida) and the other with Iridium-7 (California).
Follow us for live updates, peeks behind the scenes, and photos from Teslarati’s East and West coast photographers.
Teslarati – Instagram – Twitter
Tom Cross – Twitter
Pauline Acalin – Twitter
Eric Ralph – Twitter
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
