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SpaceX’s drone ships near return-to-action with Block 5 Falcon 9 landings
Teslarati photographer Pauline Acalin’s recent trips to drone ship Just Read The Instructions’ berth in Port of San Pedro shows that SpaceX technicians are nearly done preparing the hibernating vessel for a return to Falcon 9 rocket recoveries in the Pacific Ocean, a ten-month drought likely to end for good on July 20th.
Although it’s hard to believe, SpaceX’s West Coast autonomous spaceport drone ship (ASDS) has been effectively marooned at its Port of Los Angeles berth for more than nine full months, with the vessel’s last recovery occurring just after the October 9 launch of ten Iridium NEXT satellites, the fourth of five SpaceX Vandenberg launches in 2017 (and the fourth of four West Coast booster landings).
SpaceX’s West coast drone ship Just Read The Instructions getting some much needed fresh paint in 2017. (Instagram, anonymous)
Three months after that October mission and booster recovery, SpaceX expended their next California launch and marked the beginning of a streak of eight missions where flight-proven Block 3 and 4 boosters could have been recovered but no attempts were made. While intermixed with the spectacle of Falcon Heavy’s dual side booster landings at LZ-1, the debut launch and recovery of Falcon 9 Block 5, and two other Block 4 booster recoveries, the majority of SpaceX’s launches since December 2017 have been treated as expendable – put simply, the company decided that recovering and refurbishing twice-flown boosters of older Falcon 9 blocks was not worth the effort and expense.
Instead, those well-worn boosters were expended in the Pacific and Atlantic Oceans after partially supporting a series of experimental tests designed to gather additional data on the recovery envelope of SpaceX’s partially reusable rockets. The rationale makes sense – SpaceX fundamentally sacrificed some of its older, less-reusable Falcon 9 boosters for the sake of knowledge that may allow their highly reusable Falcon 9 Block 5 predecessors a better chance of successfully landing even after exceptionally fast, hot, and high-energy recoveries, a necessity if the upgraded rockets are to be reused 10 to 100 times, as is the goal.
Although Just Read The Instructions spent several months without a full complement of maneuvering thrusters, thanks in part to efforts to keep its besieged East coast sister Of Course I Still Love You operational, photographer Pauline Acalin’s photos over the last several months show that the vessel now has four full thrusters installed and ready to bring it back into rocket recovery action in the Pacific Ocean.
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- SpaceX’s drone ship Just Read The Instructions and fairing catcher Mr Steven at their Port of San Pedro berths, May 2018. Note the four bright blue thrusters visible aboard JRTI, three installed and one on deck. (Pauline Acalin)
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- The aggressive Atlantic Ocean landing of Thaicom-8’s Falcon 9 first stage. (SpaceX)
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- Iridium-1’s successful and scenic landing on Pacific drone ship JRTI, January 2017. This could be an increasingly rare occurrence in the Pacific, thanks to SpaceX’s new land-based landing zone. (SpaceX)
Still, the abrupt return to expendable rocket launches after a year – 2017 – filled to the brim with 18 of 18 successful launches and 14 of 14 successful landings led to a decidedly fascinating vein of disapproval in the SpaceX enthusiast and broader spaceflight fan communities – people had grown accustomed to the adrenaline-soaked thrill of routine Falcon 9 rocket landings. Some expressed worries that regularly and intentionally expending large hunks of metal in the ocean could harm their ecosystems and was tantamount to littering. None the wiser, every other launch provider in the world continues to expend all of their rocket boosters without any attempts at recovery like the nearly all non-Shuttle rocket launches in the past six decades, and their tepidly reusable next-generation rockets are unlikely to even begin attempting hardware recovery until the mid-2020s at the earliest.
Frankly, SpaceX’s abrupt successes with orbital-class rocket recovery struck a chord with observers, demonstrating just how intuitive attempting to recover expensive rocket hardware really is, while also bringing into clear focus the actual insanity of failing to try and of the seemingly ad-hoc rationalization of expendable rocketry. Thankfully, we still have SpaceX, and the company’s spate of rocket booster sacrifices is likely just one expendable launch away from coming to an effective end for the indefinite future, with that particular launch – CRS-15 – scheduled less than two weeks from now, on June 29th.
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- B1045, tasked with launching NASA’s TESS exoplanet observatory, roughly 24 hours before liftoff. (Tom Cross)
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- After launching in April 2018, B1045 landed on OCISLY and is being refurbished for a second launch in just 5 days, on June 29. (Tom Cross)
After CRS-15, which will probably see its twice-flown Block 4 booster expended in the Atlantic, a combination of Block 5 Falcon 9s and Heavies will theoretically bring to an end the practice of expending orbital rocket boosters, at least on SpaceX’s watch. Considering that the upgraded boosters have been designed and built to launch as many as ten times with minimal refurbishment and potentially 100+ times with regular maintenance, the opportunity cost of an expended Block 5 rocket booster is so high that it is difficult to imagine SpaceX will be easily swayed to expend one until it’s flown at least several times prior.
We here at Teslarati eagerly await the imminent demise of expendable rockets, set to begin in earnest – at least for SpaceX – around July 19th and 20th with two Falcon 9 Block 5 launches on two coasts, one with Telstar 19V (Florida) and the other with Iridium-7 (California).
Follow us for live updates, peeks behind the scenes, and photos from Teslarati’s East and West coast photographers.
Teslarati – Instagram – Twitter
Tom Cross – Twitter
Pauline Acalin – Twitter
Eric Ralph – Twitter
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
