News
SpaceX CEO Elon Musk lays out ambitious deadline for BFR-built Mars Base Alpha
SpaceX CEO Elon Musk has announced what may be the company’s most ambitious deadline yet, stating that he believes a full ‘Mars Base Alpha’ – a preliminary city on the Red Planet – could be completed as soon as 2028.
Mars Base Alpha pic.twitter.com/O1llQp8rFY
— Elon Musk (@elonmusk) September 21, 2018
Probably 2028 for a base to be built
— Elon Musk (@elonmusk) September 21, 2018
In essence, Musk has implied that SpaceX could go from completing the first prototype spaceship segments to a full-fledged Martian city in a decade, a goal that might be even more ambitious than President John F. Kennedy urging – in 1961 – the U.S. to commit itself to landing humans on the Moon “before this decade is out”. In fact, the comparison becomes increasingly apt after examining the finer details of both major proclamations.
For Kennedy’s famous May 1961 speech, NASA had launched its first astronaut ever – and only on a suborbital mission – less than three weeks prior, and would not place an astronaut in orbit for another nine months after that. This was perhaps the boldest aspect of Kennedy’s announcement – he wanted NASA to go from a tiny, suborbital rocket (Mercury-Redstone) to Saturn V – a rocket that could literally place five fully-loaded Redstone rockets into low Earth orbit in a single launch – in well under a decade.

Examining NASA in the early 1960s, the challenges ahead of SpaceX may be quite forgiving in comparison. While NASA had less than three years of experience launching extremely small launch vehicles and placing even smaller (but still pioneering) satellites and space probes into orbit prior to May 1961, SpaceX has a full 60 successful launches of its massive Falcon 9 and Heavy rockets to bastion its expertise, as well more than 30 successful rocket landings and 15 reuses of a number of those recovered Falcon 9 boosters.
In terms of capability and size gaps, SpaceX’s journey from a Falcon 9 or Heavy-sized rocket to BFR is more akin to the Saturn I and IB rockets that preceded Saturn V, the latter of which is shown above. It’s still going to be a massive challenge for the rocket company, particularly with respect to the move from aluminum-lithium propellant tanks to all carbon-composite tanks and structures, but SpaceX arguably has it easy compared to NASA.
- BFR’s booster and spaceship separate a few minutes after launch. (SpaceX)
- An updated spaceship lands on Mars. (SpaceX)
- SpaceX has already completed the first of many carbon-composite sections of its prototype spaceship. (SpaceX)
- Yusaku Maezawa stands on the first BFR composite tank/fuselage section prior to his Sept. 17 announcement. (Yusaku Maezawa)
Massive hurdles still remain for the establishment of any successful Mars base, especially one just a decade from now, with essentially every major component of such a base being a major unknown that needs to be analyzed and solved sometime between now and then. Just as Musk noted in his September 17th BFR update and lunar tourism announcement, he tends to construct schedules from a perspective of everything going right, reasonable in the sense that ambitious targets breed ambitious achievements.
A large Mars Base Alpha with 4+ BFR spaceships landed on the Martian surface by 2028 is undoubtedly entirely dependent upon every conceivable aspect of BFR development going flawlessly over the next decade, an extraordinarily implausible outcome. The need to wait for optimal orbital alignments between Mars and Earth also means that even a few-month-slip could delay Mars launches by nearly two years.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
News
Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
News
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
News
Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.



