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SpaceX CEO Elon Musk lays out ambitious deadline for BFR-built Mars Base Alpha
SpaceX CEO Elon Musk has announced what may be the company’s most ambitious deadline yet, stating that he believes a full ‘Mars Base Alpha’ – a preliminary city on the Red Planet – could be completed as soon as 2028.
Mars Base Alpha pic.twitter.com/O1llQp8rFY
— Elon Musk (@elonmusk) September 21, 2018
Probably 2028 for a base to be built
— Elon Musk (@elonmusk) September 21, 2018
In essence, Musk has implied that SpaceX could go from completing the first prototype spaceship segments to a full-fledged Martian city in a decade, a goal that might be even more ambitious than President John F. Kennedy urging – in 1961 – the U.S. to commit itself to landing humans on the Moon “before this decade is out”. In fact, the comparison becomes increasingly apt after examining the finer details of both major proclamations.
For Kennedy’s famous May 1961 speech, NASA had launched its first astronaut ever – and only on a suborbital mission – less than three weeks prior, and would not place an astronaut in orbit for another nine months after that. This was perhaps the boldest aspect of Kennedy’s announcement – he wanted NASA to go from a tiny, suborbital rocket (Mercury-Redstone) to Saturn V – a rocket that could literally place five fully-loaded Redstone rockets into low Earth orbit in a single launch – in well under a decade.
Examining NASA in the early 1960s, the challenges ahead of SpaceX may be quite forgiving in comparison. While NASA had less than three years of experience launching extremely small launch vehicles and placing even smaller (but still pioneering) satellites and space probes into orbit prior to May 1961, SpaceX has a full 60 successful launches of its massive Falcon 9 and Heavy rockets to bastion its expertise, as well more than 30 successful rocket landings and 15 reuses of a number of those recovered Falcon 9 boosters.
In terms of capability and size gaps, SpaceX’s journey from a Falcon 9 or Heavy-sized rocket to BFR is more akin to the Saturn I and IB rockets that preceded Saturn V, the latter of which is shown above. It’s still going to be a massive challenge for the rocket company, particularly with respect to the move from aluminum-lithium propellant tanks to all carbon-composite tanks and structures, but SpaceX arguably has it easy compared to NASA.
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- BFR’s booster and spaceship separate a few minutes after launch. (SpaceX)
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- An updated spaceship lands on Mars. (SpaceX)
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- SpaceX has already completed the first of many carbon-composite sections of its prototype spaceship. (SpaceX)
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- Yusaku Maezawa stands on the first BFR composite tank/fuselage section prior to his Sept. 17 announcement. (Yusaku Maezawa)
Massive hurdles still remain for the establishment of any successful Mars base, especially one just a decade from now, with essentially every major component of such a base being a major unknown that needs to be analyzed and solved sometime between now and then. Just as Musk noted in his September 17th BFR update and lunar tourism announcement, he tends to construct schedules from a perspective of everything going right, reasonable in the sense that ambitious targets breed ambitious achievements.
A large Mars Base Alpha with 4+ BFR spaceships landed on the Martian surface by 2028 is undoubtedly entirely dependent upon every conceivable aspect of BFR development going flawlessly over the next decade, an extraordinarily implausible outcome. The need to wait for optimal orbital alignments between Mars and Earth also means that even a few-month-slip could delay Mars launches by nearly two years.
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Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.
The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.
It features graphics of Florida animals, like alligators:
Here’s a video of the graphics being installed on the Tesla Superchargers at this site: https://t.co/oIfEPNZjAH pic.twitter.com/ENWakZ2qT9
— TESLARATI (@Teslarati) November 20, 2025
Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:
“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.
Tesla launches new Supercharger program that business owners will love
The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.
The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.
Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.
Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.
Tesla recalls 6,197 Cybertrucks for light bar adhesive issue
The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”
Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.
Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:
The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.
However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”
The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.
This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.
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Tesla is already expanding its Rental program aggressively
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.
Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.
Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.
🚨🚨 If you look up details on the Tesla Rental program on Google, you’ll see a bunch of sites saying it’s because of decreasing demand 🤣 pic.twitter.com/WlSQrDJhMg
— TESLARATI (@Teslarati) November 10, 2025
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.
The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:
“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”
It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.
The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.
Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.
Tesla launches its new branded Supercharger for Business with first active station
Tesla reveals its Cybertruck light bar installation fix
