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SpaceX's Crew Dragon astronaut launch debut schedule revealed by Elon Musk
On the heels of a brand new animation simulating the spacecraft’s next orbital launch milestone, SpaceX CEO Elon Musk has revealed a tentative schedule for Crew Dragon’s astronaut launch debut.
Known as Demo-2, short for Crew Dragon’s second orbital demonstration mission, the launch could make SpaceX the first commercial company in history to send astronauts to space (i.e. orbit), as well as the first private company to deliver astronauts to the International Space Station (ISS). If things go as planned over the next several months, that should kick off a new era where NASA will routinely rely on SpaceX (and Boeing) to ensure that the US has a continued presence in space.
The International Space Station has been continuously crewed by astronauts since October 31st, 2000, representing nearly two decades that humanity has had an uninterrupted presence in space. Supported by regular NASA Space Shuttle and Russian Soyuz launches that enabled space agencies to safely send astronauts to and from the space station, SpaceX’s Crew Dragon and Boeing’s Starliner are nearly ready to pick up the torch that NASA and the United States fumbled when the Shuttle was prematurely canceled in 2011.
Over the last five years, SpaceX has been working tirelessly to design, build, and test Crew Dragon – all in the name of ensuring that it will be one of the most reliable and capable human-rated spacecraft ever flown once it begins taking astronauts to and from the ISS. As with almost all human-rated spacecraft in history, Crew Dragon’s development has not been without its hurdles and detours, ranging from challenges with the spacecraft’s parachute recovery systems to a catastrophic capsule explosion during thruster testing.
As a result, SpaceX has put extra effort into optimizing and redesigning Crew Dragon’s many subsystems to ensure that all work exactly as intended. Thankfully, all of Crew Dragon’s development hurdles have occurred during testing specifically designed to reveal such problems, meaning that no humans have been harmed (or killed) over the course of the program. In the history of human spaceflight, it has often been the case that catastrophic spacecraft failure modes are only discovered after operational flights began, resulting in the deaths of numerous astronauts during Soyuz, Space Shuttle, and SpaceShipTwo – as well as three NASA astronauts during Apollo 1 ground testing.
Spaceflight is nevertheless a dangerous endeavor, at least for the time being, so it’s entirely possible that Crew Dragon will ultimately suffer accidents or failures during crewed missions, evidenced most recently by Starliner’s failure to reach the space station during the Boeing’s spacecraft’s first orbital launch. Still, both companies are working hard to ensure that even in the event of a failure, their spacecraft are able to protect their astronaut passengers and safely return them to Earth.
In line with that, SpaceX (unlike Boeing) opted to perform a live In-Flight Abort (IFA) test with Crew Dragon before allowing the spacecraft to begin astronaut launches. Scheduled to launch as early as January 11th, SpaceX will launch a Dragon spacecraft atop Falcon 9 and simulate a rocket failure during the most stressful point of launch. If Crew Dragon can fire up its abort thrusters and whisk its hypothetical passengers to safety, chances are that the spacecraft will be able to do the same at any other point during launch – from before liftoff all the way to orbit.
SpaceX has been developing its first human-rated spacecraft since it began build Cargo Dragon more than a decade ago – all paths for the company have ultimately pointed towards human spaceflight. According to CEO Elon Musk, the Crew Dragon spacecraft and Falcon 9 launch vehicle assigned to support the company’s inaugural astronaut launch will be in Florida and ready for flight as early as February 2020, a few-month delay compared to the often overly-optimistic executive’s previous Nov/Dec 2019 target.
Although the hardware could be ready to launch three months (or less) from now, Musk believes that the NASA preflight reviews that must follow will likely take “a few more months” – unfortunately likely given that Crew Dragon’s uncrewed launch debut (Demo-1) was likely ready for flight almost two months before NASA finally cleared SpaceX to launch.
Ultimately, as long as Crew Dragon’s IFA test goes well next month, it’s likely that the spacecraft will launch twice in the first half of 2020, potentially making history sometime in the second quarter.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
