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SpaceX sets Dragon reuse record, debuts drone ship on first launch in two months
Update #2: After a 24-hour weather delay, conditions were far more favorable on August 29th, allowing a SpaceX Falcon 9 rocket to lift off for the first time in almost two months and send a cargo-filled Dragon spacecraft on its way to the International Space Station (ISS).
Aside from marking the end of SpaceX’s longest launch hiatus in two years, CRS-23’s successful liftoff also means that the company has smashed the world record for fastest orbital space capsule reuse. As part of Cargo Dragon 2’s first reuse ever, SpaceX launched Dragon C208 just seven and a half months (227d) after its first orbital reentry and splashdown, handily beating the previous record of 328 days. Additionally, flying for the fourth time, Falcon 9 booster B1064 became the first rocket to land on brand new SpaceX drone ship A Shortfall of Gravitas (ASOG) after sending Dragon C208 on its way to the ISS.
Getting a nice view of CRS-23's trunk as it separates, confirming no trunk cargo on this flight. pic.twitter.com/ZeJjviKqFE— Jonathan McDowell (@planet4589) August 29, 2021
Update: Although the weather forecast has worsened, SpaceX remains on track to attempt its first launch in eight weeks – a mission that will also smash one of the company’s orbital spacecraft reusability records.
While mostly mundane, a system preceding Tropical Storm Ida is producing conditions less than optimal for rocket launches, raising the risk of in-flight lightning strikes and the chances of Falcon 9 and Dragon flying through clouds containing precipitation (rain/ice/etc). Ultimately, that means that there’s just a 40% chance (down from 50% in the last few days) that weather conditions will be favorable for SpaceX to launch CRS-23. Regardless, barring a surprise announcement in the next few hours, it appears that there’s enough of a chance that SpaceX and NASA will still make an attempt.
If all goes according to plan, a flight-proven Falcon 9 rocket will send an upgraded Cargo Dragon on the way to orbit for the second time in seven months – almost twice as fast a turnaround as SpaceX’s ~340-day record for orbital spacecraft reuse. Tune in below around 3:20am EDT (07:20 UTC) to catch the hopeful launch live.
For the first time in more than nine weeks, SpaceX has completed a routine Falcon 9 preflight test known as a static fire and verified that the rocket is ready to launch later this week.
Save for at least one booster qualification test completed at SpaceX’s McGregor, Texas development facilities, Falcon 9’s August 25th static fire is the first since June 22nd. The upgraded Cargo Dragon space station resupply mission the rocket will support will also be SpaceX’s first launch since June 30th – the company’s longest hiatus between launches since a three-month pause that began two years ago.
Now, just a few days before that drought is expected to end, a SpaceX executive has partially explained why the company hasn’t launched a single Falcon rocket in ~60 days after completing a record 20 orbital launches in the first half of 2021.
Speaking at the 2021 Space Symposium on August 24th, SpaceX President and COO Gwynne Shotwell revealed that the company had chosen to pause Starlink missions (representing the vast majority of its 2021 launches) and focus on preparing a new generation of satellites for flight. Believed to be called Starlink V1.5, those new satellites represent a relatively small design change save for one crucial addition: multiple lasers.
All the way back in mid-2018, SpaceX launched its very first pair of Starlink prototype satellites – spacecraft that largely functioned as expected and provided a wealth of data but were almost nothing like the Starlink V0.9 and V1.0 spacecraft SpaceX would eventually start launching in 2019. Nevertheless, they did carry sets of small lasers generally known as optical intersatellite links or OISLs for short. Not radically dissimilar to the hundreds of thousands of miles of fiber optic cables that make up the backbone of the internet, lasers operating in the vacuum of space can effectively mirror the extraordinary bandwidth and performance offered by fiber connections – but wirelessly.
Instead of carefully insulated cables filled with tiny threads of glass, which really just serve as a controlled environment for light-based communications, OISLs enable a similar feat by replacing cables with extraordinarily precise mechanisms capable of aiming lasers with sub-millimeter precision from dozens or hundreds of miles away. As a result, laser interlinks are fairly complex and expensive devices – not something currently economical to install on thousands of satellites mainly focused on affordability.
SpaceX, of course, has wanted to install unprecedentedly affordable laser interlinks on thousands of Starlink satellites for as long as the constellation has been publicly discussed. If realized, it would create an extraordinary orbital mesh network that would allow Starlink to self-route a large portion of user communications without the need for a colossal network of tens of thousands of ground stations covering every inch of Earth – land, sea, ice, and all. A Starlink constellation with near-universal laser interlinks could also potentially allow the constellation to not only match – but beat by a large margin – the latency of best-case terrestrial fiber-optic connections.
After effectively completing Starlink’s first ‘shell’ of satellites earlier this year, SpaceX shifted its focus to preparing for polar Starlink launches from both its west and east coast facilities. While the first shell lacked interlinks entirely, SpaceX appears to have decided that all polar Starlink satellites will be launched with its own custom-built space lasers, even if that means delaying Starlink launches until those lasers are ready for action. Due to the fact that the vast majority of SpaceX’s launches as of late have been its own Starlink missions, the company’s Falcon rockets simply haven’t had anything to launch.
That should change on August 28th, when a thrice-flown Falcon 9 booster launches a refurbished spacecraft on its second orbital space station resupply – a first for SpaceX’s upgraded Cargo Dragon 2 vehicle. A Shortfall of Gravitas (ASOG), SpaceX’s newest drone ship, will also be supporting its first Falcon landing ever as part of CRS-23, hopefully recovering Falcon 9 booster B1064 for a fifth launch later this year.
Tune in around 3:20am (07:20 UTC) on Saturday, August 28th to watch SpaceX’s first launch in two months live.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
