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SpaceX sets Dragon reuse record, debuts drone ship on first launch in two months
Update #2: After a 24-hour weather delay, conditions were far more favorable on August 29th, allowing a SpaceX Falcon 9 rocket to lift off for the first time in almost two months and send a cargo-filled Dragon spacecraft on its way to the International Space Station (ISS).
Aside from marking the end of SpaceX’s longest launch hiatus in two years, CRS-23’s successful liftoff also means that the company has smashed the world record for fastest orbital space capsule reuse. As part of Cargo Dragon 2’s first reuse ever, SpaceX launched Dragon C208 just seven and a half months (227d) after its first orbital reentry and splashdown, handily beating the previous record of 328 days. Additionally, flying for the fourth time, Falcon 9 booster B1064 became the first rocket to land on brand new SpaceX drone ship A Shortfall of Gravitas (ASOG) after sending Dragon C208 on its way to the ISS.
Getting a nice view of CRS-23's trunk as it separates, confirming no trunk cargo on this flight. pic.twitter.com/ZeJjviKqFE— Jonathan McDowell (@planet4589) August 29, 2021
Update: Although the weather forecast has worsened, SpaceX remains on track to attempt its first launch in eight weeks – a mission that will also smash one of the company’s orbital spacecraft reusability records.
While mostly mundane, a system preceding Tropical Storm Ida is producing conditions less than optimal for rocket launches, raising the risk of in-flight lightning strikes and the chances of Falcon 9 and Dragon flying through clouds containing precipitation (rain/ice/etc). Ultimately, that means that there’s just a 40% chance (down from 50% in the last few days) that weather conditions will be favorable for SpaceX to launch CRS-23. Regardless, barring a surprise announcement in the next few hours, it appears that there’s enough of a chance that SpaceX and NASA will still make an attempt.
If all goes according to plan, a flight-proven Falcon 9 rocket will send an upgraded Cargo Dragon on the way to orbit for the second time in seven months – almost twice as fast a turnaround as SpaceX’s ~340-day record for orbital spacecraft reuse. Tune in below around 3:20am EDT (07:20 UTC) to catch the hopeful launch live.
For the first time in more than nine weeks, SpaceX has completed a routine Falcon 9 preflight test known as a static fire and verified that the rocket is ready to launch later this week.
Save for at least one booster qualification test completed at SpaceX’s McGregor, Texas development facilities, Falcon 9’s August 25th static fire is the first since June 22nd. The upgraded Cargo Dragon space station resupply mission the rocket will support will also be SpaceX’s first launch since June 30th – the company’s longest hiatus between launches since a three-month pause that began two years ago.
Now, just a few days before that drought is expected to end, a SpaceX executive has partially explained why the company hasn’t launched a single Falcon rocket in ~60 days after completing a record 20 orbital launches in the first half of 2021.
Speaking at the 2021 Space Symposium on August 24th, SpaceX President and COO Gwynne Shotwell revealed that the company had chosen to pause Starlink missions (representing the vast majority of its 2021 launches) and focus on preparing a new generation of satellites for flight. Believed to be called Starlink V1.5, those new satellites represent a relatively small design change save for one crucial addition: multiple lasers.
All the way back in mid-2018, SpaceX launched its very first pair of Starlink prototype satellites – spacecraft that largely functioned as expected and provided a wealth of data but were almost nothing like the Starlink V0.9 and V1.0 spacecraft SpaceX would eventually start launching in 2019. Nevertheless, they did carry sets of small lasers generally known as optical intersatellite links or OISLs for short. Not radically dissimilar to the hundreds of thousands of miles of fiber optic cables that make up the backbone of the internet, lasers operating in the vacuum of space can effectively mirror the extraordinary bandwidth and performance offered by fiber connections – but wirelessly.
Instead of carefully insulated cables filled with tiny threads of glass, which really just serve as a controlled environment for light-based communications, OISLs enable a similar feat by replacing cables with extraordinarily precise mechanisms capable of aiming lasers with sub-millimeter precision from dozens or hundreds of miles away. As a result, laser interlinks are fairly complex and expensive devices – not something currently economical to install on thousands of satellites mainly focused on affordability.
SpaceX, of course, has wanted to install unprecedentedly affordable laser interlinks on thousands of Starlink satellites for as long as the constellation has been publicly discussed. If realized, it would create an extraordinary orbital mesh network that would allow Starlink to self-route a large portion of user communications without the need for a colossal network of tens of thousands of ground stations covering every inch of Earth – land, sea, ice, and all. A Starlink constellation with near-universal laser interlinks could also potentially allow the constellation to not only match – but beat by a large margin – the latency of best-case terrestrial fiber-optic connections.
After effectively completing Starlink’s first ‘shell’ of satellites earlier this year, SpaceX shifted its focus to preparing for polar Starlink launches from both its west and east coast facilities. While the first shell lacked interlinks entirely, SpaceX appears to have decided that all polar Starlink satellites will be launched with its own custom-built space lasers, even if that means delaying Starlink launches until those lasers are ready for action. Due to the fact that the vast majority of SpaceX’s launches as of late have been its own Starlink missions, the company’s Falcon rockets simply haven’t had anything to launch.
That should change on August 28th, when a thrice-flown Falcon 9 booster launches a refurbished spacecraft on its second orbital space station resupply – a first for SpaceX’s upgraded Cargo Dragon 2 vehicle. A Shortfall of Gravitas (ASOG), SpaceX’s newest drone ship, will also be supporting its first Falcon landing ever as part of CRS-23, hopefully recovering Falcon 9 booster B1064 for a fifth launch later this year.
Tune in around 3:20am (07:20 UTC) on Saturday, August 28th to watch SpaceX’s first launch in two months live.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
