News
SpaceX set to launch 40 satellites for Starlink rival OneWeb
While SpaceX’s near-term manifest continues to be impacted by an abrupt uptick in unexplained delays, the company appears to be on track to launch the first of at least two batches of satellites for internet provider OneWeb later this week.
SpaceX and OneWeb’s first launch has already missed its original target of November 2022 and its first announced date, December 6th, and OneWeb has now confirmed another 48-hour delay. Barring surprises, SpaceX will launch a batch of 40 OneWeb internet satellites no earlier than (NET) 5:27 pm EST (22:27 UTC) on Thursday, December 8th.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
The unlikely partnership between SpaceX and OneWeb, both in the middle of building and deploying large constellations of internet satellites in low earth orbit (LEO), was far from the latter company’s first choice. In fact, as previously discussed on Teslarati, the only reason OneWeb agreed to launch a small subset of its first-generation satellites on SpaceX rockets was a series of egregious actions from Russia that made the pair’s exclusive arrangement too toxic to continue. In June 2015, just 16 months after Russia illegally invaded Ukraine’s Crimea and Donbas regions, OneWeb chose to tie itself at the hip to the unstable aggressor with a firm $1-1.5 billion contract that committed the entirety of its first satellite constellation to 21 Russian Soyuz rockets.
Technically, OneWeb’s contract was through France’s Arianespace, which held an agreement with the Russian aerospace industry allowing it to purchase and launch Soyuz rockets from a European pad based in French Guiana, South America. But caught up in the same web of European naivety that led several major European nations to double down on their dependence on Russian natural gas after the country’s first destabilizing quasi-invasion of Ukraine, OneWeb and Arianespace still signed a contract that tied both to the assumption that Russian rockets would remain easy to purchase and export for the indefinite future.
OneWeb and Arianespace nearly escaped consequences. But in February 2022, Russia doubled down on eight years of small-scale war and Ukrainian occupation with a full-scale, gloves-off invasion with explicit genocidal intent. Europe eventually responded in part with economic sanctions that Russia did not take kindly to. In response, Russia took a batch of 36 OneWeb satellites hostage, stole the Soyuz rocket OneWeb had already paid for, and killed any possibility of completing the six or seven Soyuz launches left under its Arianespace contract. In September 2022, OneWeb announced that it had written off a loss of $229 million as a result of those stolen satellites and rockets.
All it took for OneWeb to sign launch contracts with SpaceX was the first full-scale ground invasion of a sovereign European nation in decades. Simultaneously, in the aftermath of Russia’s full-scale invasion of Ukraine, the European Space Agency and French satcom provider Eutelsat have both signed last-second contracts that transferred several satellite launches from Arianespace to SpaceX.
Falcon 9’s first OneWeb mission will launch a record 40 of the Starlink competitor’s 150-kilogram (~330 lb) satellites to low Earth orbit (LEO), where the satellites will use their own propulsion to climb to operational orbits around 1200 kilometers (~750 mi). The mission – OneWeb’s 15th launch since February 2019 – won’t be the first since Russia’s second invasion of Ukraine, a privilege that fell to the second operational launch of India’s GSLV Mk-III (LVM3) rocket.
A OneWeb executive says that SpaceX will also launch its 16th mission as early as January 2023, leaving its first-generation constellation with 540 of 648 planned satellites in orbit. OneWeb has one more 36-satellite LVM3 launch on contract, indicating that it will likely need two more Falcon 9 launches to complete its constellation.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
